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All Journal Jurnal Manajemen Bisnis The Asian Journal of Technology Management (AJTM) EKONOMIS : Journal of Economics and Business Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Pengabdian Masyarakat dan Riset Pendidikan EMAS
Dwinata JS, I Putu Wahyu
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Customer Intention to Use AI Technology on Beauty Industry Pambudi, Yustikarani Julianti; Dwinata JS, I Putu Wahyu
The Asian Journal of Technology Management (AJTM) Vol. 16 No. 2 (2023)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2023.16.2.5

Abstract

Artificial intelligence has emerged as one of the biggest disruptive technologies of the new era and will continue to evolve in the future. AI takes an important role in marketing processes, and the use of AI in marketing is massively increasing and can be easily found. Beauty industry is one of the industries where most companies develop their AI technology to attract customers. This innovation utilizes AI technology in providing solutions to problems related to makeup and/or skincare as experienced by the customers. This study aims to analyze the relationship between technology readiness, technology acceptance model and subjective norm as potential factors in encouraging the customer to use AI technology in the beauty industry. The data was collected using a google form questionnaire. The sampling technique for this research was purposive random sampling. A total of 155 responses were collated and only 127 responses are qualified with the criteria ‘ever using AI Technology in the beauty industry’. The results showed that while perceived usefulness had no significant impact on the intention to utilize AI technology, perceived comfort and subjective standards did. Additionally, the perceived advantages and ease of use are affected differently by each element of technology readiness.
Transformational Leadership and Employee Satisfaction on Employee Loyalty: The Mediating Role of Employee Engagement Wardana, I Made Aditya; Salain, Putu Pradiva Putra; Dwinata JS, I Putu Wahyu
Jurnal Manajemen Bisnis Vol. 15 No. 2: September 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v15i2.22160

Abstract

Research aims: This study investigates employee loyalty among hospitality businesses despite improvements after the pandemic. It scrutinizes the influence of transformational leadership on employee satisfaction, engagement, and loyalty and assesses the mediating role of employee engagement.Design/Methodology/Approach: A quantitative design was implemented, and data were collected employing a questionnaire circulated to 261 employees. Then, the accumulated data was investigated using the Smart PLS 3.2.9 application.Research findings: The study highlights that transformational leadership affects employee loyalty while employee satisfaction does not. Employee engagement mediates the linkage between transformational leadership and employee satisfaction and loyalty. Employees need satisfaction to cover their turnover chances and remain loyal.Theoretical Contribution/Originality: The study expands the existing literature concerning the role of transformational leadership and job satisfaction in reinforcing employee loyalty. This type of study is infrequently due to its significant focus on performance.Practitioners/Policy Implications: Hotel business managers pay more attention to employee engagement in every activity. Accordingly, employee loyalty can be maintained, impacting hotel performance.Research Limitations/Implications: This study was performed on the four-star hotels. Consequently, these results cannot be fully implemented in different businesses. Various further elaborations are required to make it applicable to different sectors.
PENGARUH ONLINE CUSTOMER REVIEW, BRAND IMAGE, DAN BRAND TRUST TERHADAP MINAT BELI KONSUMEN PADA MARKETPLACE LAZADA DI KOTA DENPASAR Sukmawati, Ni Ketut Tiara; Suardhika, I Nengah; Dwinata JS, I Putu Wahyu
EMAS Vol. 6 No. 4 (2025): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v6i4.4271

Abstract

Perkembangan pasar online di Indonesia telah mendorong persaingan yang semakin ketat di antara berbagai marketplace, termasuk Lazada. Sebagai salah satu platform terkemuka, Lazada menghadapi tantangan serius akibat penurunan signifikan jumlah pengunjung situs pada tahun 2023, yang mengindikasikan minat beli pada Marketplace Lazada juga menurun. Dalam upaya memahami penyebabnya, faktor seperti online customer review, brand image, dan brand trust menjadi fokus utama karena ketiganya diyakini berperan penting dalam membangun minat beli konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh online customer review, brand image, dan brand trust terhadap minat beli konsumen di Marketplace Lazada di Kota Denpasar. Populasi penelitian adalah konsumen Marketplace Lazada yang berdomisili di Denpasar. Sampel pada penelitian ini sebanyak 96 responden yang ditentukan berdasarkan metode purposive sampling. Alat analisis yang digunakan untuk menguji hipotesis adalah dengan menggunakan bantuan bantuan program SPSS 25 (Statistical Package of Social Science) for Windows. Hasil penelitian menunjukkan bahwa online customer review dan brand image masing-masing berpengaruh positif dan signifikan terhadap minat beli konsumen marketplace Lazada. Namun, brand trust tidak berpengaruh signifikan terhadap minat beli konsumen pada marketplace Lazada.
Pemanfaatan Digitalisasi Untuk Meningkatkan Kualitas Dan Kreativitas Pembelajaran Di Pkbm Niti Mandala Club Puspitawati, Ni Made Dwi; Astiti, Ni Putu Yeni; Dwinata JS, I Putu Wahyu; Permana Usadi, Made Pradnyan; Mentari, Ni Made Indah Mentari
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 4 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) Edisi September - Desembe
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i4.4784

Abstract

PKBM Niti Mandala Club menjadi wadah penyedia askes pendidikan nonformal yang dapat menjangkau setiap lapisan masyarakat baik untuk anak yang tidak memiliki kemampuan biaya untuk sekolah disekolah formal maupun untuk anak putus sekolah dan anak berkebutuhan khusus dengan biaya yang fleksible. Saat ini PKBM memiliki akses dana yang terbatas untuk operasional karena sebagaian besar mengandalkan donator dari pemerintah maupun swasta, namun saat ini mereka sangat minim sekali untuk mendapat bantuan dana sehingga mempengaruhi operasional dalam mengajar maupun Sumber Daya Manusia yang masih terbatas. Penggunaan teknologi dalam pengajaran saat ini memberikan peluang dan juga cara baru yang mempermudah tenaga pengajar untuk memberikan informasi dan materi tebaru untuk memaksimalkan pengalaman belajar siswa. Minimnya askes teknologi dan terbatasnya SDM dari PKBM membuat minimnya pemanfaatan teknologi dalam proses mengajar siswa. Kegiatan pengabdian masyarakat ini bertujuan untuk membantu PKBM Niti Mandala Club dalam memaksimalkan pemanfaatan teknologi dalam proses mengajar dan membangun kreativitas siswa melalui teknologi dalam proses belajar yang berfokus membangun literasi siswa. Program ini merupakan implementasi dari Tri Dharma Perguruan Tinggi yaitu pengabdian kepada masyarakat agar dapat membangun metode belajar yang berkelanjutan dan dapat membangun daya saing siswa di PKBM di era digital.
Pengaruh Kinerja Tenaga Kependidikan Terhadap Kepuasan Mahasiswa melalui Mediasi Kualitas Pelayanan Wibawa, I Wayan Sucipta; Usadi, Made Pradnyan Permana; Dwinata JS, I Putu Wahyu
Ekonomis: Journal of Economics and Business Vol 8, No 1 (2024): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i1.1213

Abstract

Higher education as one of the institutions engaged in education, must be able to provide maximum service in order to be able to increase student satisfaction in carrying out lectures properly. This research was conducted to determine the effect of academic division performance on student satisfaction through the mediation of service quality at Mahasaraswati University Denpasar. The data collection method used a questionnaire given to 100 student with purposive sampling technique. Data collection techniques using interviews, questionnaires and documentation. The data collection technique with Non-Probability Sampling uses the Accidental Sampling approach. Collecting data with a questionnaire that uses a Likert scale. This type of research uses quantitative research methods. Data analysis techniques used SEM (Structural Equation Modeling) with the PLS (Partial Least Square) approach, and the VAF test to test mediation. The results showed that academic division performance had a positive effect on student satisfaction, academic division performance had a positive effect on service quality, service quality had a positive effect on student satisfaction, and service quality was able to mediate the effect of academic division performance on student satisfaction. The findings in this study have implications that in order to increase student satisfaction, academic division at institutions are expected to be able to perform according to the standards set by the institution, where this will be able to improve the quality of service so that it causes a high level of satisfaction from students when they need information related to the lecture process.
Pengaruh Motivasi Belanja Hedonis dan Utilitarian Terhadap Konsumsi Berkelanjutan Tenun Endek Pewarnaan Alam Dwinata JS, I Putu Wahyu; Julianti Pambudi, Yustikarani; Pradnyan Permana Usadi, Made; Yuninata, Dama
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma) Vol. 4 No. 2 (2024): Artikel Periode Juli 2024
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v4i2.3861

Abstract

Endek merupakan salah satu tenun tradisional khas Bali yang saat ini sudah mulai berkembang dalam proses produksinya salah satunya tenun endek ramah lingkungan dengan proses pewarnaan alami dan menjadi salah satu pilihan bagi konsumen yang berminat pada konsumsi berkelanjutan. Penelitian ini mengadopsi teori motivasi belanja yaitu motivasi utilitarian dan hedonis dengan tujuan untuk menguji pengaruh motivasi belanja konsumen terhadap niat pembelian produk ramah lingkungan tenun endek pewarnaan alam. Sebanyak 190 responden menjadi sampel dalam penelitian kuantitaif dengan metode purposive sampling. Pengolahan data menggunakan aplikasi Smart-PLS menghasilkan bahwa kenyamanan, ketersediaan informasi, seleksi, dan penawaran yang disesuaikan, berpengaruh positf terhadap motivasi utilitarian. Selain itu tren, sosial, dan pertualangan berpengaruh positif terhadap motuvasi hedonis, namun otoritas dan status tidak memiliki pengaruh yang signifikan pada motivasi hedonis. Penelitian ini juga mengungkapkan bahwa motivasi utilitarian berpengaruh secara positif terhadap minat pembelian hijau, sedangkan motivasi hedonis tidak memiliki pengaruh yang signifikan terhadap minat pembelian hijau.
Pemanfaatan Teknologi pada Pemasaran dan Pengelolaan Manajemen Menuju Bumdesa Mandiri di Desa Batuaji Kabupaten Tabanan: Pengabdian Dwinata JS, I Putu Wahyu; Eka Setiawati, Luh Pande; Putra Nugraha, Dewa Made Dwicky
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3724

Abstract

This community service program was conducted in Batuaji Village, Kerambitan District, Tabanan Regency, Bali, with the aim of enhancing the managerial capacity and digital marketing capabilities of the village-owned enterprise (BUMDesa) Madyamika Karya. Based on preliminary observations, the BUMDesa faced several challenges, including the absence of Standard Operating Procedures (SOP), limited technological literacy among staff, and the lack of digital promotional media. The method used in this program was a combination of training and mentoring, carried out in three main stages: preparation, implementation, and evaluation. The training focused on two key areas: the importance of SOPs in business management and digital marketing strategies using social media, particularly Instagram. The results showed a significant improvement in participants' knowledge and skills, the establishment of the BUMDesa's official Instagram account, and the development of SOPs for livestock credit distribution. However, some challenges remained, such as limited training time and varying levels of digital literacy among participants. To address this, the service team provided follow-up consultation sessions to ensure sustainable implementation of the strategies introduced.
Co-Authors Eka Setiawati, Luh Pande I Made Aditya Wardana I Nengah Suardhika Julianti Pambudi, Yustikarani Made Pradnyan Permana Usadi Mentari, Ni Made Indah Mentari Ni Made Dwi Puspitawati Ni Putu Yeni Astiti Pradnyan Permana Usadi, Made Putra Nugraha, Dewa Made Dwicky Salain, Putu Pradiva Putra Sukmawati, Ni Ketut Tiara Usadi, Made Pradnyan Permana Wibawa, I Wayan Sucipta Yuninata, Dama Yustikarani Julianti Pambudi