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All Journal Jurnal Mitra Manajemen JURNAL MANAJEMEN BISNIS JURNAL LENTERA BISNIS Jurnal Informatika Ekonomi Bisnis Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Golden Ratio of Mapping Idea and Literature Format Innovative: Journal Of Social Science Research Jurnal Informatika Ekonomi Bisnis Jurnal Ilmiah Nusantara J-CEKI
Arista, Roynaldi
Universitas Bina Sarana Informatika
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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The Effect of Influencer Credibility and User Reviews on Skincare Purchase Decisions: Evidence from Shopee Users in Bogor Rahman, Arif; Ariandi, Fajri; Arista, Roynaldi; Utama, Dani Chandra; Warsono
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1776

Abstract

This study examines the influence of influencer credibility and trust in user reviews on skincare purchasing decisions via social media. Addressing a gap in prior research that largely focuses on general consumer goods, it highlights the skincare sector’s unique characteristics of high involvement, personal preference, and perceived risk. Influencer credibility dimensions include expertise, honesty, sincerity, and engagement, while trust in user reviews is measured through the impact of positive/negative feedback and the credibility of information on product ingredients and long-term effects. Using a quantitative survey with purposive sampling, questionnaires were distributed to frequent skincare buyers on social media. Data were analyzed through multiple regression. Results indicate that influencer expertise and honesty significantly boost purchasing decisions, with engagement fostering trust indirectly. Positive user reviews emphasizing product ingredients and long-term effects also significantly influence decisions, underscoring the value of credible peer content. Findings align with previous studies on the role of credibility and trust in online purchasing but stress the skincare industry’s reliance on transparency and product efficacy. Practically, marketers should collaborate with knowledgeable influencers, ensure transparent communication, and encourage detailed user reviews. Future research should consider moderators like brand loyalty, price sensitivity, and perceived safety.
Strategi Komunikasi Pemasaran Tim Editing Video Dalam Meningkatkan Engagement Konten Promosi Es Krim Double G Di Instagram Rahman, Dany Alif; Murtiadi Murtiadi; Arista, Roynaldi
JURNAL ILMIAH NUSANTARA Vol. 2 No. 6 (2025): Jurnal Ilmiah Nusantara
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jinu.v2i6.6802

Abstract

This study aims to analyze video editing strategies in enhancing engagement for Double G ice cream promotional content on Instagram. Social media platforms, particularly Instagram, have become effective marketing channels, requiring brands to produce creative content that attracts audience interaction. In this context, promotional videos play a crucial role, while the editing process serves as the key to creating both visual and emotional appeal. The research employs a descriptive qualitative method involving the business owner, content creator team, and active consumers of Double G Instagram account as subjects. Data were collected through interviews, observations, and documentation, then analyzed using coding, theme categorization, and conclusion drawing. The findings reveal that Double G video editing strategies implicitly apply the concept of Segmentation, Targeting, and Positioning (STP), targeting young audiences who are active and trend-sensitive. This is achieved through engaging visuals, cheerful music, and a personal communication style. Moreover, the editing strategy aligns with the stages of the AIDA model (Attention, Interest, Desire, Action). Strong visuals and upbeat music successfully capture attention, behind-the-scenes content generates interest, appetizing product displays stimulate desire, and participation calls encourage action.
Pengaruh Kualitas Pelayanan Dan Kepuasan Konsumen Terhadap Loyalitas Pelanggan Grabbike Di Kabupaten Bogor Arista, Roynaldi; Rahman, Arif; Ariandi, Fajri; Warsono, Warsono; Utama, Dani Chandra
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.11228

Abstract

Pusat ekonomi Indonesia saat ini berada di Jakarta, Bogor, Depok, Tangerang, dan Bekasi, yang mengalami pertumbuhan penduduk yang tinggi. Untuk mendukung aktivitas dengan mobilitas tinggi, diperlukan transportasi yang baik. Salah satu opsi transportasi yang efektif dan efisien adalah ojek online yang dapat mengantarkan langsung ke tempat kerja. Era pemanfaatan internet untuk membangun aplikasi pemesanan ojek online mengubah ojek berbasis lokal menjadi berbasis internet melalui aplikasi smartphone. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas layanan dan kepuasan konsumen terhadap loyalitas pelanggan Grabike di Kabupaten Bogor. Sampel dalam penelitian ini adalah 150 responden yang diambil menggunakan teknik Simple Random Sampling. Pengumpulan data menggunakan kuesioner atau angket. Uji prasyarat analisis meliputi uji normalitas, uji linearitas, dan uji multikolinearitas. Metode analisis data menggunakan regresi linear berganda. Pengujian data dilakukan menggunakan SPSS versi 26. Hasil penelitian ini menunjukkan persepsi harga memiliki pengaruh positif dan tidak signifikan terhadap kepuasan pelanggan, dan promosi dan kualitas layanan memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan. Berdasarkan hasil Uji F, persepsi harga, promosi, dan kualitas layanan secara bersama-sama memiliki pengaruh signifikan terhadap kepuasan konsumen terhadap layanan ojek online Grabbike di Kabupaten Bogor. Berdasarkan hasil analisis regresi berganda, pengaruh persepsi harga, promosi, dan kualitas layanan terhadap kepuasan pelanggan hanya sebesar 65%, sedangkan 35% sisanya dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini.
Co-Authors Arif Rahman Arif Rahman Dani Chandra Utama Fajri Ariandi Fitriyanto Fitriyanto Jaka Santosa Jaka Santosa, Jaka Juniarti Eka Murtiadi Murtiadi Rahman, Dany Alif RR. Ella Evrita Hestiandari Syafuddin Syafuddin Tuty Mutiah Warsono Warsono Warsono