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FILM AS AN EDUCATIONAL MEDIA IN BUILDING AWARENESS ON WILD ANIMAL CONSERVATION (CASE STUDY: PETUALANGAN SHERINA 2) Setiaji, Gumelar; Altamira, Melisa Bunga
Jurnal Vokasi Indonesia Vol. 12, No. 1
Publisher : UI Scholars Hub

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Currently, films are not only a medium for entertainment, but can also be used as a medium for information, persuasion, and even education. Nature conservation is one of the environmental issues that is currently of concern. In a survey conducted by a non-governmental organization, the public paid sufficient attention to protecting biodiversity, flora, and fauna. Wild animal conservation is an issue that will be addressed in this research. The film "Petualangan Sherina 2" is a musical genre film that focuses on the importance of the conservation of wild animals, namely orangutans. This research will discuss how a film can be used as a communication medium to educate the public in building awareness of wild animal conservation. Through descriptive qualitative research with literature studies, it is hoped that this research can provide an overview of films that can be used as educational media. The research results show that films can be used as educational media to increase awareness of wild animal conservation. The expected action is a change in mindset and community participation in the sustainability of wild animal conservation. Keywords: Films, Educational Media, Awareness, Wild animal conservation

Exploring production management and social media strategy mapping in educational institutions Putri, Khairunnisa Devani Aqtus Permana; Altamira, Melisa Bunga
Priviet Social Sciences Journal Vol. 6 No. 1 (2026): January 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i1.1075

Information technology continues to evolve, requiring society to adapt quickly. This acceleration has led to digital technology disruption, resulting in massive changes to human life, such as in production, distribution, and advertising in the media. Several educational institutions have used Instagram to connect various elements both inside and outside the campus, one of which is the UI Vocational Education Program on Instagram @vokasi_ui. UI Vocational continues to creatively produce content related to education and entertainment. This study uses a qualitative descriptive approach with field research methods, using observation and document study as data collection methods. Production management and content mapping on the @vokasi_ui Instagram account are carried out through content diversity, consistency of uploads, utilization of Instagram features, and interaction with followers through the stages of planning, organizing, actuating, and controlling.

Exploring production management and social media strategy mapping in educational institutions Khairunnisa Devani Aqtus Permana Putri; Melisa Bunga Altamira
Priviet Social Sciences Journal Vol. 6 No. 1 (2026): January 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i1.1075

Information technology continues to evolve, requiring society to adapt quickly. This acceleration has led to digital technology disruption, resulting in massive changes to human life, such as in production, distribution, and advertising in the media. Several educational institutions have used Instagram to connect various elements both inside and outside the campus, one of which is the UI Vocational Education Program on Instagram @vokasi_ui. UI Vocational continues to creatively produce content related to education and entertainment. This study uses a qualitative descriptive approach with field research methods, using observation and document study as data collection methods. Production management and content mapping on the @vokasi_ui Instagram account are carried out through content diversity, consistency of uploads, utilization of Instagram features, and interaction with followers through the stages of planning, organizing, actuating, and controlling.

Mediating Historical Heritage: Exploring Documentary Photography and an Instagram Collaborative Post in Chronicling the Onrust Archaeological Museum Muhammad Dicka Ma'arief Alyatalatthaf; Melisa Bunga Altamira; Khairunnisa Devani Aqtus Permana Putri; Peny Meliaty Hutabarat; Arius Krypton Onarelly; Rahmi Setiawati; Dhisa Aditya Prinera
Journal of Urban Society's Arts Vol 13, No 1 (2026): April 2026
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/jousa.v13i1.17381

The Onrust Archaeological Museum stands out as a distinctive museum designed in an open-air museum type. Specifically, it is an outdoor museum featuring life-sized architectural reconstructions primarily based on archaeological evidence. This study aims to capture the Onrust Archaeological Museum in terms of landscape, artifacts, historical records, information, and social life around the island. Documenting is done through documentary photography, which is then processed into content, complete with information descriptions and finally published through Instagram. The upload method uses the Instagram Collaborative Post feature used as digital education so its exposure can reach a wider audience such as Generation Z, Alpha, and others. The research method used is artistic research methodology, characterized by: the artistic process, artistic action, creation stage, and creation results. In addition, other qualitative data were also taken from semi-structured interviews and observations. Data was taken at the Onrust Archaeological Museum (a group of 4 islands: Onrust, Kelor, Cipir, Bidadari). As a result, the documentary photography method is carried out with the approach of rethinking “truth” in the digital age, contextualized, ethical responsibilities, new media platforms, and aiming for engagement. While the use of Instagram Collaborative Post can increase expanded reach, shared engagement, authenticity and trust, cross-promotion, and efficient content management.

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