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All Journal Al Tijarah IJEBD (International Journal Of Entrepreneurship And Business Development) JIKA: Jurnal Ilmu Keuangan dan Perbankan Ilomata International Journal of Tax and Accounting Journal of Management - Small and Medium Enterprises (SME's) International Journal of Business, Economics, and Social Development International Journal of Social Service and Research PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Journal Research of Social Science, Economics, and Management Jurnal Ekonomi, Teknologi dan Bisnis Indonesian Journal of Advanced Research (IJAR) Journal of Bussines Management Basic Jurnal Pintar Pengabdian dan Pemberdayaan Masyarakat
Budianto, Erwin
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Veterinary Other

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Journal : Journal of Bussines Management Basic

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MSME Development Strategy to Improve Competitiveness in the Digital Era and Product Innovation of MSMEs Desa Belawa Budianto, Erwin; Hasanah, Ananda Putri; Lugina, Wenda Surya; Trisnawati, Titin; Cantika, Erly
Journal of Bussines Management Basic Vol 6 No 2 (2024): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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In the Thematic Real Work Lecture (KKN-T) the group of 53 conducted research on the Village Owned Enterprises (BUMDES) Manisan Cikuya (Manciya) of Belawa Village, Lemahabang District, with the aim to develop product innovation and increase competitiveness in the current digital age. The activities of KKN-T are carried out by descriptive research method with qualitative approach accompanied by information from internal and external factors with the acquisition of relevant y/y data in the form of packaging innovation, innovation of product results and expansion of marketing network. In this packaging innovation develops creative new ideas in designing, selecting materials, as well as determining the packaging function of a product. During KKN-T's activities, we as students of KKN-T group 53 provided extension and mentoring of the venture. With this activity, hopefully it can benefit partners in developing their business
Marketing Dynamics in the Digital Age: A Literacy Study on the Shift from Traditional Marketing to Social Media Syaifudin, Syaifudin; Henriawan, Desan; Suzana, Anna; Budianto, Erwin; Oviana, Rena
Journal of Bussines Management Basic Vol 7 No 1 (2025): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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The shift from traditional marketing to social media marketing in the digital age has become a significant phenomenon in the business world. This change is fuelled by technological advancements, especially internet penetration and the increasing use of social media platforms such as Facebook, Instagram, Twitter, and TikTok. Traditional marketing, which relies on one-way communication through mass channels such as television and print, now faces challenges in reaching younger and informed consumers, who prefer more personalised and direct interactions. In contrast, social media offers opportunities for companies to interact directly with consumers, enabling more segmented, personalised and cost-effective marketing. However, social media marketing also comes with challenges, including platform algorithm changes and data privacy concerns. This study aims to explore the shift from traditional marketing to social media marketing, by identifying the challenges and opportunities faced by companies in implementing effective marketing strategies. The study concludes that the integration of both marketing approaches, i.e. traditional and digital, can deliver optimal results for companies, by strengthening relationships with consumers and increasing the effectiveness of marketing campaigns.
Co-Authors Amelia, Dhea Aryaningsih, Nabilah Risna Cantika, Erly Dewi, Nurul Aulia Dewi, Reza Kusuma Dhevyanto, Benny Dwi Putri, Novi Fadilah, Muhamad Kahfi Fathurahman , Miftah Alfarid Ferry Ferdianto Handayani, Melinda Hartianti , Astri Hasanah, Ananda Putri Hasanah, Fayza Safira Henriawan, Desan Khaeruni, Ratnawati L. Lisnawati Lugina, Wenda Surya Maiyaliza, Maiyaliza Muhammad Iqbal Nur'aeni, Neni Nurhana Dhea Parlina Nur’atin, Atin Oviana, Rena Parihah, Nurul Permatasari, Fatimah Pharlina, Nurhana Dhea Rizka, Auliah Rizky, Devano Alfa Rossalina, Zahra Sari, Habibah Nurmala Siti Anisa Siti Romlah Suzana, Anna Syaifudin Syaifudin, Syaifudin Triana, Sabrina Dinda Trisnawati, Titin