Articles
<![CDATA[Analisis Implementasi Relationship Marketing dan Green Marketing Terhadap Loyalitas Konsumen Klinik Navaagreen Batam ]]>
<![CDATA[Rustam, Triana Ananda]]>
<![CDATA[ SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023) ]]>
Publisher : <![CDATA[Program Pascasarjana STIE Amkop Makassar ]]>
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DOI: 10.37531/sejaman.v6i2.5423
<![CDATA[Fenomena maraknya kesadaran masyarakat untuk memiliki kondisi kulit yang sehat memicu menjamurnya klinik kecantikan di Indonesia termasuk di Kota Batam, Namun muncul permasalahan dari banyaknya jumlah klinik yang menawarkan berbagai jasa, masyarakat dituntut untuk cerdas memilih produk dan layanan agar tujuan untuk memiliki kulit sehat dapat tercapai. Masalah selanjutnya adalah munculnya gerakan back to nature turut mempengaruhi tren gaya hidup baru pada konsumen untuk lebih memilih produk yang menjanjikan keramahan lingkungan baik dari sisi kemasan maupun pengolahan produk yang dikenal dengan green marketing. Tujuan penelitian ini adalah untuk melihat apakah relationship marketing dan green marketing mempengaruhi loyalitas konsumen apabila dilakukan secara parsial maupun simultan. Metode yang diterapkan adalah metodologi kuantitatif deskriptif. Analisis data menggunakan alat SPSS untuk menemukan jawaban dari rumusan masalah melalui uji regresi linier berganda. Sampel dalam penelitian ini berjumlah 100 orang dengan metode random sampling. Teknik sampling yang digunakan adalah nonprobability sampling - purposive sampling. Hasil pengujian secara parsial menunjukkan variabel relationship marketing berpengaruh positif dan signifikan terhadap loyalitas konsumen; variabel green marketing berpengaruh positif namun tidak signifikan terhadap loyalitas konsumen. Selanjutnya diketahui terdapat pengaruh positif dan signifikan terhadap loyalitas konsumen apabila variabel relationship marketing dan green marketing diuji secara simultan.]]>
<![CDATA[Pengaruh Persepsi dan Perilaku Konsumen terhadap Kepuasan Pelanggan di PT. Brani Lintas Samudera ]]>
<![CDATA[Tifany, Tifany]]>;
<![CDATA[Rustam, Triana Ananda]]>
<![CDATA[ SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023) ]]>
Publisher : <![CDATA[Program Pascasarjana STIE Amkop Makassar ]]>
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DOI: 10.37531/sejaman.v6i2.5166
<![CDATA[In the era of globalization, competition between companies is getting more and more complicated so that each company is encouraged to fix everything related to the company so that it can continue to grow. This study aims to determine the effect of consumer perceptions, consumer behavior on customer satisfaction at PT Brani Lintas Samudera partially and simultaneously. The type of research determined in this study is quantitative research using descriptive research design. The research population was 102 customers at PT Brani Lintas Samudera. The technique used in this research is Non probability sampling technique, namely saturated sampling technique. The data in this study were collected by questionnaire and analyzed using the SPSS version 25 program. The tests used in this study are validity test, reliability test, normality test, multicollinearity test, heterokedasticity test, multiple linear regression, detemination coefficient (R2), t test and f test. The results showed that consumer perceptions and consumer behavior have a positive influence and partially affect customer satisfaction. The results of the f test show that consumer perceptions and consumer behavior simultaneously affect customer satisfaction at PT Brani Lintas Samudera. Kata Kunci: Persepsi; perilaku konsumen; kepuasan pelanggan.]]>
<![CDATA[Pengaruh Produktivitas Kerja, Komunikasi, dan Disiplin Terhadap Kinerja Karyawan Pada PT Graha Auto Perkasa ]]>
<![CDATA[Santi, Tyia]]>;
<![CDATA[Rustam, Triana Ananda]]>
<![CDATA[ SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023) ]]>
Publisher : <![CDATA[Program Pascasarjana STIE Amkop Makassar ]]>
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DOI: 10.37531/sejaman.v6i2.5404
<![CDATA[Sumber Daya Manusia memiliki peran penting dalam sebuah perusahaan yang merupakan aset dalam keberhasilan perusahaan, karyawan merupakan kunci terpenting dalam kegiatan operasional perusahaan. Hasil kerja dipengaruhi oleh potensi dan kinerja karyawan itu sendiri untuk menyelesaikan setiap pekerjaan. Kefektifan karyawan dari dilihat dari kinerjanya. Kinerja tersebut dapat dihasil dari beberapa faktor yaitu produktivitas kerja, komunikasi yang terjadi diantara baik itu atasan-bawahan maupun sesama rekan kerja dan juga dikarenakan tidakadanya kedisiplinan dalam bekerja, faktor-faktor tersebut dapat meningkatkan kemampuan kinerja karyawan. Penelitian ini dilakukan pada PT Graha Auto Perkasa dengan jumlah responden sebanyak 102 responden. Penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan teknik data regresi linier berganda dan SPSS 25. Hasil penelitian ini menunjukkan bahwa produktivitas kerja berpengaruh positif dan signifikan terhadap kinerja pegawai, komunikasi berpengaruh positif dan signifikan terhadap kinerja pegawai, dan disiplin berpengaruh terhadap kinerja pegawai dengan signifikan dan positif. Serta memiliki hasil yang signifikan dan positif terhadap kinerja karyawan dari variabel produktivitas kerja dan komunikasi. dan disiplin. Kata Kunci: Produktivitas Kerja, Komunikasi, Disiplin, Kinerja]]>
<![CDATA[PENGARUH DISIPLIN, KOMUNIKASI DAN MOTIVASI KERJA TERHADAP KEPUASAN KERJA PADA PT WAHANA LINTAS BATAM ]]>
<![CDATA[yuvi, yuvi]]>;
<![CDATA[Rustam, Triana Ananda]]>
<![CDATA[ SCIENTIA JOURNAL Vol 3 No 2 (2021): Volume 3 Nomor 2 2021 ]]>
Publisher : <![CDATA[LPPM Universitas Putera Batam ]]>
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<![CDATA[For an organization or agency, human resources are referred to as the main factor as the driving force of the organization Whatever the purpose of an organization, the organization must be formed based on various visions. The purpose of this research is to find out how the effect of Dicipline, Communication, and Work Motivation simultaneously on the job satisfaction of employees of PT Wahana Lintas Batam. This study uses a saturated sampling technique because the population is not large, that is 110 employees. The number of population and sample in saturated sampling is the same. Data analysis was performed using multiple linear regression analysis while the hypothesis test in this study using t test and F test using SPSS Version 25 software program. From the results of hypothesis testing it is known that the variables of dicipline and job satisfaction at PT Wahana Lintas Batam have a significant effect, communication and job satisfaction variables at PT Wahana Lintas Batam have a significant effect, work motivation and job satisfaction variables at PT Wahana Lintas Batam have a significant effect, Dicipline variables, communication, and work motivation together have a significant effect on job satisfaction at PT Wahana Lintas Batam.]]>
<![CDATA[Pengaruh Fasilitas dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Hotel Aston Inn Gideon ]]>
<![CDATA[Pranata, Ervin Adhitia]]>;
<![CDATA[rustam, Triana Ananda]]>
<![CDATA[ SCIENTIA JOURNAL Vol 3 No 2 (2021): Volume 3 Nomor 2 2021 ]]>
Publisher : <![CDATA[LPPM Universitas Putera Batam ]]>
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<![CDATA[Facilities and service quality are the main factor that must be considered when the competition is getting tougher, competing hotels promote the best facilities they have to attract customer attention and provide good quality service in order to create customer satisfaction so that customers will be comfortable in the hotel. The purpose of this research is how much influence the facilities and service quality on customer satisfaction at Aston Inn Gideon Hotel with simple random sampling technique, that is data collection was randomly selected from 364 respondents who were distributed using a questionnaire. Quality test of the data in this study using validity test and reliability test, classic assumption test and influence test. In this research using multiple linear regression analysis and analysis of the coefficient of determination (R2), while the hypothesis test in this research used the t test and f test by using the SPSS software version 25. The result of the coefficient of determination (R2) obtained is that the facility and service quality variables have an effect of 84.3% on customer satisfaction.]]>
<![CDATA[PENGARUH KUALITAS PELAYANAN DAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN DI PT. EKADHARMA INTERNATIONAL TBK CABANG BATAM ]]>
<![CDATA[Arianto, Deddy]]>;
<![CDATA[Rustam, Triana Ananda]]>
<![CDATA[ SCIENTIA JOURNAL Vol 3 No 3 (2021): Volume 3 Nomor 3 2021 ]]>
Publisher : <![CDATA[LPPM Universitas Putera Batam ]]>
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<![CDATA[The purpose of this research is to find out how the influence of service quality and distribution on purchasing decisions at PT Ekadharma International Tbk Batam Branch with saturated sampling techniques that are all existing customers so as to get a sample number of 120 respondents. The method of collecting data is by a questionnaire that is distributed directly. Data quality test in this study using validity test and reliability test, classic assumption test and influence test in this study using multiple linear regression analysis and coefficient of determination (R2) analysis, while hypothesis test in this study using (t test) and (F test) using SPSS program software version 26. The result of coefficient of determination (R2) obtained is the variable quality of service and distribution affects 74.6% of purchasing decisions. from the results of t and f tests, it can be concluded that partially the quality of service and distribution has a significant effect on purchasing decisions, as well as simultaneously the quality of service and distribution have a significant effect on purchasing decisions.]]>
<![CDATA[Pengaruh Kualitas Pelayanan, Citra Perusahaan dan Tingkat Suku Bunga Terhadap Loyalitas Nasabah Pada PT.Bank Panin,Tbk., Di Kota Batam ]]>
<![CDATA[Mok, Marlyna]]>;
<![CDATA[Rustam, Triana Ananda]]>
<![CDATA[ SCIENTIA JOURNAL Vol 3 No 3 (2021): Volume 3 Nomor 3 2021 ]]>
Publisher : <![CDATA[LPPM Universitas Putera Batam ]]>
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<![CDATA[PT's service quality, corporate image and interest rates. Bank Panin is very important in the banking industry, so special attention is needed to survive long-term competition. Relevant organizations can use this special attention to survive competition, accept challenges and develop in crisis. The purpose of this research is to determine whether service quality, corporate image and interest rates have an impact on customer loyalty. The main data collection method of this study is to distribute a questionnaire in the form of Google, which contains 375 respondents of active savings customers, and the sampling method used is random sampling. In order to generate considerable value, this study uses SPSS 25 version of the statistical analysis method. The results show that service quality, company image and interest rates have a positive and significant impact on customer loyalty. Some service quality has a positive but insignificant impact on customer loyalty. Corporate image has a positive and important impact on customer loyalty, while interest rates have a negative and insignificant impact on customer loyalty. Keywords: Service Quality;Company Image;Interest Rate;Customer Loyalty.]]>
<![CDATA[PENGARUH KUALITAS PELAYANAN, FAKTOR SOSIAL DAN FAKTOR PRIBADI TERHADAP KEPUTUSAN PEMBELIAN PADA PT BILLINDO UTAMA DI KOTA BATAM ]]>
<![CDATA[Veronica, Fiona]]>;
<![CDATA[Rustam, Triana Ananda]]>
<![CDATA[ SCIENTIA JOURNAL Vol 3 No 3 (2021): Volume 3 Nomor 3 2021 ]]>
Publisher : <![CDATA[LPPM Universitas Putera Batam ]]>
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<![CDATA[The purpose of this research is to find out wether service quality, social factors and personal factor influence on purchasing decision at PT Billindo Utama in Batam City. The sample size is determined by using lemeshow formula and the number of samples in this research is 384 consumers. The technique of sample used accidental sampling. The influence test in this research using multiple linear analysis and determination coefficient analysis (R2), the hypothesis testing using t test and f test using the SPSS software program version 25. The result of this research indicate variable service quality, social factors and personal factor partially and simultaneously have a significant effect on purchasing decision at PT Billindo Utama in Batam City. Keywords: Personal Factor; Purchasing Decision; Service Quality; Social Factors]]>
<![CDATA[Pengaruh Kualitas Pelayanan, Citra Perusahaan dan Tingkat Suku Bunga Terhadap Loyalitas Nasabah Pada PT.Bank Panin,Tbk., Di Kota Batam ]]>
<![CDATA[Marlyna, Marlyna]]>;
<![CDATA[Rustam, Triana Ananda]]>
<![CDATA[ SCIENTIA JOURNAL Vol 3 No 3 (2021): Volume 3 Nomor 3 2021 ]]>
Publisher : <![CDATA[LPPM Universitas Putera Batam ]]>
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<![CDATA[PT's service quality, corporate image and interest rates. Bank Panin is very important in the banking industry, so special attention is needed to survive long-term competition. Relevant organizations can use this special attention to survive competition, accept challenges and develop in crisis. The purpose of this research is to determine whether service quality, corporate image and interest rates have an impact on customer loyalty. The main data collection method of this study is to distribute a questionnaire in the form of Google, which contains 375 respondents of active savings customers, and the sampling method used is random sampling. In order to generate considerable value, this study uses SPSS 25 version of the statistical analysis method. The results show that service quality, company image and interest rates have a positive and significant impact on customer loyalty. Some service quality has a positive but insignificant impact on customer loyalty. Corporate image has a positive and important impact on customer loyalty, while interest rates have a negative and insignificant impact on customer loyalty.]]>
<![CDATA[Pengaruh Fasilitas dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Hotel Aston Inn Gideon ]]>
<![CDATA[Pranata, Ervin Adhitia]]>;
<![CDATA[Rustam, Triana Ananda]]>
<![CDATA[ SCIENTIA JOURNAL Vol 3 No 3 (2021): Volume 3 Nomor 3 2021 ]]>
Publisher : <![CDATA[LPPM Universitas Putera Batam ]]>
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<![CDATA[Facilities and service quality are the main factor that must be considered when the competition is getting tougher, competing hotels promote the best facilities they have to attract customer attention and provide good quality service in order to create customer satisfaction so that customers will be comfortable in the hotel. The purpose of this research is how much influence the facilities and service quality on customer satisfaction at Aston Inn Gideon Hotel with simple random sampling technique, that is data collection was randomly selected from 364 respondents who were distributed using a questionnaire. Quality test of the data in this study using validity test and reliability test, classic assumption test and influence test. In this research using multiple linear regression analysis and analysis of the coefficient of determination (R2), while the hypothesis test in this research used the t test and f test by using the SPSS software version 25. The result of the coefficient of determination (R2) obtained is that the facility and service quality variables have an effect of 84.3% on customer satisfaction.]]>
