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All Journal Jurnal SPORTIF : Jurnal Penelitian Pembelajaran JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Pendidikan Kesehatan Rekreasi Journal of SPORT (Sport, Physical Education, Organization, Recreation, and Training) Jurnal PORKES JSES : Journal of Sport and Exercise Science SPRINTER: Jurnal Ilmu Olahraga Indonesian Journal of Sport Management Jurnal Kesehatan Samawa Abdinesia: Jurnal Pengabdian Kepada Masyarakat
Sylvana Yaka Saputra
Universitas Nahdlatul Ulama Nusa Tenggara Barat
Religion Arts Humanities Dentistry Education Health Professions Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Business Models in the Sports industry: a literature review as a theoretical approach Runesi, Salmon; Louk, Michael Johanes Hadiwijaya; Utomo, Andy Widhiya Bayu; Saputra, Sylvana Yaka; Puriana, Ramadhany Hananto
Journal of Sport and Exercise Science Vol. 8 No. 1 (2025): March
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jses.v8n1.p25-33

Abstract

Purpose: The sports industry, with its unique blend of commercialization and globalization, has seen rapid growth. The business model in this industry, a complex and crucial aspect, determines the desirability and profitability of various sports entities, including clubs, federations, and sports-based companies. This research, through a literature approach, delves into the distinct business models applied in the sports industry, identifying key trends, challenges, and innovation opportunities. Materials and Methods: The research method used is a literature study and secondary data analysis related to Business Models in the Sports industry. Result: The study's results show that the main factor in the volleyball business's success is the synergy between sports federations, sponsors, and the media in building commercial appeal. Conclusion: This study underscores the necessity of selecting a business model that aligns with the unique characteristics of a sports organization. In the face of globalization and rapid technological advancements, sports organizations must demonstrate adaptability and develop innovative business strategies. The implications of this research include recommendations for stakeholders in the sports industry to focus more on revenue diversification and the adoption of digital technology.
Digital Marketing Strategies and Increasing the Economic Value of the Sports Industry: A Global Literature Analysis Utomo, Andy Widhiya Bayu; Pujiati, Amin; Asyhari, Adit Tarauna Cholis; Saputra, Sylvana Yaka; Runesi, Salmon; Puriana, Ramadhany Hananto; Kuryanto, Mohammad Syaffrudin; Jumesam, Jumesam
Jurnal Porkes Vol 8 No 2 (2025): PORKES
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/porkes.v8i2.30041

Abstract

With technological advancements, the sports sector increasingly relies on digital marketing, including social media usage, data-driven marketing, and other digital technologies, to expand reach and boost revenue. This study aims to analyze how digital marketing strategies contribute to enhancing the economic value of the sports industry. This research uses a systematic literature review approach to analyze various relevant studies, focusing on the contributions of digital marketing to revenue, fan engagement, and brand loyalty in the global sports industry. The results show that digital marketing strategies, such as social media engagement, content marketing, augmented reality (AR) use, and hybrid business models, are highly effective in increasing the economic value of the sports industry. Additionally, the development of digital infrastructure and the use of advanced technologies also contribute to market expansion and enhanced fan engagement. This study also identifies challenges related to digital piracy and the lack of cohesive strategies in some sports organizations. Therefore, the effective implementation of digital marketing strategies can strengthen the sports industry's position in the global market.
Identifying the Socio Economic Impact of Sports Tourism Saputra, Sylvana Yaka; Pujiati, Amin; Runesi, Salmon; Louk, Michael Johannes Hadiwijaya; Utomo, Andy Widhiya Bayu; Puriana, Ramadhany Hananto
Indonesian Journal of Sport Management Vol. 5 No. 2 (2025): Indonesian Journal of Sport Management
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/ijsm.v5i2.13536

Abstract

Background: Sports tourism is one of the strategic sectors that has great potential in encouraging economic growth and empowering local communities. However, the implementation of sports has not fully paid attention to the socio-economic conditions of the community Purpose: to examine research trends on the impact of sports tourism activities on the socio-economic Methods: The approach uses Bibbliometric analysis by reviewing 357 scientific articles sourced from Google Scholar, Scopus, and PubMed databases from 2015-2024. The publish or perish software is used to filter and sort articles and the VOSviewer software is used to analyze the articles. Overview of the gap in sports tourism development Results: There are 9 clusters of research trends in the field of sports tourism today based on the theme, namely, economic activity, economic impact, event management, socioeconomic impact, sport tourism destination, sport tourism industry, local community. Sports organizers, especially sports tourism, must be able to see the socio-cultural conditions of an area in tourism development, each region has social and cultural characteristics. Conclusion: Good sports tourism planning, synergy between the government and tourism organizations considering the social and cultural conditions of the community can provide economic benefits. Implications and Recommendation: The implication of this study is that stakeholders in formulating policies should provide full support and consider social, cultural, economic and environmental conditions in the development of the tourism industry. Sports tourism can provide benefits for the economic growth of local communities and create new jobs so that the government has a very important role in utilizing sports tourism for social, economic, cultural and sustainable tourism
Pelatihan Penanganan Cedera Olahraga Melalui Sport Massage dan Metode Rice Hidayatullah, Muhammad Riyan; Saputra, Sylvana Yaka
Abdinesia: Jurnal Pengabdian Kepada Masyarakat Vol 1 No 1 (2021): Abdinesia: Jurnal Pengabdian kepada Masyarakat
Publisher : LPPM Universitas Nahdlatul Ulama Nusa Tenggara Barat

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Abstract

Masase olahraga adalah suatu pijatan yang ditujukan kepada semua orang yang sehat, dalam hal ini tidak mempunyai pengertian bahwa sport massage hanya untuk olahragawan saja, tetapi boleh juga diberikan kepada siapa saja, baik orang tua maupun orang muda, pria ataupun wanita. Termasuk mereka yang menderita cedera-cedera ringan dapat disembuhkan dengan sport massage. Tujuan pengabdian kepada masyarakat ini untuk memberikan bekal keilmuan dalam bidang penanganan cedera olahraga baik secara teoritis dan praktis sehingga dapat meningkatkan Pengetahuan dalam menangani cedera olahraga di lapangan. Pengabdian kepada masyarakat ini dilaksanakan di Padepokan Pencak Silat Pagar Nusa NTB. Materi yang disampaikan dalam pelatihan ini adalah penanganan cedera olahraga melalui sport massage dan metode rice. Jumlah peserta sebanyak 15 orang peserta, Metode pelaksanaan kegiatan pengabdian pada masyarakat dilaksanakan secara bertahap, yakni pelatihan secara terintegritas pada satu tempat yang diawali dengan penyelenggaraan pelatihan secara keilmuan sport massage dan metode RICE, dijadwal berikutnya mulai mempraktikan sport massage dan metode RICE. Evaluasi yakni penilaian berupa tes tulis. Hasil pengabdian kepada masyakat ini adalah mengahsilkan tenaga masseur yang berkualitas untuk kebutuhan recovery atlet di Nusa Tenggara Barat.
Pelatihan Manajemen Referensi “Mendeley” Pada Mahasiswa Tingkat Akhir Universitas Nahdlatul Ulama Nusa Tenggara Barat Hidayatullah, Muhammad Riyan; Saputra, Sylvana Yaka; Anam, Khairul
Abdinesia: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 1 (2022): Abdinesia: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Nahdlatul Ulama Nusa Tenggara Barat

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Abstract

Mendeley adalah sebuah perangkat lunak yang kelahirannya diilhami oleh sebuah upaya untuk mengintegrasikan “citation & reference manager” ke dalam sebuah jejaring sosial. Manajemen referensi Mendeley memudahkan penggunanya untuk menyusun daftar pustaka dalam pembuatan karya ilmiah serta Mendeley memudahkan peneliti untuk menemukan rekan peneliti melalui sebuaj jejaring yang ada didalam menu Mendeley. Tujuan dan manfaat yang ingin dicapai adalah (1) Meningkatkan kemampuan peserta dalam penyusunan dan penelusuran daftar pustaka dengan menggunakan manajemen referensi dengan menggunakan Mendeley (2) Meningkatkan kemampuan peserta dalam penyusunan dan penelusuran daftar isi dengan Mendeley (3) Mengetahui respon peserta terhadap kegiatan pelatihan. Metode dalam pengabdian (1) Metode Observasi, (2) Metode ceramah, (3) Metode Pelatihan. Hasil penyelenggaraan pelatihan pengelolaan manajemen referensi berbasis Mendeley sangat efektif memberikan nilai pengetahuan terutama pada mahasiswa ketika ingin membuat jurnal/proposal dan Skripsi. Ditinjau dari hasil pelatihan setelah diberikan materi, praktek serta pendampingan mahasiswa dinyatakan 100% dengan sangat mudah mengimplementasikan materi yang telah didapatkan dengan mengoperasikan aplikasi Mendeley langsung, baik itu yang berbasis Mendeley Web dan Mendeley Desktop. Mencari dan memasukkan referensi dengan mudah, membuat kutipan manual dan otomatis hanya dengan hitungan detik.
Tingkat kualitas keterampilan bermain basket pemain bola basket muda Isnaini, Lalu Moh Yudha; Saputra, Sylvana Yaka; Imansyah, Yadi; Hidayatullah, Muhammad Riyan; Anam, Khaerul
Jurnal SPORTIF : Jurnal Penelitian Pembelajaran Vol 8 No 4 (2022): Jurnal SPORTIF: Jurnal Penelitian Pembelajaran
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/js_unpgri.v8i4.18650

Abstract

The basic basketball technique is a crucial achievement for a basketball player. The purpose of this study was to determine the skill level of West Lombok basketball players in West Nusa Tenggara. This research uses survey research with a test and measurement approach, type of research is descriptive quantitative. The subjects of this study were West Lombok male basketball athletes aged 18-21 years, as many as 21 players. The instrument used is a passing test to the wall with a distance of 3 meters for 15 seconds, a shooting test for 60 seconds, and a ball dribbling test. The basketball skills test result data is divided into several categories: excellent, good, average, less, very poor, and bad. The results of this study are the Excellent category of 4 players (18.18%), the good category was shown by 14 players (63.63%), and the medium category was shown by three players (13.63%). The results of this study are that the ability to play basketball for West Lombok athletes is included in the good category. The results can provide knowledge of the condition of basketball skills so that coaches can provide a form of training that suits the player's condition.
Co-Authors Allsabah, Muhammad Husein Amin Pujiati Anam, M. Khairul Andy Widhiya Bayu Utomo ASTUTI, LAILY WIDYA Asyhari, Adit Tarauna Cholis Dayfi, Brilyan Anindya Evitamala, Lilik Evitamala Lilik Hananingsih, Wahyu Hananingsih Wahyu Hariadi, Nopi Hasbi Imansyah, Yadi Imansyah, Yadi Imansyah Yadi Iragraha, S. M. Fernanda isnaini, Isnaini - Jumesam, Jumesam Khaerul Anam Kuryanto, Mohammad Syaffrudin Lalu Moh Yudha Isnaini Louk, Michael Johanes Hadiwijaya Louk, Michael Johannes Hadiwijaya Muhammad Riyan Hidayatullah Nopiana, Fina Nurmansyah Nurmansyah, Nurmansyah PURIANA, RAMADHANY HANANTO Sholihah, Fajrin Suarti, Ni Ketut Alit Wahyu Hananingsih Wahyu Hananingsih