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All Journal Surya Abdimas Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat The International Journal of Business Review (The Jobs Review) Jurnal Layanan Masyarakat (Journal of Public Service) Jurnal Pengabdian UNDIKMA Abdi-Dharma UBMJ (UPY Business and Management Journal) Jurnal Manajemen Dayasaing Journal of Financial and Business
Verawati, Liesta
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Relationship of Perceived Ease of Use, Trust, Customer Satisfaction and Customer Loyalty in E-Commerce: A Case Study of The Shopee Application Anwar, Muhamad Syaeful; Verawati, Liesta; Afiati, Lely
The International Journal of Business Review (The Jobs Review) Vol 7, No 1 (2024): The International Journal of Business Review. June 2024
Publisher : Fakultas Pendidikan Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/tjr.v7i1.67728

Abstract

Purpose – The purpose of the study is to provide empirical evidence on the impact of perceived ease of use and trust on customer satisfaction and, in turn, how customer satisfaction influences customer loyalty in the context of the Shopee application.Design/methods/approach – The study employs a quantitative research approach. Data was collected through surveys distributed to Shopee users. The analysis used Structural Equation Modeling (SEM) to test the hypothesized relationships between perceived ease of use, trust, customer satisfaction, and customer loyalty.Findings – The findings indicate that perceived ease of use and trust positively and significantly affect customer satisfaction. Additionally, customer satisfaction has a positive and significant impact on customer loyalty. This suggests that improving the ease of use and trustworthiness of the Shopee platform can enhance customer satisfaction, leading to greater customer loyalty.Research implications/limitations – Implications: The results provide practical insights for e-commerce platforms, particularly Shopee, highlighting the importance of emphasizing ease of use and building trust to improve customer satisfaction and loyalty. Limitations: The study's limitations include its focus on a single ecommerce platform (Shopee), which may not generalize to other platforms. Future research should consider including multiple ecommerce platforms to expand the findings. Additionally, only customer loyalty was used as a dependent variable; future studies could explore other dependent variables related to customer behavior.Originality/value – This research adds value by offering new insights into customer satisfaction and loyalty dynamics in the e-commerce sector, specifically within the Shopee platform. It underscores the critical roles of perceived ease of use and trust in fostering customer satisfaction and loyalty, which can guide e-commerce businesses in strategic planning and customer relationship management
Intention To Use Mobile Banking Application: Empirical Evidence From Indonesia Verawati, Liesta; Syaeful Anwar, Muhamad; Afiati, Lely
The International Journal of Business Review (The Jobs Review) Vol 7, No 1 (2024): The International Journal of Business Review. June 2024
Publisher : Fakultas Pendidikan Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/tjr.v7i1.72773

Abstract

Purpose – The study aims to examine the factors that influence the intention to use mobile banking in Indonesia, specifically focusing on perceived usefulness, trust, and perceived security.Design/methods/approach – The research employs an explanatory design with a quantitative approach. Data were collected through a self-administered survey method using online questionnaires. The sample consisted of 115 respondents who use mobile banking applications. The data were analyzed using PLS-SEM (Partial Least Squares Structural Equation Modeling) with the software SmartPLS 3.3.Findings – The study reveals that perceived usefulness is the strongest predictor of the intention to use mobile banking applications among users. This means that the more beneficial users find mobile banking, the more likely they are to intend to use it. Trust also plays a significant positive role in influencing the intention to use mobile banking, suggesting that users are more inclined to adopt mobile banking if they trust the service provider. On the other hand, perceived security does not have a significant impact on the intention to use mobile banking. The research model accounts for 62% of the variance in the intention to use mobile banking, indicating that other factors not included in the study might also play a role.Research implications/limitations – Mobile banking providers should enhance the perceived usefulness and trustworthiness of their services to increase user adoption. The study's limitations include its small sample size and geographic focus on Indonesia, which may affect the generalizability of the findings. Further research with a broader and more diverse sample is recommended.Originality/value – This study contributes to the understanding of mobile banking adoption in Indonesia by providing empirical evidence on the importance of perceived usefulness and trust over perceived security in influencing user intention. 
The Influence of Job Stress Mediates Work-Family Conflict on Employee Job Satisfaction Annisa, Nenden Nur; Wardhani, Diana Pramudya; Verawati, Liesta
Jurnal Manajemen Dayasaing Vol. 26 No. 2 (2024): Jurnal Manajemen Dayasaing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v26i2.7162

Abstract

Employees are one of the important elements in achieving company goals, therefore, employees as an important source in the success of a company should be considered, especially regarding their satisfaction at work or what is commonly known as job satisfaction. The objectives of this study are (1) Testing the effect of work-family conflict on job satisfaction in employees (2) Testing the effect of work-family conflict on job stress in employees. (3) Testing the effect of job stress on job satisfaction in employees. (4) Testing job stress in mediating the effect of work- family conflict on job satisfaction in employees. The population in this study were 119 employees. Sampling using purposive sampling method using criteria in the study amounted to 80 people. The data collection instrument uses a questionnaire with a Likert scale, each of which has been tested and has met the validity and reliability requirements. Data analysis using SmartPLS 3.0 tools. The results of this study indicate that (1) Work-family conflict has a negative and significant effect on job satisfaction in employees. (2) Work-family conflict has a positive and significant effect on job stress in employees. (3) Job stress has a negative and significant effect on job satisfaction in employees (4) Job stress mediates the effect of workfamily conflict on job satisfaction in employees.
Brand and Logo Creation for Fried Wonton Chips MSMEs Anwar, Muhamad Syaeful; Verawati, Liesta; Nurhikmah, Nisnaeni
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 8 No. 1 (2025): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v8i1.6176

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a critical role in economic growth by creating job opportunities and reducing unemployment. However, in today's competitive market, MSMEs must innovate and develop strong branding strategies to attract consumers and build trust. This study highlights the challenges of fried wonton chips MSMEs, particularly the lack of a brand and logo, which hampers product recognition, marketing efforts, and competitiveness. A community service initiative addressed these issues by providing brand and logo creation using tools like Canva, equipping MSME owners with practical skills to enhance product identity and marketing. Through preparation, implementation, and evaluation stages, the initiative successfully increased awareness about branding's importance and emphasized involving younger generations to leverage technology for design and promotion. These efforts strengthen MSME competitiveness, build consumer trust, and unlock growth opportunities in local and global markets.
Keterikatan Pelanggan sebagai Mediator Pengaruh Karakteristik Streamer dan Kualitas Informasi Produk Terhadap Pembelian Impulsif Online Anwar, Muhamad Syaeful; Verawati, Liesta; Nisnaeni Nurhikmah
UPY Business and Management Journal (UMBJ) Vol. 4 No. 2 (2025): UBMJ (UPY Business and Management Journal)
Publisher : Department of Management, Universitas PGRI Yogyakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/ubmj.v4i2.7822

Abstract

Tujuan: Penelitian ini menguji keterikatan pelanggan dalam memediasi pengaruh kualitas informasi produk, kualitas interaksi streamer, dan kredibilitas streamer pada pembelian impulsif online. Metodologi: Pendekatan kuantitatif diterapkan dengan menggunakan metode survei. Data dikumpulkan melalui kuesioner yang disebarkan secara langsung (offline) dan melalui Google Form (online). Teknik purposive sampling digunakan untuk menentukan sampel, yang berjumlah 120 responden. Data dianalisis menggunakan software SmartPLS untuk menguji model pengukuran dan struktural, serta SPSS untuk melihat karakteristik responden. Temuan: Kualitas interaksi streamer memiliki pengaruh signifikan terhadap pembelian impulsif online. Namun, kualitas informasi produk dan kredibilitas streamer tidak memiliki pengaruh signifikan terhadap pembelian impulsif online. Hasil ini menyiratkan bahwa keterikatan pelanggan berperan sebagai mediator dalam hubungan antara kualitas interaksi streamer, kualitas informasi produk, dan kredibilitas streamer pada pembelian impulsif online. Orisinalitas: Kontribusi orisinal dalam menguji peran keterikatan pelanggan sebagai mediator antara kualitas informasi produk, kualitas interaksi streamer, dan kredibilitas streamer terhadap pembelian impulsif online.   Keterbatasan Penelitian: Cakupan terbatas pada platform live streaming tertentu membuat hasilnya belum tentu berlaku secara umum. Selain itu, penelitian belum mempertimbangkan faktor situasional dan demografis lain yang juga dapat memengaruhi pembelian impulsif. Studi mendatang disarankan untuk memasukkan faktor-faktor tersebut guna memperoleh pemahaman yang lebih menyeluruh. Implikasi Praktis: Hasil penelitian ini menunjukkan bahwa untuk mendorong pembelian impulsif online, pelaku bisnis perlu fokus pada peningkatan keterikatan pelanggan dengan streamer. Hal ini dapat dicapai melalui penyajian informasi produk yang berkualitas, interaksi yang responsif antara streamer dan pelanggan serta membangun kredibilitas streamer melalui konsistensi dan kejujuran. Dengan menciptakan hubungan yang kuat antara streamer dan pelanggan, potensi terjadinya pembelian impulsif selama sesi live streaming dapat meningkat secara signifikan.
Interaksi Iklan Media Sosial dan Fear of Missing Out (FOMO) Pada Pembelian Kompulsif Online: Peran Mediasi Materialisme Verawati, Liesta; Anwar, Muhamad Syaeful; Hesti Rahmayanik
UPY Business and Management Journal (UMBJ) Vol. 4 No. 2 (2025): UBMJ (UPY Business and Management Journal)
Publisher : Department of Management, Universitas PGRI Yogyakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/ubmj.v4i2.7823

Abstract

Tujuan: Penelitian ini memiliki tujuan utama untuk menguji pengaruh iklan media sosial dan Fear of Missing Out (FOMO) pada pembelian kompulsif online serta materialisme sebagai mediasi antara pengaruh iklan media sosial dan FOMO terhadap pembelian kompulsif online. Metodologi: Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner online dalam bentuk Google Form. Teknik pengambilan sampel menggunakan purposive sampling. Sampel yang digunakan dalam penelitian ini sebanyak 112 responden. Analisis data menggunakan software SmartPLS untuk menguji model pengukuran dan model struktural, serta software SPSS untuk mendeskripsikan karakteristik responden. Temuan: Hasil analisis data dalam penelitian ini menunjukkan bahwa iklan media sosial dan FOMO tidak memiliki pengaruh signifikan pada pembelian kompulsif online. Temuan ini menyiratkan bahwa variabel materialisme berperan sebagai mediator yang signifikan dalam hubungan antara iklan media sosial dan FOMO pada pembelian kompulsif online.    Orisinalitas: Penelitian ini secara khusus menyoroti dua isu utama yang muncul dalam konteks perdagangan sosial yang semakin berkembang, yaitu fenomena psikologis yang dikenal sebagai ketakutan akan ketinggalan (FOMO) dan iklan media sosial yang dapat memicu kecemasan dan perilaku konsumtif, serta pembelian kompulsif online yang seringkali didorong oleh berbagai faktor termasuk pengaruh media sosial dan e-commerce. Keterbatasan Penelitian: Pembelian kompulsif online adalah fenomena yang kompleks dan dipengaruhi oleh berbagai faktor lain di luar iklan media sosial, FOMO, dan materialisme. Faktor-faktor seperti kepribadian, kondisi keuangan, pengaruh teman sebaya, dan faktor situasional juga dapat memainkan peran penting. Implikasi Praktis: Temuan penelitian ini memberikan kontribusi yang signifikan terhadap pengembangan strategi praktis dalam upaya mitigasi perilaku pembelian kompulsif online, khususnya di era digital yang semakin sarat dengan eksposur iklan dan tekanan sosial melalui media sosial.
Akselerasi Pertumbuhan UMKM: Desain dan Model Implementasi Program Mentoring Berbasis Kebutuhan di Komunitas Wirausaha Ardani, Edvi Gracia; Wahyudi, Didik; Annisa, Nenden Nur; Rusdi, Nurhidaya; Afiati, Lely; Anwar, Muhamad Syaeful; Verawati, Liesta; Munandar, Hanozanor Fadli
Surya Abdimas Vol. 9 No. 3 (2025)
Publisher : Universitas Muhammadiyah Purworejo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/abdimas.v9i3.2166

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) merupakan pilar fundamental perekonomian Indonesia, namun pertumbuhannya kerap terhambat oleh keterbatasan kapasitas manajerial dan inovasi. Komunitas bisnis seperti Tangan Di Atas (TDA) berupaya menjawab tantangan ini melalui program mentoring, tetapi menghadapi kendala seperti keterbatasan mentor ahli dan keberagaman level bisnis anggota. Kegiatan pengabdian kepada masyarakat ini bertujuan merancang dan mengimplementasikan sebuah model mentoring yang efektif melalui kolaborasi strategis antara akademisi dari perguruan tinggi dengan komunitas praktisi wirausaha. Hasil dari pengabdian kepada masyarakat ini adalah ditemukannya model Mentoring Akademik bagi Wirausaha. Model ini mengintegrasikan kerangka teoretis akademis dengan kebutuhan praktis wirausaha, menggunakan pendekatan berjenjang yang disesuaikan dengan level bisnis peserta, serta melibatkan akademisi sebagai mentor ahli untuk mengatasi kelangkaan sumber daya internal komunitas. Model Sekeleton Mentoring ini memberikan kerangka acuan praktis bagi perguruan tinggi lain untuk terlibat dalam pemberdayaan UMKM secara efektif, menjembatani kesenjangan antara teori dan praktik di lapangan.
Pelatihan Pembuatan Logo dan Brosur Penerimaan Santri Baru di Lembaga Pendidikan Al Qur’an Kalitebu Qur’any Wardhana, Faishal Dzaky; Anwar, Muhamad Syaeful; Verawati, Liesta; Afiati, Lely
Abdi Dharma Vol. 5 No. 2 (2025): Jurnal Abdi Dharma (Jurnal Pengabdian Masyarakat)
Publisher : LP3kM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/ad.v5i2.4008

Abstract

Pelatihan Pembuatan Logo dan Brosur Penerimaan Santri Baru di Lembaga Pendidkan Al Qur’an Kalitebu Qur’any dilaksanakan sebagai bentuk pengabdian yang mengintegrasikan praktik kewirausahaan dengan desain komunikasi visual. Program ini dirancang untuk memperkuat identitas visual kelembagaan sekaligus mendukung strategi rekrutmen santri baru. Kegiatan ini dilakukan melalui pendekatan partisipatif dengan bentuk workshop dan pendampingan praktik langsung, sehingga pengurus dan tenaga pengajar LPQ tidak hanya menerima materi konseptual, tetapi juga terlibat aktif dalam setiap tahap proses desain. Pelaksanaan kegiatan terbagi menjadi beberapa tahapan, meliputi identifikasi kebutuhan mitra, konseptualisasi logo sesuai nilai kelembagaan, pembuatan desain digital dengan perangkat lunak sederhana, finalisasi desain berdasarkan masukan pengurus, serta penyusunan brosur penerimaan santri baru. Luaran akhir yang dihasilkan berupa logo identitas baru LPQ yang lebih representatif serta brosur promosi yang komunikatif, menarik, dan siap digunakan baik untuk distribusi cetak maupun digital. Evaluasi pasca-pelatihan menunjukkan adanya peningkatan pemahaman pengurus mengenai pentingnya identitas visual dalam membangun citra lembaga. Selain itu, media promosi baru yang dihasilkan dinilai mempermudah komunikasi dengan calon wali santri, sekaligus memiliki potensi untuk meningkatkan efektivitas rekrutmen. Dengan adanya program ini, LPQ Kalitebu Qur’any diharapkan mampu memperkuat posisi kelembagaannya, meningkatkan kepercayaan masyarakat, serta menjadi lebih adaptif menghadapi tantangan persaingan di era modern.
Rational or Emotional? Unraveling the Motivations Behind Online Impulsive Buying Verawati, Liesta
Journal of Financial and Business Vol 1 No 2 (2025)
Publisher : Global Sustainability Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/jfb.v1i2.28

Abstract

The increasing prevalence of e-commerce and the emergence of live shopping have contributed to the growing consumerist and hedonistic lifestyle among Indonesians. Several factors, such as free shipping, vouchers, promotions, and cashback, drive unplanned purchases. This study aims to investigate how Indonesian consumers engage in impulsive buying from the perspective of hedonic shopping motivation. Additionally, it examines how situational characteristics and hedonic shopping motivations influence impulsive buying behavior. The research focuses on online purchases through e-marketplaces, as online shopping remains highly popular among younger consumers. Data was collected using an electronic questionnaire distributed via Google Forms, with a sample size of 110 respondents selected through purposive sampling. The study employed a quantitative research approach, and data analysis was performed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique with SmartPLS version 3 to assess the measurement model and the structural model. The findings reveal that hedonic shopping motivations comprising dimensions of value shopping, relaxation shopping, adventure shopping, and idea shopping have a positive and significant effect on online impulsive buying. However, time availability does not have a moderating effect on the relationship between hedonic shopping motivations and online impulsive buying.
SIDEMA (Sistem Informasi Desa Menawan) untuk Peningkatan Pelayanan Masyarakat dalam Upaya Mewujudkan Digital Village di Desa Menawan Kabupaten Grobogan Fikriah, Fari Katul; Nugaraha, Rozaq Isnaini; Verawati, Liesta
Jurnal Pengabdian UNDIKMA Vol. 5 No. 4 (2024): November
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v5i4.13302

Abstract

This community service activity aims to implement the Menawan Village Information System (SIDEMA) to facilitate data management and services to the community and the dissemination of village information digitally. The implementation of this program includes an initial survey of technology needs, system implementation, implementation of socialization and training for residents and the Menawan Village apparatus, Grobogan Regency. The results of the community service show that the implementation of SIDEMA is able to increase service efficiency and facilitate residents' access to public information. SIDEMA is expected to function optimally in supporting the Digital Village vision. The evaluation carried out showed that the community was satisfied with the community service activities that had been carried out. Further development and replication of this system to other villages is a strategic step in realizing technology-based villages in Indonesia.
Co-Authors Afiati, Lely Annisa, Nenden Nur Anwar, Muhamad Syaeful Ardani, Edvi Gracia Diana Pramudya Wardhani Didik Wahyudi Fari Katul Fikriah Hesti Rahmayanik Muhamad Anwar, Muhamad Munandar, Hanozanor Fadli Nisnaeni Nurhikmah Nugaraha, Rozaq Isnaini Nurhikmah, Nisnaeni Rusdi, Nurhidaya Syaeful Anwar, Muhamad Wardhana, Faishal Dzaky