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All Journal Jurnal Pekommas Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Jurnal Komunikasi Jurnal Profetik Coverage: Journal of Strategic Communication Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Jurnal Abdi Insani ASPIRATION Journal Publish : Basic and Applied Research Publication on Communications Jurnal Informasi Pengabdian Masyarakat JAMAS: Jurnal Abdi Masyarakat Jurnal Dinamika Ilmu Komunikasi
Pratiwi, Aprilianti
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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LIVE STREAMING FOR YOUR LIFE: HOW THE DAGO ELOS COMMUNITY USES INSTAGRAM TO BROADCAST THEIR PROTEST FOR LAND RIGHTS Efendi, Muklis; Pratiwi, Aprilianti; Muqsith, Munadhil Abdul; Ayuningtyas, Fitria; Waluyo, Lukman Saleh
ASPIRATION Journal Vol. 6 No. 1 (2025): July Edition of ASPIRATION Journal
Publisher : ASPIKOM Jabodetabek Region

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56353/aspiration.v6i1.92

Abstract

Urban land conflicts are still a complex and complicated issue in Indonesia. One of the phenomenal urban land conflicts in Indonesia is the conflict between the residents of Dago Elos, Bandung and the Muller Family and PT Dago Intigraha. The conflict began with a claim made by the Muller brothers in 2016 to a 6.3-hectare piece of land that has long been inhabited by hundreds of residents. The purpose of this study is to analyze the use of Instagram Live as a new alternative media in the resistance of Dago Elos residents in Bandung, West Java. The concept used is alternative media. The method in this study is qualitative with digital observation data collection techniques with thematic analysis techniques. The results of the study found that Dago Elos residents use the live streaming feature on Instagram as a medium to voice dissatisfaction and fight for justice by Dago Elos residents. The live streaming is presented not only documenting the repressive actions of the authorities, but also creating a space for citizens to express their collective identity and challenge the dominant narrative. However, there are challenges in using this live streaming in the act of resistance, namely the lack of interaction in the comment column. Through this research, it can be recommended the need to socialize before taking action, namely by disseminating information about the action plan through social media platforms, community groups and the WhatssApp application.
Popularitas VS Realitas Elektoral: Strategi Komunikasi Digital dalam Pemilu Presiden Indonesia 2024 Dewi, Risma Amalia Ulfa; Pratiwi, Aprilianti
Jurnal Dinamika Ilmu Komunikasi Vol 11, No 2 (2025)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dinamika.v11i2.6039

Abstract

This study analyzes digital communication strategies in the 2024 Indonesian Presidential Election, focusing on the gap between digital popularity and electoral reality. Using a qualitative descriptive method, this research involved in-depth interviews with three political influencers supporting each candidate pair and one political expert. The findings show that although the Anies-Muhaimin pair dominated digital interactions on Instagram with 45% of conversations, their electoral votes were not proportional to this digital popularity. The study identifies four main digital communication strategies: personal branding, viral momentum, influencer roles, and platform segmentation. However, the effectiveness of these strategies is limited by Indonesian voter characteristics that remain dominated by traditional-emotional patterns, the existence of a silent majority, and structural factors such as money politics, dynastic politics, weak digital campaign regulations, and resource inequality. This research concludes that social media functions more as a space for affirmation rather than political conversion, and digital popularity does not automatically result in electoral victory because it operates within a complex political context.
Co-Authors Ana Kuswanti Anggraeni, Anita Puspa Anshari, Fardihian Artamevia, Monik Basar Ananta Farrel Silitonga Dewi, Risma Amalia Ulfa Efendi, Muklis Endriatmo Soetarto Fadjrin Satriyani Komariyah Farizal, Hanifah Fitri Fatika, Raisya Aliya Fitria Ayuningtyas Gati Dwi Yuliana Gati Dwi Yuliana Kaligis, Retor Aquinaldo Wirabuanaputera Muklis Efendi Muqsith, Munadhil Abdul Nurmala Katrina Pandjaitan Pangestu, Cikal Dara Risma Amalia Ulfa Dewi Riza Darma Putra Silitong, Basar Ananta Farrel Sumiati, Yati Waluyo, Lukman Saleh