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STRATEGI KOMUNIKASI HARIAN UMUM OKU EKSPRES DALAM MENINGKATKAN MINAT BACA PADA MEDIA ONLINE WWW.OKES.CO.ID Sunday One Dharma Putra; Yunizir Djakfar; Darwadi MS
Jurnal Komunikasi dan Budaya Vol 1 No 2 (2020): Jurnal Komunikasi dan Budaya
Publisher : Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Baturaja

Public interest in reading has now been different in the modern era. The media currently contains a great deal of literature and book publishers and does not affect people's interest in reading. Before the modern era, when the facilities were still limited the people at that time had high enthusiasm and motivation to read. By reading, people can get knowledge quickly and easily because they just have to choose the book to read, open it and start reading words. This research theory is Information Seeking Theory. Where this theory explains the search, sensing and processing of information, Information Seeking Theory is a process or activity that tries to obtain information from Technology in both the Human context. The importance of strategy in increasing interest in reading to the survival of the Daily Newspaper is very fierce competition. This research is a descriptive qualitative research. The research site was conducted at the Oku Ekspres Baturaja Daily. Data collection techniques to find out the results of this study through in-depth interviews. After conducting interviews with informants it can be seen that the Oku Ekspres Daily Communication Strategy in Increasing Reading Interest in Okes.co.id Online Media requires that the Strategy used now in the Oku Ekspres Daily Daily is to utilize online media as a means of supporting success in increasing reading interest for the readers. Considering this research is related to the Communication Strategy, which this strategy was carried out to attract the attention of the readers.

PERGESERAN CITRA PADA IKLAN SABUN KECANTIKAN Puji Muryati; Yunizir Djakfar; Darwadi MS
Jurnal Komunikasi dan Budaya Vol 2 No 1 (2021): Jurnal Komunikasi dan Budaya
Publisher : Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Baturaja

The Lux Botanicals 2020 ad, starring MaudyAyunda as the brand ambassador. Previously, Lux exposed her model body more as an attraction that convinced consumers that Lux is a beauty soap product that can support women's beauty. In the advertisement for Lux Botanicals 99% Kill bacteria, MaudyAyunda's version presents a narrative that Lux is a beauty soap capable of killing bacteria. This research uses Charles Sanders Peirce's semiotic analysis. Peirce's triadic model (representamen / sign + object + interpretant = sign) shows the big role of the subject in the process of language transformation. Based on the research results of the 99% Lux Botanicals advertisement Kills the bacteria of MaudyAyunda's version, the conclusions are as follows: (1) The meaning in the 99% Lux Botanicals advertisement Kills bacteria is actually Unilever's effort as a producer of Lux Botanicals to maintain its existence among Indonesians. (2) There are two shifting images in the advertisement of Lux Botanicals 99% Kill bacteria MaudyAyunda Version. The first is Lux's image, which was previously a luxurious beauty soap as a brand image, shifted to Lux Botanicals, a natural beauty soap. The second is the image of Lux which has shifted into Beauty soap which can kill bacteria where previously it was only beauty soap. (3) Ads for Lux Botanicals 99% Kill the bacteria of MaudyAyunda's version, the germs in question are bacteria. Aureus. Keywords : Shifting, Brand image, Advertising

STRATEGI KOMUNIKASI HARIAN UMUM OKU EKSPRES DALAM MENINGKATKAN MINAT BACA PADA MEDIA ONLINE WWW.OKES.CO.ID Sunday One Dharma Putra; Yunizir Djakfar; Darwadi MS
Jurnal Komunikasi dan Budaya Vol 1 No 2 (2020): Jurnal Komunikasi dan Budaya
Publisher : Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54895/jkb.v1i2.750

Public interest in reading has now been different in the modern era. The media currently contains a great deal of literature and book publishers and does not affect people's interest in reading. Before the modern era, when the facilities were still limited the people at that time had high enthusiasm and motivation to read. By reading, people can get knowledge quickly and easily because they just have to choose the book to read, open it and start reading words. This research theory is Information Seeking Theory. Where this theory explains the search, sensing and processing of information, Information Seeking Theory is a process or activity that tries to obtain information from Technology in both the Human context. The importance of strategy in increasing interest in reading to the survival of the Daily Newspaper is very fierce competition. This research is a descriptive qualitative research. The research site was conducted at the Oku Ekspres Baturaja Daily. Data collection techniques to find out the results of this study through in-depth interviews. After conducting interviews with informants it can be seen that the Oku Ekspres Daily Communication Strategy in Increasing Reading Interest in Okes.co.id Online Media requires that the Strategy used now in the Oku Ekspres Daily Daily is to utilize online media as a means of supporting success in increasing reading interest for the readers. Considering this research is related to the Communication Strategy, which this strategy was carried out to attract the attention of the readers.

PERGESERAN CITRA PADA IKLAN SABUN KECANTIKAN Puji Muryati; Yunizir Djakfar; Darwadi M Suwarno
Jurnal Komunikasi dan Budaya Vol 2 No 1 (2021): Jurnal Komunikasi dan Budaya
Publisher : Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54895/jkb.v2i1.857

The Lux Botanicals 2020 ad, starring MaudyAyunda as the brand ambassador. Previously, Lux exposed her model body more as an attraction that convinced consumers that Lux is a beauty soap product that can support women's beauty. In the advertisement for Lux Botanicals 99% Kill bacteria, MaudyAyunda's version presents a narrative that Lux is a beauty soap capable of killing bacteria. This research uses Charles Sanders Peirce's semiotic analysis. Peirce's triadic model (representamen / sign + object + interpretant = sign) shows the big role of the subject in the process of language transformation. Based on the research results of the 99% Lux Botanicals advertisement Kills the bacteria of MaudyAyunda's version, the conclusions are as follows: (1) The meaning in the 99% Lux Botanicals advertisement Kills bacteria is actually Unilever's effort as a producer of Lux Botanicals to maintain its existence among Indonesians. (2) There are two shifting images in the advertisement of Lux Botanicals 99% Kill bacteria MaudyAyunda Version. The first is Lux's image, which was previously a luxurious beauty soap as a brand image, shifted to Lux Botanicals, a natural beauty soap. The second is the image of Lux which has shifted into Beauty soap which can kill bacteria where previously it was only beauty soap. (3) Ads for Lux Botanicals 99% Kill the bacteria of MaudyAyunda's version, the germs in question are bacteria. Aureus. Keywords : Shifting, Brand image, Advertising

Menghidupkan Potensi Desa: Ecoprint Taplak Meja Bersama Ibu-Ibu Desa Karya Mukti Asmarita Asmarita; Choirunnisa Choirunnisa; Merita Auli; Yunizir Djakfar
Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 3 No. 1 (2025): Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v3i1.1284

This community service activity aims to develop creativity and empower women in Karya Mukti Village as an effort to revive the village's potential through ecoprint tablecloth training. Ecoprint is a fabric dyeing technique that uses natural materials such as leaves and flowers, which is not only environmentally friendly but also capable of producing high artistic value products. Through this training, it is expected that participants can improve their skills, creativity, environmental awareness, and the local economic potential of the community. The methods used in this community service include socialization, demonstration, direct practice, and result evaluation. The training results show that the participating women were able to produce ecoprint products with unique motifs in the form of tablecloths, which have high aesthetic value and the potential to serve as an effort to empower the community’s economy.

Pelatihan dan Pembuatan Banner pada Aplikasi Canva umtuk meningkatkan Kreativitas Desain Promosi Usaha Mikro Kecil dan Menengah Pondok Mapan Ibu Sundari di Desa Marga Bakti Dinda Wahyuningsih; Darman Syafei; Merita Auli; Yunizir Djakfar; Indah Eliyana
Jurnal Pengabdian Bersama Masyarakat Indonesia Vol. 3 No. 1 (2025): Januari
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jpbmi.v3i1.591

UMKM are crucial to the country's economy and job creation, and in order for them to compete, inventive innovations must be made. Research, creativity, and observation can all help achieve this. Promotion is a means of targeting prospective customers with information about a product to pique their interest. Canva is an online design platform that provides a wide range of tools for creating graphics, infographics, banners, presentations, resumes, posters, brochures, booklets, and much more. One of Canva's numerous benefits is its wide variety of eye-catching designs. This gives UMKM the freedom to select and improve the originality of their marketing material. According to observations, the proprietors have designed the products' packaging and branding, yet they lack the.

Budidaya Tanaman TOGA: Solusi Pekarangan Produktif dan Ramah Lingkungan Ilham Fahri; Siti Riqsya Aulia Ramadona; Lindawati Lindawati; Yunizir Djakfar; Rini Efrianti
Jurnal Kabar Masyarakat Vol. 3 No. 1 (2025): JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v3i1.3008

This community service project aims to develop the cultivation of medicinal plants (TOGA) in Persiapan Sinar Bhakti Village, OKU Regency, as a solution for creating productive and environmentally friendly yards that support food security and public health. The method used in this activity involves providing training to the local community on how to cultivate TOGA plants, followed by the planting of various medicinal plants and vegetables in the available yard. The land used measures 10x15 meters and is divided into two plant blocks, namely Toga Tulip and Toga Wijaya. Some of the plants cultivated include Turmeric, Lemongrass, Kencur, Kumis Kucing, Galangal, White Turmeric, Saga Leaves, Black Sugarcane, Mahkota Dewa, Temulawak, Ginger, as well as vegetables such as Chili, Eggplant, and Water Spinach. This activity not only has a positive impact on the sustainability of yard utilization but also enhances the community's knowledge on the use of medicinal plants for health purposes, while providing an alternative source of income through the cultivation of marketable vegetables. The results of this activity show that the community of Sinar Bhakti Village has successfully understood and implemented the techniques for cultivating medicinal plants and vegetables. This success is expected to improve food security, promote healthier lifestyles, and reduce reliance on chemical medicines for treatment.

Inovasi Eco Brick : Plang Nama Desa yang Ramah Lingkungan dan Unik Agus Setiawan; Tiara Listiana; Lindawati Lindawati; Yunizir Djakfar; Rini Efrianti
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 4 No. 1 (2025): Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v4i1.3883

This community service project aims to introduce and implement Eco brick innovation in creating a sustainable and unique village signboard in Persiapan Sinar Bhakti Village, OKU Regency. The issue faced is the underutilization of environmentally friendly recycled materials in creating public infrastructure such as village signboards. Additionally, Persiapan Sinar Bhakti Village does not yet have a village signboard, making this project essential for establishing the village's identity. The objective of this project is to raise awareness among the community about the importance of using eco-friendly materials and recycling plastic waste into useful products, such as a village signboard made from Eco brick. The method used in this project is training and guidance for the local community on how to make Eco bricks, which are then used to create the village signboard with the text "Desa Persiapan Sinar Bhakti." The results of this activity show that the community successfully processed plastic waste into Eco bricks that are suitable for making a village signboard. Additionally, this project increased the community’s awareness about waste management and the importance of using eco-friendly materials in everyday life.

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