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All Journal Jurnal Mitra Manajemen JURNAL MANAJEMEN BISNIS JURNAL LENTERA BISNIS Jurnal Informatika Ekonomi Bisnis Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Golden Ratio of Mapping Idea and Literature Format Innovative: Journal Of Social Science Research Jurnal Informatika Ekonomi Bisnis Journal of Innovative and Creativity Jurnal Ilmiah Nusantara Jurnal Cendekia Ilmiah
Arista, Roynaldi
Universitas Bina Sarana Informatika
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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The Effect of Influencer Credibility and User Reviews on Skincare Purchase Decisions: Evidence from Shopee Users in Bogor Rahman, Arif; Ariandi, Fajri; Arista, Roynaldi; Utama, Dani Chandra; Warsono
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1776

Abstract

This study examines the influence of influencer credibility and trust in user reviews on skincare purchasing decisions via social media. Addressing a gap in prior research that largely focuses on general consumer goods, it highlights the skincare sector’s unique characteristics of high involvement, personal preference, and perceived risk. Influencer credibility dimensions include expertise, honesty, sincerity, and engagement, while trust in user reviews is measured through the impact of positive/negative feedback and the credibility of information on product ingredients and long-term effects. Using a quantitative survey with purposive sampling, questionnaires were distributed to frequent skincare buyers on social media. Data were analyzed through multiple regression. Results indicate that influencer expertise and honesty significantly boost purchasing decisions, with engagement fostering trust indirectly. Positive user reviews emphasizing product ingredients and long-term effects also significantly influence decisions, underscoring the value of credible peer content. Findings align with previous studies on the role of credibility and trust in online purchasing but stress the skincare industry’s reliance on transparency and product efficacy. Practically, marketers should collaborate with knowledgeable influencers, ensure transparent communication, and encourage detailed user reviews. Future research should consider moderators like brand loyalty, price sensitivity, and perceived safety.
Strategi Komunikasi Pemasaran Tim Editing Video Dalam Meningkatkan Engagement Konten Promosi Es Krim Double G Di Instagram Rahman, Dany Alif; Murtiadi Murtiadi; Arista, Roynaldi
JURNAL ILMIAH NUSANTARA Vol. 2 No. 6 (2025): Jurnal Ilmiah Nusantara
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jinu.v2i6.6802

Abstract

This study aims to analyze video editing strategies in enhancing engagement for Double G ice cream promotional content on Instagram. Social media platforms, particularly Instagram, have become effective marketing channels, requiring brands to produce creative content that attracts audience interaction. In this context, promotional videos play a crucial role, while the editing process serves as the key to creating both visual and emotional appeal. The research employs a descriptive qualitative method involving the business owner, content creator team, and active consumers of Double G Instagram account as subjects. Data were collected through interviews, observations, and documentation, then analyzed using coding, theme categorization, and conclusion drawing. The findings reveal that Double G video editing strategies implicitly apply the concept of Segmentation, Targeting, and Positioning (STP), targeting young audiences who are active and trend-sensitive. This is achieved through engaging visuals, cheerful music, and a personal communication style. Moreover, the editing strategy aligns with the stages of the AIDA model (Attention, Interest, Desire, Action). Strong visuals and upbeat music successfully capture attention, behind-the-scenes content generates interest, appetizing product displays stimulate desire, and participation calls encourage action.
Pengaruh Kualitas Pelayanan Dan Kepuasan Konsumen Terhadap Loyalitas Pelanggan Grabbike Di Kabupaten Bogor Arista, Roynaldi; Rahman, Arif; Ariandi, Fajri; Warsono, Warsono; Utama, Dani Chandra
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.11228

Abstract

Pusat ekonomi Indonesia saat ini berada di Jakarta, Bogor, Depok, Tangerang, dan Bekasi, yang mengalami pertumbuhan penduduk yang tinggi. Untuk mendukung aktivitas dengan mobilitas tinggi, diperlukan transportasi yang baik. Salah satu opsi transportasi yang efektif dan efisien adalah ojek online yang dapat mengantarkan langsung ke tempat kerja. Era pemanfaatan internet untuk membangun aplikasi pemesanan ojek online mengubah ojek berbasis lokal menjadi berbasis internet melalui aplikasi smartphone. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas layanan dan kepuasan konsumen terhadap loyalitas pelanggan Grabike di Kabupaten Bogor. Sampel dalam penelitian ini adalah 150 responden yang diambil menggunakan teknik Simple Random Sampling. Pengumpulan data menggunakan kuesioner atau angket. Uji prasyarat analisis meliputi uji normalitas, uji linearitas, dan uji multikolinearitas. Metode analisis data menggunakan regresi linear berganda. Pengujian data dilakukan menggunakan SPSS versi 26. Hasil penelitian ini menunjukkan persepsi harga memiliki pengaruh positif dan tidak signifikan terhadap kepuasan pelanggan, dan promosi dan kualitas layanan memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan. Berdasarkan hasil Uji F, persepsi harga, promosi, dan kualitas layanan secara bersama-sama memiliki pengaruh signifikan terhadap kepuasan konsumen terhadap layanan ojek online Grabbike di Kabupaten Bogor. Berdasarkan hasil analisis regresi berganda, pengaruh persepsi harga, promosi, dan kualitas layanan terhadap kepuasan pelanggan hanya sebesar 65%, sedangkan 35% sisanya dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini.
Analisis Pengaruh CR, DER dan NPM Terhadap Pertumbuhan Laba Perusahaan (Studi Kasus pada Perusahaan Sektor Logistik dan Transportasi yang Terdaftar di BEI Periode 2019-2022) Arif Rahman; Fajri Ariandi; Roynaldi Arista; Dani Chandra Utama; Warsono
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.3093

Abstract

Every company certainly wants optimal profits in its business. This makes the company strive to carry out good management to achieve this goal. By doing this good management, the company can generate profit growth that always increases in each period. One way that can be done to predict the growth of a company's profit is by analyzing financial ratios. This study aims to analyze the partial and simultaneous effects of the current ratio, debt to equity ratio and net profit margin on profit growth in logistics and transportation sector companies listed on the Indonesia Stock Exchange for the 2019-2022 period. The data collection methods in this study are observation, literature study and documentation study with management or quantitative analysis methods, namely data analysis methods using descriptive statistical analysis, classical assumption tests from selected models, namely normality tests, heteroscedacity tests, multicollinearity tests, autocorrelation tests, and multiple linear regression analysis, determination coefficient tests and partial hypothesis tests (t-test) and simultaneous (t-test) assisted by the SPSS version 25 program. The data used is secondary data obtained from the Indonesia Stock Exchange website. Partially, the results in this study show that the current ratio variable does not have a significant effect on profit growth, the variable debt to equity ratio ratio has no significant effect on profit growth and the net profit margin variable has a significant effect on profit growth. Simultaneously, the variables current ratio, debt to equity ratio and net profit margin together affect profit growth. equity ratio and net profit margin together affect profit growth.
Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Pelanggan Produk Skincare Pada Marketplace Shopee Di Depok Ariandi, Fajri; Rahman, Arif; Arista, Roynaldi; Utama, Dani Chandra
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 6: Oktober 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i6.5633

Abstract

This research aims to examine the influence of product quality and price on skincare customers' purchasing decisions at the Shopee market place in Depok. This research uses a quantitative descriptive method by distributing questionnaires via Google Form with purposive sampling, namely Shopee users as an online shopping platform for skincare consumers in Depok. The sample was taken using a purposive sampling method of 120 respondents. In analyzing the research data, SPSS 26 was used to calculate the results of the Multiple Linear Regression variable test, t test, F test, and determination analysis. The results of this research show that based on the t test, product quality and price have a positive influence on skincare customers' purchasing decisions at the Shopee market place in Depok. Based on the results of the F Test, product quality and price together have a significant influence on skincare customers' purchasing decisions at the Shopee market place in Depok. Based on the results of multiple regression analysis, product quality and price influence skincare customers' purchasing decisions at the Shopee market place in Depok only by 72% while the remaining 28% is influenced by other variables not examined in this research.
PENGARUH BRAND IMAGE DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN LE MINERALE DI JAKARTA Rahman, Arif; Ariandi, Fajri; Arista, Roynaldi; Chandra Utama, Dani; Warsono, Warsono
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2296

Abstract

This study aims to analyze the influence of brand image and product quality on purchasing decisions of Le Minerale in Jakarta. In the increasingly competitive bottled water industry, brand image and product quality are important factors that can influence consumer perceptions and purchasing decisions. Brand image in this study refers to consumers’ perceptions of the Le Minerale brand, which are formed through experience, reputation, and trust in the product. Meanwhile, product quality includes aspects such as taste, safety, packaging, and production standards that affect consumer satisfaction. The research method used is a quantitative approach with a survey technique. Data were collected through a questionnaire distributed via Google Forms to consumers in Jakarta who have purchased or consumed Le Minerale products. The results show that brand image has a positive and significant effect on purchasing decisions. In addition, product quality also has a significant influence on purchasing decisions. Simultaneously, both brand image and product quality have a strong effect on increasing consumer purchasing decisions for Le Minerale. The implications of this study indicate that strengthening brand image and improving product quality are important strategies for companies to maintain and increase consumer purchasing decisions in the highly competitive bottled water market.
Co-Authors Arif Rahman Arif Rahman Chandra Utama, Dani Dani Chandra Utama Fajri Ariandi Fitriyanto Fitriyanto Jaka Santosa Jaka Santosa, Jaka Juniarti Eka Murtiadi Murtiadi Rahman, Dany Alif RR. Ella Evrita Hestiandari Syafuddin Syafuddin Tuty Mutiah Warsono Warsono Warsono Warsono