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All Journal KOMPUTA : Jurnal Ilmiah Komputer dan Informatika Majalah Ilmiah UNIKOM Journal of Information System, Applied, Management, Accounting and Research Journal of Innovation and Future Technology (IFTECH) Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Jurnal Penelitian Mahasiswa Teknik dan Ilmu Komputer (JUPITER)
Anna Dara Andriana
Program Studi Teknik Informatika, Fakultas Teknik Dan Ilmu Komputer, Universitas Komputer Indonesia
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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PRIORITAS PERBAIKAN PELAYANAN TRANSPORTASI MENGGUNAKAN METODE SERVQUAL Andriana, Anna Dara; Handi, Rizky
Majalah Ilmiah UNIKOM Vol. 18 No. 2 (2020): Majalah Ilmiah Unikom
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/miu.v18i2.3940

Abstract

PT. Tunggal Jaya Transport is a company engaged in transportation services that has two types of services. They are bus rental and bus travel. Along with the development and spread of transportation services, companies are challenging to retain their customers because they did not know what to improve in the services they offer to customers. We can overcome this by analyzing service appraisals and priority improvements that can be made by the company so that it can maintain its competitiveness. Service assessment and service improvements are carried out using the servqual method. This method measures the quality of service using five dimensions: reliability, responsiveness, assurance, empathy, and physical evidence, to obtain a difference or gap in value can be analyzed further. Each size will be lowered back into a variable that fulfills and is related to what the company is doing. Each variable will be calculated the perceived value and the expected value to obtain the gap value. This gap value showed the priority of services that must be fixed by the company immediately. The results showed that the repair of bus vehicles had the highest gap value. The value identified that the company can prioritize bus service to have a highly competitive cost still. Key Words : Customer relationship management, services, servqual
PEMBERDAYAAN PAGUYUBAN THRIFTING JAWA BARAT MELALUI PELATIHAN PEMASARAN DIGITAL DAN PENDAMPINGAN STRATEGI PENJUALAN ONLINE MENGGUNAKAN BUSINESS INTELLIGENCE Rahma Wahdiniwaty; Anna Dara Andriana; Gentisya Tri mardiani; Yani Syafei; Geraldi Catur Pamuji
Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2025): PROSIDING SEMINAR NASIONAL PENGABDIAN KEPADA MASYARAKAT - SNPPM2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Negeri Jakarta

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Abstract

Paguyuban Thrifting Jawa Barat merupakan komunitas yang berisi para pengusaha penjual barang bekas berkualitas yang beranggotakan 300 pengusaha. Berdasarkan hasil wawancara sekitar 80% anggota paguyuban  sudah memanfaatkan media sosial dan platform e-commerce secara hanya saja belum optimal. Para anggota paguyuban thrifting mengalami kesulitan ketika akan menganalisis data penjualan dan menentukan strategi bisnis berbasis teknologi informasi. Program pengabdian kepada Masyarakat ini bertujuan untuk memberikan pengetahuan kepada seluruh pelaku usaha thrift melalui pelatihan pemasaran digital serta pendampingan strategi penjualan online dengan memanfaatkan teknologi Business Intelligence (BI). Metode yang dilakukan mencakup lima tahapan yakni sosialisasi, pelatihan pemasaran digital, pelatihan pemanfaatan dashboard BI dan evaluasi hasil. Hasil kegiatan memperlihatkan peningkatan pemahaman peserta terkait pemasaran digital dan konsep Business Intelligence serta manfaat data penjualan untuk pengambilan keputusan bisnis. Penerapan BI membantu para anggota pelatihan dalam mengidentifikasi produk terlaris, hal ini diperlukan untuk memprediksi tren penjualan. Program ini diharapkan dapat meningkatkan daya saing anggota paguyuban dalam menghadapi perkembangan teknologi digital yang terjadi serta mendukung pertumbuhan usaha thrift yang berkelanjutan. AbstractThe West Java Thrifting Association (Paguyuban Thrifting Jawa Barat) is a community of 300 entrepreneurs selling quality secondhand goods. Based on interviews, approximately 80% of members have utilized social media and e-commerce platforms, but not optimally. Members of the thrifting association experience difficulties analyzing sales data and determining IT-based business strategies. This community service program aims to provide knowledge to all thrifting business owners through digital marketing training and mentoring on online sales strategies utilizing Business Intelligence (BI) technology. The method used includes five stages: outreach, digital marketing training, BI dashboard utilization training, and evaluation of results. The results demonstrated an increased understanding of digital marketing and Business Intelligence concepts among participants, as well as the benefits of sales data for business decision-making. The application of BI helped members identify best-selling products, which is necessary for predicting sales trends. This program is expected to increase the competitiveness of association members in the face of current digital technology developments and support the sustainable growth of thrift businesses.
Co-Authors Gentisya Tri Mardiani Geraldi Catur Pamuji Haidar Nugraha1, Fikri Haidar Hakim, Bintang Zulhikman Handi, Rizky Ine Sri Rahayu Mohammad Syukron Alawy Rahma Wahdiniwaty Rani Susanto Susanto, Rani Syukron Alawy Widianti, Utami Dewi Yani Syafei