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All Journal Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Universitas Bung Hatta Jurnal Ilmiah Pengabdian dan Inovasi Jurnal Ekonomi dan Pembangunan Indonesia
Muslim, Irwan
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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THE EFFECT OF MARKETING MIX ON TOURIST DECISION IN MANDEH ISLAND WEST SUMATRA, INDONESIA Antoni, Antoni; Yuliviona, Reni; Kamela, Ice; Muslim, Irwan
Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Vol 6, No 1 (2020): Volume VI No. 1 April 2020
Publisher : Jurnal Menara Ekonomi : Pelatihan dan Kajian Ilmiah Bidang Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31869/me.v6i1.1834

Abstract

Abstract: The study aims to find out the influence of the marketing mix consisting of promotion, product, price, place, people, process and physical evidence against the decision of the tourists visiting the attractions located at Painan Mandeh island, West Sumatra. The sample in this study are tourists visiting sights Mandeh with total sample as many as 90 people. Sampling technique was purposive sampling. The type of data in this study is the primary data of the dissemination of the questionnaire. The results of this study found that physical evidence of significant and influential promotion, product, price, place, person while the process is not significant effect against the decision of tourists visit. Keywords : Promotion; produkct; price; place; proces; person tangible;, tourist; Smart PLS JEL Classification Code : M31; F10; J01; Z30;Z32
Penyerapan Tenaga Kerja dan Pertumbuhan Ekonomi Menuju Era Bonus Demografi di Sumatra Barat Maryati, Sri; Handra, Hefrizal; Muslim, Irwan
Jurnal Ekonomi dan Pembangunan Indonesia Vol. 21, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Indonesia’s provincial population projection in 2010–2035 shows West Sumatra is one of the provinces that may not experience a demographic bonus or it could be delayed to the next period. This study aims to analyze the determinants of sectoral employment absorption and its effect on economic growth with a demometric approach. The result shows that the absorption of labor in West Sumatra is influenced by economic variables (Gross Regional Domestic Product) and demographic variables (Human Development Index). As a consequence, the productivity and the quality of human resources become important factors to achieve demographic bonus in West Sumatra.
Pengelolaan Wisata pada Kawasan Strategis Pariwisata Nasional di Padang Eliza, Yulina; Maryanti, Sri; Muslim, Irwan; Andria, Yass; Cahyadi, Irwan
Jurnal Ilmiah Pengabdian dan Inovasi Vol. 2 No. 1 (2023): Jurnal Ilmiah Pengabdian dan Inovasi (September)
Publisher : Insan Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57248/jilpi.v2i1.257

Abstract

The city of Padang has great tourism potential and is part of the KSPN. Therefore, community service activities aim to prepare the tourism management community. The method used in strengthening community capacity is contextual teaching and learning (TCL) to connect material with real conditions that exist in partner communities, especially for targeting tourism actors and Pokdarwis. The service is carried out in two stages and ends with an evaluation. Based on the evaluation results, participants not only know but also have the ability to identify, select procedures, and solve problems related to tourism management. Community service activities produce solutions to community problems regarding the limited understanding of KSPN and tourism management. Furthermore, the community needs to get assistance in designing and implementing creative tourism strategies with participatory methods. calculation of the level of achievement of respondents. The results of this study indicate that overall, the attractiveness of City Tourism is still being developed, and also strengthened by a tourist questionnaire which shows the ability of Padang City Tourism attractiveness.
Pengaruh Kualitas Pelayanan Dan Persepsi Harga Terhadap Minat Beli Ulang Dengan Kepuasan Konsumen Sebagai Mediasi Syahdina, Novita; Sefnedi, Sefnedi; Muslim, Irwan
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.9335

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh kualitas pelayanan dan persepsi harga terhadap minat beli ulang dengan kepuasan konsumen sebagai variabel mediasi pada pelanggan Auto Rental Motor Padang. Penelitian ini menggunakan pendekatan kuantitatif dengan metode Structural Equation Modelling (SEM) untuk menguji hipotesis yang telah dikembangkan. Jumlah sampel penelitian sebanyak 117 responden yang diperoleh dengan teknik purposive sampling. Hasil analisis menunjukkan bahwa kualitas pelayanan dan persepsi harga berpengaruh signifikan terhadap minat beli ulang pelanggan. Namun, kualitas pelayanan tidak berpengaruh signifikan terhadap kepuasan konsumen, sedangkan persepsi harga berpengaruh signifikan terhadap kepuasan konsumen. Selain itu, kepuasan konsumen berpengaruh signifikan terhadap minat beli ulang pelanggan. Analisis lebih lanjut menunjukkan bahwa kepuasan konsumen tidak memediasi hubungan antara kualitas pelayanan dan minat beli ulang, tetapi memediasi hubungan antara persepsi harga dan minat beli ulang pelanggan.
Work Commitment As An Intervening In Disaster Management Performance Len, Yullina Eliza; Andria, Yass; Muslim, Irwan; Putri, Anne
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 19 No 1 (2024): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v19i1.24349

Abstract

This study attempted to determine the effect of job competence and Compensation on performance for fifty employees of the Padang City Regional Disaster Management Agency, with work commitment serving as an intervening variable. The general population is given questionnaires to complete in order to gather information for route analysis and hypothesis testing. The study's conclusion demonstrates the significant relationships between work commitment and performance, work competence and work commitment, compensation and work commitment, and work commitment as an intervening variable and work commitment. The Implementing Unit of the Padang City Regional Disaster Management Agency's pay and performance are impacted by work and performance as well as work commitment. It is advised that future policy makers target responders with policies in the areas of job competence, compensation, work commitment, and performance, granting them the right to facilities as a result of their high-caliber and productive work. Keywords: work commitment, compensation, work commitment, Performance
Co-Authors Andria, Yass Anne Putri Antoni Antoni HANDRA, HEFRIZAL Irwan Cahyadi Kamela, Ice Len, Yullina Eliza Reni Yuliviona, Reni Sefnedi Sefnedi, Sefnedi Sri Maryanti Sri Maryati Syahdina, Novita yulina eliza