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All Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal BISNIS & KEWIRAUSAHAAN Surya Abdimas The International Journal of Business Review (The Jobs Review) Abdi-Dharma
Afiati, Lely
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Nursing Public Health Social Sciences Other

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PENGARUH CORE SERVICE QUALITY, PERIPHERAL SERVICE QUALITY DAN CITRA DESTINASI TERHADAP KEPUASAN KONSUMEN DALAM MENINGKATKAN MINAT LOYALITAS PADA BAHARI DAMPO AWANG BEACH TAMAN REKREASI PANTAI KARTINI REMBANG Afiati, Lely
Jurnal BISNIS & KEWIRAUSAHAAN Vol 5 No 3 (2016): Jurnal BISNIS & KEWIRAUSAHAAN
Publisher : Jurnal BISNIS & KEWIRAUSAHAAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (226.254 KB)

Abstract

Quality of service and customer satisfaction is an important factor for a business. Consumer satisfaction is feeling happy someone arising from comparing the performance the perception by the service or the results against those expectations. If the performance fails to meet expectations, customers will be dissatisfied. If performance in line with expectations, the customer will be satisfied. Therefore, this study analyzed the effect kuaitas core services, peripherals and services to customer satisfaction destination image, due to indications of dissatisfaction visitors with the services provided by the Dampo Awang Beach Kartini Beach Recreation Park Rembang. Samples were visitors Dampo Awang Beach Kartini Beach Recreation Park in Rembang district, Central Java. By using purposive sampling technique. Collecting data in this study using a questionnaire. Data was analyzed using SEM analysis with AMOS program 18. The test results and analysis of the model shows that all hypothesis of the research is unacceptable, Core Service Quality (HI) positive and significant impact on customer satisfaction with the value of 2.451. Peripheral Service Quality (H2) positive and significant impact on customer satisfaction with the value of 2.201. Citra Destinations (H3) positive and significant impact on customer satisfaction with a score of 3.67. Core Service Quality (H4) positive and significant impact on the interest Loyalty to the value of 2.37. Peripheral Service Quality (H5) positive and significant impact on the interest Loyalty to the value of 2.193. Citra Destinations (H6) positive and significant impact on the interest Loyalty to the value of 2.11. Customer Satisfaction (H7) positive and significant impact on the interest Loyalty with a value of 2.5.
Relationship of Perceived Ease of Use, Trust, Customer Satisfaction and Customer Loyalty in E-Commerce: A Case Study of The Shopee Application Anwar, Muhamad Syaeful; Verawati, Liesta; Afiati, Lely
The International Journal of Business Review (The Jobs Review) Vol 7, No 1 (2024): The International Journal of Business Review. June 2024
Publisher : Fakultas Pendidikan Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/tjr.v7i1.67728

Abstract

Purpose – The purpose of the study is to provide empirical evidence on the impact of perceived ease of use and trust on customer satisfaction and, in turn, how customer satisfaction influences customer loyalty in the context of the Shopee application.Design/methods/approach – The study employs a quantitative research approach. Data was collected through surveys distributed to Shopee users. The analysis used Structural Equation Modeling (SEM) to test the hypothesized relationships between perceived ease of use, trust, customer satisfaction, and customer loyalty.Findings – The findings indicate that perceived ease of use and trust positively and significantly affect customer satisfaction. Additionally, customer satisfaction has a positive and significant impact on customer loyalty. This suggests that improving the ease of use and trustworthiness of the Shopee platform can enhance customer satisfaction, leading to greater customer loyalty.Research implications/limitations – Implications: The results provide practical insights for e-commerce platforms, particularly Shopee, highlighting the importance of emphasizing ease of use and building trust to improve customer satisfaction and loyalty. Limitations: The study's limitations include its focus on a single ecommerce platform (Shopee), which may not generalize to other platforms. Future research should consider including multiple ecommerce platforms to expand the findings. Additionally, only customer loyalty was used as a dependent variable; future studies could explore other dependent variables related to customer behavior.Originality/value – This research adds value by offering new insights into customer satisfaction and loyalty dynamics in the e-commerce sector, specifically within the Shopee platform. It underscores the critical roles of perceived ease of use and trust in fostering customer satisfaction and loyalty, which can guide e-commerce businesses in strategic planning and customer relationship management
Intention To Use Mobile Banking Application: Empirical Evidence From Indonesia Verawati, Liesta; Syaeful Anwar, Muhamad; Afiati, Lely
The International Journal of Business Review (The Jobs Review) Vol 7, No 1 (2024): The International Journal of Business Review. June 2024
Publisher : Fakultas Pendidikan Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/tjr.v7i1.72773

Abstract

Purpose – The study aims to examine the factors that influence the intention to use mobile banking in Indonesia, specifically focusing on perceived usefulness, trust, and perceived security.Design/methods/approach – The research employs an explanatory design with a quantitative approach. Data were collected through a self-administered survey method using online questionnaires. The sample consisted of 115 respondents who use mobile banking applications. The data were analyzed using PLS-SEM (Partial Least Squares Structural Equation Modeling) with the software SmartPLS 3.3.Findings – The study reveals that perceived usefulness is the strongest predictor of the intention to use mobile banking applications among users. This means that the more beneficial users find mobile banking, the more likely they are to intend to use it. Trust also plays a significant positive role in influencing the intention to use mobile banking, suggesting that users are more inclined to adopt mobile banking if they trust the service provider. On the other hand, perceived security does not have a significant impact on the intention to use mobile banking. The research model accounts for 62% of the variance in the intention to use mobile banking, indicating that other factors not included in the study might also play a role.Research implications/limitations – Mobile banking providers should enhance the perceived usefulness and trustworthiness of their services to increase user adoption. The study's limitations include its small sample size and geographic focus on Indonesia, which may affect the generalizability of the findings. Further research with a broader and more diverse sample is recommended.Originality/value – This study contributes to the understanding of mobile banking adoption in Indonesia by providing empirical evidence on the importance of perceived usefulness and trust over perceived security in influencing user intention. 
Pelatihan pembuatan merek dan logo UMKM salak di Desa Girikerto, Kecamatan Turi, Kabupaten Sleman, Daerah Istimewa Yogyakarta Anwar, Muhamad Syaeful; Afiati, Lely; Mailan, Mailan; Listiana, Intan Syakila
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 3 (2025): May
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i3.30613

Abstract

Abstrak Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran vital dalam pertumbuhan ekonomi dan penyediaan lapangan kerja, namun sering kali menghadapi tantangan dalam branding, khususnya bagi UMKM salak. Tanpa merek dan logo, produk ini sulit bersaing di pasar yang kompetitif, memiliki identitas visual yang lemah, serta pemasaran yang tidak efektif. Kegiatan Pengabdian kepada Masyarakat (PkM) dilakukan untuk membantu pemilik usaha memahami pentingnya branding dengan merancang logo yang sesuai. Kegiatan ini melalui beberapa tahap, yaitu persiapan, pelaksanaan, konseptualisasi logo, pembuatan desain, dan finalisasi. Hasil dari kegiatan ini menunjukkan bahwa desain logo yang kuat dan tepat tidak hanya meningkatkan daya tarik konsumen tetapi juga membangun kepercayaan dan citra positif terhadap produk. Dengan branding yang baik, UMKM salak dapat memperluas jangkauan pasar dan meningkatkan daya saing mereka di era yang semakin kompetitif. Kata kunci: merek; logo; UMKM Abstract Micro, Small, and Medium Enterprises (MSMEs) play a vital role in economic growth and job creation, yet they often face challenges in branding, particularly for snake fruit (salak) MSMEs. Without a brand and logo, these products struggle to compete in a competitive market, possess a weak visual identity, and have ineffective marketing. Community Service (PkM) activities were conducted to help business owners understand the importance of branding by designing a suitable logo. These activities went through several stages, namely preparation, implementation, logo conceptualization, design creation, and finalization. The results of this activity demonstrate that a strong and appropriate logo design not only enhances consumer appeal but also builds trust and a positive image towards the product. With good branding, snake fruit MSMEs can expand their market reach and increase their competitiveness in an increasingly competitive era. Keywords: brand; logo; MSMEs
Akselerasi Pertumbuhan UMKM: Desain dan Model Implementasi Program Mentoring Berbasis Kebutuhan di Komunitas Wirausaha Ardani, Edvi Gracia; Wahyudi, Didik; Annisa, Nenden Nur; Rusdi, Nurhidaya; Afiati, Lely; Anwar, Muhamad Syaeful; Verawati, Liesta; Munandar, Hanozanor Fadli
Surya Abdimas Vol. 9 No. 3 (2025)
Publisher : Universitas Muhammadiyah Purworejo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/abdimas.v9i3.2166

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) merupakan pilar fundamental perekonomian Indonesia, namun pertumbuhannya kerap terhambat oleh keterbatasan kapasitas manajerial dan inovasi. Komunitas bisnis seperti Tangan Di Atas (TDA) berupaya menjawab tantangan ini melalui program mentoring, tetapi menghadapi kendala seperti keterbatasan mentor ahli dan keberagaman level bisnis anggota. Kegiatan pengabdian kepada masyarakat ini bertujuan merancang dan mengimplementasikan sebuah model mentoring yang efektif melalui kolaborasi strategis antara akademisi dari perguruan tinggi dengan komunitas praktisi wirausaha. Hasil dari pengabdian kepada masyarakat ini adalah ditemukannya model Mentoring Akademik bagi Wirausaha. Model ini mengintegrasikan kerangka teoretis akademis dengan kebutuhan praktis wirausaha, menggunakan pendekatan berjenjang yang disesuaikan dengan level bisnis peserta, serta melibatkan akademisi sebagai mentor ahli untuk mengatasi kelangkaan sumber daya internal komunitas. Model Sekeleton Mentoring ini memberikan kerangka acuan praktis bagi perguruan tinggi lain untuk terlibat dalam pemberdayaan UMKM secara efektif, menjembatani kesenjangan antara teori dan praktik di lapangan.
Pelatihan Pembuatan Logo dan Brosur Penerimaan Santri Baru di Lembaga Pendidikan Al Qur’an Kalitebu Qur’any Wardhana, Faishal Dzaky; Anwar, Muhamad Syaeful; Verawati, Liesta; Afiati, Lely
Abdi Dharma Vol. 5 No. 2 (2025): Abdi Dharma: Implementasi Rumah Sampah Digital, Pelatihan Akuntansi Praktis, Ed
Publisher : LP3kM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/ad.v5i2.4008

Abstract

Pelatihan Pembuatan Logo dan Brosur Penerimaan Santri Baru di Lembaga Pendidkan Al Qur’an Kalitebu Qur’any dilaksanakan sebagai bentuk pengabdian yang mengintegrasikan praktik kewirausahaan dengan desain komunikasi visual. Program ini dirancang untuk memperkuat identitas visual kelembagaan sekaligus mendukung strategi rekrutmen santri baru. Kegiatan ini dilakukan melalui pendekatan partisipatif dengan bentuk workshop dan pendampingan praktik langsung, sehingga pengurus dan tenaga pengajar LPQ tidak hanya menerima materi konseptual, tetapi juga terlibat aktif dalam setiap tahap proses desain. Pelaksanaan kegiatan terbagi menjadi beberapa tahapan, meliputi identifikasi kebutuhan mitra, konseptualisasi logo sesuai nilai kelembagaan, pembuatan desain digital dengan perangkat lunak sederhana, finalisasi desain berdasarkan masukan pengurus, serta penyusunan brosur penerimaan santri baru. Luaran akhir yang dihasilkan berupa logo identitas baru LPQ yang lebih representatif serta brosur promosi yang komunikatif, menarik, dan siap digunakan baik untuk distribusi cetak maupun digital. Evaluasi pasca-pelatihan menunjukkan adanya peningkatan pemahaman pengurus mengenai pentingnya identitas visual dalam membangun citra lembaga. Selain itu, media promosi baru yang dihasilkan dinilai mempermudah komunikasi dengan calon wali santri, sekaligus memiliki potensi untuk meningkatkan efektivitas rekrutmen. Dengan adanya program ini, LPQ Kalitebu Qur’any diharapkan mampu memperkuat posisi kelembagaannya, meningkatkan kepercayaan masyarakat, serta menjadi lebih adaptif menghadapi tantangan persaingan di era modern.
Co-Authors Annisa, Nenden Nur Anwar, Muhamad Syaeful Ardani, Edvi Gracia Didik Wahyudi Listiana, Intan Syakila Mailan, Mailan Munandar, Hanozanor Fadli Rusdi, Nurhidaya Syaeful Anwar, Muhamad Verawati, Liesta Wardhana, Faishal Dzaky