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All Journal Ekonomi Bisnis Media Ekonomi dan Manajemen JBTI : Jurnal Bisnis : Teori dan Implementasi Martabe : Jurnal Pengabdian Kepada Masyarakat Bisman (Bisnis dan Manajemen): The Journal of Business and Management Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat AKMENIKA Jurnal Pengabdian Masyarakat Bangsa Jurnal Ilmu Manajemen
Fitri Susilowati, Fitri
Universitas Muhammadiyah Yogyakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences

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Metode Autoregressive Integrated Moving Average (Arima) Untuk Meramalkan Jumlah Uang Beredar (M2) Di Indonesia Susilowati, Fitri
208-7721
Publisher : Jurnal Bisnis Teori & Implementasi

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Abstract

Main focus of this research is how business could predict amount of money supply in the market. Bussiness interests are depend on inflation rate in the macro economy. Money supply plays important role to determine of inflation rate in the region or country. When money was over supply than availability of good and services, demand of good and services would stress the market price (inflation). Otherwise, when money supply was less than availability of good and services, demand of good and services would be decreasing (deflation). Bank Indonesia as a monetary authority had the monetary policy to stabilize amount of money supply.   ARIMA or Box Jenkins approach has been chosen as research method in this research. Estimation of ARIMA model is just based on secondary data of single variable which is analyzed. The data of money supply was collected based on publication of Bank Indonesia. ARIMA model is a method to form regression estimation model based on serial of data itself.  ARIMA method had standard procedures to develop the model estimation. Four standard procedures are identification, estimation, diagnostic checking, and forecasting. Final result of this model is regression estimation which consist of money supply as dependent variable and autoregressive of data itself and error term (moving averages) as independent variables.Based on the analyzes shows that best model is DLM2 as dependent variables (money supply after second deferenciated) and independent variables that consist of autoregressive (AR) on fifth order or AR (5) dan moving average (MA) on fifth order or MA (5). Therefore, estimation of money supply model is ARIMA (5,1,5) and this model is sufficient to forecast money supply in the future because it has low rate of RMSE. Keywords: money supply, inflation, ARIMA.
Implikasi Corporate Social Responsibility Dalam Good Corporate Governance Untuk Mengurangi Konflik Keagenan Susilowati, Fitri; Harsono, Mugi
AKMENIKA Vol 17, No 1 (2020)
Publisher : Universitas PGRI Yogyakarta

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Abstract

The purpose of writing this article is to identify, study, map research related to CSR in reducing agency conflict. This article begins with the presentation of the concepts of Good Corporate Governance (GCG), Corporate Social Responsibility (CSR), CSR in GCG, and agency conflict. Identification is made by collecting articles in the field of financial management that are related to CSR, agency conflict, and corporate value. Furthermore, an assessment of these studies is carried out to determine the results of each article. Articles are grouped into two articles that support the existence of agency conflict in CSR and group that do not have agency conflict.The method of review of CSR and agency conflict is carried out using previous studies. The identification, assessment and mapping of prior studies are not limited to new studies (less than ten years) but also reviews of more than 20 years. Based on the results of previous research, mapping can be synthesized the influence of CSR in reducing agency conflict.The Implementation of CSR related to agency conflict in the field of financial management is still being debated. Based on empirical evidence, the results are still inconsistent. CSR activities that synergize financial performance, the environment, and society can reduce the use of cash flow that benefits managers so that it will increase the value of the company. On the other hand, empirical evidence that does not support CSR considers that managers use CSR for personal gain.Keywords: GCG, CSR, Agency Conflict
Pengaruh Citra Merek, Gaya Hidup, Kualitas Produk, Brand Ambassador dan Getok Tular Terhadap Minat Beli Produk Smartphone Merek Samsung di Daerah Istimewa Yogyakarta Sudaryana, Arif; Rizal Faihaan, Ahmad; Susilowati, Fitri
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 6 No. 3 (2023): November 2023
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v6i3.2972

Abstract

This research aims to understand the impact of consumer behavior, lifestyle, product quality, brand ambassadors, and brand awareness on consumers' desire to purchase Samsung smartphones. The sample population for this study is the Yogyakarta Istimewa people who have used or are currently using Samsung pen drives. Sampling technique is used to collect data, and kuisoner is used as a tool to collect data with 120 respondents. The nature of this research is qualitative. Every study shows that real estate brokers, lifestyle bloggers, brand ambassadors, and product quality specialists all have a favorable and substantial impact on consumers' decisions to buy Samsung devices. The variable that reflects the percentage of smartphone purchases that are between 70.7% and 29.3% can be well explained by factors like lifestyle, brand ambassadorship, product quality, and tularity. This variable is explained by other variables that were not included in this study.
Pengaruh Kompensasi, Teamwork, dan Pengembangan Karir Terhadap Keterikatan Karyawan di PT Sangsaka Surya Karunia Jogja: Kompensasi, Teamwork, Pengembangan Karir, dan Keterikatan Karyawan Barzah, Sofiatul; Susilowati, Fitri; Sumarmi, Saptaningsih
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 2 (2024): Juli 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i2.3269

Abstract

This study aims to determine the effect of compensation, teamwork, career development on employee engagement at PT Sangsaka Surya Karunia Jogja. This study uses a causal associative research method with a quantitative approach using the SPSS ver 21.0 program. The study population consisted of 104 employees of PT Sangsaka Surya Karunia Jogja and a sample of 83 respondents using a non-probability sampling technique, using a purposive sampling approach. Data collection techniques were carried out by means of interviews and questionnaires. The analysis technique uses multiple linear regression. The results showed that compensation had a significant positive effect on employee engagement with a regression coefficient of 0.110 and sig 0.048. Teamwork has a sig positive effect on employee engagement with a regression coefficient of 0.653 and sig 0.000. Career development has a significant positive effect on employee engagement with a regression coefficient of 0.154 and sig 0.008. The results of the study simultaneously compensation, teamwork, and career development have an effect on employee engagement with a sig value of 0.000 and F count of 32,360. The effect of compensation, teamwork, and career development on employee engagement is shown by the Adjusted R Square value of 53.4%, the remaining 46.6% is influenced by other variables not examined in this study. Therefore, all hypotheses in this study are accepted.
Pelatihan Manajemen Bisnis Ramah Lingkungan pada Batik Wongso di Kabupaten Bantul, Daerah Istimewa Yogyakarta Rahmawati, Rahmawati; Handayani, Sarah Rum; Susilowati, Fitri
Abdimas Galuh Vol 6, No 2 (2024): September 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v6i2.14248

Abstract

Pelatihan manajemen bisnis ramah lingkungan merupakan kegiatan pengabdian kepada masyarakat yang dilakukan oleh tim pengabdi dari UNS dan UPY. Mitra pengabdian adalah UMKM Batik Wongso yang berlokasi di Kabupaten Bantul DIY. Tujuan dari kegiatan pengabdian untuk meningkatkan pengetahuan, pemahaman, dan kesadaran mitra dalam mengelola bisnis batik yang memperhatikan kelestarian lingkungan. Metode pengabdian dilakukan melalui tiga tahap, yaitu persiapan, pelatihan dan pendampingan, serta diakhiri dengan evaluasi. Tahap pertama dilakukan koordinasi antara tim pengabdi dan mitra untuk menentukan waktu, lokasi, peserta, dan identifikasi kebutuhan sarana dan prasarana. Tahap kedua dipaparkan materi pengelolaan bisnis yang ramah lingkungan oleh tim pengabdi. Sementara, pendampingan pembuatan eco-print dan warna alam dilaksanakan dengan praktik secara langsung. Pendampingan ini dimaksudkan untuk membekali keterampilan mitra dalam menciptakan produk yang ramah lingkungan. Tahap terakhir dalam kegiatan pengabdian dilakukan evaluasi untuk menilai manfaat yang diperoleh mitra selama mengikuti kegiatan. Pengabdian yang dilakukan diharapkan dapat meningkatkan kapasitas mitra dalam mengelola bisnis dan menciptakan produk yang ramah lingkungan dan berkelanjutan.
Navigating the Digital Landscape Spatially: Assessing P2P Lending Influence on Banking Performance and Risk in Indonesia Susilowati, Fitri; Suryanto, Suryanto
Media Ekonomi dan Manajemen Vol 40, No 1 (2025): January 2025
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v40i1.5345

Abstract

Research on the influence of digital finance on banking performance and risk is relevant, given the disparity development of the financial sector in Indonesia. The research method used a quantitative approach with data from the Financial Services Authority (OJK). Data processing employed Arellano Bond's two-step dynamic panel regression analysis (GMM), as the available data range was 2020-2022. The research conclusion asserts that banking performance has decreased due to the influence of Peer-to-Peer (P2P) lending. This research has also established that the influence of P2P presence on banking in Java did not differ from that observed outside of Java. The investigation of the influence of P2P lending on banking risk revealed no discernible effect. When researchers attempted to compare the disparities in the influence of P2P lending on risk, they discovered no differences between Java Island and outside Java Island. It implies that government policies encouraging financial institutions' development with digital platforms do not cause banking performance to decline. As such, stricter regulations on P2P lending are necessary to mitigate the risk of bad credit.
Pengembangan Kelompok Wanita Tani Melati melalui Strategi Bisnis Manajemen Zalzalah, Guruh Ghifar; Farhan, Fikri; Indriati , Inayat Hanum; Ratnaningrum, Natalia; Susilowati, Fitri
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 4 (2025): Juni
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i4.2443

Abstract

Kelompok Wanita Tani (KWT) menjadi pendorong penting dalam meningkatkan kesadaran dan inovasi di kalangan petani, serta berkontribusi pada peningkatan hasil lahan dan produktivitas tanaman, baik bagi anggota maupun masyarakat sekitar. KWT Melati didirikan untuk memberikan wadah bagi perempuan, khususnya ibu rumah tangga, untuk berpartisipasi dalam kegiatan pertanian dan meningkatkan keterampilan serta pengetahuan mereka. Permasalahan yang sering dihadapi oleh pengembangan SDM dan operasional yang belum memadai. Metode kegiatan pelayanan, seperti ruang lingkup dan sasaran kegiatan, lokasi pelaksanaan kegiatan, bentuk dan tahapan kegiatan, serta tahapan kegiatan. Secara umum, pengabdian ini dilakukan dalam tiga tahap: 1) tahap persiapan, 2) tahap pelaksanaan, dan 3) tahap evaluasi. Evaluasi yang kami lakukan selama memberikan pelatihan menunjukan bahwa strategi pengembangan KWT Melati melalui pemasaran dan keuangan membantu meningkatkan kualitas SDM dan operasional KWT Melati.
PERAN SIKAP KONSUMEN DALAM MEMEDIASI PENGARUH ANTARA CELEBRITY ENDORSER, CITRA MEREK, DAN ONLINE CUSTOMER REVIEW TERHADAP NIAT BELI GENERASI Z Rizkalefatehania, Youcha; Susilowati, Fitri; Sumarmi, Saptaningsih
Jurnal Ilmiah Ekonomi Bisnis Vol 30, No 2 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/eb.2025.v30i2.13645

Abstract

Kehadiran TikTok Shop turut meramaikan bisnis e-commerce di Indonesia. Nivea sebagai pelaku dalam e-commerce melalui platform TikTok Shop mengembangkan berbagai strategi pemasaran digital. Strategi yang dilakukan oleh Nivea antara lain dengan meningkatkan keterlibatan celebrity endorser dalam mempromosikan produk, membangun citra merek yang positif dan online customer review dari konsumen. Beberapa strategi pemasaran digital yang dilakukan oleh Nivea apakah efektif dalam meningkatkan niat beli konsumen menjadi fokus utama dalam penelitian ini. Sampel peneltian ditentukan dengan kriteria memiliki rentang usia 17-27 tahun atau masuk dalam rentang usia Gen Z, memiliki niat untuk membeli produk Nivea melalui aplikasi TikTok Shop dan berdomisili di DIY. Berdasarkan kriteria yang telah ditetapkan terdapat 190 responden. Teknik Partial Least Square Structural Equation Modeling (PLS-SEM) digunakan peneliti sebagai alat analisis data. Hasil pengujian statistic memperlihatkan sikap konsumen dipengaruhi oleh celebrity endorser, citra merek, beserta online customer review. Niat beli diberi pengaruh positif sekaligus signifikan oleh variabel citra merek, online customer review beserta sikap konsumen. Sementara celebrity endorser tidak memengaruhi niat beli. Niat beli melalui sikap konsumen diberi pengaruh positif sekaligus signifikan oleh variabel celebrity endorser, citra merek, beserta online customer review.
PENGUATAN DAYA SAING UMKM KONVEKSI MELALUI PENINGKATAN KUALITAS PRODUK DAN KUALITAS LAYANAN DIGITAL UNTUK MENCAPAI KEUNGGULAN BERSAING BERKELANJUTAN Susilowati, Fitri; Hidayatus S, Nurlailatul; Budi Prasetyo, Ahmad; Prayogo, Adi
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 8, No 5 (2025): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v8i5.2028-2041

Abstract

Kegiatan pengabdian di UMKM Bosindo bertujuan untuk memberikan penguatan daya saing dalam rangka menciptakan keunggulan bersaing yang berkelanjutan. Kegiatan pengabdian fokus pada program peningkatan kualitas produk dan kualitas layanan digital. Peningkatan kualitas produk menitik beratkan pada pengelolaan gudang dan kontrol terhadap kualitas produk atau Quality Control (QC). Sementara optimalisasi kualitas layanan dilakukan dengan inovasi pembuatan konten produk berbasis digital. Metode kegiatan pengabdian dilakukan dengan praktik dan pendampingan secara langsung selama satu bulan penuh oleh tim kepada mitra. Tahapan kegiatan pengabdian meliputi tiga tahap, yaitu persiapan, pelaksanaan dan evalusi kegiatan. Tahap pelaksanaan persiapan dilakukan penyusunan rencana kegiatan, identifikasi kebutuhan sarana prasarana, dan kesepakatan waktu pelaskanaan. Tahap pelaksanaan dilakukan praktik dan pendampingan secara langsung dalam penyusunan Standard Opearting Prosedur (SOP). Dua SOP yang disusun terdiri dari SOP manajemen gudang dan SOP QC. Selama ini mitra belum memiliki SOP dalam manajemen gudang dan QC sehingga masih sering terjadi tumpang tindih alur pengelolaan. Setelah kegiatan pengabdian mitra memiliki dokumen SOP yang dapat digunakan sebagai panduan sehingga mampu meningkatkan efisiensi dan kualitas produk. Sementara pembuatan konten dilakukan untuk mengoptimalkan pemasaran secara digital yang mengalami pertumbuhan pesat. Pembuatan konten dapat meningkatkan pengetahuan dan keterampilan serta digital talent dari mitra. Beberapa capaian indikator tersebut menunjukkan bahwa kegiatan pengabdian memiliki manfaat yang positif bagi mitra.
What Drives Impulse Buying on Shopee? Exploring the Influences of Live Streaming, Online Trust, and e-WOM Fadila, Nurul; Susilowati, Fitri; Sumarmi, Saptaningsih
Jurnal Ilmu Manajemen Vol. 14 No. 2 (2025): Jurnal Ilmu Manajemen
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jim.v14i2.432

Abstract

E-commerce is the largest contributor to the digital economy in Indonesia in 2023. One of the e-commerce that is the main choice for conducting online transactions is Shopee. Judging from the large number of consumers' interest in visiting Shopee, it allows consumers to carry out unplanned purchasing behavior or impulsive buying when visiting Shopee. This study aims to determine the influence of Live streaming, online customer trust, and electronic word of mouth on impulsive buying on the Shopee e-commerce platform. The research method was carried out by analyzing primary data by distributing questionnaires via Google Forms to 120 respondents in the Special Region of Yogyakarta. Data collection in this study was carried out in June 2024 in the Special Region of Yogyakarta. Respondents in this study were Shopee application users aged 18 years and over, domiciled in the Special Region of Yogyakarta, and had made unplanned product purchases on Shopee. The study utilized a purposive sampling method to select participants. The data were analyzed using partial least squares structural equation modeling (PLS-SEM) with the aid of SMARTPLS software version 4.1.0.3. The results of this study indicate that both live streaming and electronic word of mouth do not have a significant effect on impulsive buying. While online customer trust has a positive and significant effect on impulsive buying on the Shopee e-commerce platform.
Co-Authors Barzah, Sofiatul Budi Prasetyo, Ahmad Fadila, Nurul Farhan, Fikri Hidayatus S, Nurlailatul Indriati , Inayat Hanum Mugi Harsono PRAYOGO, ADI Rahmawati, Rahmawati Ratnaningrum, Natalia Rizal Faihaan, Ahmad Rizkalefatehania, Youcha Saptaningsih Sumarmi, Saptaningsih Sarah Rum Handayani Sudaryana, Arif Suryanto Suryanto Zalzalah, Guruh Ghifar