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All Journal Komunikator INTELEKTIVA Jurnal Komunikasi dan Budaya
Darwadi MS, Darwadi
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Arts Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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MEDIA BARU SEBAGAI INFORMASI BUDAYA GLOBAL -Membudayakan Literasi Media Internet pada Anak dan Remaja- MS, Darwadi
Jurnal Komunikator Vol 9, No 1 (2017)
Publisher : Program Studi Ilmu Komunikasi Universitas Muhammadiyah Yogyakarta

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Abstract

Media dengan perkembangan teknologi menjadikan kehidupan anak dan remaja menyatu dengan media sosial dan digital dalam internet. Anak dan remaja yang masih dalam pertumbuhan, selalu tertarik untuk mencoba informasi atau sesuatu yang baru dan tidak begitu tahu apa akibatnya. Anak dan remaja diarahkan untuk memanfaatkan internet sebagai sumber infromasi yang bermanfaat dalam belajar dan bukan hanya memilih informasi yang diinginkan dan menyenangkan saja. Setiap hari anak dan remaja selalu dekat dan mengkonsumsi produk media. Mereka lebih banyak belajar dari media dibandingkan  belajar dari orangtua. Realitas selanjutnya masyarakat tidak banyak mengharapkan pendidikan dari media, padahal media itu berfungsi sebagai media informasi, pendidikan dan hiburan. Media Internet adalah  alat penting untuk membantu belajar dan dalam mencapai kualitas hidup yang diinginkan. Dalam hal ini diperlukan literasi media bagi anak dan remaja dalam menginterpretasikan informasi yang diterima melalui media massa dan internet. Hal ini dapat dilakukan oleh lingkungan keluarga, sekolah dan pada level pemerintahan bekerjasama dengan mitra dan dinas terkait.   Pendidikan literasi media harus dilakukan tidak hanya untuk anak-anak dan remaja namun seluruh lapisan yang masyarakat (orang tua, guru, LSM, Ormas, Orsos, dan sebagainya) agar secara berantai dan berkesinambungan dapat mengembangkannya pada diri, keluarga dan lingkungannya mengenai betapa pentingnya pendidikan literasi media tersebut, selain itu juga media massa baru pada dasarnya menghasilkan produk yang terencana. Media tidak begitu saja menjadi cermin realitas, semua pesan dan isi serta tayangan media adalah hasil konstruksi. Kata kuci  : literasi media,media baru, budaya , internet
MEDIA BARU DAN INFORMASI PROGRAM KELUARGA BERENCANA PADA DUTA KB DI KOTA SURAKARTA : SEBUAH ANALISIS INTERAKSIONALIME SIMBOLIK DARWADI MS; ADITA MIRANTI; TOPAN SETIAWAN; ADITYA BINTANG AJI
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 1 No 01 (2019): INTELEKTIVA : Jurnal Ekonomi, Sosial dan Humaniora
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

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Abstract

Riset ini bertujuan untuk menggambarkan bagaimana pesan –pesan dalam media baru atau new media mengenai program Keluarga Berencana dimaknai oleh para duta KB tersebut. Pembahasan akan dilakukan dengan panduan perspektif interaksionalisme simbolik Herbert Blumer. Penelitian ini merupakan penelitian deskriptif kualitatif dengan corak studi kasus pada duta KB di kota Surakarta. Dari hasil penelitian didapatkan deskripsi bahwa informasi KB yang disebarluaskan oleh new media disikapi oleh komunikan, yakni para duta KB dikota Surakarta, dengan karakteristik yang memperlihatkan kesesuaian dengan apa yang dikatakan oleh Blumer. Para Duta KB kota Surakarta yang nota bene generasi Y dan Z melihat informasi KB melalui media baru perlu disikapi dengan sikap yang tetap memperhatikan lingkup pergaulan dan interaksi sosial yang mereka lakukan
ANALISIS IDENTITAS BUDAYA POPULER JEPANG TERHADAP KOMUNITAS ANIME PALEMBANG Arsi Pri nando; Darwadi MS; Septiana Wulandari
Jurnal Komunikasi dan Budaya Vol 3 No 1 (2022): Jurnal Komunikasi dan Budaya
Publisher : Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54895/jkb.v3i1.870

Abstract

ABSTRACTHumans in daily lives can’t be separated from the name of culture. For example, popular culture is a culture that produces a value in the form of economics or politics. Like a Japanese popular culture in Indonesia is now growing rapidly with many media that can access it, such as Anime and Manga, not only that Japan has also expanded its popular culture in the culinary and fashion fields.There are many enthusiasts of Japanese popular culture in Indonesia, for example the Palembang Anime Community. This study uses the Social Identity theory because this studies aims to see how popular culture develops within a group. This study uses a qualitative method in which researchers can obtain information and learn everything related to the Palembang anime community then presented and analyzed using theory. From the results of the analysis that the researchers conducted, it was found that the Palembang anime community is a community that uses Japanese culture in its identity like a copy language, style, as well change the nick name to be Japan Name.Keyword : Popular Culture, Palembang Anime Community, Anime Culure
Sensualitas Perempuan Dalam Iklan Televisi (Analisis Semiotika Roland Barthes Pada Iklan Kispray Versi Gold For Moment) Larasati Dwi Putri; Dian Novitasari; Darwadi MS
Jurnal Komunikasi dan Budaya Vol 1 No 1 (2020): Jurnal Komunikasi dan Budaya
Publisher : Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (525.812 KB) | DOI: 10.54895/jkb.v1i1.303

Abstract

Advertising turns out not only to function as a promotional medium but also to contain ideologies that are capable of influencing people's mindsets. At present there are many advertisements that use the symbol of a woman as it is known that a woman's body is now defined as having a body that contains sensuality that can cause lust for men. This study aims to analyze ad impressions that contain elements of female sensuality by using the semiotic theory of Roland Barthes, to find a meaning that is hidden behind a sign from the markers and markers contained in the advertisement. This study uses a qualitative approach and in this study uses a type of critical paradigm. The results of this study can be found that there is an element of sensuality in the Kispray advertisement version of the gold for moment starts from excessive image taking on a woman's body and there is a myth in the Kispray advertisement version of the gold for moment that women are able to flirt with a sexy look. Facial expressions, body gestures and female voice tones can provoke male sexual imagination and the fragrance of Kispray gold is equivalent to the perfume of luxury perfume.
STRATEGI KOMUNIKASI HARIAN UMUM OKU EKSPRES DALAM MENINGKATKAN MINAT BACA PADA MEDIA ONLINE WWW.OKES.CO.ID Sunday One Dharma Putra; Yunizir Djakfar; Darwadi MS
Jurnal Komunikasi dan Budaya Vol 1 No 2 (2020): Jurnal Komunikasi dan Budaya
Publisher : Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (209.559 KB) | DOI: 10.54895/jkb.v1i2.750

Abstract

Public interest in reading has now been different in the modern era. The media currently contains a great deal of literature and book publishers and does not affect people's interest in reading. Before the modern era, when the facilities were still limited the people at that time had high enthusiasm and motivation to read. By reading, people can get knowledge quickly and easily because they just have to choose the book to read, open it and start reading words. This research theory is Information Seeking Theory. Where this theory explains the search, sensing and processing of information, Information Seeking Theory is a process or activity that tries to obtain information from Technology in both the Human context. The importance of strategy in increasing interest in reading to the survival of the Daily Newspaper is very fierce competition. This research is a descriptive qualitative research. The research site was conducted at the Oku Ekspres Baturaja Daily. Data collection techniques to find out the results of this study through in-depth interviews. After conducting interviews with informants it can be seen that the Oku Ekspres Daily Communication Strategy in Increasing Reading Interest in Okes.co.id Online Media requires that the Strategy used now in the Oku Ekspres Daily Daily is to utilize online media as a means of supporting success in increasing reading interest for the readers. Considering this research is related to the Communication Strategy, which this strategy was carried out to attract the attention of the readers.
PERGESERAN CITRA PADA IKLAN SABUN KECANTIKAN Puji Muryati; Yunizir Djakfar; Darwadi MS
Jurnal Komunikasi dan Budaya Vol 2 No 1 (2021): Jurnal Komunikasi dan Budaya
Publisher : Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (436.821 KB) | DOI: 10.54895/jkb.v2i1.857

Abstract

The Lux Botanicals 2020 ad, starring MaudyAyunda as the brand ambassador. Previously, Lux exposed her model body more as an attraction that convinced consumers that Lux is a beauty soap product that can support women's beauty. In the advertisement for Lux Botanicals 99% Kill bacteria, MaudyAyunda's version presents a narrative that Lux is a beauty soap capable of killing bacteria. This research uses Charles Sanders Peirce's semiotic analysis. Peirce's triadic model (representamen / sign + object + interpretant = sign) shows the big role of the subject in the process of language transformation. Based on the research results of the 99% Lux Botanicals advertisement Kills the bacteria of MaudyAyunda's version, the conclusions are as follows: (1) The meaning in the 99% Lux Botanicals advertisement Kills bacteria is actually Unilever's effort as a producer of Lux Botanicals to maintain its existence among Indonesians. (2) There are two shifting images in the advertisement of Lux Botanicals 99% Kill bacteria MaudyAyunda Version. The first is Lux's image, which was previously a luxurious beauty soap as a brand image, shifted to Lux Botanicals, a natural beauty soap. The second is the image of Lux which has shifted into Beauty soap which can kill bacteria where previously it was only beauty soap. (3) Ads for Lux Botanicals 99% Kill the bacteria of MaudyAyunda's version, the germs in question are bacteria. Aureus. Keywords : Shifting, Brand image, Advertising
KOMUNIKASI TUNJUK AJAR MELAYU DALAM MENANGKAL PAHAM RADIKALISME DI KOTA PEKANBARU Nazhifah Nazhifah; Darwadi MS
Jurnal Komunikasi dan Budaya Vol 2 No 2 (2021): Jurnal Komunikasi dan Budaya
Publisher : Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54895/jkb.v2i2.1282

Abstract

penelitian ini adalah untuk menganalisis bagaimana peran komunikasi dari nilai Tunjuk Ajar Melayu dalam menangkal Radikalisme di Kota Pekanbaru khususnya di Lembaga dakwah Kampus (LDK). Gerakan radikalisme belakangan ini mulai mengancam generasi muda sehingga memberikan kekhawatiran terhadap generasi penerus sekaligus membuka bagi gerakan ini untuk masuk dan mengindoktrinasi radikalisme. Perlu dilakukan upaya membentengi pembentukan kelompok radikal melalui kearifan budaya lokal yaitu tunjuk ajar Melayu. Riset ini memakai pendekatan kualitatif yaitu dengan 5 informan dari 4 perguruan tinggi yang memiliki lembaga dakwah Kampus di Kota Pekanbaru. Hasil riset menerangkan bahwa mahasiswa dalam LDK memiliki pemahaman radikalisme yang sama dari sisi positif dan negatif. Hanya saja beberapa kelompok mahasiswa masih belum sepenuhnya memahami nilai tunjuk ajar Melayu yang merupakan kekhasan budaya Riau. Radikalisme adalah isu besar yang selalu dibahas bersama karena pemahaman yang belum matang dan pola berpikir agama yang dangkal. Dalam beberapa tipologi masyarakat Melayu nilai persatuan dan integritas adalah bahwa manusia adalah saudara. Dan asas pengetahuan diri pada dasarnya membentuk kesadaran diri pribadi akan sifat hidup, tujuan dan akhir kehidupan, semuanya adalah bekal Allah swt. Kearifan budaya lokal tunjuk ajar Melayu berdasarkan Alquran yang mengajarkan beberapa orang untuk menjadi pemecah masalah dan tidak menjadi pembuat masalah.
KEKERASAN DALAM FILM ANAK Yunita Yunita; Dian Novitasari; Darwadi MS
Jurnal Komunikasi dan Budaya Vol 3 No 2 (2022): Jurnal Komunikasi dan Budaya
Publisher : Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54895/jkb.v3i2.1913

Abstract

Adegan kekerasan sering kali muncul dalam tayangan televisi, bahkan tayangan kekerasan ikut menghiasi menu acara yang disuguhkan untuk anak-anak. Penelitian ini menggunakan teori semiotika Roland Barthes, teori ini mempelajari sistem-sistem dan aturan-aturan yang memungkinkan tanda–tanda dibalik mempunyai makna dibalik praktik kekuasaan. Penelitian ini merupakan tipe kualitatf dengan paradigma kritis. Dan menggunakan metode semiotika untuk membongkar kekerasan yang terdapat dalam film anak. Hasil dari penelitian ditemukan bahwa terdapat kategori kekerasan berupa membenturkan kepala penjahat, menyeret tubuh penjahat, menabrak tubuh penjahat dengan sepeda, menendang bagian dada penjahat, menimpa dengan sepeda, dan mengikat tubuh si penjahat. Mitos yang ditemukan dalam film Kartun Shiva Episode 80 “Hantu Di Sekolah”: (1) Sepeda yang menjadi sumber kekuatan Shiva saat bertarung dalam mengalahkan setiap musuhnya. (2) Kekerasan yang dilawan dengan kekerasan, dalam mitos ini diperlihatkan jika Shiva melawan musuhnya dengan kekerasan. Shiva selalu melawan musuhnya dengan kekerasan karena ia menganggap dirinya orang yang paling kuat di kotanya. (3) Menggunakan tenaga dalam untuk melumpuhkan lawan, shiva selalu mengalahkan tiap musuhnya dengan kekuatan yang ia miliki seperti tenaga dalam. Secara tidak langsung anak-anak mencontoh untuk melakukan tindakan kekerasan.
STRATEGI KOMUNIKASI HARIAN UMUM OKU EKSPRES DALAM MENINGKATKAN MINAT BACA PADA MEDIA ONLINE WWW.OKES.CO.ID Sunday One Dharma Putra; Yunizir Djakfar; Darwadi MS
Jurnal Komunikasi dan Budaya Vol 1 No 2 (2020): Jurnal Komunikasi dan Budaya
Publisher : Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54895/jkb.v1i2.750

Abstract

Public interest in reading has now been different in the modern era. The media currently contains a great deal of literature and book publishers and does not affect people's interest in reading. Before the modern era, when the facilities were still limited the people at that time had high enthusiasm and motivation to read. By reading, people can get knowledge quickly and easily because they just have to choose the book to read, open it and start reading words. This research theory is Information Seeking Theory. Where this theory explains the search, sensing and processing of information, Information Seeking Theory is a process or activity that tries to obtain information from Technology in both the Human context. The importance of strategy in increasing interest in reading to the survival of the Daily Newspaper is very fierce competition. This research is a descriptive qualitative research. The research site was conducted at the Oku Ekspres Baturaja Daily. Data collection techniques to find out the results of this study through in-depth interviews. After conducting interviews with informants it can be seen that the Oku Ekspres Daily Communication Strategy in Increasing Reading Interest in Okes.co.id Online Media requires that the Strategy used now in the Oku Ekspres Daily Daily is to utilize online media as a means of supporting success in increasing reading interest for the readers. Considering this research is related to the Communication Strategy, which this strategy was carried out to attract the attention of the readers.
ANALISIS IDENTITAS BUDAYA POPULER JEPANG TERHADAP KOMUNITAS ANIME PALEMBANG Arsi Prinando; Darwadi MS; Septiana Wulandari
Jurnal Komunikasi dan Budaya Vol 3 No 1 (2022): Jurnal Komunikasi dan Budaya
Publisher : Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54895/jkb.v3i1.870

Abstract

ABSTRACTHumans in daily lives can’t be separated from the name of culture. For example, popular culture is a culture that produces a value in the form of economics or politics. Like a Japanese popular culture in Indonesia is now growing rapidly with many media that can access it, such as Anime and Manga, not only that Japan has also expanded its popular culture in the culinary and fashion fields.There are many enthusiasts of Japanese popular culture in Indonesia, for example the Palembang Anime Community. This study uses the Social Identity theory because this studies aims to see how popular culture develops within a group. This study uses a qualitative method in which researchers can obtain information and learn everything related to the Palembang anime community then presented and analyzed using theory. From the results of the analysis that the researchers conducted, it was found that the Palembang anime community is a community that uses Japanese culture in its identity like a copy language, style, as well change the nick name to be Japan Name.Keyword : Popular Culture, Palembang Anime Community, Anime Culure
Co-Authors ADITA MIRANTI ADITYA BINTANG AJI Arsi Pri nando Arsi Prinando Dian Novitasari Larasati Dwi Putri Nazhifah Nazhifah Puji Muryati Septiana Wulandari Sunday One Dharma Putra TOPAN SETIAWAN Yunita Yunita Yunizir Djakfar