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All Journal Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Menara Ilmu Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Bilancia : Jurnal Ilmiah Akuntansi Diklat Review : Jurnal manajemen pendidikan dan pelatihan Jurnal Manajemen Universitas Bung Hatta Adpebi Science Series
Ciseta Yoda, Tilawatil
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Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Other

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Journal : Adpebi Science Series

 1 
Hedonistic Shopping Motivation and Price Discounts for Impulsive Purchases of Shopee e-Commerce Users Baiturrahmah University Students Amijah, Amijah; Yoda, Tilawatil Ciseta; Malik, David
Adpebi Science Series 2024: 1st Conference of Tourism and Economics Creative,
Publisher : ADPEBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ass.v1i1.492

Abstract

The growth of e-commerce in Indonesia has developed, judging from marketing activities, purchases consist of two types, namely planned purchases and unplanned purchases. Impulse purchases are a consumer attitude that can certainly increase the company's profits. The purpose of this study is to find out how the influence of hedonistic shopping motivation and price discounts on impulse purchases of e-commerce users of Baiturrahmah University students. The type of research used in this study is ssociative research with a quantitative approach. The population in this study is students who use Shopee e-commerce at Baiturrahmah University. The sample in this study amounted to 97 respondents. The research data collection technique was through a questionnaire using a Likert scale. The data analysis technique in this study is multiple linear regression. Based on partial statistical analysis, the hedonistic shopping motivation variable was obtained t calculated 7.299 > t table 1.661 with a sig value (0.000 < 0.050) meaning that H1 was accepted and H0 was rejected, so it can be concluded that hedonistic shopping motivation has a positive and significant effect on the impulse purchase of Shopee e-commerce users Baiturrahmah University students. The price discount variable was obtained t calculated 1.473 < t table 1.661 with a sig value (0.144 > 0.050) meaning that H2 was rejected and H0 was accepted, so it can be concluded that price discount has no effect on the impulse purchase of hopee e-commerce users of Baiturrahmah University. The results of the F test were known that the f value was calculated as 53.894 > f table 3.09 with a sig value (0.000 < 0.050), meaning that H3 was accepted and H0 was rejected. It can be concluded that hedonistic shopping motivation and price discounts simultaneously have a positive and significant effect on the impulse purchase of Shopee e-commerce users of Baiturrahmah University students. 
The Effect of Earning Per Share, Net Profit Margin, and Operating Cash Flow on Stock Prices in Food and Beverage Sector Companies Listed on the IDX for the 2018-2022 Period Tilawatil Ciseta Yoda; Martina Lifati Lofa; Tafdil Husni; Elvira Luthan; Rida Rahim
Adpebi Science Series 2024: 1st Conference of Tourism and Economics Creative,
Publisher : ADPEBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ass.v1i1.505

Abstract

This study aims to test the Effect of Earning Per Share, Net Profit Margin, and Operating Cash Flow onStock Price. Based on the results of the hypothesis testing conducted in this study, it can be concluded that partiallyEarning Per Share has a significant positive effect on the Stock Price with a calculated value of 7.713 > t table 1.703 anda significant amount of 0.00 < 0.05 so that the H1 hypothesis can be accepted. Ner Profit Margin has a significantpositive effect on the Stock Price with a t-value of 5.284 > t table 1.703 and a significant amount of 0.000 < 0.05 so thatthe H2 hypothesis can be accepted. The size of the company has a positive effect on the Stock Price where the valueof t is calculated at 1.801 > t table 1.703 and is significant at 0.076 > 0.05 so that the H3 hypothesis is rejected. Earning PerShare, Net Profit Margin, and Operating Cash Flow to the stock price with a value of f calculated 52.325 > f table 2.98 andsignificant 0.000 < 0.05 so that the H4 hypothesis can be accepted. So it can be concluded that Earning Per Share(X1), Net Profit Margin (X2), and Operating Cash Flow (X3) to the Stock Price (Y) obtained the value of thedetermination coefficient written R Square of 0.707, it can be explained that the proportion of Earning Per Share, NetProfit Margin, and Operating Cash Flow to the Stock Price is 70.7% while the remaining 29.3% is influenced by otherfactors other than the variables used in this study.
The Effect Of Green Marketing And Corporate Social Responsibility On The Purchase Decision Of Le-Minerale Products In Smti Padang Vocational School Students Zoriasih, Zoriasih; Tilawatil Ciseta Yoda
Adpebi Science Series 2024: 1st Conference of Tourism and Economics Creative,
Publisher : ADPEBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ass.v1i1.507

Abstract

A purchase decision is an action that consumers really take in deciding or overcoming problems to buy an itemafter considering various alternatives that exist. There are several factors that affect consumers in purchasing decision-making behavior, including Green Marketing and Corporate Social Responsibility. The purpose of this study is to find outthe extent of the influence of Green Marketing and Corporate Social Responsibility on the decision to Purchase Le-Minerale Products in SMK SMTI Padang students. The research method used is a quantitative descriptive method. Thepopulation in this study is students of SMK SMTI Padang who make purchases of Le-Minerale products. The sample inthis study is 86 respondents. The data analysis technique in this study is multiple linear regression consisting of a partialtest (t-test), a simultaneous test (f-test), and a determinant coefficient (R-Square). The results of the Green Marketingvariable t-test, tcalculated > ttable or 2.540 > 1.663. with a significant value (sig=0.013 < 0.05) meaning that H1 wasrejected and H0 was accepted. Meanwhile, the Corporate Social Responsibility variable is calculated < ttable or 1.233 <1.663, with a significant value (sig=0.221 > 0.05) meaning that H2 is rejected and H0 is accepted. Based on the F test, it isknown that the value of f is calculated > f table or 12.198 > 3.103 and the significance of f = 0.000 < 0.05. This means thatH3 is accepted and H0 is rejected. This means that (simultaneously) the variables of Green Marketing and Corporate SocialResponsibility have a positive and significant effect on the purchase decision of Le-Minerale products in SMK SMTIPadang students.
Co-Authors Afrida Afrida Ahzari, Sarah Nur Amijah, Amijah Astari, Silvy Chandra Syahputra Darman Darman Darman, Darman David Malik Dwi Sari Novelita Elvira Luthan Febrina Permata Sari Firmansyah, Adhitya Hariyo Yandi Hasra Khairul, Weni Martina Lifati Lofa Mawati, Mawati Mayarni Putri Dewita Nadya Meilani Dewinda Nanda Nanda Pratiwi, Inggrit Ramadhani, Zahwatul Reswita, Yefri Rida Rahim Rina Febriani Rina Febriani Rina Febriani, Rina Febriani Suandi, Edi Syaiful . Syaiful Syaiful Tafdil Husni Tafdil Husni Wanda Putri, Nurisnaini Afifah Zahira, Rizka Zoriasih, Zoriasih