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All Journal Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi J-MAS (Jurnal Manajemen dan Sains) OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Abdimas Kartika Wijayakusuma Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Adialita, Tania
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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PENGARUH PRODUCT QUALITY, PRICE TERHADAP REPURCHASE INTENTION MELALUI CUSTOMER SATISFACTION HONDA SCOOPY DI BANDUNG RAYA Ramadhan, Fauzan Arif; Adialita, Tania
Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Vol 10, No 1 (2024)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jep.v10i1.1971

Abstract

ABSTRAKKualitas produk dan harga yang bersaing dapat membantu konsumen untuk memutuskan pembelian suatu produk. Penelitian ini bertujuan untuk mengetahui pengaruh product quality dan price terhadap repurchase intention yang dimediasi oleh customers satisfaction. Produk Honda Scoopy mengalami fluktuasi penjualan. Penelitian ini melibatkan sampel dan populasi dengan usia minimal 17 tahun ke atas dan pengguna motor Honda Scoopy. Jumlah dari sampel penelitian ini ditetapkan sebanyak 125 responden, mengumpulkan sampel dengan convenience sampling yang termasuk dalam kategori non-probability sampling. Analisis data menggunakan SPSS 26. Dalam hasil penelitian mendapati bahwa product quality berpengaruh signifikan terhadap customer satisfaction, price berpengaruh signifikan terhadap customer satisfaction, product quality berpengaruh signifikan terhadap repurchase intention, price tidak berpengaruh signifikan terhadap repurchase intention, customer satisfaction berpengaruh signifikan terhadap repurchase intention, customer satisfaction berperan memediasi pengaruh product quality terhadap repurchase intention, dan , customer satisfaction tidak berperan memediasi pengaruh price terhadap repurchase intention.Kata Kunci: Kualitas Produk; Harga; Kepuasan Konsumen; Minat Beli UlangABSTRACTProduct quality and competitive prices can help consumers to decide to buy a product. This study aims to determine the effect of product quality and price on repurchase intention mediated by customer satisfaction. Honda Scoopy products experience sales fluctuations. This study involves samples and populations with a minimum age of 17 years and over and Honda Scoopy motorcycle users. The number of samples of this study was determined as 125 respondents, collecting samples with convenience sampling which is included in the non-probability sampling category. The results of the study found that product quality has a significant effect on customer satisfaction, price has a significant effect on customer satisfaction, product quality has a significant effect on repurchase intention, price has no significant effect on repurchase intention, customer satisfaction has a significant effect on repurchase intention, customer satisfaction plays a role in mediating the effect of product quality on repurchase intention, and, customer satisfaction does not play a role in mediating the effect of price on repurchase intention.Keywords: Product Quality; Price; Customer Satisfaction; Repurchase Intention
PENGARUH SALES PROMOTION TERHADAP IMPULSE BUYING MELALUI POSITIVE EMOTION PENGGUNA E-COMMERCE SHOPEE Adzqia, Dini; Adialita, Tania
Equilibrium : Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Vol 13, No 1 (2024): April
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/equili.v13i1.1880

Abstract

ABSTRAKPerkembangan pengguna internet di Indonesia dalam 5 tahun terakhir ini meningkat sangat pesat terutama dalam penggunaan e-commerce sebagai sarana jual beli online. Dua situs e-commerce terbesar di Indonesia, Shopee dan Tokopedia, terus bersaing memperebutkan pangsa pengunjung situs e-commerce. Penelitian ini bertujuan untuk mengetahui pengaruh Sales Promotion terhadap Impulse Buying yang dimediasi oleh Positive Emotion pada e-commerce Shopee di Kota Bandung. Penelitian ini menggunakan metode kuantitatif dengan menggunakan uji validitas, uji reliabilitas, uji analisis regresi linier sederhana, uji linear berganda, uji hipotesis dan uji Sobel. Pengumpulan data dilakukan secara online dan peneliti mendapatkam 177 responden berdomisili di Kota Bandung. Hasil penelitian menunjukkan bahwa sales promotion berpengaruh terhadap positive emotion dan impulse buying, positif emotion berpengaruh terhadap impulse buying dan sales promotion berpengaruh terhadap impulse buying yang dimdiasi oleh positive emotion.Kata kunci : Promosi Penjualan, Emosi Positif, Pembelian Implusif.ABSTRACTThe development of internet users in Indonesia in the last 5 years has increased very rapidly, especially in the use of e-commerce as a means of buying and selling online. The two largest e-commerce sites in Indonesia, Shopee and Tokopedia, continue to compete for the share of visitors to e-commerce sites. This study aims to determine the effect of Sales Promotion on Impulse Buying which is mediated by Positive Emotion in e-commerce Shopee in Bandung City. This study uses quantitative methods using validity tests, reliability tests, simple linear regression analysis tests, multiple linear tests, hypothesis testing and Sobel tests. Data collection was carried out online and researchers found 177 respondents residing in Bandung City. The results showed that sales promotion affects positive emotion and impulse buying, positive emotion affects impulse buying and sales promotion affects impulse buying which is mediated by positive emotion.Keywords : Sales Promotion, Positive Emotion, Impluse Buying
Co-Authors Adzqia, Dini Candy, Albertus Dewi Rahmi Esi Fitriani Komara, Esi Fitriani Hardiningtya, Kishanty Komalasari, Diana LIA SITI HALIMAH N, Abdul Ahmad Hafidz Prabowo, HRM Juddy Prayitno, Arief Purwanti, Tika Sri Ramadhan, Fauzan Arif Septiarini, Eka Simatupang, Frido S Sukirman Sukirman Vinata, Putri Andin Yulianti, Sani Zaelani, Arnie Shabrina Zahra, Annisa