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All Journal Koaliansi West Science Interdisciplinary Studies West Science Interdisciplinary Studies Journal of Bussines Management Basic SINTESA
Henriawan, Desan
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Pengaruh Dompet Digital dan Variasi Produk Terhadap Keputusan Pembelian di Shopee Henriawan, Desan; Puspasari, Dewi
Koaliansi : Cooperative Journal Vol. 3 No. 1 (2023): Koaliansi : Cooperative Journal
Publisher : Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/koaliansi.v3i1.3854

Abstract

Online shopping transactions experience a change in habits towards using digital wallets. The fast-paced era demands effectiveness and efficiency from almost all aspects. In addition, it is necessary to pay attention to the variety of products offered by online marketplaces, considering that many competitors continue to fight over consumer purchasing decisions. This research method uses quantitative survey research with digital wallet variables, product variations and purchasing decisions. The research location is located around the city of Bandung. Data analysis using regression testing on variables. The results of digital wallet research and product variations have a significant simultaneous effect on purchasing decisions. Furthermore, digital wallets have an effect on purchasing decisions but product variations were found to have no effect on purchasing decisions.
Analysis Training and Human Resource Development in PT Bank Central Asia Tbk Office Branch Main Sumedang Dewi, Kisthi Hanila; Puspasari, Dewi; Henriawan, Desan
West Science Interdisciplinary Studies Vol. 3 No. 01 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i01.1608

Abstract

Study This aiming for describe training and development of human resources human resources at PT Bank Central Asia Tbk Main Branch Office Sumedang. This study uses qualitative research methods through in-depth interviews. The results of the study indicate that PT Bank Central Asia Tbk Main Branch Office Sumedang has implemented human resource training in accordance with the training stages. The methods used in human resource training are on the job training, in class training, e-learning, and out bound. While human resource development is used to develop an employee's career through panel techniques.
Employee Performance Analysis In KPRI-Korps Health Employees In Sumedang Sumiyati , Ai Sri; Henriawan, Desan
SINTESA Vol. 14 No. 2 (2023): Sintesa
Publisher : SINTESA

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Abstract

The focus of this research is to analyze employee performance at the KPRI-Sumedang Health Employee Corps (KPKS). This research aims to determine employee performance, determine the factors that hinder employee performance at the KPRI-Sumedang Health Employee Corps (KPKS) and the efforts made to overcome obstacles to employee performance at the KPRI-Sumedang Health Employee Corps (KPKS). The method used in this research is qualitative method. Research data uses the Miles and Huberman model, activities in data analysis which include data collection, data reduction, data presentation, and drawing conclusions. The research results show that the performance of employees at the KPRISumedang Civil Service Corps (KPKS) has been carried out well, in terms of quantity, cost reduction, and relationships between employees. However, quality, time and supervision are still not optimal, because there are still several obstacles in completing the work. And the efforts made to overcome obstacles to employee performance include increasing accuracy and thoroughness to minimize errors in completing work, improving work discipline and increasing supervision for employees who arrive late by providing sanctions or warnings. Based on the results of the analysis, it can be concluded that the performance of employees at the KPRI- Sumedang Health Employee Corps has not completely gone well according tothe indicator stages according to Kasmir (2020).
Analysis of Career Development at Perum Perhutani KPH Sumedang Ginanzar, Arif; Henriawan, Desan; Amanda, Helles
SINTESA Vol. 15 No. 2 (2024): Sintesa
Publisher : SINTESA

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Abstract

The primary issue in this study is that Perum Perhutani KPH Sumedang's career development program is not the best due to staff management practices.The purpose of this study is to execute career development at Perum Perhutani KPH Sumedang, as well as to identify challenges and solutions. In order to acquire data for this study, qualitative research methods like observation, interviews, and documentation are used. Purposive sampling is the sample approach used, and there can be up to seven research informants. Data collection, data reduction, data visualization, and conclusion drawing/verification are analysis approaches. The study's findings clarify how Perum Perhutani KPH Sumedang has implemented career development, citing as factors mentors and sponsors, recognition from peers, devotion to the organization, and satisfied work performance.
The Influence Of Workload On Employee Performance Of Pt Cemara Agung Perdana Sumedang Mulyani, Tami Sri; Henriawan, Desan; Ginanjar, Yayat
SINTESA Vol. 16 No. 1 (2025): Sintesa
Publisher : SINTESA

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Abstract

This study analyzes the effect of workload on employee performance on 36 employees at PT Cemara Agung Perdana Sumedang. The method used is descriptive quantitative with random sampling techniques, and data collection through interviews, questionnaires, and documentation. Data analysis includes validity, reliability, normality, simple regression, and hypothesis testing. The results showed that the total score of respondents' responses to workload was 1,257 which was in the good category, and the total employee performance score of 2,218 was in the good category. However, there is a negative relationship between workload and performance with a coefficient of -0.511. The hypothesis proposed is whether there is an influence between workload on employee performance. The hypothesis test results show a significant negative effect with tcount -3.880 > ttable 1.701.
The Influence of Workload on Employee Performance of PT Cemara Agung Perdana Sumedang Mulyani, Tami Sri; Ginanjar, Yayat; Henriawan, Desan
Journal of Bussines Management Basic Vol 7 No 2 (2025): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyzes the effect of workload on employee performance on 36 employees at PT Cemara Agung Perdana Sumedang. The method used is descriptive quantitative with random sampling techniques, and data collection through interviews, questionnaires, and documentation. Data analysis includes validity, reliability, normality, simple regression, and hypothesis testing. The results showed that the total score of respondents' responses to workload was 1,257 which was in the good category, and the total employee performance score of 2,218 was in the good category. However, there is a negative relationship between workload and performance with a coefficient of -0.511. The hypothesis proposed is whether there is an influence between workload on employee performance. The hypothesis testresults show a significant negative effect with tcount -3.880 > ttable 1.701.
Analysis Of Work Motivation At Ria Busana Sumedang Ismiyanti, Iis Salamah; Henriawan, Desan; Kartika, Tita
Journal of Bussines Management Basic Vol 7 No 2 (2025): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

This research focuses on work motivation at Ria Busana Sumedang. The purpose of this research is to find out how work motivation at Ria Busana Sumedang. How are efforts to increase work motivation at Ria Busana Sumedang. The method used in this research is a qualitative approach. In this study using two data collection techniques, namely by means of observation and interviews. The informants of this study were 15 people consisting of Sales Executive, and Sales Assistant. Data analysis researchers use Milles and Hubarman mode analysis method, activities in data analysis are data reduction, data display, and conlusion drawing / verification. Based on the results of interviews, observations and data analysis, it is concluded that work motivation at Ria Busna Sumedang is quite good in terms of physiological needs, security needs, appreciation needs, and self-actualization needs. Efforts to increase employee motivation at Ria Busana Sumedang are physiological needs by providing salaries, bonuses, and adequate facilities for employees to work. Security needs, namely the security of a safe work environment, and fair treatment. Social needs, namely good communication, mutual respect, good and compact relationships and cooperation. Award needs, the company gives awards to employees, gives appreciation, and praise to outstanding employees. Self-actualization needs, the company provides freedom to develop talents and expertise for employees, and can accept each other’s opinions.
Analysis Training and Human Resource Development in PT Bank Central Asia Tbk Office Branch Main Sumedang Dewi, Kisthi Hanila; Puspasari, Dewi; Henriawan, Desan
West Science Interdisciplinary Studies Vol. 3 No. 01 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i01.1608

Abstract

Study This aiming for describe training and development of human resources human resources at PT Bank Central Asia Tbk Main Branch Office Sumedang. This study uses qualitative research methods through in-depth interviews. The results of the study indicate that PT Bank Central Asia Tbk Main Branch Office Sumedang has implemented human resource training in accordance with the training stages. The methods used in human resource training are on the job training, in class training, e-learning, and out bound. While human resource development is used to develop an employee's career through panel techniques.
Analysis Training and Human Resource Development in PT Bank Central Asia Tbk Office Branch Main Sumedang Dewi, Kisthi Hanila; Puspasari, Dewi; Henriawan, Desan
West Science Interdisciplinary Studies Vol. 3 No. 01 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i01.1608

Abstract

Study This aiming for describe training and development of human resources human resources at PT Bank Central Asia Tbk Main Branch Office Sumedang. This study uses qualitative research methods through in-depth interviews. The results of the study indicate that PT Bank Central Asia Tbk Main Branch Office Sumedang has implemented human resource training in accordance with the training stages. The methods used in human resource training are on the job training, in class training, e-learning, and out bound. While human resource development is used to develop an employee's career through panel techniques.
Marketing Dynamics in the Digital Age: A Literacy Study on the Shift from Traditional Marketing to Social Media Syaifudin, Syaifudin; Henriawan, Desan; Suzana, Anna; Budianto, Erwin; Oviana, Rena
Journal of Bussines Management Basic Vol 7 No 1 (2025): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The shift from traditional marketing to social media marketing in the digital age has become a significant phenomenon in the business world. This change is fuelled by technological advancements, especially internet penetration and the increasing use of social media platforms such as Facebook, Instagram, Twitter, and TikTok. Traditional marketing, which relies on one-way communication through mass channels such as television and print, now faces challenges in reaching younger and informed consumers, who prefer more personalised and direct interactions. In contrast, social media offers opportunities for companies to interact directly with consumers, enabling more segmented, personalised and cost-effective marketing. However, social media marketing also comes with challenges, including platform algorithm changes and data privacy concerns. This study aims to explore the shift from traditional marketing to social media marketing, by identifying the challenges and opportunities faced by companies in implementing effective marketing strategies. The study concludes that the integration of both marketing approaches, i.e. traditional and digital, can deliver optimal results for companies, by strengthening relationships with consumers and increasing the effectiveness of marketing campaigns.
Co-Authors Amanda, Helles Budianto, Erwin Dewi Puspasari Dewi, Kisthi Hanila Ginanjar, Yayat Ginanzar, Arif Ismiyanti, Iis Salamah Kartika, Tita Mulyani, Tami Sri Oviana, Rena Sumiyati , Ai Sri Suzana, Anna Syaifudin Syaifudin, Syaifudin