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All Journal Jurnal Paradigma Ekonomika Jurnal Media Wahana Ekonomika Measurement : Jurnal Akuntansi JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) SEIKO : Journal of Management & Business SULTANIST: Jurnal Manajemen dan Keuangan Jurnal Akuntansi Barelang Management Studies and Entrepreneurship Journal (MSEJ) Community Development Journal: Jurnal Pengabdian Masyarakat AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis JUPADAI : Jurnal Pengabdian Kepada Masyarakat Postgraduate Management Journal SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK)
Rustam, Triana Ananda
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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MEMBANGUN KONEKSI PELANGGAN MELALUI INSTAGRAM COFFEE SHOP UNTUK MENINGKATKAN KUNJUNGAN PELANGGAN Sitorus, David Humala; Wage, Sunarto; Rustam, Triana Ananda; Khoiri, M
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 12 No 2 (2024): Volume 12 Nomor 2 Tahun 2024
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v12i2.8761

Abstract

This research examines how coffee shops can leverage Instagram for digital marketing communication. Instagram is a powerful and affordable tool for cafes to promote their products, spread brand awareness, and connect with customers. Studies have shown that using Instagram strategically can inform customers about a coffee shop's offerings, persuade them to visit, and keep them coming back. However, there's a lack of research on how cafes can specifically use Instagram's features to manage their digital marketing communication with customers. This study aims to fill this gap by exploring how coffee shops can effectively use Instagram as a marketing tool. The researchers used interviews and data analysis to gain insights from coffee shop visitors with a research time-period of 3 months. The study confirms that Instagram is a cost-effective way for cafes to quickly reach customers with their promotional messages, compared to traditional marketing methods. The sample in this study amounted to 100 respondents. Technique sampling method using the Slovin formula. This type of research is quantitative research which has the aim of finding relationships between variables in a population. The nature the research is in the form of replication. The resulting data was analyzed using validity and reliability tests, for classical assumption tests using normality tests, heteroscedasticity tests, and multicollinearity tests. hypothesis testing in this study is multiple linear regression analysis test, coefficient of determination test, t test and f test with the help of SPSS 25.  
PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN TRANSPORTASI ONLINE MAXIM DI KOTA BATAM Rajagukguk, Sri Prastuti; Rustam, Triana Ananda
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Volume 5 No 1 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i1.25977

Abstract

Tujuan dari penelitian ini adalah untuk menguji pengaruh kualitas pelayanan dan harga terhadap kepuasan pelanggan pengguna jasa Maxim di Batam. Penelitian ini menggunakan kualitas pelayanan dan harga sebagai variabel bebas dan kepuasan pelanggan sebagai variabel terikat. Metode penelitian yang digunakan adalah metode penelitian deskriptif. Pengumpulan data dilakukan dengan menyebarkan kuesioner kepada 100 responden dengan metode purposive random sampling. Peneliti menentukan pengambilan sampel dengan menentukan ciri-ciri tertentu sesuai dengan tujuan penelitian. Penelitian dilakukan pada pengguna jasa lebih dari satu kali penggunaan dengan usia minimal 17 tahun. Analisis data menggunakan SPSS versi 25. Hasil penelitian membuktikan bahwa kualitas pelayanan berpengaruh signifikan dan positif terhadap kepuasan pelanggan dengan nilai toleransi 0,733>0,1 dan nilai VIF (varian factor inflation) 1,365 < 1,0 dan harga memiliki pengaruh yang signifikan dan berpengaruh positif terhadap kepuasan pelanggan dengan nilai toleransi sebesar 0,733>0,1 dan nilai VIF (varian factor inflation) sebesar 1,365 < 1,0.
Co-Authors Andy Chandra Arianto, Deddy AZHARI, HENNI Azmiana, Risca Efriyenti, Dian Habiballah, Ananda Haposan Banjarnahor Hendi, Hendi Hermaya Ompusunggu Hikmah Hikmah Husda, Anggun Permata Iswara, Bunga Divi Khoiri, M Lim, Stephen Marlyna, Marlyna Mok, Marlyna Poniman Poniman Pranata, Ervin Adhitia Rajagukguk, Sri Prastuti Rambe, Duna Yulianti Br Rinika, Vita Rubiani, Linda Santi, Tyia Sinaga, Aprida Sitorus, David Humala Tifany, Tifany Tio, Donly Tobing , Vargo Christian L. Veronica, Fiona wage, Sunarto yuvi, yuvi