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All Journal Jurnal Mitra Manajemen JAB (Jurnal Akuntansi & Bisnis) Equilibria Pendidikan : Jurnal Ilmiah Pendidikan Ekonomi JURNAL LENTERA BISNIS Jurnal Ilmiah Manajemen Kesatuan Jurnal Pengabdian Masyarakat STIE Surakarta (DIMASETA) Innovative: Journal Of Social Science Research JURNAL ABDIMAS PLJ JPM
Himawan Pramulanto
Politeknik LP3I Jakarta
Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : JURNAL LENTERA BISNIS

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PENGARUH ATRIBUT PRODUK DAN PENETAPAN HARGA TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS ELECTROPLATING PART DI PT. MITRAMETAL PERKASA) Pramulanto, Himawan
JURNAL LENTERA BISNIS Vol 7, No 1 (2018): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v7i1.214

Abstract

ABSTRACT The purpose of this research was to obtain empirical evidence and found the clarity of the phenomenon  as well  as  conclusions about the effect of  two  variables  for purchase decision  on  PT. Mitrametal Perkasa’s electroplating part.The research was expected to contribute of economics development and marketing management.This research was conducted by using descriptive and verificative methods, are collecting, presenting, analyzing and testing hypotheses, making conclusions and suggestions.From the analysis of research data, obtained the following conclusions: Product attributes of electroplating products at PT. Mitrametal Perkasa have been on high criteria. Pricing of PT. Mitrametal Perkasa’s electroplating products have been on middle criteria. Purchase decision of electroplating products at PT. Mitrametal Perkasa have been on high criteria. The relationship between product attributes with pricing at very strong level and has correlation coefficient 0.844. The partial effect of attributes products to purchase decision has value 43.3%. The partial effect of pricing to purchase decision has value 33%. The simultaneous effect of product attributes and pricing to the purchase decision has value 76.3%.From these results, that variable product attributes and pricing significantly influence to the purchase decision on PT. Mitrametal Perkasa’s electroplating products. Furthermore, for sustainability to improve and optimize these variables, PT. Mitrametal Perkasa was expected to create internal and external continues improvement programs periodically. Keywords: product attributes, pricing, purchase decision
ANALISIS PERSEPSI KEAMANAN DATA DAN KEPUASAN PELANGGAN TERHADAP PENGGUNAAN DOMPET DIGITAL DANA DAN SHOPEEPAY DI KOTA TANGERANG Sugiyanto, Eko; Cahyani, Firda Mutiara; Novitasari, Adifa Kurnia; Pramulanto, Himawan
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2168

Abstract

This study analyzes the influence of perceived data security and customer satisfaction on the use of digital wallets DANA and ShopeePay in Tangerang City. A quantitative survey approach was used with 110 respondents who actively use digital wallets. Data analysis used multiple linear regression with SPSS. The results show that perceived data security and customer satisfaction significantly influence the use of DANA both partially and simultaneously. In ShopeePay, customer satisfaction has a significant partial effect, while perceived data security does not show a partial effect but remains significant simultaneously. These findings highlight the importance of security systems and service quality in strengthening trust in digital payment systems
Co-Authors Akhmad, Jaenudin Ari Susanti Auzar Ramadhan, Mohammad Cahyani, Firda Mutiara Dadang Surya Kencana Damiyana, Damdam Eko Sugiyanto Eko Sugiyanto Featy Octaviany Hamzah Hamzah Karomah, Nurul Giswi Maulida, Sofia Muhammad Ridwansyah Niantoro Sutrisno Novitasari, Adifa Kurnia Nurdin prihandono prihandono Ria Estiana Rif’an, Ira Sudarma, Ade Susbiyantoro, Susbiyantoro Sutrisno, Niantoro Vinsensius Situmorang