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All Journal EKONOMIS : Journal of Economics and Business Jurnal Ilmiah Edunomika (JIE) Jurnal Baabu Al-ilmi : Ekonomi dan Perbankan Syariah Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences ARSY : Jurnal Aplikasi Riset kepada Masyarakat Mabny : Journal of Sharia Management and Business Bima Journal : Business, Management and Accounting Journal MASTER: Jurnal Manajemen Strategik Kewirausahaan ProBisnis : Jurnal Manajemen Labatila: Jurnal Ilmu Ekonomi Islam EKOBIS SYARIAH Mestaka: Jurnal Pengabdian Kepada Masyarakat Madani: Multidisciplinary Scientific Journal Sharia Economic and Management Business Journal (SEMBJ) Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah BAABU AL-ILMI: Ekonomi dan Perbankan Syariah Al Fitrah: Journal Of Early Childhood Islamic Education
Sumarni, Yenti
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

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Journal : Bima Journal : Business, Management and Accounting Journal

 1 
Social Communication To Improve Psds Adoption at Syariah Pawnshops Using Atlas.Ti Oktaviani, Indah; Idwal B, Idwal B; Sumarni, Yenti
BIMA Journal (Business, Management, & Accounting Journal) Vol. 6 No. 1 (2025)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.6.1.403-414

Abstract

Purpose:This study aims to analyze the role of social communication in increasing the adoption of the Pegadaian Syariah Digital Service (PSDS) application to support the effectiveness of services at the Pegadaian Syariah Bengkulu Branch. The low use of the PSDS application by customers is the reason for the importance of this study, it is hoped that the results can provide recommendations for more effective communication strategies. Methodology:This study uses a qualitative descriptive approach. Data were collected through observation, in-depth interviews with 10 informants (employees and customers), and documentation. Data analysis was carried out with the help of Atlas.ti software for thematic coding and interpretation. Results: The findings show that direct interaction between employees and customers is the most effective communication channel compared to social media. The PSDS application has been proven to increase service efficiency, but still faces obstacles such as system errors and limited understanding of technology by customers. Findings:Social communication strategies can increase awareness, understanding, and adoption of applications. Recommendations from the social environment also play an important role. Novelty:This study combines social communication analysis and the use of Atlas.ti software to reveal the effectiveness of sharia-based digital services. Originality:This study provides a new perspective on the importance of a social communication approach in driving the adoption of digital financial services at the local level. Conclusion: Empirical research paper. Type of Paper:Research articles.
Impact of Low Papaya Prices on the Socio-Economic Conditions of Farmers: an Atlas.ti Analysis Sari, Dia Permata; Idwal B, Idwal B; Sumarni, Yenti
BIMA Journal (Business, Management, & Accounting Journal) Vol. 6 No. 1 (2025)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.6.1.415-426

Abstract

Purpose: This study aims to comprehensively analyze the socio-economic implications of declining papaya prices on the livelihoods of farmers in Manggilan Village, Pendopo District. Method: A descriptive qualitative approach was employed through field research involving direct observation, semi-structured interviews, and document analysis. Data were systematically analyzed using Atlas.ti, a qualitative data analysis software, to extract key themes and generate coding patterns. Results: The findings indicate that low papaya prices significantly undermine farmers’ income, weaken household resilience, and adversely affect their social welfare. Several consequences were identified, including diminished financial capacity, disrupted consumption and savings patterns, reduced access to healthcare and education, and psychosocial stress. Findings: Farmers have adopted various coping strategies, such as diversifying crops, informal borrowing, and reducing household expenditures, yet these remain insufficient to offset long-term economic vulnerability. Novelty: This research uniquely integrates Atlas.ti in the socio-economic study of smallholder horticultural farmers, providing a rigorous and structured analytical framework that enhances the validity of qualitative agricultural research. Conclusion: The ongoing price decline poses a critical threat to sustainable rural development. Urgent policy interventions—such as price stabilization mechanisms, post-harvest management improvements, and cooperative marketing models—are necessary to safeguard farmer welfare. Type of Paper: Research Paper
Co-Authors Adetio, Romi Aini, Hajjatul Alisah, Juliah Andang Sunarto Arisandy, Yosy E, Eyicha Handana, Rudi Herianto, Satria Homa Hoodfar Idwal B, Idwal B Idwal, Idwal Ilhami, Marda Rido Indriani, Reni Intan Nirmala Dewi Isnaini, Desi Julika, Vanda ibra Nurhidayati, Dini Nurjana, Tia Anisa Nurul Hak Oktaviani, Indah Pefriyadi, Pefriyadi Pramita, Yuni Pratama, Raju Putra Rani Putri Praduita Asmara, Andry Salsabilla, Lulitia Putri Sari, Dia Permata Setiawan, Romi Adetio Wahyuningsih, Resti Eka Widya Anggraini, Kirana Yulinda, Ade Tiara YUSTATI, HERLINA