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hamdun, Edy kusnadi
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Social Sciences

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Journal : Jurnal Mahasiswa Entrepreneur

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PENGARUH KERAGAMAN PRODUK DAN LOKASI TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN KONSUMEN PADA TOKO JAYA BARU SITUBONDO fayumi, Makki; Hamdun, Edy Kusnadi; Ediyanto, Ediyanto
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 5 (2023): MEI 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i5.3530

Abstract

Marketing is an important element in a company to determine whether a business is successful or not, for that the company must apply the understanding of marketing with a large amount in order to survive. The purpose of this study is to determine the effect of product diversity on consumer satisfaction. the population in this study is all Consumers who dated to The jaya baru Store. the method of random sampling (simple probability sampling) tampa pays attention to stara in the population in this study conducted. In taking this saampel using a presentation level of 10%. Data analysis and hypothesis testing in the study using the Structural-partial Least squere (PLS-SEM) equation model. The results of the hypothesis test directly affect using the SMART PLS 3.0 application, show that product diversity Jaya Baru a significant positive effect on consumer satisfaction. Location Jaya Baru a significant positive effect on consumersatisfaction. Product diversity Jaya Baru a significant positive effect on consumer loyalty. Location Jaya Baru a significant positive effect on consumer loyalty. Consumer satisfaction Jaya Baru a significant positive effect on consumer loyalty. Product diversity to consumer loyalty through consumer satisfaction Jaya Baru a positive but insignificant effect.Location to Consumer loyalty through customer satisfaction Jaya Baru a significant positive effect.
ANALISIS PENGARUH HARGA, BRAND IMAGE DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA DEALER HONDA JAYA TERANG 1 SITUBONDO DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING Syafitri, Riezky Amalia Nur; Hamdun, Edy Kusnadi; Ariyantiningsih, Febri
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 5 (2024): MEI 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i5.4928

Abstract

This study aims to examine the influence of Price, Brand Image and service quality on consumer satisfaction. This research is classified as causality research. The population in this study is consumers of Honda Jaya Terang I Situbondo Dealers. Sampling in the study used purposive sampling. Data analysis and testing of research hypotheses using Smart PLS (Partial Least Square) analysis. The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that Price has a positive but not significant effect on Buying Interest, Brand Image has a positive but not significant effect on Buying Interest, Service Quality has a significant positive effect on Buying Interest, Price has a significant positive effect on Consumer Satisfaction, Brand Image has a positive but not significant effect on Consumer Satisfaction, Service Quality has a significant positive effect on Consumer Satisfaction, Buying Interest has a positive but not significant effect on Consumer Satisfaction. The results of the hypothesis test did not directly show that the Price variable had a negative but significant effect on Consumer Satisfaction through Buying Interest, Brand Image had a negative but not significant effect on Consumer Satisfaction through Buying Interest, Service Quality had a negative but not significant effect on Consumer Satisfaction through Buying Interest.
PENGARUH PROFITABILITAS DAN LEVERAGE TERHADAP RETURN SAHAM DENGAN KEBIJAKAN DIVIDEN SEBAGAI VARIABEL MODERATING PADA PERUSAHAAN PERTAMBANGAN Biharuddin, Ahmad; Hamdun, Edy Kusnadi; Ariyantiningsih, Febri
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 11 (2024): NOVEMBER 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i11.5311

Abstract

Mining companies on the Indonesia Stock Exchange (IDX) are one of the industrial sector companies that have distinctive characteristics in their financial analysis. Every year there is high demand in the market with limited supply, and commodity prices rise rapidly, even touching record highs. Thus, many investors glance at the mining sector, which makes its share price high. The purpose of this study was to examine the effect of profitability and Leverage in influencing stock Returns moderated by dividend policy. The population of this study is mining companies listed on the IDX 2020-2022. Sampling technique with purposive sampling. Data analysis and hypothesis testing using the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct effect hypothesis using the Smart PLS 3.0 application show that Profitability has a significant effect on stock Returns, and Leverage has no significant impact on stock Returns. The results of the indirect effect hypothesis test show that profitability has no significant impact on stock Returns moderated by dividend policy and Leverage has no significant effect on stock Returns moderated by dividend policy.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN PENGUNJUNG MELALUI MINAT BERKUNJUNG SEBAGAI VARIABEL INTERVENING PADA KANTOR POS CABANG ASEMBAGUS Pratama, Aldy Septyan; Hamdun, Edy Kusnadi; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 6 (2023): JUNI 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i6.3542

Abstract

The development of delivery services from year to year is increasingly becoming a concern of the wider community. Intense competition and the increasing number of delivery service companies that have sprung up at this time make the owner or manager must be able to create a strategy to be able to compete and be superior to his competitors. The purpose of this study is to determine the factors that influence visitor satisfaction through interest in visiting as an intervening variable at the Asembagus Branch Post Office. The population in this study were all visitors to the Asembagus Branch Post Office. Random sampling method (simple probability sampling) without regard to strata in the population in this study. Data analysis and hypothesis testing in this study used the Structural-partial Least square equation model (PLS-SEM). The results of the hypothesis test have a direct effect using the smart PLS 3.0 application, indicating that service quality has a significant positive effect on visiting interest. Location has a significant negative effect on interest in visiting. Service quality has a significant positive effect on visitor satisfaction. Location has a significant negative effect on visitor satisfaction. Interest in visiting consumers has a significant positive effect on visitor satisfaction. Service quality has a significant positive effect on visitor satisfaction through interest in visiting. Location has a significant negative effect on visitor satisfaction through interest in visiting.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN PELANGGAN PADA HIJAB BILLAH DI SITUBONDO DENGAN KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING Syafira, Intan; Hamdun, Edy Kusnadi; Anshory, Muhammad Iqbal
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 4 (2023): APRIL 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i4.3446

Abstract

Sustainability and development of a company in any form is determined by the marketing. As a company, Boutique Billah Hijab must be capable to choose the right marketing strategy in order to grow and maintain the stability of its business because it is one of the success factors. This research aimed at anayzing and testing the effects of lifestyle and brand image on customer satisfaction at Boutique Hijab Billah. The sampling technique was determined with probability sampling. Data analysis and hypothesis testing in this research employed the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct effect hypothesis test using the Smart PLS 3.0 application shows that lifestyle has a significant effect on purchase decision, brand image has a significant effect on purchasing decisions, and purchase decisions have a significant effect on customer satisfaction. Meanwhile, the results of the indirect effect hypothesis test show that the lifestyle variable has a significant positive effect on customer satisfaction through purchasing decisions and brand image has a significant positive effect on customer satisfaction through purchasing decisions.
PENGARUH MOTIVASI DAN LINGKUNGAN KERJA TERHADAP KINERJA ASN MELALUI DISIPLIN KERJA SEBAGAI VARIABEL INTERVENING DI KANTOR KEMENTRIAN AGAMA KABUPATEN SITUBONDO Sufyan, Moh. Iqbal Abu; Hamdun, Edy Kusnadi; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 1 (2024): JANUARI 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i1.4621

Abstract

The rapid development of science and technology has brought changes to human life. Can bring about changes that result in higher demands on each individual in order to further improve performance in each individual and the wider community. The purpose of this study was to analyze and examine the effect of motivation and work environment on ASN performance through work discipline as an intervening variable at the office of the Ministry of Religion, Situbondo Regency. This research is an explanatory research. The population in this study were civil servants at the office of the Ministry of Religion, Situbondo Regency. The sampling technique in this study is to use a saturated sampling technique. The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that motivation has a significant negative effect on work discipline, work environment has a significant positive effect on work discipline, motivation has a significant negative effect on ASN performance, work environment has a negative but not significant effect on ASN performance, discipline work has a significant positive effect on the performance of ASN. The results of the indirect effect hypothesis test show that the motivation variable on the performance of ASN through work discipline has a significant positive effect, the work environment on the performance of ASN through work discipline has a significant positive effect.
LIFESTYLE DAN WORD OF MOUTH DALAM MEMBENTUK MINAT BELI ULANG DALAM PENGGUNAAN E-WALLET DANA PADA BISNIS MAKANAN DAN MINUMAN DI TOKO MIXUE SITUBONDO DENGAN KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING Maffiro, Dhella Monica Ayu; Hamdun, Edy Kusnadi; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 3 (2023): MARET 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i3.3122

Abstract

There is a change in people's habits in the transaction process from using cash to using cashless. One cashless payment that is widely used by consumers of Mixue Situbondo is E-Wallet DANA. E-Wallet DANA is a widely used payment application because of its practicality, easiness, safety, and many discounts offered. This research aims to determine how lifestyle and word of mouth influence repurchase interest with purchase decision as an intervening variable. This quantitative research used 27,000 consumers of Mixue Situbondo Stores as the population. The sampling technique used was purposive sampling and produced a sample of 100 respondents. The primary data of this research were obtained by distributing questionnaires via barcodes at the Mixue Situbondo. Then the data were processed using the Smart PLS 3.0 program. The results of this study indicate that lifestyle has an effect positive significant effect on purchasing decisions, word of mouth gives a positive significant effect on purchasing decisions, lifestyle has a significant effect positive on repurchase intention, word of mouth has a significant positive effect on repurchase intention, purchase decision has a positive effect but not significant to repurchase intention, and lifestyle has a positive effect but not significant to repurchase intention through purchase decision as an intervening variable. Word of mouth has a positive but not significant effect on repurchase intention through purchasing decisions as an intervening variable.
PENGARUH RASIO KEUANGAN UKURAN PERUSAHAAN DAN TOTAL ASET TERHADAP NILAI PERUSAHAAN DENGAN RETURN SAHAM SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN TEKNOLOGI DI BEI PERIODE TAHUN 2016 - 2020 Arifin, Alif Rahman; Hamdun, Edy Kusnadi; Sari, Rini Kartika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 7 (2024): JULI 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i7.5108

Abstract

Technology companies are companies focusing on the field of manufacturing, support,research and at development technology,ComputingAndelektronika. Technology companies are generally engaged in the field ofsoftware,hardware,Renewable Energy, and Internet-based services such ascloud computingande-commerce. This experimental test is to determine the effect of financial ratios, company size and total assets on the value of the company with stock return as an intervening variable. This study uses quantitative and descriptive research. The population used in this study is 96 technology companies listed on the IDX for the 2016-2020 period. The sampling technique in this study uses the purposive sampling. Data analysis and hypothesis testing in this study used Smart PLS 3.0. The results of the direct influence test using the Smart PLS 3.0 application, show that financial ratios have a negative but not significant effect on stock returns, Company size has a positive but insignificant effect on stock returns, Total assets have a positive but insignificant effect on stock returns, Financial ratios have a positive but not significant effect on company value, Company size has a positive but not significant effect on stock returns Company value, Total assets have a positive but insignificant effect on company value, Stock return has a positive but significant effect on company value, Financial ratios have a negative but insignificant effect on company value through stock return, Company size has a positive but insignificant effect on company value through share return, Total assets have a positive but insignificant effect on company value through share return.
PENGARUH MODAL KERJA, CASH FLOW DAN TOTAL ASET TERHADAP NILAI PERUSAHAAN DENGAN PROFITABILITAS SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN BANK KONVENSIONAL YANG TERDAFTAR DI BEI PERIODE 2020-2022 Ivanny, Levia Diza Dwi; Hamdun, Edy Kusnadi; Sari, Lita Permata
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 5 (2024): MEI 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i5.4922

Abstract

Banking companies are financial institutions whose job is to collect funds from the public in the form of deposits and then channel them back to the public in the form of credit or other things to advance the community's economy. Conventional banks themselves are banks that carry out their activities according to national and international regulations. This study aimed to determine the effect of working capital, cash flow and total assets on firm value with profitability as an intervening variable. This study uses quantitative and descriptive research. The population used in this study were 41 conventional bank companies listed on the IDX for the 2020-2022 period. The sampling technique used in this study was purposive sampling. Data analysis and hypothesis testing in this study using Smart PLS 3.0. The results of the direct effect test using the Smart PLS 3.0 application show that working capital has a positive but insignificant effect on profitability, cash flow has a negative but insignificant effect, total assets have a negative but insignificant effect, working capital has a positive but insignificant effect on firm value, cash flow has a negative but insignificant effect on firm value, total assets have a positive but insignificant effect on firm value, profitability has a negative but significant effect on firm value. The indirect effect hypothesis test results show that the working capital variable has a negative but insignificant effect on firm value through profitability, cash flow has a positive but insignificant effect on firm value through profitability, and total assets have a positive but insignificant effect on firm value through profitability.
ANALISIS HARGA DAN KUALITAS PELAYANAN YANG MENDORONG MINAT PEMBELIAN APLIKASI ONLINE SHOP PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS ABDURRACHMAN SALEH SITUBONDO DENGAN KEPERCAYAAN SEBAGAI VARIABEL INTERVENIG Priandani, Risqiyatun Jamilah Agustin; Hamdun, Edy Kusnadi; Syahputra, Hendra
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 8 (2023): AGUSTUS 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i8.3594

Abstract

Currently, the increase in internet users in Indonesia can create a better market for e-commerce industry users. One of them is online shopping. The purpose of this research is to analyze and test the influence of price and service quality that encourage interest in purchasing online shop applications among students at the Faculty of Economics and Business, Abdurrachman Saleh University, Situbondo, with Trust as an intervening variable. This research method is descriptive and quantitative. The technique used in this research is proportional stratified random sampling technique. With the populations of 709 and a sample of 88 respondents. The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that price has a significant positive effect on trust, service quality has a significant positive effect on trust, price has a significant positive effect on purchase interest, service quality has a significant positive effect on purchase interest, trust has a positive effect but not significant effect on purchase interest, price has a positive but not significant effect on purchase interest through trust, service quality has a positive but not significant effect on purchase interest through trust.
Co-Authors Afifah, Dewi Agustin, Putri Dwi Anshory, Muhammad Iqbal Arifin, Alif Rahman Ariyantiningsih, Febri Arizal, Mohammad Dimas Badreya, Ricka Lailatul Biharuddin, Ahmad Dwi Perwitasari Wiryaningtyas, Dwi Perwitasari Ediyanto Efendi, Riskon Failin, Isma Nur Faizatin, Firayatul Fandiyanto, Randika fayumi, Makki Fitrianingsih, Desiana Hasanah, Kamilatul Hendra Syahputra Husna, Arifi Auliyah Ida Ayu Putu Sri Widnyani Indriani, Shafa Arina Ivanny, Levia Diza Dwi Jazuli, Mohammad Hasan Kusno, Riski Maulana Tri Lita Permata Sari Lusiana Tulhusnah Maffiro, Dhella Monica Ayu Maisaroh Maisaroh Makrufah, Inayatul Minullah, Minullah Muhammad Yusuf Ibrahim Muna, Unilatil Pramesthi, Riska Ayu Prasetyo, Muhammad Yolan Huri Pratama, Aldy Septyan Priandani, Risqiyatun Jamilah Agustin Putra, Fely Eka Yuda Hasan Putri, Dewi Rahmawati Rahman, Ahmad Syaifur Rini Kartika Sari Rizky, Adrian Fahrizal Safitri, Shofi Yulia Saputra, Andre Agung Septianingrum, Rini Soeliha, Siti Subaida, Ida Sudarismiati, Anik Sufyan, Moh. Iqbal Abu Syafira, Intan Syafitri, Riezky Amalia Nur Umma, Hoyyirotul Utami, Marisa Tri Wahyudi, Agus Tri Waskitha, M. Ghariez Aji Yudha Praja, Yudha Zakiah, Alfinda Hapsari