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All Journal Jurnal Analisis Bisnis Ekonomi Bisman (Bisnis dan Manajemen): The Journal of Business and Management AKMENIKA Indo-MathEdu Intellectuals Journal Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat JAKBS COUNT: Journal of Accounting, Business and Management Aksi Kita: Jurnal Pengabdian Kepada Masyarakat ABDIMAS NUSANTARA Jurnal Analisis Bisnis Ekonomi
Sudaryana, Arif
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Nursing Public Health Social Sciences Other

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Pengaruh Sales Promotion, Visual Merchandising, dan Store Atmosphere terhadap Impulsive Buying Konsumen Kedai Kopi Lazarus, Livia Laurenza; Prakosa, Adhi; Sudaryana, Arif
Jurnal Akuntansi Keuangan dan Bisnis Vol. 3 No. 1 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine the influence of sales promotion, visual merchandising, and store atmosphere on impulsive buying at Kalola Space Coffee Shop in Yogyakarta. The study refers to consumers at the Kalola Space Coffee Shop in Yogyakarta. This research utilizes a quantitative research method. The sample used in this study consists of 80 respondents. Purposive sampling is the sampling strategy used in this study. The analysis used in this study is multiple linear regression, and hypothesis testing is conducted using the t-test, F-test, and R². The results of the testing prove that all three determinants of impulsive buying have a positive and significant influence.
THE IMPACT OF SERVQUAL DIMENSIONS ON CUSTOMER LOYALTY Septi Yawan, Andika; Prakosa, Adhi; Imam Basri, Anindita; Sudaryana, Arif; Farhan, Fikri
Count : Journal of Accounting, Business and Management Vol. 1 No. 2 (2023): October: COUNT: Journal of Accounting, Business and Management
Publisher : CV. Fahr Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61677/count.v1i2.105

Abstract

The need for an internet network is important. This study aims to predict the impact of SERVQUAL dimensions of internet service providers on customer loyalty in Indonesia. This research is quantitative research with SEM-PLS analysis. Data collection by questionnaire, with a sample of 115 internet service provider (ISP) customers in Yogyakarta. The test results with the structural model are responsiveness and empathy do not affect customer loyalty.
Pengaruh Edukasi, Entertain, Eskapisme, dan Estetika pada Pelajar dan Mahasiswa sebagai Determinan Re-Intensi Kunjungan di Desa Wisata Nglanggeran Prakosa, Adhi; Jasmin Nur Arroyani, Yulia; Sudaryana, Arif
Indo-MathEdu Intellectuals Journal Vol. 5 No. 2 (2024): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v5i2.948

Abstract

The type of educational tourism is a tourism village. This research focuses on analyzing the behavioral intentions of students and college students in tourism villages. This study aims to test the Experience Economy Model, namely the experience of education, entertainment, escapism, and esthetics on tourists' intention to revisit to the Nglanggeran Tourism Village, Yogyakarta. This research is a quantitative study with a total of 200 respondents and the sampling technique used a purposive sampling technique. The data collection technique was carried out by distributing questionnaires. The data analysis technique used is multiple linear regression analysis using the SPSS 23. The results of this study indicate that Education, Entertainment, Escapism, and Esthetics has a positive and significant effect on the intention to revisit to Nglanggeran Tourism Village
Edukasi Pembelajaran dalam Pengolahan Sampah dan Latihan Menabung bagi Siswa Sekolah Dasar di Dusun Nambongan Dyah Herdiany, Hapsari; Nindya Aryandha, Pradita; Putranti, Latifah; Imam Basri, Anindita; Sudaryana, Arif; Ardita Febriana, Elsa; Yuli Rahayu, Puput; Khairunnisa, Tiara; Nur Samsiah, Fitriana
ABDIMAS NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 2 (2025): ABDIMAS NUSANTARA (Januari)
Publisher : Fakultas Ekonomi Universitas Islam Majapahit

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/abdimasnusantara.v6i2.3796

Abstract

Community service activities are activities that aim to help the community in various aspects without expecting anything in return. The target of the community service activities that the author carried out has a focus on increasing knowledge and training skills. The author carried out community service activities after seeing the problems and conditions of the service location environment. The service location environment has a large number of children and there are no programs targeting children. In addition, the current condition of children is less understanding of waste management and the importance of saving. At the service location, children tend to ignore waste and saving because the majority already use cellphones in their daily activities. Seeing these problems, the author carried out community service activities with the title of training in making piggy banks from used materials and socializing waste management. Participants in the activity were enthusiastic in participating in the activities as evidenced by the active participation of participants in discussion activities and the results of work and creativity that emerged from the participants.
ANALISIS KEPUTUSAN PEMBELIAN KONSUMEN TERHADAP PRODUK KOSMETIK WARDAH DI YOGYAKARTA Rohmatillah, Ichda; Sudaryana, Arif
Jurnal Analisis Bisnis Ekonomi Vol 17 No 2 (2019)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bisnisekonomi.v17i2.2848

Abstract

Penelitian ini bertujuan untuk menganalisis keputusan pembelian konsumen yang berkaitan pengaruh berbagai atribut produk seperti harga, kualitas produk, brand ambassador, brand image serta label halal terhadap keputusan pembelian kosmetik wardah di Yogyakarta.Alat analisis dalam penelitian ini untuk pengujian hipotesa digunakan alat analisis regresi berganda, dengan responden sebanyak 120, yang diambil secara non random sampling, dengan pendekatan Purposive Sampling yang dilakukan secara excidental sampling.. Sebagai alat untuk pengumpulan data digunakan daftar pertanyaan yang dilengkapi dengan skala Likert 5 rentang. Hasil dari regresi linier berganda menunjukkan variabel harga memiliki pengaruh paling besar dari pada variabel yang lain, dengan koefisien regresi sebesar 0,306 dan signifikansi < 0,05 yaitu 0,000. Sedangkan variabel brand image dari hasil penelitian diketahui tidak memiliki pengaruh terhadap keputusan pembelian dengan hasil koefisien regresi sebesar 0,123 dan signifikansi > 0,05 yaitu 0,117. Dari hasil uji f diketahui bahwa variabel harga, kualitas produk, brand ambassador, brand image serta label halal secara simultan atau bersama-sama berpengaruh terhadap keputusan pembelian, yang berarti variabel harga, kualitas produk, brand ambassador, brand image serta label halal memiliki pengaruh yang kuat terhadap keputusan pembelian.
Pemberdayaan Usaha Rumahan melalui Pelatihan AI Marketing Prakosa, Adhi; Sudaryana, Arif; Saktiana, Galuh Mira
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 6 (2025): DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ywjgeh57

Abstract

Artificial intelligence (AI) technology, when used by small and medium-sized businesses, can have a significant impact on them. This community service project provided workshops in Gandekan to help the community maximise digital marketing with AI. The workshop was held in the tourist village of Dewi Gumi with 35 participants. At the end of the workshop, the findings showed an increase in understanding and skills in digital marketing content creation.
Co-Authors Anindita Imam Basri Ardita Febriana, Elsa Asterini, Shely Annesi Dyah Herdiany, Hapsari Farhan, Fikri Fitri Susilowati, Fitri Indriati , Inayat Hanum Indriati, Inayat Hanum Jasmin Nur Arroyani, Yulia Khairunnisa, Tiara Lazarus, Livia Laurenza Nindya Aryandha, Pradita Nur Samsiah, Fitriana Pratiwisari, Dyah Putranti, Latifah Ratnaningrum, Natalia Rizal Faihaan, Ahmad Rohmatillah, Ichda Safarudin Saktiana, Galuh Mira Septi Yawan, Andika Yuli Rahayu, Puput Zalzalah, Guruh Ghifar