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Tjahjono, Endro
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PENGARUH KUALITAS LAYANAN JASA EKSPOR IMPOR TERHADAP KEPUASAN PELANGGAN DI KANTOR DIREKTORAT JENDERAL BEA DAN CUKAI SURABAYA Toa, Yohanes Paulus; Pujianto, Agung; Tjahjono, Endro
Jurnal Dinamika Administrasi Bisnis Vol 1 No 2 (2015): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v1i2.2321

Abstract

 This research is quantitative research. The independent variable used in this study is the reliability, responsiveness, and assurance, while the dependent variable is customer satisfaction Customs Surabaya. Analysis of the data used is multiple linear regression, F test, t test, and the coefficient of determination.The results showed that the Reliability (X1), Responsiveness (X2) and Assurance (X3) significantly affects customer satisfaction. Beta value indicates that the variable Assurance (X3) has the greatest value, namely 0.433., It was concluded that the variables mempuyai the most impact on customer satisfaction with the services DGCE is variable Assurance (X3). The coefficient of determination R2 obtained for 0.595, meaning variation (fluctuation) of customer satisfaction terhada service DJBC Surabaya (Y), able to be explained by changes in variable Reliability (X1), Responsiveness (X2) and Assurance (X3), together 59.5%, while the remainder is equal to 40.5% is influenced by other variables not examinedKeywords: Customer satisfaction, reliability, responsiveness, and assurance
PENGARUH MOTIVASI DAN SIKAP PELANGGAN TERHADAP KEPUTUSAN PEMBELIAN ULANG Laily, Elly Nur; Nasution, Ute Chairuz; Tjahjono, Endro
Jurnal Dinamika Administrasi Bisnis Vol 4 No 1 (2018): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v4i1.2256

Abstract

This research entitled "The Influence of Motivation and Customer Attitudes toward Purchase Decision (Case Study On My Self-service Reny in Surabaya)". This study aims to determine the influence of customer motivation and attitudes toward the re-purchase decision at Reny self-service Surabaya. The population in this study are consumers who shop at Reny Swalayan-ku Surabaya minimum age 18 years and who has made a minimum purchase twice in Reny Swalayan-ku Surabaya and samples taken as many as 100 respondents. Variables used are motivation, customer attitude and purchasing decision.Method of data collection using questionnaire method by using technique of Non Probability Sampling that is accidental sampling. The data obtained were analyzed using multiple linear regression analysis which was processed with the help of SPSS program application.The results obtained conclusion as follows:1. There is an individual influence of motivation to the repurchase decision and the customer's attitude toward the repeat purchase decision is proven and accepted reality of partial test result (t) obtained with significant level <0,05.2. There is mutual influence of customer's motivation and attitudes toward the repeat purchase decision proven and accepted reality of partial test result (F) obtained with significant level <0,000.3. Variable of motivation and attitude of customer have strong relation to repurchase decision equal to 6,44% and besides that independent variable have contribution equal to 65,1% to dependent variable and the rest 34,9% influenced by other variable.Keywords: Motivation, Customer Attitude and Purchase Decision
PENGARUH KREATIVITAS PRODUK DAN BRAND IMAGE TERHADAP MINAT BELI KAOS NEVADA Azhari, Ayu; Tjahjono, Endro; Mulyati, Awin
Jurnal Dinamika Administrasi Bisnis Vol 6 No 1 (2020): Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v6i1.4054

Abstract

Product creativity is a very important step for the survival of the company's productivity. This will have an impact on Brand Image. This study entitled The Effect of Product Creativity and Brand Image on Purchasing Interest in Nevada T-shirts at Matahari Department Store Royal Plaza Surabaya has a problem statement is how much the influence of Product Creativity and Brand image on the purchase interest of Nevada T-shirts at Matahari Department Store Royal Plaza Surabaya. The purpose of this study was to find out and analyze how much influence the creativity of the product and brand image on the purchase interest of Nevada T-shirts at Matahari Department Store Royal Plaza Surabaya. This type of research is a survey or field. The method used is quantitative analysis and data collection techniques with questionnaires. The data used are primary data obtained from subjects namely Nevada booth visitors at Matahari Department Store Royal Plaza Surabaya and secondary data obtained by reading literature, books, articles, journals, data from the internet and thesis or previous research theses. Based on the data analysis, partially and simultaneously the product creativity variable has no significant effect and the brand image has a positive and significant effect on the variable purchase interest of the Nevada T-shirt at Matahari Department Store Royal Plaza Surabaya. In this research, Matahari Department Store is expected to continue to update and always get a good product image in the eyes of the public so that the products produced can meet consumer expectations and increase sales.Keywords: Product Creativity, Brand Image, Purchase Interest
Analisis Perbandingan Persepsi Konsumen Terhadap Minat Beli Pada Giant A.Yani Dan Hypermart Royal Plaza Surabaya Sugiono, Ilyas; Tjahjono, Endro; Novaria, Rachmawati
Jurnal Dinamika Administrasi Bisnis Vol 3 No 2 (2017): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v3i2.2219

Abstract

This study entitled "Comparative Analysis Of Consumer Perception Of Interest To Buy On Giant A. Yani And Hypermart Royal Plaza Surabaya". This study aims to determine is there a difference in consumers 'perception of buying interest and to find out how much difference the consumers' perception of buying interest Giant Hypermart A. Yani and Royal Plaza Surabaya. The population in this study were people who shopped at Giant or Hypermart A. Yani Royal Plaza Surabaya in the period November 2016 until December 2016.         The sampling method used was purposive sampling with the number of respondents as many as 100 people. Variables used, as many as five variables, among others: price, place, product, promotion, and buying interest. The analysis tool used is independet sample t test.    The results showed that the difference in consumers' perception of price, place, product, promotion, and buying interest among Giant Hypermart.  Keywords: Difference, perception, consumer and retail.
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUTUSAN KONSUMEN DALAM MEMILIH TAKSI DI SURABAYA Gracia, Yudith; Andayani, Sri; Tjahjono, Endro
Jurnal Dinamika Administrasi Bisnis Vol 1 No 2 (2015): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v1i2.2327

Abstract

Consumer behavior is a process through which a person in finding, buying, using, evaluating, and acting after consumption of a product, service or idea that is expected to meet his needs. The study aims to determine the effect of service quality which consists of five dimensions, namely tangibles, reliability, responsiveness, assurance and empathy towards consumer decision in choosing a taxi, especially Blue Bird taxi. By looking at the existing problems, the author formulates the problem as follows: What are the factors of service consisting of tangibles, reliability, responsiveness, assurance and empathy will influence the consumer's decision in choosing a taxi. This research is a quantitative research. Quantitative research is the study of data using a formula - a formula which statistics are irrelevant to the issue. Quantitative data were analyzed using statistical calculations with SPSS. From the research results can be seen that the tangibles, reliability, responsiveness, assurance, empathy. simultaneously influence the decision chose Blue Bird taxi. Partially dimensions of tangibles and empathy positive influence on decision-making. Based on the research results and conclusions can be put forward suggestions - suggestions that could be considered in this study is increase the operational systems as well as maintain services until now executed.  Keywords : are the factors of service consisting of tangibles, reliability, responsiveness, assurance and empathy will influence the consumer's decision
PENGARUH INOVASI PRODUK, CITRA MEREK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE ANDROID SAMSUNG Pranatalion, Reinardus; Tjahjono, Endro; Mulyati, Diana Yuli
Jurnal Dinamika Administrasi Bisnis Vol 2 No 2 (2016): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v2i2.2149

Abstract

This study aimed to discover and prove the influence of product innovation, brand and prices buying decision against Samsung Android. Sources of data used comes from a questionnaire distributed to 100 respondents from various Colleges in the city of Surabaya. The questionnaire measured using likert Scale and the data analysis technique chosen is the tecnique of multiple linear regression analysis. The results showed that the product innovation, brand image, and the price of the product significantly affects the dependent variable is the purchase decision because of F obtained at the number 11,395 and is supported with a significance level (p) < 0,05. Product innovation, brand image, and the price of the product is able to influence the level of dependene variable that purchase decision 26,3% and the remaining 64,7% of purchase decision are influenced other variables in out of the study
ANALISIS PENGARUH INOVASI PRODUK DAN GAYA HIDUP BRAND MINDED TERHADAP PERILAKU PEMBELIAN KONSUMEN Rohimah, afifatur; Tjahjono, Endro; Pujianto, Agung
Jurnal Dinamika Administrasi Bisnis Vol 1 No 1 (2015): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v1i1.2285

Abstract

Advances in technologyin the eratecnologyspeed, the speed ofinformationandthe ease ofcommunicating viathe gadgetbecomesindispensable. Inthis casethe peopleare alwaysin need ofproductinnovation, accompanied by alifestylebrandminded, resulting inthe emergence ofconsumerpurchasebehavior. This research wasquantitativewithmultiple linearregressionanalysismethod. The goal istodetermine the influence ofproduct innovationandlifestylebrandmindedtowardsthe purchaseof consumer behavior. Based onthe research results, it is known that theinnovationof productsandlifestylebrandmindedvery strong influence onconsumerbuyingbehavior. Whilelifestylebrandmindeddominantinfluenceonconsumer behaviorinpurchasingofproduct innovation. Looking atthe results ofthe study, the researcherssuggestthat peoplekeep abreast ofproduct innovation andmanufacturerswithout having tohave it, andreducinglifestylebrandmindedso as to reducethe level ofconsumer behaviorthat resulted inthe purchase ofstate of Indonesiabecamethemostconsumptivestate. Keywords: productinnovation, brandmindedlifestyle, consumer behavior.
PENGARUH EKSPOR IMPOR TERHADAP CADANGAN DEVISA NEGARA STUDI PADA KOMODITI LADA Hani, Maria Zaun; Pujianto, Agung; Tjahjono, Endro
Jurnal Dinamika Administrasi Bisnis Vol 1 No 2 (2015): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v1i2.2331

Abstract

Pepper is one of the main commodities in meeting human needs             so that some countries do import export activities, with the aim of meeting needs in the country and increase the country's income. The purpose of this study is to determine how much influence the activity of export and import of pepper to the development of foreign exchange reserves, to determine the effect of volume andpepper export value to the development of foreign exchange and know the volume and value of imports pepper to the decline in foreign exchange reserves, researchers will indicate simultaneous effect on exports and imports of pepper to the foreign exchange reserves. Research data from using time series from 2000 to 2013. The regression analysis method linear and then using simple linear regression analysis. Statistical Product and Service Solutions (SPSS) were used for analysis.Results of this study shows that Indonesia as a country exporting and importing pepper contributing to the agricultural sector as well as the influence simultaneously of the international reserves position. Keywords: Pepper, export, import and foreign exchange reserves
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN DALAM MEMBELI PRODUK APPLE IPHONE Ratih, Faradika Maria; Mulyati, Awin; Tjahjono, Endro
Jurnal Dinamika Administrasi Bisnis Vol 2 No 2 (2016): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v2i2.2157

Abstract

Researcher did a research related to "Factors affected consumers' decision in buying iPhone Apple product". According to Kotler (2005; 203) behavior of consumers in buying is affected by 4 factors namely custom factor(x1), social factor (x2), personal factor(x3), and psychologycal factor(x4). Due to those factors, the researcher wanted to know how far effects of the four factors to buying decision of apple iphone. Results of the research obtained from 100 respondents (Surabaya citizens) who are consumers of Apple iPhone and processed using SPSS for windows 17.0.The results of the research showed that correlation test explained that there was significant effects between custom, social, personal, and psychologycal factor and the buying decision of Apple iPhone. From the four factors, psychologycal factor was the most dominant factor which affected the buying decision of Apple iPhone. To gain the buying decision, produsers should concern on custom, social, personal, and psychologycal factor of Apple iPhone consumers. Keywords: Buying decision, customer, social, personal, psychologycal factors
PENGARUH KUALITAS JASA DAN PENANGANAN KOMPLAIN TERHADAP KEPUASAN PELANGGAN PERUSAHAAN FUMIGASI PADA CV. ARMANDA NUSANTARA Rachmawati, Yuni; Tjahjono, Endro; Pratiwi, Ni Made Ida
Jurnal Dinamika Administrasi Bisnis Vol 4 No 1 (2018): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v4i1.2273

Abstract

Each fumigation company has its own advantages in running company both in terms of service quality, complaint handling, price and others in order to improve customer satisfaction. This study aims to determine the effect of service quality and complaint handling on customer satisfaction in CV. Armanda Nusantara. CV. Armanda Nusantara is one of the fumigation companies in Surabaya that has many customers and exist in the world of fumigation.Number of customer as population in this research is 135 subscribers, and the sample specified in this research as 101 Sampling  using  a sampling  method saturated. Data collection technique was obtained by spreading the questionnaire through online media or email sent to the customers CV. Armanda Nusantara. then the results of data collection were analyzed using multiple regression analysis.From the analysis result obtained:1. There is individual influence of service quality to customer satisfaction and complaint handling to customer satisfaction proven and accepted reality of partial test result (t) obtained with level of significance <0,05.2. There is mutual influence of service quality and complaint handling to customer satisfaction proven and accepted reality of partial test result (F) obtained with level of significance <0,000.3. Variable of service quality and handling of complaint have strong relation to customer satisfaction equal to 75,9% and beside that independent variable have contribution equal to 76,4% dependent variable and the rest 23,6% influenced by other variable.  Keyword : Service quality, Complaint handling, dan Customer satisfaction
Co-Authors Azhari, Ayu Baadila, Nanda Rizky Fitri Fatmasari Gracia, Yudith Hani, Maria Zaun Irawan, Wahyu Laily, Elly Nur Machmuda, Dita Aulia Mega Rahmawati, Mega Mulyati, Awin Mulyati, Diana Yuli Nasution, Ute Chairuz Novaria, Rachmawati Pranatalion, Reinardus Pratiwi, Ni Made Ida Pujianto, Agung Rachmawati, Yuni Rahmawati, Silviya Rantau, Aga Shanada Ratih, Faradika Maria Rohimah, Afifatur Saleha, Dinda Tania Saputra, Marga Sri Andayani Sugiono, Ilyas Susanti, Irma Yusniar Toa, Yohanes Paulus Wati, Anna Firinda Wulandari, Zanualita