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Pengembangan Pemasaran Produk Alat Kesenian Lokal di Dukuh Mirah Desa Nambangrejo Sukorejo Ponorogo Dharoini, Amirul; Ansori, Teguh
Social Science Academic SPECIAL ISSUE: Desa Berdaya dengan Potensi Lokal
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v0i0.6029

Most of the residents of Nambangrejo Village work as local cultural craft businesses. The problem in that place is that they are only able to market their products in the surrounding environment. This is what causes the business to take a very long time and is difficult to develop and become big. The purpose of this study is to create products that can be accepted by consumers in accordance with the targeted marketing strategy and develop the business on a larger scale. The method used is field research, namely the qualitative method. Its implementation is carried out by providing assistance in marketing and promoting local cultural craft businesses. The results obtained from the assistance, which were initially only in the environment, have now spread widely to other areas. So, as a conclusion in the training activity for developing marketing strategies for local cultural craft businesses, namely being able to understand insights about marketing strategies, having skills in marketing a local art tool product and how to make products that are currently acceptable in the market so that products can compete in terms of quality and marketing.

Kritik Sosial dalam Musik (Analisis Semiotika Makna Lirik Lagu “Seperti Rahim Ibu” Karya Band Efek Rumah Kaca) Ningsih, Setia; Setyawan, Agus; Ansori, Teguh
Journal of Communication Studies Vol 4 No 1 (2024): JCS: Journal of Communication Studies
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah, Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/jcs.v4i1.4870

One of the functions of music is as a mass communication medium. Music can record reality and launch social criticism. This research is entitled "Social Criticism in Music (Semiotic Analysis in the Lyrics of the Song "Like Rahim Ibu" by the band Efek Rumah Kaca). This research aims to understand the meaning and explore social criticism in the lyrics of the song Like Rahim Ibu by Efek Rumah Kaca and Najwa Shihab through study of semiotic analysis theory. The theoretical basis used in this research is Roland Barthes' semiotic analysis theory. The method used is a descriptive qualitative method using a social approach. The data collection technique in this research uses the documentation method , autobiographies, memoirs, diaries, articles, magazines, and other data that supports this research. This research uses Roland Barthes' semiotic analysis. The results of this researcher conclude that the lyrics of the song "Like a Mother's Womb" are a form of implicit social criticism the songwriter wanted to convey to listeners and music lovers

Dakwah sebagai Pendorong Pembangunan Ekonomi Berkelanjutan di Masyarakat Ansori, Teguh
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol 5 No 01 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i01.6232

This research aims to understand the relationship between da'wah and economic development, the basic concept of development, and sustainable economic development. Currently, da'wah is often seen only as an activity to spread religious teachings, not as an effort to improve people's welfare, even though there are still inequalities in development, especially in the economic aspect. The method used in this study is Library Research, which utilizes various literature to collect data from relevant sources, such as journals, books, books, and certain writings. In the perspective of Islam, da'wah is not only limited to ritual and spiritual aspects, but also covers various aspects of life, including economics. Islam emphasizes that the well-being of society involves more than just worship of Allah; It is also related to how individuals and communities can live decently, prosperously, and fairly. Da'wah and economic development influence each other and can strengthen each other. In addition, education and the dissemination of religious values play an important role in increasing public awareness and knowledge. Development aims to improve the standard of living of the community to be better and prosperous, it is expected to meet the economic, social, and environmental needs of the current community without sacrificing the capabilities of future generations

Relevansi Dakwah Permberdayaan Masyarakat Di Era Industri 4.0 Lestari, Selly; Putri, Triska Anne; Ansori, Teguh
Journal of Community Development and Disaster Management Vol 4 No 1 (2022): Journal of Community Development and Disaster Management
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/jcd.v4i1.1560

Keberhasilan dari pembangunan suatu bangsa terletak dari kualitas sumber daya manusianya, baik dari segi ekonomi, sosial, budaya, dan politik. Perkembangan zaman pada era globalisasi ini memberikan banyak dampak bagi seluruh aspek dan tatanan masyarakat yang ada. Era globalisi saat ini memberikan banyak dampak, baik dampak positif maupun dampak negatif. Dampak negatif dari globalisasi perlu adanya penanganan yang khusus. Salah satu penangan dari dampak globalisasi saat ini dengan dakwah pemberdayaan masyarakat. Dakwah pemberdayaan masyarakat merupakan suatu bentuk aksi nyata perubahan dan pengembangan segala bentuk potensi yang dimiliki. Potensi yang ada perlu diberdayakan secara bersama dengan tujuan pencapaian perbaikan kehidupan masyarakat. The success of a nation's development lies in the quality of its human resources, both economic, social, cultural, and political. The era of globalization has had a dramatic impact on all aspects and social order. The present global era brings many impacts, both positive and negative effects. The negative effects of globalization need special treatment. One of the handlers of today's globalization's impact with the empowerment of society. The empowering of society is a tangible action action of change and development of all forms of potential. Existing potential needs to be empowered together with the goal of improving people's lives.

Manajemen Pengurangan Resiko Bencana Berbasis Komunitas Nurcahyo, Mugi; Setyawan, Agus; Ansori, Teguh
Journal of Community Development and Disaster Management Vol 4 No 2 (2022): Journal of Community Development and Disaster Management
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/jcd.v4i2.2071

The background of this study states that in a community environment even though the majority of the population is Muslim and as social beings, it cannot be used as a guarantee that the community has awareness of the values contained in religion or awareness in participating in disaster management, and in participating in disaster management. Environmental welfare action. The environmental community in Krajan Hamlet, Baosan Lor Village, Ngrayun District spends a lot of time earning a living and working. The impact that occurs is that society is increasingly focused on worldly so that people are negligent with religious values and as social beings. In this case, the awareness of religious leaders or community leaders in the environment in the Krajan Hamlet, Baosan Lor Village, Ngrayun District has an important role as a driving force and embracing in increasing religious awareness as well as making people aware of social actions for disaster management for environmental welfare. With the existence of communities and organizations that exist or are starting to form and move in this place, it is necessary to have management of the role of religious leaders, and driving figures in embracing the community. Because the purpose of the role of religious leaders and driving figures here is to be able to bully the community in building a peaceful, religious, and peaceful environment. Based on data analysis, this research uses a qualitative approach, namely research conducted by observing and analyzing it using scientific logic. With data collection techniques carried out by researchers including observation, documentation and in-depth interviews with informants who are considered to have a conferhensive understanding of information related to the research topic being carried out.

Peran Karang Taruna Dalam Mengembangkan Taman Desa Di Desa Prajegan Kecamatan Sukorejo Ponorogo Ihwanudin, Eko; Misbahuddin, Muhammad; Ansori, Teguh
Journal of Community Development and Disaster Management Vol 5 No 2 (2023): Journal of Community Development and Disaster Management
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/jcd.v5i2.3334

Ponorogo merupakan sebuah kabupaten yang memilki banyak potensi yang harus dikembangkan dan lestarikan, baik potensi alam maupaun potensi budaya yang ada didaerah Ponorogo. Didesa Prajegan yang bertempat sebelah utara Kabupaten Ponorogo lebih tepatnya hapir berbatasan dengan Kabupaten Magetan, Desa Prajegan juga mempunyai potensi alam Buatan yang bagus yaitu Taman Sumringah yang berda disebelah Timurnya Kantor Kepala Desa Prajegan. Didalam sebuah Penelitian ini bertujuan untuk mengetahui (1) Bagaiaman Peran Pemuda dalam membangun wisata desa, (2) Menjadikan komponen masyarakat mau dalam menawarkan ide-ide membangun wisata, (3) Strategi bagaimana pemerintah Desa dan Pemuda dalam mengembangkan objek wisata Desa. Jenis penelitian dalam skripsi ini mengunakan Penelitian Kualitatif,dengan pendekatan bagaimana Peran Pemuda Ansor dan Karang Taruna Dalam Mengembangkan Taman Desa Di Desa Prajegan. Hasil dari penelitian ini menunjukan bahwa didalam sebuah pembangunan dan pengembangan wisata peran pemuda dan masyarakat dalam melakukan pengembangan dan terus perbaikan dalam membangun wisata lebih indah dan nyaman untuk pengunjung yang datang dan akan berwisata. Dengan itulah pemuda mempunyai semangat tinggi dalam melakukan dan mengembangkan budaya yang ada Di Desa Prajegan baik budaya kesenian seperti Reog,ketroprak,Gajah, Unta dan masih banyak lagi yang menjdikan meningkatkan potensi desa menjadi lebih baik dan mempunyai daya saing tinggi terhadap yang lain,dengan itulah pemuda Ansor dan Karang Taruna harus bisa meneruskan dan melakukan perubahan menjadi yang lebih baik. Ponorogo is a district that has a lot of potential that must be developed and preserved, both natural potential and cultural potential in the Ponorogo area. In Prajegan Village, which is located in the north of Ponorogo Regency, almost directly adjacent to Magetan Regency, Prajegan Village also has good artificial natural potential, namely Sumringah Park which is located to the east of the Prajegan Village Head Office. In this research, it aims to find out (1) what is the role of youth in building village tourism, (2) making community components willing to offer ideas for building tourism, (3) strategies for how the village government and youth develop village tourism objects. The type of research in this thesis uses qualitative research, with an approach to the role of Ansor youth and youth organizations in developing village parks in Prajegan village. The results of this study indicate that in tourism development and development the role of youth and society is in developing and continuing to improve in building more beautiful and comfortable tourism for visitors who come and will travel. With that young people have high enthusiasm in carrying out and developing the culture that exists in Prajegan Village, both artistic culture such as Reog, ketroprak, elephants, camels and many more which make the village's potential better and have high competitiveness against others, with that Ansor youth and Karang Taruna must be able to continue and make changes for the better.

Pendampingan Pelatihan Pembuatan Buket untuk Meningkatkan Kreativitas dan Pendapatan Masyarakat Dukuh Tengah Desa Nambangrejo Kecamatan Sukorejo Kabupaten Ponorogo Hidayati, Fiki Nurul; Ansori, Teguh
Social Science Academic SPECIAL ISSUE: Desa Berdaya dengan Potensi Lokal
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v0i0.5980

This research is motivated by the potential of human resources that have not been fully explored. The majority of the population in Dukuh Tengah, Nambangrejo Village—particularly housewives and the younger generation—have free time that could be optimized for productive activities. This is due to limited access to skills training and a lack of exposure to creative economic opportunities. This assistance aims to enhance the community's creativity and skills, increase their knowledge about digital marketing and the use of information technology, boost income, and create new job opportunities for the Dukuh Tengah community. The method used is Asset-Based Community Development (ABCD). This program can empower the Dukuh Tengah community through bouquet-making and digital marketing training, targeting mothers and young women in Dukuh Tengah. The results of the study showed a significant increase in participants' skills in flower arranging after the training, as well as an improvement in their knowledge of digital marketing based on the materials provided.

Pendampingan Usaha Produk Tas Anyaman Berbasis Marketing Mix di Desa Sukorejo Kabupaten Ponorogo Fuadah, Anisa Hilmi; Ansori, Teguh
Social Science Academic SPECIAL ISSUE: Desa Berdaya dengan Potensi Lokal
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v0i0.6007

One of the MSMEs that have a pretty big opportunity is the craft of plastic woven bags. This community service was carried out in the plastic woven bag craft business unit owned by Mrs. Nikmah in Dukuh Krajan, Sukorejo Village, Sukorejo District, Ponorogo Regency. This service using the Asset-based community development (ABCD) method is considered to be the right approach to the above problem which is an approach to community development that is in a large flow. This service to the community provides assistance in terms of marketing and product promotion. Promotion and marketing assistance aims to introduce woven products to the wider community so that they can increase sales of woven bags. The purpose of this service activity is to help provide solutions to problems related to marketing aspects by introducing a marketing mix strategy. The results of this activity show that the assistance carried out is able to encourage these business actors to maintain their business by maximizing marketing and promotion aspects. In practice, The prospect of developing a plastic woven bag business in Dukuh Krajan, Sukorejo Village, Sukorejo District, Ponorogo, showed significant results, including the introduction of a marketing mix strategy that can support woven business productivity and expand marketing by utilizing social media and to make products more recognizable the broad public.

Penguatan Minat Kunjungan Wisatawan dan Media Promosi melalui Media Sosial di Taman Wisata Sokosewu Sukorejo Ponorogo Safrian, Fanny; Ansori, Teguh; Wathoni, Syamsul
Social Science Academic SPECIAL ISSUE: Desa Berdaya dengan Potensi Lokal
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v0i0.6018

This article discusses the use of social media as an effective promotional tool in Sokosewu Park's modern marketing strategy. The main aim of this article is to explore how social media can be used to increase name visibility, expand audience reach, and encourage deeper interactions with Sokosewu Park tourists. The method used in this research is the Asset Based Community Development (ABCD) method which prioritizes the utilization of assets and potential that exist around Sokosewu Park and are owned by the community. To then be used as material that empowers Sokosewu Park and the community itself. The research results show that strategic use of social media can significantly increase audience reach and tourist engagement. An integrated campaign with high-quality content and the right platform selection results in a significant increase in tourist destination recognition and tourist response. These findings confirm that social media, when used appropriately, is a powerful promotional tool that can support marketing objectives and strengthen relationships with target audiences.

Pengembangan Pemasaran Produk Alat Kesenian Lokal di Dukuh Mirah Desa Nambangrejo Sukorejo Ponorogo Dharoini, Amirul; Ansori, Teguh
Social Science Academic SPECIAL ISSUE: Desa Berdaya dengan Potensi Lokal
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v0i0.6029

Most of the residents of Nambangrejo Village work as local cultural craft businesses. The problem in that place is that they are only able to market their products in the surrounding environment. This is what causes the business to take a very long time and is difficult to develop and become big. The purpose of this study is to create products that can be accepted by consumers in accordance with the targeted marketing strategy and develop the business on a larger scale. The method used is field research, namely the qualitative method. Its implementation is carried out by providing assistance in marketing and promoting local cultural craft businesses. The results obtained from the assistance, which were initially only in the environment, have now spread widely to other areas. So, as a conclusion in the training activity for developing marketing strategies for local cultural craft businesses, namely being able to understand insights about marketing strategies, having skills in marketing a local art tool product and how to make products that are currently acceptable in the market so that products can compete in terms of quality and marketing.

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