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All Journal Jurnal Manajemen Bisnis The Asian Journal of Technology Management (AJTM) EMAS
Dwinata JS, I Putu Wahyu
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Customer Intention to Use AI Technology on Beauty Industry Pambudi, Yustikarani Julianti; Dwinata JS, I Putu Wahyu
The Asian Journal of Technology Management (AJTM) Vol. 16 No. 2 (2023)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2023.16.2.5

Abstract

Artificial intelligence has emerged as one of the biggest disruptive technologies of the new era and will continue to evolve in the future. AI takes an important role in marketing processes, and the use of AI in marketing is massively increasing and can be easily found. Beauty industry is one of the industries where most companies develop their AI technology to attract customers. This innovation utilizes AI technology in providing solutions to problems related to makeup and/or skincare as experienced by the customers. This study aims to analyze the relationship between technology readiness, technology acceptance model and subjective norm as potential factors in encouraging the customer to use AI technology in the beauty industry. The data was collected using a google form questionnaire. The sampling technique for this research was purposive random sampling. A total of 155 responses were collated and only 127 responses are qualified with the criteria ‘ever using AI Technology in the beauty industry’. The results showed that while perceived usefulness had no significant impact on the intention to utilize AI technology, perceived comfort and subjective standards did. Additionally, the perceived advantages and ease of use are affected differently by each element of technology readiness.
Transformational Leadership and Employee Satisfaction on Employee Loyalty: The Mediating Role of Employee Engagement Wardana, I Made Aditya; Salain, Putu Pradiva Putra; Dwinata JS, I Putu Wahyu
Jurnal Manajemen Bisnis Vol. 15 No. 2: September 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v15i2.22160

Abstract

Research aims: This study investigates employee loyalty among hospitality businesses despite improvements after the pandemic. It scrutinizes the influence of transformational leadership on employee satisfaction, engagement, and loyalty and assesses the mediating role of employee engagement.Design/Methodology/Approach: A quantitative design was implemented, and data were collected employing a questionnaire circulated to 261 employees. Then, the accumulated data was investigated using the Smart PLS 3.2.9 application.Research findings: The study highlights that transformational leadership affects employee loyalty while employee satisfaction does not. Employee engagement mediates the linkage between transformational leadership and employee satisfaction and loyalty. Employees need satisfaction to cover their turnover chances and remain loyal.Theoretical Contribution/Originality: The study expands the existing literature concerning the role of transformational leadership and job satisfaction in reinforcing employee loyalty. This type of study is infrequently due to its significant focus on performance.Practitioners/Policy Implications: Hotel business managers pay more attention to employee engagement in every activity. Accordingly, employee loyalty can be maintained, impacting hotel performance.Research Limitations/Implications: This study was performed on the four-star hotels. Consequently, these results cannot be fully implemented in different businesses. Various further elaborations are required to make it applicable to different sectors.
PENGARUH ONLINE CUSTOMER REVIEW, BRAND IMAGE, DAN BRAND TRUST TERHADAP MINAT BELI KONSUMEN PADA MARKETPLACE LAZADA DI KOTA DENPASAR Sukmawati, Ni Ketut Tiara; Suardhika, I Nengah; Dwinata JS, I Putu Wahyu
EMAS Vol. 6 No. 4 (2025): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v6i4.4271

Abstract

Perkembangan pasar online di Indonesia telah mendorong persaingan yang semakin ketat di antara berbagai marketplace, termasuk Lazada. Sebagai salah satu platform terkemuka, Lazada menghadapi tantangan serius akibat penurunan signifikan jumlah pengunjung situs pada tahun 2023, yang mengindikasikan minat beli pada Marketplace Lazada juga menurun. Dalam upaya memahami penyebabnya, faktor seperti online customer review, brand image, dan brand trust menjadi fokus utama karena ketiganya diyakini berperan penting dalam membangun minat beli konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh online customer review, brand image, dan brand trust terhadap minat beli konsumen di Marketplace Lazada di Kota Denpasar. Populasi penelitian adalah konsumen Marketplace Lazada yang berdomisili di Denpasar. Sampel pada penelitian ini sebanyak 96 responden yang ditentukan berdasarkan metode purposive sampling. Alat analisis yang digunakan untuk menguji hipotesis adalah dengan menggunakan bantuan bantuan program SPSS 25 (Statistical Package of Social Science) for Windows. Hasil penelitian menunjukkan bahwa online customer review dan brand image masing-masing berpengaruh positif dan signifikan terhadap minat beli konsumen marketplace Lazada. Namun, brand trust tidak berpengaruh signifikan terhadap minat beli konsumen pada marketplace Lazada.
Co-Authors I Made Aditya Wardana I Nengah Suardhika Salain, Putu Pradiva Putra Sukmawati, Ni Ketut Tiara Yustikarani Julianti Pambudi