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Rustam, Triana Ananda
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Partisipasi Masyarakat Dalam Pesta Demokrasi Tahun 2024 Kota Batam Banjarnahor, Haposan; Husda, Anggun Permata; Ompusunggu, Hermaya; Rustam, Triana Ananda
Prosiding Vol 6 (2024): SNISTEK
Publisher : LPPM Universitas Putera Batam

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Abstract

The results of the 2024 Election were determined by the Indonesian General Election Commission (KPU) on Wednesday, March 20, 2024. The determination of the results of the 2024 Election was stated in KPU Decree Number 360 of 2014 on Determination of the Results of the Presidential and Vice Presidential Elections, Members of the People's Representative Council, Regional Representative Council, Provincial People's Representative Council, and Regency/City People's Representative Councils nationally in the 2024 General Election. "Deciding, determining the KPU Decree on the Determination of the Results of the Presidential and Vice Presidential Elections, members of the People's Representative Council, Regional Representative Council, Provincial People's Representative Council, and Regency/City People's Representative Council nationally in the 2024 General Election. presidential and vice presidential candidate pair number 2, Prabowo Subianto-Gibran Rakabuming Raka, won with 96,214,691 votes. Prabowo dominates 36 of the 38 provinces in Indonesia. With the results of the 2024 Election, Prabowo is the President-Elect. Meanwhile, the presidential and vice presidential candidate pair number 1, Anies Baswedan-Muhaimin Iskandar, are in second place with 40,971,906 votes. This pair won in 2 of the 38 provinces in the country. Then, in third place is the presidential and vice presidential candidate pair number 3, Ganjar Pranowo-Mahfud MD who won 27,040,878 votes. Meanwhile, in the legislative election, the PDI Perjuangan was in first place with 25,387,279 votes from a total of 84 electoral districts (dapil). The Golkar Party was in second place with 23,208,654 votes. Meanwhile, the Gerindra Party was in third place with 20,071,708 votes. In the top four, the National Awakening Party (PKB) won 16,115,655 votes. In fifth place was the Nasdem Party with 14,660,516 votes.
Pengaruh Kualitas Produk Dan Promosi Terhadap Keputusan Pembelian Serum Avoskin Di Kota Batam Rustam, Triana Ananda; Husda, Anggun Permata; Poniman, Poniman; Ompusunggu, Hermaya
Prosiding Vol 6 (2024): SNISTEK
Publisher : LPPM Universitas Putera Batam

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Abstract

The increasingly rapid business development and tight competition between competitors make companies continue to improve their business capabilities. Therefore, competition is very important for the success or failure of a company. So that companies must be more careful in reading and anticipating market conditions so that they can provide added value that can increase consumer purchasing decisions. This study aims to determine the effect of product quality and promotion on purchasing decisions for Avoskin serum products in Batam City. This type of research is quantitative research. Data analysis uses multiple linear regression analysis methods with purchasing decisions as dependent variables and product quality and promotion as independent variables. The research sample was 138 respondents
MEMBANGUN KONEKSI PELANGGAN MELALUI INSTAGRAM COFFEE SHOP UNTUK MENINGKATKAN KUNJUNGAN PELANGGAN Sitorus, David Humala; Wage, Sunarto; Rustam, Triana Ananda; Khoiri, M
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 12 No 2 (2024): Volume 12 Nomor 2 Tahun 2024
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v12i2.8761

Abstract

This research examines how coffee shops can leverage Instagram for digital marketing communication. Instagram is a powerful and affordable tool for cafes to promote their products, spread brand awareness, and connect with customers. Studies have shown that using Instagram strategically can inform customers about a coffee shop's offerings, persuade them to visit, and keep them coming back. However, there's a lack of research on how cafes can specifically use Instagram's features to manage their digital marketing communication with customers. This study aims to fill this gap by exploring how coffee shops can effectively use Instagram as a marketing tool. The researchers used interviews and data analysis to gain insights from coffee shop visitors with a research time-period of 3 months. The study confirms that Instagram is a cost-effective way for cafes to quickly reach customers with their promotional messages, compared to traditional marketing methods. The sample in this study amounted to 100 respondents. Technique sampling method using the Slovin formula. This type of research is quantitative research which has the aim of finding relationships between variables in a population. The nature the research is in the form of replication. The resulting data was analyzed using validity and reliability tests, for classical assumption tests using normality tests, heteroscedasticity tests, and multicollinearity tests. hypothesis testing in this study is multiple linear regression analysis test, coefficient of determination test, t test and f test with the help of SPSS 25.  
PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN TRANSPORTASI ONLINE MAXIM DI KOTA BATAM Rajagukguk, Sri Prastuti; Rustam, Triana Ananda
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Volume 5 No 1 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i1.25977

Abstract

Tujuan dari penelitian ini adalah untuk menguji pengaruh kualitas pelayanan dan harga terhadap kepuasan pelanggan pengguna jasa Maxim di Batam. Penelitian ini menggunakan kualitas pelayanan dan harga sebagai variabel bebas dan kepuasan pelanggan sebagai variabel terikat. Metode penelitian yang digunakan adalah metode penelitian deskriptif. Pengumpulan data dilakukan dengan menyebarkan kuesioner kepada 100 responden dengan metode purposive random sampling. Peneliti menentukan pengambilan sampel dengan menentukan ciri-ciri tertentu sesuai dengan tujuan penelitian. Penelitian dilakukan pada pengguna jasa lebih dari satu kali penggunaan dengan usia minimal 17 tahun. Analisis data menggunakan SPSS versi 25. Hasil penelitian membuktikan bahwa kualitas pelayanan berpengaruh signifikan dan positif terhadap kepuasan pelanggan dengan nilai toleransi 0,733>0,1 dan nilai VIF (varian factor inflation) 1,365 < 1,0 dan harga memiliki pengaruh yang signifikan dan berpengaruh positif terhadap kepuasan pelanggan dengan nilai toleransi sebesar 0,733>0,1 dan nilai VIF (varian factor inflation) sebesar 1,365 < 1,0.
Co-Authors Andy Chandra Arianto, Deddy AZHARI, HENNI Azmiana, Risca Efriyenti, Dian Habiballah, Ananda Haldy, Muhammad Haposan Banjarnahor Hendi, Hendi Hikmah Hikmah Husda, Anggun Permata Iswara, Bunga Divi Khoiri, M Lim, Stephen Marlyna, Marlyna Mok, Marlyna Neni Marlina Omposunggu, Hermaya Ompusunggu, Hermaya Poniman Poniman Pranata, Ervin Adhitia Rajagukguk, Sri Prastuti Rambe, Duna Yulianti Br Rinika, Vita Rubiani, Linda Santi, Tyia Sinaga, Aprida Sitorus, David Humala Tifany, Tifany Tio, Donly Tobing , Vargo Christian L. Veronica, Fiona wage, Sunarto yuvi, yuvi