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All Journal Jurnal Manajemen STIE Muhammadiyah Palopo Community Empowerment Journal of Comprehensive Science JUARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Sibernetika Jurnal Visualika
Rachma, Nur
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences

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Rural economic resilience: Empowering Pattiro Deceng MSMEs through strategic management, financial literacy, and digital adoption Rachma, Nur; Abdullah, Abdullah; Irawati, Arwita; Heeranah, Heeranah
Community Empowerment Vol. 11 No. 3 (2026)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.16018

Abstract

Village economic empowerment is an important strategy in improving community welfare and strengthening local economic resilience through the optimization of regional potential. However, most MSME actors in rural areas still face various constraints, such as low managerial capacity, financial literacy, product innovation, and digital marketing utilization. This community service activity aims to strengthen the capacity of MSME actors in Pattiro Deceng Village, Maros Regency, through participatory training and assistance focusing on business management, simple financial management, product innovation, and the utilization of digital marketing. This program uses a participatory-educational approach through observation, interviews, workshops, direct assistance, and evaluation using a pre-test and post-test. The results of the activity showed a significant increase in the competence of participants after the program was implemented. Entrepreneurship understanding increased from 40% to 85%, while financial literacy and digital marketing capability also experienced a fairly significant increase. In addition, the number of MSMEs utilizing digital marketing platforms increased from 15% to 45% after the activity took place. These findings indicate that a participatory-based and hands-on practice empowerment approach is effective in improving MSME capacity, driving digital business transformation, and strengthening sustainable village economic development.
Co-Authors Abdullah Abdullah Ahmad Sopian, Ahmad Dara Ayu Nianty Deni Murdiani Dhea Reskiyanti, Dhea Reskiyanti Hareva, Nugeraha Santo Heeranah, Heeranah Irawati, Arwita Johari, Ma’mun Meliana, Nina Muflihah Nur Eryanti, Maisy Nurfaulia, Nurfaulia Nurrizky, Muhammad Prasetyo, Iwan Qurratu’ain, Ghina Ramdhani, Fajar Rosmayanti, Irma Salam, Rais Mulki Subana, Bambang Susanti, Aulia Suyanto