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All Journal Jurnal Organisasi Dan Manajemen YUME : Journal of Management Aliansi : Jurnal Manajemen dan Bisnis Jurnal Neraca Peradaban Jurnal Tadbir Peradaban Jurnal Web Informatika Teknologi [J-WIT] Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Masrifah, Ifah
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Pengaruh Knowledge Management dan Budaya Organisasi terhadap Komitmen Organisasi pada Perusahaan PT Adis Dimension Footwear Alpandi*, Irpan; Masrifah, Ifah
JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Vol 8, No 4 (2023): Agustus, Social Religious, History of low, Social Econmic and Humanities
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimps.v8i4.26378

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh knowledge management dan budaya organisasi terhadap komitmen organisasi pada perusahaan PT. Adis Dimension Footwear. Pengaruh knowledge management dan budaya organisasi sebagai variabel independen dan komitmen organisasi sebagai variabel dependen. Sample yang diperoleh 73 responden. Teknik penarikan sampel dalam penelitian ini adalah probability sampling dari populasi yaitu teknik penentuan sampel berdasarkan kebetulan di PT Adis Dimension Footwear dengan metode analisis data menggunakan SPSS. Hasil penelitian menunjukkan bahwa secara parsial membuktikan bahwa knowledge management berpengaruh positif terhadap komitmen organisasi, budaya organisasi berpengaruh positif signifikan terhadap komitmen organisasi. Hal ini bisa dikatakan bahwa knowledge management dan budaya organisasi mampu meningkatkan komitmen organisasi.
The Influence Of Attractive Streamers On Purchasing Decisions With Brand Trust As A Moderating Variable Masrifah, Ifah; Marasabessy, Nabila Cecilia; Susanty, Ida I Dewa Ayu Raka; Susanto, Sherly Ernawaty; Gentari, Katri
Innovative: Journal Of Social Science Research Vol. 5 No. 3 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i3.19498

Abstract

This research is a qualitative study with an explanatory approach, namely an approach that makes previous research, especially the three studies mentioned above, a stepping stone for the development of the research being carried out. The data used in this study are primary data that researchers obtained through questionnaires on users of the Tiktokshop and Shopee platforms as many as three hundred people with each numbering one hundred and fifty people on each platform. The data used was analyzed using the smart PLS 4.0 analysis tool. The result in this article show that that each hypothesis used in this article can be proven and accepted. This is because the P-Values ​​in this article are below the significance level and are positive. In the hypothesis in this article, the P-Values ​​are at 0.014 below the significance level of 0.05. The meaning of these results is that the more attractive the live streaming, the more viewers will decide to make a purchase. The next hypothesis also shows similar results if the P-Values ​​in this article are positive and below the significance level of 0.05, namely 0.000, which is more significant than direct testing of 0.014. Thus it can be concluded that the first and second hypotheses in this article can be accepted.
ANALISIS SWOT PADA USAHA MIKRO KECIL MENENGAH SABLON (STUDI KASUS UMKM ONDERDIL SABLON, KOTA JAKARTA SELATAN, DKI JAKARTA) Feriandy, Feriandy; Abdila, Kemil Pasya; Masrifah, Ifah
Aliansi : Jurnal Manajemen dan Bisnis Vol 18, No 2 (2023): ALIANSI : Jurnal Manajemen dan Bisnis
Publisher : Sekolah Tinggi Manajemen IMMI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46975/aliansi.v18i2.533

Abstract

This thesis discusses the SWOT analysis of Screen Printing Parts SMEs in order to obtain the right marketing strategy. Screen Printing Parts is one of the MSMEs located in South Jakarta City, DKI Jakarta, which has been developing since 2017. Onderdil Sablon produces screen printing clothes and screen printing tools. Since starting his business, Onderdil Sablon have always been faced with various kinds of obstacles. The number of similar companies that have emerged makes it difficult for Onderdil Sablon to maintain their product position due to increasingly fierce industry competition. The condition of intense competition is a problem faced Onderdil Sablon. The purpose of this study was to determine the marketing strategy for UMKM Screen Printing Parts through SWOT analysis. In determining the marketing strategy, it is necessary to know the internal factors of strengths and weaknesses, as well as external factors of opportunities and threats. The strategy that can be applied, namely the ST strategy is a strategy that uses the strengths of the company to overcome threats or commonly called a diversification strategy.
Socialization of Increasing Creativity In The Use of Digital Technology In Improving MSMES In Rural Areas: Pengabdian Masrifah, Ifah; Heriyana, Heriyana; Erlina, Neti; Alamsyah, Rully; Andrian, Risa
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3501

Abstract

The outreach activities conducted by the author in this article were conducted in several specific villages, including Cipatik Village, West Bandung, and Danau Cala Village, Musi Banyuasin. The outreach activities were conducted over fifteen days. Hopefully with this socialization, the author's goals can be achieved in stages perfectly, starting from MSME stakeholders being able to think openly by accepting technological advances and of course their creativity will also increase, then MSME stakeholders can use digital technology well, then in the end MSME sales will increase, their income will also increase, and rural MSMEs can continue to be ongoing and even continue to develop over time.
Co-Authors Abdila, Kemil Pasya Alpandi*, Irpan Andrian, Risa Baihaqi, Furqon Al Eriza, Irvia Erlina, Neti Feriandy, Feriandy Halimatusya’diah, Siti Heriyana Heriyana Ida I Dewa Ayu Raka Susanty, Ida I Dewa Ayu Raka Katri Gentari Lestari, Duwi Lubis, Nisa Aliya Yahya Marasabessy, Nabila Cecilia Masrifah, Joni Tesmanto, Ifah Ompusunggu, Rumi Arny Permadi, Hendra Putra, Virgio Gusdwi Ramadhanti, Adinda Naia Rully Alamsyah, Rully Sainaro, Sahdid Son haji, Son Suryati, Adelina Susanto, Sherly Ernawati