Garuda - Garba Rujukan Digital

PENYAMPAIAN PESAN DIGITAL MARKETING TOKO ONLINE DANVISTORE Amini, Rizki Fadila; Rohimah, Afifatur; Andayani, Sri
representamen Vol 5 No 02 (2019): Jurnal Representamen Volume 5 No 02 Oktober 2019
Publisher : Universitas 17 Agustus 1945 Surabaya

The development of technology comes as a solution to facilitate activities, everything and everyone can connect quickly. This is what causes online business more and more in demand. Danvistore is a business that sells apple products and markets its products through an online shop. In the midst of a very tight online business, Danvistore delivered several effective messages to attract consumer buying interest so as to increase sales. The purpose of this study was to determine the delivery of digital marketing messages by the online store Danvistore.This research uses descriptive qualitative method, by collecting data through interviews and documentation. The theory used by researchers is the theory of effective message delivery and the benefits of digital marketing. The speakers of this research are Danvistore shop owner and two consumers from Danvistore. The results of this study indicate that Danvistore applies three elements of the six elements of digital marketing namely target marketing, information access and also sales potential. And applying the nine elements of the eleven elements of effective message delivery, among others, messages attract attention, messages create interest, messages create trust, messages remember, messages provide information, messages teach, persuading messages, messages that create brand associations, and messages that trigger action. All done as an effort to increase sales.Keywords: Digital messaging, online communication, online shop

ANALISIS PENGARUH INOVASI PRODUK DAN GAYA HIDUP BRAND MINDED TERHADAP PERILAKU PEMBELIAN KONSUMEN Rohimah, afifatur; Tjahjono, Endro; Pujianto, Agung
Jurnal Dinamika Administrasi Bisnis Vol 1 No 1 (2015): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v1i1.2285

Advances in technologyin the eratecnologyspeed, the speed ofinformationandthe ease ofcommunicating viathe gadgetbecomesindispensable. Inthis casethe peopleare alwaysin need ofproductinnovation, accompanied by alifestylebrandminded, resulting inthe emergence ofconsumerpurchasebehavior. This research wasquantitativewithmultiple linearregressionanalysismethod. The goal istodetermine the influence ofproduct innovationandlifestylebrandmindedtowardsthe purchaseof consumer behavior. Based onthe research results, it is known that theinnovationof productsandlifestylebrandmindedvery strong influence onconsumerbuyingbehavior. Whilelifestylebrandmindeddominantinfluenceonconsumer behaviorinpurchasingofproduct innovation. Looking atthe results ofthe study, the researcherssuggestthat peoplekeep abreast ofproduct innovation andmanufacturerswithout having tohave it, andreducinglifestylebrandmindedso as to reducethe level ofconsumer behaviorthat resulted inthe purchase ofstate of Indonesiabecamethemostconsumptivestate. Keywords: productinnovation, brandmindedlifestyle, consumer behavior.

Deconstruction of Communication Structures in the Digital Age: Public Hysteria and Government Panopticon Rohimah, Afifatur; Bustomi, Abu Amar; Zuhriyah, Luluk Fikri; Jupriono, D.
The Journal of Society and Media Vol. 8 No. 1 (2024): Perspective on Digital Transformation in Public Service
Publisher : Department of Social Science, Faculty of Social Science and Politic Science, Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jsm.v8n1.p1-23

The digital age and the pandemic have significantly impacted communication. The vast amount of data shared by internet users in virtual spaces has made issues related to the pandemic popular. Research was conducted in Indonesia to uncover the hidden meaning behind the pandemic's metanarrative. The study aimed to identify the government's interests behind the pandemic, dismantle them, and digitize communication. The research used Jacques Derrida's "Deconstruction" framework and qualitative approaches with descriptive-critical methods. It found that the pandemic has changed how people interact and communicate leading to significant social problems. These include mass hysteria and the emergence of a new social pathology called the information pandemic, characterized by fear, frustration, and stress. To control the phenomenon, the government has used a panopticon, which is a technique of power. The government strategy uses various forms of discourse, codes, rules, and symbols that trigger symbolic violence. However, the violence is in the form of soft and impressive discourse. The pandemic's impact on communication and society is far-reaching, and it is important to understand its effects.

KAMPANYE PENDIDIKAN SEKSUAL PADA ANAK DI MEDIA SOSIAL (Analisis Wacana Kritis Pada Akun Instagram @taulebih.id) Hakim, Lukman; Septiana, Elyza; Fonny Ambil, Jangki Dausat; Rohimah, Afifatur
PRoMEDIA Vol 10, No 1 (2024): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v10i1.7164

Pendidikan seksual seringkali dianggap tabu oleh sebagian masyarakat Indonesia, dan tidak jarang para orang tua enggan membicarakannya. Adanya pendidikan seksual dapat menghindari hal-hal buruk yang akan terjadi. Saat ini, pelecehan seksual sering dialami oleh anak di bawah umur. Antisipasi dari berbagai bentuk kekerasan seksual diawali dengan memberikan pemahaman pendidikan seksual kepada anak dengan cara yang baik dan benar sesuai usianya. Salah satu akun media sosial yang membahas tentang pendidikan seksual adalah akun Instagram @taulebih.id. Penelitian ini membahas bagaimana cara akun @taulebih.id memberikan informasi pendidikan seksual melalui media massa. Pembahasan ini bertujuan untuk mendeskripsikan wacana dibalik konten dari akun Instagram @taulebih.id. Penelitian ini menggunakan metode analisis teks media, dengan pendekatan analisis wacana kritis Norman Fairclough. Hasil dari penelitian menunjukkan bahwa akun @taulebih.id membuat dan membagikan kontennya sebagai bentuk edukasi kepada masyarakat tentang pentingnya pendidikan seksual. Konten yang dibuat didasarkan pada berbagai macam permasalahan yang ada di masyarakat. Tujuan akun @taulebih.id membantu penerapaan pendindikan seksual di sekolah, salain itu untuk memberikan pendidikan seksual basis Islam, dan menjelaskan sebarapa penting peran serta tanggung jawab orang tua dalam meberikan pendidikan seksual pada anak. Beberapa konten yang ditampilkan berupa gambar disertai narasi yang mengandung unsur pendidikan seksual. Postingan tersebut disertai dengan sumber referensi yang akurat, untuk memastikan konten yang dibuat benar-benar suatu hal yang valid.

Media Relations Strategy in Promoting Destination of Kutang Beach of Lamongan District, Indonesia Rohimah, Afifatur; Ardilla, Yunita; Anam, Moh. Khoirul
Proceedings of International Conference on Da'wa and Communication Vol. 3 No. 1 (2021): Initiating a New Paradigm on Da’wa and Communication for the Post-Pandemic Era
Publisher : Da’wa and Communication Faculty of the Sunan Ampel State Islamic University, Surabaya, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/icondac.v3i1.491

Tourism becomes a wealth that will not run out otherwise tourism will continue to grow if the management is getting better. Media relations becomes one of the alternatives in helping the promotion process of a tourist destination. This study aims to analyze the media relations strategy in promoting tourist destinations that focus on the Kutang beach district Lamongan. This research applies a qualitative naturalistic method where there is no manipulation of an event (background) of research. The result of this research is the use of media relations to be one of the main components in improving the development of coastal tourism destinations. Use of media relations applied: 1) Press Release Activity, 2) Conference Press, 3) Event, 4) Press Message. Some of these activities carried out by involving the community, managers, government, and tourists, so that the implementation of media relations activities can be maximized. Some media relations activities that have been carried out are press release activities, press conferences, special events. One of which dominating is a special event because it is considered by the speaker as a simple activity that is able to have a tremendous impact, with the event, media partners from themselves will involve themselves in the event activities. Besides conducting media relations, it is also necessary to establish segmentation and clear segmenting. It is also necessary to do tourism differentiation to create sustainable tourism.

Komunikasi Korporat Industri Halal dalam Membangun Citra Positif Secara Berkelanjutan Melalui Media Sosial Rohimah, Afifatur; Fikri Zuhriyah, Luluk; Jupriono
Journal of Islamic Communication Studies Vol. 1 No. 2 (2023): Juli
Publisher : UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jicos.2023.1.2.24-39

Corporate communication is the key to success in building a positive image in the new media era. Moreover, Social media has an important role in contributing to the performance of public relations in all business sectors, including the halal industry. KOMPHI (the Indonesian halal product lovers community) is one of the real proofs that the halal industry is trying to build a positive image on an ongoing basis. The use of social media such as Instagram and TikTok is the key to success in achieving a positive image. This study uses descriptive and qualitative methods to explore the use of social media to build a sustainable, positive image. Interviews, literature studies, and documentation are data collection methods that are considered relevant. The results show that new media theory plays an important role in accelerating the process of achieving a sustainable positive image. Social media is not only a publication and engagement medium for users and followers. Social media also plays an important role in maintaining the existence of a brand. Social media also plays a role in creating new sub-businesses through content production. Therefore, new media, such as social media, play a very important role in shaping a positive image while maintaining a sustainable positive image.

"Mukbang Syar’i" Advertising Content: Representation and Reputation Trough Digital Communication Rohimah, Afifatur
Jurnal Komunikasi Nusantara Vol 7 No 1 (2025)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v7i1.458

The phenomenon of "Mukbang" shar’i has become a habit on Instagram. This is done to avoid the negative stigma of society as a devoted Muslim. This study employed a critical discourse analysis method to reveal the representation behind the advertising content of "mukbang" advertising content by women in hijab. Researchers promise the discovery of a reality in a "mukbang" advertising content by dismantling the relationship of signs and texts with the context in society. This study presents the women in hijab who perform “mukbang” become proof of the existence of a Muslim in a competition dominated by non-Muslim broadcasts jokey. The discourse of resistance is depicted in a text with an irony theme to avoid netizens' negative stigma. The application of Islamic courtesy as a form of representation of self-image as a good and moral Muslim. The better the self-image is formed, the better the reputation is in endorsement. Abstrak Fenomena “Mukbang” syar’i sudah menjadi kebiasaan di Instagram. Hal ini dilakukan untuk menghindari stigma negatif masyarakat sebagai seorang muslim yang taat. Penelitian ini menggunakan metode analisis wacana kritis untuk mengungkap representasi dibalik konten iklan konten iklan “mukbang” yang dibawakan oleh perempuan berhijab. Peneliti menjanjikan penemuan realitas dalam sebuah konten iklan “mukbang” dengan membongkar hubungan tanda dan teks dengan konteks di masyarakat. Penelitian ini menghadirkan perempuan-perempuan berhijab yang melakukan “mukbang” menjadi bukti eksistensi seorang muslim dalam sebuah kompetisi yang didominasi oleh tayangan-tayangan non-Muslim yang bersifat lawakan. Wacana perlawanan tersebut tergambar dalam teks bertema ironi untuk menghindari stigma negatif warganet. Penerapan sopan santun Islami sebagai bentuk representasi citra diri sebagai seorang muslim yang baik dan bermoral. Semakin baik citra diri yang terbentuk maka semakin baik pula reputasinya dalam endorsement.

"Mukbang Syar’i" Advertising Content: Representation and Reputation Trough Digital Communication Rohimah, Afifatur
Jurnal Komunikasi Nusantara Vol 7 No 1 (2025)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v7i1.458

The phenomenon of "Mukbang" shar’i has become a habit on Instagram. This is done to avoid the negative stigma of society as a devoted Muslim. This study employed a critical discourse analysis method to reveal the representation behind the advertising content of "mukbang" advertising content by women in hijab. Researchers promise the discovery of a reality in a "mukbang" advertising content by dismantling the relationship of signs and texts with the context in society. This study presents the women in hijab who perform “mukbang” become proof of the existence of a Muslim in a competition dominated by non-Muslim broadcasts jokey. The discourse of resistance is depicted in a text with an irony theme to avoid netizens' negative stigma. The application of Islamic courtesy as a form of representation of self-image as a good and moral Muslim. The better the self-image is formed, the better the reputation is in endorsement. Abstrak Fenomena “Mukbang” syar’i sudah menjadi kebiasaan di Instagram. Hal ini dilakukan untuk menghindari stigma negatif masyarakat sebagai seorang muslim yang taat. Penelitian ini menggunakan metode analisis wacana kritis untuk mengungkap representasi dibalik konten iklan konten iklan “mukbang” yang dibawakan oleh perempuan berhijab. Peneliti menjanjikan penemuan realitas dalam sebuah konten iklan “mukbang” dengan membongkar hubungan tanda dan teks dengan konteks di masyarakat. Penelitian ini menghadirkan perempuan-perempuan berhijab yang melakukan “mukbang” menjadi bukti eksistensi seorang muslim dalam sebuah kompetisi yang didominasi oleh tayangan-tayangan non-Muslim yang bersifat lawakan. Wacana perlawanan tersebut tergambar dalam teks bertema ironi untuk menghindari stigma negatif warganet. Penerapan sopan santun Islami sebagai bentuk representasi citra diri sebagai seorang muslim yang baik dan bermoral. Semakin baik citra diri yang terbentuk maka semakin baik pula reputasinya dalam endorsement.

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