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Journal : Journal of Economics and Management Scienties

AI-Driven Performance Management: Enhancing Objectivity and Efficiency Basalamah, Indira; P, Muhammad Carda
Journal of Economics and Management Scienties Volume 7 No. 3, June 2025
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v7i3.134

Abstract

Traditional performance management systems are frequently criticized for subjectivity, inconsistency, and delayed feedback. To address these limitations, organizations are increasingly adopting Artificial Intelligence (AI) to enable real-time, data-driven employee evaluations. While AI enhances objectivity and operational efficiency, its deployment introduces several critical challenges. These include algorithmic bias rooted in historical data, opacity in decision-making logic, employee concerns about digital surveillance, and organizational resistance to automated appraisal systems. This article presents a systematic review of scholarly literature and enterprise case studies published between 2020 and 2024 to examine how AI is reshaping performance management practices. Four core themes are identified: bias mitigation, feedback automation, ethical risks, and large-scale implementation. The analysis reveals that AI can improve evaluation accuracy and responsiveness—particularly in hybrid and digital-first environments—when accompanied by transparency, ethical oversight, and human interpretability. Rather than replacing managerial judgment, AI should serve as an augmentation tool within a human-centered performance ecosystem.