Article Per Year (5 Year)
p-Index From 2020 - 2025
1.197
P-Index
This Author published in this journals
All Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Surya Abdimas The International Journal of Business Review (The Jobs Review) Jurnal Layanan Masyarakat (Journal of Public Service) Abdi-Dharma
Afiati, Lely
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 7 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 7 Documents
Search

 1 
Relationship of Perceived Ease of Use, Trust, Customer Satisfaction and Customer Loyalty in E-Commerce: A Case Study of The Shopee Application Anwar, Muhamad Syaeful; Verawati, Liesta; Afiati, Lely
The International Journal of Business Review (The Jobs Review) Vol 7, No 1 (2024): The International Journal of Business Review. June 2024
Publisher : Fakultas Pendidikan Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/tjr.v7i1.67728

Abstract

Purpose – The purpose of the study is to provide empirical evidence on the impact of perceived ease of use and trust on customer satisfaction and, in turn, how customer satisfaction influences customer loyalty in the context of the Shopee application.Design/methods/approach – The study employs a quantitative research approach. Data was collected through surveys distributed to Shopee users. The analysis used Structural Equation Modeling (SEM) to test the hypothesized relationships between perceived ease of use, trust, customer satisfaction, and customer loyalty.Findings – The findings indicate that perceived ease of use and trust positively and significantly affect customer satisfaction. Additionally, customer satisfaction has a positive and significant impact on customer loyalty. This suggests that improving the ease of use and trustworthiness of the Shopee platform can enhance customer satisfaction, leading to greater customer loyalty.Research implications/limitations – Implications: The results provide practical insights for e-commerce platforms, particularly Shopee, highlighting the importance of emphasizing ease of use and building trust to improve customer satisfaction and loyalty. Limitations: The study's limitations include its focus on a single ecommerce platform (Shopee), which may not generalize to other platforms. Future research should consider including multiple ecommerce platforms to expand the findings. Additionally, only customer loyalty was used as a dependent variable; future studies could explore other dependent variables related to customer behavior.Originality/value – This research adds value by offering new insights into customer satisfaction and loyalty dynamics in the e-commerce sector, specifically within the Shopee platform. It underscores the critical roles of perceived ease of use and trust in fostering customer satisfaction and loyalty, which can guide e-commerce businesses in strategic planning and customer relationship management
Intention To Use Mobile Banking Application: Empirical Evidence From Indonesia Verawati, Liesta; Syaeful Anwar, Muhamad; Afiati, Lely
The International Journal of Business Review (The Jobs Review) Vol 7, No 1 (2024): The International Journal of Business Review. June 2024
Publisher : Fakultas Pendidikan Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/tjr.v7i1.72773

Abstract

Purpose – The study aims to examine the factors that influence the intention to use mobile banking in Indonesia, specifically focusing on perceived usefulness, trust, and perceived security.Design/methods/approach – The research employs an explanatory design with a quantitative approach. Data were collected through a self-administered survey method using online questionnaires. The sample consisted of 115 respondents who use mobile banking applications. The data were analyzed using PLS-SEM (Partial Least Squares Structural Equation Modeling) with the software SmartPLS 3.3.Findings – The study reveals that perceived usefulness is the strongest predictor of the intention to use mobile banking applications among users. This means that the more beneficial users find mobile banking, the more likely they are to intend to use it. Trust also plays a significant positive role in influencing the intention to use mobile banking, suggesting that users are more inclined to adopt mobile banking if they trust the service provider. On the other hand, perceived security does not have a significant impact on the intention to use mobile banking. The research model accounts for 62% of the variance in the intention to use mobile banking, indicating that other factors not included in the study might also play a role.Research implications/limitations – Mobile banking providers should enhance the perceived usefulness and trustworthiness of their services to increase user adoption. The study's limitations include its small sample size and geographic focus on Indonesia, which may affect the generalizability of the findings. Further research with a broader and more diverse sample is recommended.Originality/value – This study contributes to the understanding of mobile banking adoption in Indonesia by providing empirical evidence on the importance of perceived usefulness and trust over perceived security in influencing user intention. 
Pelatihan pembuatan merek dan logo UMKM salak di Desa Girikerto, Kecamatan Turi, Kabupaten Sleman, Daerah Istimewa Yogyakarta Anwar, Muhamad Syaeful; Afiati, Lely; Mailan, Mailan; Listiana, Intan Syakila
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 3 (2025): May
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i3.30613

Abstract

Abstrak Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran vital dalam pertumbuhan ekonomi dan penyediaan lapangan kerja, namun sering kali menghadapi tantangan dalam branding, khususnya bagi UMKM salak. Tanpa merek dan logo, produk ini sulit bersaing di pasar yang kompetitif, memiliki identitas visual yang lemah, serta pemasaran yang tidak efektif. Kegiatan Pengabdian kepada Masyarakat (PkM) dilakukan untuk membantu pemilik usaha memahami pentingnya branding dengan merancang logo yang sesuai. Kegiatan ini melalui beberapa tahap, yaitu persiapan, pelaksanaan, konseptualisasi logo, pembuatan desain, dan finalisasi. Hasil dari kegiatan ini menunjukkan bahwa desain logo yang kuat dan tepat tidak hanya meningkatkan daya tarik konsumen tetapi juga membangun kepercayaan dan citra positif terhadap produk. Dengan branding yang baik, UMKM salak dapat memperluas jangkauan pasar dan meningkatkan daya saing mereka di era yang semakin kompetitif. Kata kunci: merek; logo; UMKM Abstract Micro, Small, and Medium Enterprises (MSMEs) play a vital role in economic growth and job creation, yet they often face challenges in branding, particularly for snake fruit (salak) MSMEs. Without a brand and logo, these products struggle to compete in a competitive market, possess a weak visual identity, and have ineffective marketing. Community Service (PkM) activities were conducted to help business owners understand the importance of branding by designing a suitable logo. These activities went through several stages, namely preparation, implementation, logo conceptualization, design creation, and finalization. The results of this activity demonstrate that a strong and appropriate logo design not only enhances consumer appeal but also builds trust and a positive image towards the product. With good branding, snake fruit MSMEs can expand their market reach and increase their competitiveness in an increasingly competitive era. Keywords: brand; logo; MSMEs
Akselerasi Pertumbuhan UMKM: Desain dan Model Implementasi Program Mentoring Berbasis Kebutuhan di Komunitas Wirausaha Ardani, Edvi Gracia; Wahyudi, Didik; Annisa, Nenden Nur; Rusdi, Nurhidaya; Afiati, Lely; Anwar, Muhamad Syaeful; Verawati, Liesta; Munandar, Hanozanor Fadli
Surya Abdimas Vol. 9 No. 3 (2025)
Publisher : Universitas Muhammadiyah Purworejo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/abdimas.v9i3.2166

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) merupakan pilar fundamental perekonomian Indonesia, namun pertumbuhannya kerap terhambat oleh keterbatasan kapasitas manajerial dan inovasi. Komunitas bisnis seperti Tangan Di Atas (TDA) berupaya menjawab tantangan ini melalui program mentoring, tetapi menghadapi kendala seperti keterbatasan mentor ahli dan keberagaman level bisnis anggota. Kegiatan pengabdian kepada masyarakat ini bertujuan merancang dan mengimplementasikan sebuah model mentoring yang efektif melalui kolaborasi strategis antara akademisi dari perguruan tinggi dengan komunitas praktisi wirausaha. Hasil dari pengabdian kepada masyarakat ini adalah ditemukannya model Mentoring Akademik bagi Wirausaha. Model ini mengintegrasikan kerangka teoretis akademis dengan kebutuhan praktis wirausaha, menggunakan pendekatan berjenjang yang disesuaikan dengan level bisnis peserta, serta melibatkan akademisi sebagai mentor ahli untuk mengatasi kelangkaan sumber daya internal komunitas. Model Sekeleton Mentoring ini memberikan kerangka acuan praktis bagi perguruan tinggi lain untuk terlibat dalam pemberdayaan UMKM secara efektif, menjembatani kesenjangan antara teori dan praktik di lapangan.
Pelatihan Pembuatan Logo dan Brosur Penerimaan Santri Baru di Lembaga Pendidikan Al Qur’an Kalitebu Qur’any Wardhana, Faishal Dzaky; Anwar, Muhamad Syaeful; Verawati, Liesta; Afiati, Lely
Abdi Dharma Vol. 5 No. 2 (2025): Jurnal Abdi Dharma (Jurnal Pengabdian Masyarakat)
Publisher : LP3kM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/ad.v5i2.4008

Abstract

Pelatihan Pembuatan Logo dan Brosur Penerimaan Santri Baru di Lembaga Pendidkan Al Qur’an Kalitebu Qur’any dilaksanakan sebagai bentuk pengabdian yang mengintegrasikan praktik kewirausahaan dengan desain komunikasi visual. Program ini dirancang untuk memperkuat identitas visual kelembagaan sekaligus mendukung strategi rekrutmen santri baru. Kegiatan ini dilakukan melalui pendekatan partisipatif dengan bentuk workshop dan pendampingan praktik langsung, sehingga pengurus dan tenaga pengajar LPQ tidak hanya menerima materi konseptual, tetapi juga terlibat aktif dalam setiap tahap proses desain. Pelaksanaan kegiatan terbagi menjadi beberapa tahapan, meliputi identifikasi kebutuhan mitra, konseptualisasi logo sesuai nilai kelembagaan, pembuatan desain digital dengan perangkat lunak sederhana, finalisasi desain berdasarkan masukan pengurus, serta penyusunan brosur penerimaan santri baru. Luaran akhir yang dihasilkan berupa logo identitas baru LPQ yang lebih representatif serta brosur promosi yang komunikatif, menarik, dan siap digunakan baik untuk distribusi cetak maupun digital. Evaluasi pasca-pelatihan menunjukkan adanya peningkatan pemahaman pengurus mengenai pentingnya identitas visual dalam membangun citra lembaga. Selain itu, media promosi baru yang dihasilkan dinilai mempermudah komunikasi dengan calon wali santri, sekaligus memiliki potensi untuk meningkatkan efektivitas rekrutmen. Dengan adanya program ini, LPQ Kalitebu Qur’any diharapkan mampu memperkuat posisi kelembagaannya, meningkatkan kepercayaan masyarakat, serta menjadi lebih adaptif menghadapi tantangan persaingan di era modern.
ASSISTING OF NUANSA GEMBIRA COFFEE PRODUCTS TOWARDS HALAL CERTIFICATIONS WITH THE SI-HALAL APPLICATION IN DELES VILLAGE, BATANG DISTRICT, CENTRAL JAVA Afiati, Lely; Verawati, Liesta; Anwar, Muhamad
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 8 No. 2 (2024): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v8i2.2024.181-191

Abstract

A halal certificate is a legal requirement that must be fulfilled for every Micro, Small, and Medium Enterprise. Kopi Nuansa Gembira is a pure, original ground coffee business without any mixtures which still does not have halal certification. The problems faced will result in distrust and sales volumes that continue to decline if this is still ignored. This service is carried out to help Nuansa Gembira Coffee to obtain a halal certificate. The lack of understanding regarding halal products makes it necessary to provide assistance and knowledge to Kopi Nuansa Gembira. The solution offered is in the form of aid related to halal certificates and obtaining halal certificates. The stages of halal product assistance are: The preparation stage is surveying the service location to explore the problems faced by Nuansa Gembira coffee. Phase 1, the service team and the owner of Nuansa Gembira Coffee went to the Ministry of Religion office to consult regarding halal products. Stage 2 prepares all the necessary documents. 4. Sustainability Phase of issuing a halal certificate for Kopi Nuansa Gembira. The assistance results will start from January 2023, namely when the initial assistance starts from preparations for verifying problems with partners to convincing the owner of Kopi Nuansa Gembira to apply for halal certification through the halal application. The business actor then fills it out and submits it after filing and filling in the complete documents. After going through all the processes, including the verification, validation, and return processes, both by the companion and by BPJPH, on June 9, 2023, the halal certificate for Kopi Nuansa Gembira was issued.
Pemberdayaan petani kopi melalui branding personality dan kualitas produk untuk meningkatkan pendapatan ekonomi di Desa Deles, Kecamatan. Bawang, Kabupaten Batang Jawa Tengah Afiati, Lely; Annisah, Nenden Nur
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 3 (2025): May
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i3.30534

Abstract

AbstrakKegiatan ini dilaksanakan pada petani kopi di Desa Deles, Kecamatan Bawang Kabupaten Batang Jawa Tengah. Permasalahan yang dihadapi para petani adalah nilai harga jual kopi sangat rendah. Jika harga rendah maka pendapatan juga akan rendah. Hal ini akan berpengaruh terhadap menurunnya perekonomian desa tersebut. Tujuan kegiatan pengabdian ini adalah untuk membantu para petani agar bisa meningkatkan nilai harga jual kopi melalui branding personality dan kualitas kopi. Metode kegiatan pengabdian ini adalah worshop dan penguatan kelompok tani. Hasil Kegiatan adalah (1). Para petani kopi mendapatkan pemahaman materi tentang branding personality dan juga tentang kualitas kopi yang bagus, (2). Terbentuknya kelompok tani “ MANDIRI”. Kata kunci: pemberdayaan; branding personality; kualitas produk; pendapatan; petani kopi. AbstrakThis activity was carried out on coffee farmers in Deles Village, Bawang District, Batang Regency, Central Java. The problem faced by farmers is that the selling price of coffee is very low. If the price is low, then the income will also be low. This will affect the decline in the village's economy. The purpose of this community service activity is to help farmers to increase the selling price of coffee through branding personality and coffee quality. The method of this community service activity is a workshop that strengthens farmer groups. The results of the activity are (1). Coffee farmers gain an understanding of the material about branding personality and also about good coffee quality, (2). The formation of the "MANDIRI" farmer group. Keywords: empowerment; branding personality; product quality; income; coffee farmers.
Co-Authors Annisa, Nenden Nur Annisah, Nenden Nur Anwar, Muhamad Syaeful Ardani, Edvi Gracia Didik Wahyudi Listiana, Intan Syakila Mailan, Mailan Muhamad Anwar, Muhamad Munandar, Hanozanor Fadli Rusdi, Nurhidaya Syaeful Anwar, Muhamad Verawati, Liesta Wardhana, Faishal Dzaky