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All Journal Economics and Sustainable Development Enrichment : Journal of Management International Journal of Social Science, Education, Communication and Economics Madani: Multidisciplinary Scientific Journal Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service Jurnal Ekonomi, Manajemen, Akuntansi CSID Journal of Infrastructure Development
Ahmad Gamal
University Of W.R. Supratman
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Journal : Madani: Multidisciplinary Scientific Journal

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The Influence of Price and Service Quality on Customer Satisfaction at T. Nogo Baru Motor Workshop in Surabaya Prihartanti, Wiwik; Gamal, Ahmad
Madani: Jurnal Ilmiah Multidisiplin Vol 4, No 1 (2026): February 2026
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18477008

Abstract

This study aims to determine the effect of price and service quality on customer satisfaction at T Nogo Baru Motor Workshop in Surabaya. The study used a sample of 100 respondents obtained through a saturated sampling method. The data collection technique employed was a questionnaire distributed to respondents. A quantitative method with multiple linear regression analysis using SPSS version 23 was applied in this research. The results indicate that price and service quality partially have a significant effect on customer satisfaction at T Nogo Baru Motor Workshop in Surabaya. Meanwhile, price and service quality simultaneously have a significant effect on customer satisfaction at T Nogo Baru Motor Workshop in Surabaya. Based on the coefficient of determination test, the results show that price and service quality contribute 66.2% to customer satisfaction, while the remaining 33.8% is influenced by other variables not examined in this study.
Co-Authors Agus R ahmanto Agus Rahmanto Astuti, MM, Dra. Ec. Hartati Kanti Bambang Purwoko Bambang Purwoko Bambang Purwoko Baramadya Cahyo Budi Santoso Desak Gede Suasridewi Devina, Amanda Erlyna Hidyantari Gayatri Kartika, Mira H, Hardiono Hardiono Hinyantari, Erlyna Kartika, Mira Gayatri Kustianing Sekar lstiningrum, Rr. Farida M Akmal Alwee, Daffa Mahardani Febrihapsari Mira Gayatri Kartika Moc Aminudin Hadi Prihartanti, Wiwik PurwokoFakultas Ekonomi dan Bisnis Universitas WR Supratman Surabaya, Bambang Putri, Galuh Anisa Rahmanto, Agus Rd. Nia Kania Kurniawati Soemantri, Asep Iwa Wirawan, Desak Gede Tiara Sharasshita