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All Journal Jurnal Kejaora (Kesehatan Jasmani dan Olahraga) Exercise : Journal of Physical Education and Sport Jurnal Ilmiah STOK Bina Guna Medan Kumpulan Artikel Pendidikan Anak Bangsa : Journal Pendidikan, Sosial dan Humaniora Journal of Language Education Jurnal Ilmiah Research Student ENCRYPTION: Journal of Information And Technology DIVERSITY: Journal of Multi Science Linearity
Suhardianto
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Physics Social Sciences Other

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Journal : Journal of Language Education

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The Urgency of English Writing Skills in Copywriting & Digital Marketing Mardiana, Diand; Suhardianto; Susi Oktafiani; Desi Anggraini
JOLADU: Journal of Language Education Vol. 3 No. 2 (2024): JOLADU: Journal of Language and Education, December 2024
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/joladu.v3i2.624

Abstract

In the digitalization era, English writing skill has a very important role, especially in copywriting and digital marketing. The purpose of the research is to identify the urgency of English writing skill in creating effective content for global audiences. By using qualitative descriptive approach, Data was obtained through deep interviews, documentation studies, observation and questionnaire from digital marketing practitioner, copywriter professional and digital marketing academia. The result of the research shows that the ability of English writing contributing significantly to the success of a marketing strategy such as the increasing engagement and the content attractiveness. The research findings also reveal the main challenges faced by practitioners, including a lack of training, time constraints in content production, and cross-cultural communication barriers. However, opportunities to overcome these challenges are widely available through the implementation of industry-driven training programs, the use of digital tools, and cross-cultural collaboration in producing globally relevant content. These findings highlight the importance of synergy between technical skills and cultural context understanding in optimizing the potential of digital marketing. This research provides both practical and theoretical contributions by recommending strategies to improve English writing skills, whether through formal education or professional training. Furthermore, this study is expected to serve as a reference for educational institutions and industry players in aligning training programs with global market needs.
Joko Widodo’s English Pronunciation: Phonological Review Suhardianto; Mardiana, Diand; Oktafiani, Susi
JOLADU: Journal of Language Education Vol. 1 No. 3 (2023): JOLADU: Journal of Language Education, April 2023
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/joladu.v1i3.198

Abstract

ABSTRACT Verbal communication can not be separated from the sound (pronunciation) process of the language. This research aims to find the problem of vowel and consonant sounds pronounced by Mr. Joko Widodo in his speech. This research is a qualitative descriptive study. In collection of data, the researchers use observation method or refer to the technique of simak bebas libat cakap where the process of collecting data is done by listening to the pronunciation of the words and researchers are not involved directly. In analyzing data, the researchers used the method of identity with articulation phonetic techniques. The process of presenting the research results used formal and informal methods by words (descriptively) and tables. From the process of analyzing data results, can be found 1. Mr Jokowi difficulties in pronouncing diphthong /eɪ/, /aʊ/ and /əʊ/ 2. Mr Jokowi difficulties in saying consonant /θ/, /ð/, /v/, /z/, /ʃ/ 3. Mr Jokowi can not say some consonant in the end of the word 4. Mr. Jokowi changes the consonant -y sound at the end of the word become /e/ 5. Mr Jokowi changes vowel /ə/ becomes /o/.  
Co-Authors Ahmar Ali Satri Efendi Desi Anggraini Elfrinando freti istia Ferawati Ferawati Fitrianingsih, Julia Hnarti, inna Jajang Setiawan Kurnia Rusli Mardiana, Diand Muhammad Janwar Mushaddiq Mursaha Nabila Zhafirah Haryono Oktafiani, Susi RETNO SETYA BUDIASNINGRUM Sari Prabandari Susi Oktafiani Syahruddin Syamsul Rizal Wahyu Munandar