Salain, Putu Pradiva Putra
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Transformational Leadership and Employee Satisfaction on Employee Loyalty: The Mediating Role of Employee Engagement Wardana, I Made Aditya; Salain, Putu Pradiva Putra; Dwinata JS, I Putu Wahyu
Jurnal Manajemen Bisnis Vol. 15 No. 2: September 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v15i2.22160

Abstract

Research aims: This study investigates employee loyalty among hospitality businesses despite improvements after the pandemic. It scrutinizes the influence of transformational leadership on employee satisfaction, engagement, and loyalty and assesses the mediating role of employee engagement.Design/Methodology/Approach: A quantitative design was implemented, and data were collected employing a questionnaire circulated to 261 employees. Then, the accumulated data was investigated using the Smart PLS 3.2.9 application.Research findings: The study highlights that transformational leadership affects employee loyalty while employee satisfaction does not. Employee engagement mediates the linkage between transformational leadership and employee satisfaction and loyalty. Employees need satisfaction to cover their turnover chances and remain loyal.Theoretical Contribution/Originality: The study expands the existing literature concerning the role of transformational leadership and job satisfaction in reinforcing employee loyalty. This type of study is infrequently due to its significant focus on performance.Practitioners/Policy Implications: Hotel business managers pay more attention to employee engagement in every activity. Accordingly, employee loyalty can be maintained, impacting hotel performance.Research Limitations/Implications: This study was performed on the four-star hotels. Consequently, these results cannot be fully implemented in different businesses. Various further elaborations are required to make it applicable to different sectors.
DETERMINING FACTORS FOR MARKETING SUCCESS IN ENDEK AND EMBROIDERED TEXTILE INDUSTRY THROUGH THE INTEGRATION OF ENTREPRENEURSHIP ORIENTATION AND CUSTOMER RELATIONSHIP MARKETING IN MARKETING CAPABILITIES Rihayana, I Gede; Salain, Putu Pradiva Putra; Adhika, Nyoman Resa
Review of Management and Entrepreneurship Vol. 2 No. 1 (2018): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (139.462 KB) | DOI: 10.37715/rme.v2i1.955

Abstract

The research on the integration of entrepreneurial orientation and customer relationship marketing in building and strengthening marketing capabilities to achieve marketing success in the endek and embroidered woven fabric handicraft industry in Denpasar City was carried out in all businesses that produce and sell woven and embroidery fabrics, and are listed in the Directory of Service Denpasar City Industry and Trade in 2016. Woven and embroidery businesses are spread in four districts with a total of 55 business units. The sample of this study is all members of the population, and placed the owners / managers of woven and embroidery fabrics as the target of the respondents. This research is a research survey using a questionnaire as the main research instrument. In addition, this study also uses independent interviews with key informants to support or explore findings from the results of the quantitative analysis. The research data were analyzed using Structural Equation Modeling (Smart-PLS), where the results showed that entrepreneurial orientation had an effect on marketing performance, but entrepreneurial orientation had no influence on marketing capabilities. Also, customer relationship marketing had an influence on marketing performance and marketing capabilities, while marketing capabilities have an influence on marketing performance.
EFEKTIVITAS PROGRAM KREDIT USAHA RAKYAT TERHADAP PENDAPATAN PEDAGANG UMKM DI KECAMATAN DENPASAR UTARA Adiyadnya, Made Santana Putra; Yuliastuti, Ida Ayu Nyoman; Salain, Putu Pradiva Putra
Solusi Vol. 18 No. 3 (2020): July
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v18i3.2608

Abstract

Undang-Undang Nomor 20 Tahun 2004 tentang Sistem Perencanaan Pembangunan Nasional, menyatakan bahwa seluruh masyarakat menjadi bagian yang sangat penting dari semua pemangku kepentingan yang ada. Sektor UMKM adalah yang paling dipilih oleh publik karena mampu menyerap tenaga kerja yang cukup banyak. Tingkat efektivitas program Kredit Usaha Rakyat (KUR) digunakan untuk mengukur kemampuan pemerintah daerah dalam merealisasikan program pemerintah.Penelitian tentang Efektivitas Kredit Usaha Rakyat ini dilaksanakan di Kecamatan Denpasar Utara. Variabel yang dianalisis adalah: 1) Variabel Input, dengan  indikator ketepatan program, sosialisasi program dan tujuan program; 2) Variabel Proses, dengan indikator respon petugas, tingkat pemantauan dan tingkat evaluasi; 3) Variabel Keluaran, dengan indikator tingkat pendapatan pengusaha.Hasil dari program Efektivitas Kredit Usaha Rakyat terhadap Pendapatan Pedagang UMKM di Kecamatan Denpasar Utara cukup efektif. Peningkatan pendapatan terjadi pada UMKM di Kecamatan Denpasar Utara dan masih memiliki peluang untuk ditingkatkan sebagai bagian dari pembangunan ekonomi nasional. Respon petugas terhadap keluhan pedagang mengenai program Kredit Usaha Rakyat setelah program diterapkan haruslah cepat agar dapat meningkatkan tingkat pendapatan pedagang UMKM.  Kata kunci:       Pembangunan Ekonomi, Program Kredit Usaha Rakyat, Paradigma Awal, Efektivitas
Transformational Leadership and Employee Satisfaction on Employee Loyalty: The Mediating Role of Employee Engagement Wardana, I Made Aditya; Salain, Putu Pradiva Putra; Dwinata JS, I Putu Wahyu
Jurnal Manajemen Bisnis Vol. 15 No. 2: September 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v15i2.22160

Abstract

Research aims: This study investigates employee loyalty among hospitality businesses despite improvements after the pandemic. It scrutinizes the influence of transformational leadership on employee satisfaction, engagement, and loyalty and assesses the mediating role of employee engagement.Design/Methodology/Approach: A quantitative design was implemented, and data were collected employing a questionnaire circulated to 261 employees. Then, the accumulated data was investigated using the Smart PLS 3.2.9 application.Research findings: The study highlights that transformational leadership affects employee loyalty while employee satisfaction does not. Employee engagement mediates the linkage between transformational leadership and employee satisfaction and loyalty. Employees need satisfaction to cover their turnover chances and remain loyal.Theoretical Contribution/Originality: The study expands the existing literature concerning the role of transformational leadership and job satisfaction in reinforcing employee loyalty. This type of study is infrequently due to its significant focus on performance.Practitioners/Policy Implications: Hotel business managers pay more attention to employee engagement in every activity. Accordingly, employee loyalty can be maintained, impacting hotel performance.Research Limitations/Implications: This study was performed on the four-star hotels. Consequently, these results cannot be fully implemented in different businesses. Various further elaborations are required to make it applicable to different sectors.