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All Journal Jurnal Vokasi Indonesia Journal of Media and Communication Science (JcommSci) Jurnal Sosial Humaniora Terapan Mediakom : Jurnal Ilmu Komunikasi Jurnal Vokasi Indonesia Journal of Indonesian Tourism and Policy Studies
Melisa Bunga Altamira
Universitas Indonesia
Arts Humanities Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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FILM AS AN EDUCATIONAL MEDIA IN BUILDING AWARENESS ON WILD ANIMAL CONSERVATION (CASE STUDY: PETUALANGAN SHERINA 2) Setiaji, Gumelar; Altamira, Melisa Bunga
Jurnal Vokasi Indonesia Vol. 12, No. 1
Publisher : UI Scholars Hub

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Abstract

Currently, films are not only a medium for entertainment, but can also be used as a medium for information, persuasion, and even education. Nature conservation is one of the environmental issues that is currently of concern. In a survey conducted by a non-governmental organization, the public paid sufficient attention to protecting biodiversity, flora, and fauna. Wild animal conservation is an issue that will be addressed in this research. The film "Petualangan Sherina 2" is a musical genre film that focuses on the importance of the conservation of wild animals, namely orangutans. This research will discuss how a film can be used as a communication medium to educate the public in building awareness of wild animal conservation. Through descriptive qualitative research with literature studies, it is hoped that this research can provide an overview of films that can be used as educational media. The research results show that films can be used as educational media to increase awareness of wild animal conservation. The expected action is a change in mindset and community participation in the sustainability of wild animal conservation. Keywords: Films, Educational Media, Awareness, Wild animal conservation
Co-Authors Adelina, Erni Arius Krypton Onarelly Effy Rusfian Effy Rusfian Erni Adelina Hutabarat, Peny Meliaty Movementi, Satwika Gemala Peni Meliaty Hutabarat Peny Meliaty Hutabarat Peny Meliaty Hutabarat Permana Putri, khairunnisa Devani Aqtus Putri, Khairunnisa Devani Aqtus Permana Rahmi Setiawati Satwika Gemala Movementi Setiaji, Gumelar Tata Samudra, Raden Muhammad Rafi Yuliafni, Fildza Astri