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All Journal JURNAL RISET AKUNTANSI JAMBI Aktiva : Jurnal Akuntansi dan Investasi Journal of Humanities and Social Studies Jurnal Penelitian Manajemen Terapan (Penataran) wacana equiliberium (jurnal pemikiran penelitian ekonomi) Journal of Contemporary Administration and Management (ADMAN) Technology and Society Perspectives (TACIT) Jurnal Terobosan Peduli Masyarakat (TIRAKAT) Technopreneurship and Educational Development Review (TENDER)
Nurcholidah, Lilik
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Enhancing Managerial Skills for MSME Practitioners Through Community-Based Education Programs Suhartono, Edy; Adianita, Happy; Handayati, Ratna; Nurcholidah, Lilik; Sulaeman, Moh. Muklis
Tirakat: Jurnal Terobosan Peduli Masyarakat Vol 1 No 2 (2024): May 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/j.tirakat.v1i2.171

Abstract

MSMEs play a crucial role in driving the economy, both locally and nationally. Many MSMEs face challenges in managing their businesses, especially in terms of management. This research aims to examine strategies for enhancing managerial skills for MSME practitioners through community-based education programs. This research methodology employs a qualitative approach with a focus on community engagement, combined with a literature review. Descriptive analysis is used to analyze data obtained from 27 selected articles taken from Google Scholar within the range of 2008-2024. The study findings indicate that in an era of globalization fraught with challenges, the development of managerial skills becomes paramount for Micro, Small, and Medium Enterprises (MSMEs) practitioners. Despite their vital role in a country's economy, MSMEs often encounter difficulties in effectively managing their businesses due to insufficient knowledge and managerial skills. In this context, strategies for enhancing managerial skills through community-based education programs offer relevant and affordable solutions.
OPTIMIZING EMPLOYEE RECRUITMENT PROCESS IN THE EDUCATION BUSINESS THROUGH CHATGPT IMPLEMENTATION Sulaeman, Moh. Muklis; Nurcholidah, Lilik; Handayati, Ratna; Wibowo, Sandi Nasrudin
Technopreneurship and Educational Development Review (TENDER) Vol 1 No 1 (2024): February 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tender.v1i1.147

Abstract

Educational businesses, such as schools, colleges, and training institutions, have an increasing need to recruit quality employees who have the potential to fill various positions, ranging from teaching staff to administrative personnel. An efficient and effective recruitment process is crucial to ensure that educational institutions can maintain their quality standards and meet the educational needs of the community effectively. This research aims to explore how ChatGPT can be optimized to enhance the employee recruitment process in the education business. The study adopts a qualitative literature review approach, utilizing data from Google Scholar spanning from 2016 to 2023. This approach involves an in-depth analysis of various articles, journals, and related scholarly works published during this period. The study findings indicate that optimizing the employee recruitment process in the education business through ChatGPT implementation offers significant potential to enhance efficiency, effectiveness, and overall user experience. By leveraging artificial intelligence to provide quick responses, conduct initial interviews, and offer personalized experiences to applicants, ChatGPT can be a valuable tool for recruitment teams in selecting the most suitable candidates for available positions.
Pengaruh Strategi Pemasaran Marketing Mix (Produk,Harga,Distribusi, Dan Promosi) Terhadap Kebijakan Pemasaran Yang Efektif Pada UD. Tikar Lipat Elresas Lamongan Nurcholidah, Lilik
Wacana Equiliberium (Jurnal Pemikiran Penelitian Ekonomi) Vol 7 No 2 (2019): Wacana Equiliberium (Jurnal Pemikiran Penelitian Ekonomi) : Desember 2019
Publisher : Unversitas Islam Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (232.843 KB) | DOI: 10.31102/equilibrium.7.2.14-20

Abstract

penelitian ini merupakan jenis penelitian deskriptif kuantitatif, marketing mix adalah satu set perangkat pemasaran yang bekerja bersama-sama untuk mempengaruhi pasar. Kebijakan Pemasaran merupakan salah satu kegiatan-kegiatan pokok yang dilakukan oleh para pengusaha untuk mempertahankan kelangsungan hidupnya, berkembang dan untuk mendapatkan laba. Berhasil tidaknya pencapaian tujuan bisnis, tergantung kepada keahlian mereka di bidang pemasaran, produksi, keuangan maupun bidang lain. Selain itu tergantung pada kemampuan mereka dalam mengombinasikan fungsi-fungsi tersebut agar perusahaan berjalan lancar. Metode analisis data yang digunakan adalah metode kuantitatif dengan menggunakan analisis regresi linier berganda. Tujuan dari analisis ini adalah untuk mengetahui besarnya pengaruh masing-masing variabel bebas terhadap variabel terikatnya. Variabel yang di ukur dalam penelitian ini adalah Analisis Marketing Mix(Independent Variable) atau variabel bebas (X) dengan Kebijakan Pemasaran sebagai (Dependent Variable) variabel terikat (Y). Dalam menguji secara simultan dengan uji F menunjukkan adanya pengaruh signifikan antara variabel bebas (produk X1, harga X2, distribusi X3 dan promosi X4) dengan variabel terikat (Y) kebijakan pemasaran. Secara parsial keempat variabel bebas(X1, X2, X3, X4) berpengaruh secara signifikan terhadapa variabel terikat (Y). Sehingga Ho ditolak dan Ha diterima yang artinya keempat variabel mempunyai pengaruh signifikan terhada kebijakan pemasaran pada UD. Elresas. Persamaan regresi berganda diperoleh Y = 0,303 + 0,672 X1 + 0,527 X2 + 0,469 X3 + 0,419 X4. Sedangkan hasil perhitungan dari uji t menunjukkan bahwa t1 = 4,413, t2 = 3,997, t3 = 3,249, t4 = 2,888. Maka dapat disimpulkan bahwa variabel produk mempunyai pengaruh lebih dominan dari pada harga, distribusi dan promosi.
Co-Authors Abid Muhtarom, Abid Adianita, Happy Cahyono, Puguh Giansyah, Praditya Handayati, Ratna Ida Ayu Putu Sri Widnyani Indira Shofia Maulida Kusuma, Evi Nur Lazuardi, Yanuar Lestari, Anasasi Apriliya Ayu Lutfiana, Kharomah Siska Nafisa, Zahrotun Pranata, Muhammad Bagus Sari, Kurnia Riska Suhartono, Edy Sulaeman, Moh Muklis Sulaeman, Moh. Muklis Titin Tobroni, Syafaat Shobar Tusriyanto Watin, Nia Hayu Sulis Wibowo, Sandi Nasrudin Yulia, Evi