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All Journal International Journal of Social Science COMMUNITY : Jurnal Pengabdian Kepada Masyarakat Annals of Human Resource Management Research Studi Akuntansi, Keuangan, dan Manajemen Innovative: Journal Of Social Science Research
Katri Gentari
Institut Rahmaniyah Sekayu, Musi Banyuasin, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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PENTA HELIX MODEL FOR SUSTAINABILITY PERFORMANCE OF PALM OIL PLANTATION COMPANIES IN SOUTH SUMATERA PROVINCE Katri Gentari; Hamidah, Hamidah; Zulkifli, Zulkifli
International Journal of Social Science Vol. 4 No. 2: August 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v4i2.8481

Abstract

The aim of the research is to create and develop a pentahelix model for the sustainability performance of oil palm plantation companies in south Sumatra province and formulate a pentahelix model strategy for the sustainability performance of oil palm plantation companies. The research object involves elements of the pentahelix, namely the government, in this case the south Sumatra province plantation service, academics at the agricultural faculty of Sriwijaya University, the community ,namely Gapki (a combination of oil palm business associations).Businesses are in seven palm oil plantation companies in south Sumatra Province and also online media and offline Sumatra Express.Qualitative methods and analyzing data through soft system methodology. The findings of this research show that there are 3 pillars of oil palm plantation companies that must be considered in developing sustainable performance and to obtain measurable and targeted results they should be included in the vision of long-term development plans. The first is to meet food needs from domestic production, the second is to regulate food policy independently and the third is to the protect and prosfer farmers as the main business actors in palm oil companies.Thereare many strategic matters and issues for the benefit of regional development together with palm oil companies which have a vital role in developing sustainable performance of oil plantation companies that are able to absorb palm oil production.So that companies get a guarantee that the palm oil produced will be absorbed at agood price, conducting training for increasing company productivity throught government supervisory institutions and providing adquateinfrastructure so that distribution run smoothly.Tows analysis illustrates how the external opportunities and threats faced by the company can be adjusted to the company’s strengths and weaknesses.Novelty research is a sustainable performance model and a pentahelix conception model by adding elements of oil palm plantation companies as one of the factors that can be implemented in the sustainable performance of oil palm plantation companies in south Sumatra Province
The Influence Of Attractive Streamers On Purchasing Decisions With Brand Trust As A Moderating Variable Masrifah, Ifah; Marasabessy, Nabila Cecilia; Susanty, Ida I Dewa Ayu Raka; Susanto, Sherly Ernawaty; Gentari, Katri
Innovative: Journal Of Social Science Research Vol. 5 No. 3 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i3.19498

Abstract

This research is a qualitative study with an explanatory approach, namely an approach that makes previous research, especially the three studies mentioned above, a stepping stone for the development of the research being carried out. The data used in this study are primary data that researchers obtained through questionnaires on users of the Tiktokshop and Shopee platforms as many as three hundred people with each numbering one hundred and fifty people on each platform. The data used was analyzed using the smart PLS 4.0 analysis tool. The result in this article show that that each hypothesis used in this article can be proven and accepted. This is because the P-Values ​​in this article are below the significance level and are positive. In the hypothesis in this article, the P-Values ​​are at 0.014 below the significance level of 0.05. The meaning of these results is that the more attractive the live streaming, the more viewers will decide to make a purchase. The next hypothesis also shows similar results if the P-Values ​​in this article are positive and below the significance level of 0.05, namely 0.000, which is more significant than direct testing of 0.014. Thus it can be concluded that the first and second hypotheses in this article can be accepted.
Human Resource Capabilities and Local Business Models as Drivers of BUMDESMA Institutional Transformation Katri Gentari; Sri Agustina; Susillawati
Annals of Human Resource Management Research Vol. 6 No. 1 (2026): March
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v6i1.3940

Abstract

Purpose: This study aims to examine the institutional transformation strategy of Joint Village-Owned Enterprises (BUMDesma) originating from the PNPM Rural Program Management Unit (UPK) and analyze the role of human resource capabilities and local business models in strengthening rural economic competitiveness. Research Methodology: This study was conducted in the Bayung Lencir Subdistrict, Indonesia, using a qualitative, single-case study approach. Data were collected through in-depth interviews with BUMDesma managers and village stakeholders, field observations, and analyses of organizational and policy documents. The data were analyzed thematically. Results: The findings show that Green Human Resource Management, Green Transformational Leadership, and Green Innovation positively and significantly impact Business Sustainability and Green Psychological Climate. Additionally, Green Psychological Climate significantly mediated the relationships between these factors and Business Sustainability. Conclusions: This study concludes that integrating human resource capabilities with adaptive local business models is essential for effective institutional transformation and the long-term sustainability of BUMDesma in Indonesia. Limitations: This study was limited to a single case, which may restrict the generalizability of the findings. Contributions: This research contributes to the community-based strategic management and rural development literature by proposing an integrative institutional transformation strategy model and offering practical insights for policymakers and BUMDesma managers to enhance the sustainable rural economic competitiveness.
PENDAMPINGAN LEGALITAS SEBAGAI STRATEGI PENINGKATAN DAYA SAING UMKM: BUKTI EMPIRIS DARI PROGRAM NIB DAN SERTIFIKASI HALAL Gentari, Katri; Heriyana, Heriyana; Erlina, Neti; Agustina, Sri; Emelda, Emelda
COMMUNITY : Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 2 (2026)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/community.v6i2.10137

Abstract

ABSTRACT The low level of business legality ownership remains a major challenge faced by many Micro, Small, and Medium Enterprises (MSMEs), particularly regarding the Business Identification Number (NIB) and halal certification. Limited regulatory literacy and administrative capacity often prevent business actors from independently managing the legalization process. This study aims to analyze the effectiveness of a business legality assistance program in improving the literacy, readiness, and formalization of MSMEs. This research employed a quantitative approach using a one-group pretest–posttest design involving 25 MSME participants who took part in an assistance program for obtaining NIB and halal certification. Data were collected through Likert-scale questionnaires measuring regulatory understanding, administrative readiness, and perceptions of business legality. Data analysis was conducted using descriptive statistics and a paired sample t-test to examine differences before and after the intervention. The results show a significant improvement across all measured indicators. The average scores of understanding and readiness increased from 1.96–2.20 in the pretest to 4.68–4.84 in the posttest, with a significance value of p < 0.05. In addition, 23 MSMEs successfully obtained NIB, while all participants submitted applications for halal certification. These findings indicate that practical and participatory assistance effectively enhances literacy and readiness while accelerating MSME formalization. Structured assistance programs therefore have the potential to serve as an effective empowerment model to improve legal compliance and strengthen business competitiveness. ABSTRAK Rendahnya tingkat kepemilikan legalitas usaha masih menjadi kendala yang dihadapi oleh banyak pelaku Usaha Mikro, Kecil, dan Menengah (UMKM), khususnya terkait Nomor Induk Berusaha (NIB) dan sertifikasi halal. Keterbatasan literasi regulasi dan kemampuan administratif menyebabkan pelaku usaha belum sepenuhnya mampu mengurus legalitas secara mandiri. Penelitian ini bertujuan untuk menganalisis efektivitas program pendampingan legalitas usaha dalam meningkatkan literasi, kesiapan, dan realisasi formalitas UMKM. Penelitian menggunakan pendekatan kuantitatif dengan desain one group pretest–posttest terhadap 25 pelaku UMKM yang mengikuti program pendampingan pengurusan NIB dan sertifikasi halal. Data dikumpulkan melalui kuesioner skala Likert yang mengukur pemahaman regulasi, kesiapan administratif, dan persepsi terhadap legalitas usaha. Analisis data dilakukan menggunakan statistik deskriptif dan uji paired sample t-test untuk melihat perbedaan sebelum dan sesudah intervensi. Hasil penelitian menunjukkan adanya peningkatan signifikan pada seluruh indikator yang diukur. Nilai rata-rata pemahaman dan kesiapan meningkat dari kisaran 1,96–2,20 pada pretest menjadi 4,68–4,84 pada posttest dengan nilai signifikansi p < 0,05. Selain itu, 23 UMKM berhasil memperoleh NIB dan seluruh peserta telah mengajukan sertifikasi halal. Temuan ini menunjukkan bahwa pendampingan yang bersifat praktis dan partisipatif efektif meningkatkan literasi, kesiapan, serta mendorong percepatan formalisasi UMKM. Program pendampingan terstruktur berpotensi menjadi model pemberdayaan untuk meningkatkan kepatuhan legalitas dan daya saing usaha.
The Influence of Digital Marketing on the Understanding, Skills, Implementation and Performance of MSMEs Moderated by Constraints Gentari, Katri; Agustina, Sri; Rakhmalina, Ika; Heriyana, Heriyana; Calista, Avisa; Emelda, Emelda
Studi Akuntansi, Keuangan, dan Manajemen Vol 5 No 3 (2026): January
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i3.5521

Abstract

Purpose: This study aims to analyze in depth the effect of digital marketing training on improving understanding, skills, and the performance of MSMEs, with constraints as a moderating variable. The background of this research is based on the condition of MSMEs in Musi Banyuasin Regency, which face significant challenges in digital adaptation, such as limited digital literacy, insufficient promotional capital, and uneven internet access across regions. Methodology/Approach: This study employs a quantitative approach using a Likert-scale questionnaire distributed to 121 MSME participants of digital marketing training, along with secondary data obtained from the Office of Cooperatives and MSMEs of Musi Banyuasin Regency. Data analysis was conducted through reliability testing and regression analysis to examine both direct and moderating effects. Results/Findings:  The results indicate that digital marketing training does not have a significant effect on understanding (Y1) and skills (Y2), but has a significant effect on MSME performance (Y3). The constraint factor was found to act as a moderating variable that weakens the relationship between digital marketing training and the dependent variables. Conclusions:  Digital marketing training can enhance MSME performance even though it does not directly improve understanding and skills. These findings highlight the importance of tiered digital marketing training programs and continuous mentoring to ensure sustainable learning outcomes. Limitations:  This study is limited to a quantitative approach and the geographic area of Musi Banyuasin Regency, thus the findings cannot yet be generalized broadly. Contribution: This research enriches the literature on the influence of digital marketing training on MSME performance and provides practical implications for local governments in strengthening digital capacity and competitiveness of MSMEs in the digital economy era.
Co-Authors Calista, Avisa emelda, emelda Erlina, Neti Hamidah . Heni Pujiastuti Heriyana Heriyana Ida I Dewa Ayu Raka Susanty, Ida I Dewa Ayu Raka Marasabessy, Nabila Cecilia Masrifah, Ifah Rakhmalina, Ika Sri Agustina Sri Agustina, Sri Susanto, Sherly Ernawati Susillawati