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All Journal Journal of Language and Literature ISLLAC : Journal of Intensive Studies on Language, Literature, Art, and Culture Esteem Journal of English Study Programme Apollo Project: Jurnal Ilmiah Program Studi Sastra Inggris Journal of Research on Language Education Journal of English Language and Education Journal of English Language Teaching, Linguistics and Literature (JETLEE) Research in Education, Technology, and Multiculture Barista : Jurnal Kajian Bahasa dan Pariwisata Suara Bahasa: Jurnal Bahasa dan Sastra EJI (English Journal of Indragiri) : Studies in Education, Literature, and Linguistics Journal of Advance in Language, Literature, and Education
Sakinah, R. Myrna Nur
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Arts Humanities Education Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Esteem Journal of English Study Programme

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DENOTATION, CONNOTATION, AND MYTH THROUGH VERBAL AND NON-VERBAL SIGNS ON REPRESENTATION OF IDENTITY IN THE BIG SIX PREMIERE LEAGUE CLUB LOGOS Arif Lutfi Rohmani; Suyatman, Ujang; Sakinah, R. Myrna Nur
Esteem Journal of English Education Study Programme Vol. 8 No. 1 (2025): Esteem Journal of English Education Study Programme
Publisher : Universitas PGRI Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/esteem.v8i1.17755

Abstract

This study investigates the verbal and non-verbal elements within the logos of the "Big Six" Premier League clubs, aiming to uncover their denotative, connotative, and mythological meanings, and how these aspects represent identity. Using a qualitative descriptive approach based on Roland Barthes' semiotic framework, the research draws data from official club websites and documented literature. The analysis reveals that logos embody club identities through denotation, connotation, and myth, reflecting the historical, cultural, and social values associated with the clubs and their respective cities. Key components such as colors, symbols, and text, which are distinctive to each logo, play a significant role. This study contributes to the fields of cultural studies, semiotics, sports branding, and identity representation in visual communication and design. By exploring the semiotic depth of football logos, it bridges cultural semiotics and sports branding, uncovering often-overlooked narratives and enhancing both academic and fan perspectives on logo symbolism.
APPLIED LINGUISTICS: TRIADIC SIGN MODELS IN PERSUASION METHODS OF NIVEA MEN’S PRODUCT PACKAGING Mahendra, Alvin Gilbran; Nurulaen, Yuyun; Sakinah, R. Myrna Nur
Esteem Journal of English Education Study Programme Vol. 8 No. 1 (2025): Esteem Journal of English Education Study Programme
Publisher : Universitas PGRI Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/esteem.v8i1.17774

Abstract

This study aims to analyze the use of signs on Nivea Men product packaging, focusing on their interpretation and effectiveness in delivering persuasive messages. Employing Charles Sanders Peirce’s Triadic Relation Theory, a qualitative method was used to examine product categories and their connection to everyday experiences. Data were collected through observation and documentation from Nivea Men’s official website, then analyzed using triadic theory and persuasion methods. The results reveal that signs significantly influence consumer interpretation and the persuasive value of products, although some signs do not fully align with their intended meanings. This study highlights the importance of designing clear and purposeful signs to enhance advertising strategies and consumer understanding. Future research should focus on refining semiotic and persuasion techniques to align signs more effectively with product identity and market needs.
Co-Authors Alfiqri, Jimy Arif Lutfi Rohmani Chaniago, Muhammad Daffa Dadan Rusmana Deni Suswanto Faldiaz, Muhammad Fauziyah, Dalfa Ghenani, Ghenani Hanifah, Lala Nur Kaulika, Adinya Kalya Kurnia, Aliya Syifa Mahendra, Alvin Gilbran Muhammad fauzan Nurhapitudin, Irman Octaviyanti, Adhillah Pratiwi Ramdani, Sandy Muhammad Risnawati, Ela Ruminda Ruminda Rutsyamsun, Vidi Salam, Alifsya Salsabila, Regina Sarah, Rima Suyatman, Ujang Yuyun Nurulaen, Yuyun Zahra, Shafirany Arafah Zahra