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All Journal Bisma: Jurnal Bisnis dan Manajemen International Journal of Social Science and Business Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Jurnal Mahasiswa Entrepreneur
Rini Kartika Sari
Universitas Muhammadiyah Purworejo
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences Other

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PENGARUH HARGA DAN KUALITAS PELAYANAN SERTA KUALITAS PRODUK TERHADAP MINAT PEMBELIAN ULANG DAN KEPUASAN PELANGGAN ONLINE SHOPPING PADA MAHASISWA UNIVERSITAS ABDURACHMAN SALEH SITUBONDO Sari, Rini Kartika; Yulisetiarini, Diah; Sudaryanto, Sudaryanto
BISMA: Jurnal Bisnis dan Manajemen Vol 10 No 2 (2016)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract : This study aimed to analyze the significant influence of price, quality of service and quality of product to repeat purchases interest and customer satisfaction online shopping at University students Abdurachman Saleh Situbondo. This study uses a sample of consumers online shopping are students at the University Abdurachman Saleh Situbondo, sampling method used purposive sampling with the number of respondents is 184 people. Mechanical analysis using SEM. The results showed the quality of price and service quality significantly influence the buying interest, quality of service and product quality significantly influence customer satisfaction and product quality did not significantly affect the interest in the purchase, and the price does not significantly influence customer satisfaction online shopping. Keywords: Interests repeat purchases, customer satisfaction, pricing, quality of service, product quality
PENGARUH PROMOSI, KERAGAMAN PRODUK, DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN PADA CAFE FAMILY GARDEN DI KABUPATEN SITUBONDO Yakin, Ainol; Karnadi, Karnadi; Subaida, Ida; Sari, Rini Kartika
Growth Vol 20 No 1 (2022): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i1.1835

Abstract

Organizational management requires good and appropriate management so that people who work in the organization can achieve optimal results or goals. Cafe Family Garden is a company that has duties, functions and authorities. In order to achieve the goals that have been set, it takes high loyalty from customers of Cafe Family Garden. One way to increase customer loyalty is by promotion, product diversity, and product quality. Statistical test results of the regression variable promotion (X1), product diversity (X2), and product quality (X3) have a positive influence on the customer loyalty variable (Y), this is shown in the results of multiple linear regression analysis, namely Y = -1.306E-16 + 0.163X1 + 0.348X2 + 0.453X3+ e. Partially the promotion variable (X1) tcount is 2,032 > ttable 1,985 with a sig value of 0.045 < 0.05, product diversity (X2) tcount is 3.901 > ttable 1.985 with a sig value of 0.000 <0.05, product quality (X3) tcount is 6.250 > t table 1.985 with sig value 0.000 <0.05. The promotion variable (X1) product diversity (X2) product quality (X3) has a significant positive effect on the customer loyalty variable. Simultaneously (together) promotion (X1) product diversity (X2) product quality (X3) simultaneously has a positive effect on customer loyalty variable (Y) because Fcount > Ftable, 81.729 > 2.70 with sig value 0.000 <0.05 . The dominant test of this research conducted is the influence value of the product quality variable (X3) of 6.250, which is greater than the value of the promotion variable (X1) of 2.032 and product diversity (X2) of 3.901. The coefficient of determination test (R2) obtained results of 0.723 meaning the influence of promotion variables, product diversity, and product quality had a contribution of 72.3% to the customer loyalty variable, the remaining 27.7% was influenced by other factors not included in the study.
KUALITAS KEPEMIMPINAN, DISIPLIN KERJA, DAN LINGKUNGAN KERJA SEBAGAI FAKTOR PENDUKUNG PENINGKATAN KINERJA KARYAWAN Pramesthi, Riska Ayu; Sari, Rini Kartika
Growth Vol 21 No 1 (2023): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v21i1.2844

Abstract

The quality of leadership greatly affects the work discipline and work environment of an employee in an organization. A leader is defined as a person's ability to be able to influence other people, through communication, either directly or indirectly, with the intention of moving these people so that they are willing to follow the leader's wishes with understanding, awareness and pleasure. The leadership role, no doubt, also contributes to a company. Work discipline is a management action to encourage members of the organization to meet the demands of these various provisions, in other words employee discipline is a form of training that seeks to improve and shape the knowledge, attitudes and behavior of employees so that these employees voluntarily try to work cooperatively with employees who others and improve work performance (Siagian, 2013: 305). The work environment is everything that exists around the employee and can affect the carrying out of the tasks assigned to him, for example by having air conditioning (AC), adequate lighting and directions from the leader. This study aims to determine whether the quality of leadership, work discipline, and work environment can improve employee performance. The research method used is a qualitative method with the type of literature study or Library Research, which examines literature books in accordance with the theories discussed especially in the scope of Human Resource Management (MSDM). The results of this study indicate that the quality of leadership, work discipline, and work environment can improve employee performance, if carried out correctly in human resource management in a company.
PENGARUH BRAND EQUITY TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN THRIFT SHOPPING PADA MAHASISWA UNIVERSITAS ABDURACHMAN SALEH SITUBONDO Sari, Rini Kartika; Sari, Lita Permata
Growth Vol 21 No 2 (2023): November
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v21i2.3984

Abstract

The development of the fashion industry is undergoing a rapid increase, even fashion trends can change every monthly period. Existing information technologies are becoming a means of conveying information about changes in current fashion trends, which can influence different points of view and opinions about dressing in appearance. Everyone has a different lifestyle or distinctive features of each in appearance. The existence of Thrift shopping is one of the alternative ways of the fashion world through the purchase of used clothes. The emergence of this second-hand item, becomes an opportunity for teenagers who want to remain fashionable but at a minimum price, so that it is accessible to teenagers. This study is descriptive with a quantitative approach to prove the existing hypothesis regarding the influence of Brand Awareness, Brand Association, Perceived Quality, and Brand Loyalty on thrift shopping purchase decisions in students at Abdurachman Saleh Situbondo University. Based on the results of the F (simultaneous) Test study, which showed a significant value of 0.000 is below 5%. This means that Brand Awareness, Brand Association, Perceived Quality, and Brand Loyalty influence students to behave thrift shopping in students at Abdurachman Saleh Situbondo University. Test t (partial), Brand Awareness, Brand Association, Perceived Quality, and Brand Loyalty had a positive and significant effect on thrift shopping purchase decisions in students at Abdurachman Saleh Situbondo University.
PERAN LOKASI, CITA RASA, DAN SUASANA KAFE DALAM MEMPENGARUHI KEPUTUSAN PEMBELIAN DAN KEPUASAN KONSUMEN PADA KAFE KALIURANG DI KAPONGAN Sandra, Intan Ayu Kartika; Tulhusnah, Lusiana; Sari, Rini Kartika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 3 (2024): MARET 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i3.4859

Abstract

In the current era of globalization, many developments are occurring rapidly and sophisticatedly, including the development of the cafe business. This research aims to analyze the role of the cafe's location, taste, and atmosphere in influencing purchasing decisions and consumer satisfaction at the Kaliurang Cafe in Kapongan. This research is explanatory. The population in this study were consumers of the Kaliurang Cafe in Kapongan. The sampling technique was determined by simple random sampling. Data analysis and hypothesis testing in this research used the Partial Least Square - Structural Equation Model (PLS-SEM). The results of direct influence hypothesis testing using the Smart PLS 3.0 application show that location has a significant effect on purchasing decisions, taste has no significant effect on purchasing decisions, cafe atmosphere has no significant effect on purchasing decisions, location has a significant effect on consumer satisfaction, taste has a significant effect on consumer satisfaction, cafe atmosphere does not have a significant effect on consumer satisfaction, purchasing decisions have a significant effect on consumer satisfaction. The results of the indirect influence hypothesis test show that the location variable on consumer satisfaction through purchasing decisions has a positive but not significant effect, taste on consumer satisfaction through purchasing decisions has a negative but not significant effect, cafe atmosphere has a positive but not significant effect on consumer satisfaction through purchasing decisions.
PENGARUH HARGA, KUALITAS PRODUK, DAN KETERSEDIAAN PRODUK TERHADAP KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING PADA UD. SUMBER REJEKI KABUPATEN JEMBER Suliyana, Putri Mita; Soeliha, Siti; Sari, Rini Kartika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 2 (2024): FEBRUARI 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i2.4832

Abstract

The purpose of the study was to determine the effect of price, product quality, and product availability on customer satisfaction through purchasing decisions as an intervening variable at UD. Sumber Rejeki Jember Regency. The sampling technique in this study was simple random sampling. Data analysis and hypothesis testing in this study were done using Partial Least Square (PLS-SEM). The results of the direct effect hypothesis test using the Smart PLS 3.0 application show that price has a significant positive effect on purchasing decisions, price has a positive but insignificant effect on customer satisfaction, product quality has a significant positive effect on purchasing decisions, product quality has a positive but insignificant effect on customer satisfaction, product availability has a positive but insignificant effect on purchasing decisions, product availability has a positive but insignificant effect on customer satisfaction, and purchasing decisions have a significant positive effect on customer satisfaction. The results of the indirect effect hypothesis test show that the price variable has a significantly positive effect on customer satisfaction through purchasing decisions, product quality has a significantly positive effect on customer satisfaction through purchasing decisions, and product availability has a positive but insignificant effect on customer satisfaction through purchasing decisions.
PENGARUH RASIO KEUANGAN UKURAN PERUSAHAAN DAN TOTAL ASET TERHADAP NILAI PERUSAHAAN DENGAN RETURN SAHAM SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN TEKNOLOGI DI BEI PERIODE TAHUN 2016 - 2020 Arifin, Alif Rahman; Hamdun, Edy Kusnadi; Sari, Rini Kartika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 7 (2024): JULI 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i7.5108

Abstract

Technology companies are companies focusing on the field of manufacturing, support,research and at development technology,ComputingAndelektronika. Technology companies are generally engaged in the field ofsoftware,hardware,Renewable Energy, and Internet-based services such ascloud computingande-commerce. This experimental test is to determine the effect of financial ratios, company size and total assets on the value of the company with stock return as an intervening variable. This study uses quantitative and descriptive research. The population used in this study is 96 technology companies listed on the IDX for the 2016-2020 period. The sampling technique in this study uses the purposive sampling. Data analysis and hypothesis testing in this study used Smart PLS 3.0. The results of the direct influence test using the Smart PLS 3.0 application, show that financial ratios have a negative but not significant effect on stock returns, Company size has a positive but insignificant effect on stock returns, Total assets have a positive but insignificant effect on stock returns, Financial ratios have a positive but not significant effect on company value, Company size has a positive but not significant effect on stock returns Company value, Total assets have a positive but insignificant effect on company value, Stock return has a positive but significant effect on company value, Financial ratios have a negative but insignificant effect on company value through stock return, Company size has a positive but insignificant effect on company value through share return, Total assets have a positive but insignificant effect on company value through share return.
PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA CAFE SEDUH DI BESUKI DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING Putri, Dwi Maryamah Haniza; Soeliha, Siti; Sari, Rini Kartika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 6 (2024): JUNI 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i6.5030

Abstract

Cafe is one of the places to relax and chat where visitors can order drinks and food. Cafe has quite a lot of potential in helping the economy in a region. The purpose of this study is to analyze the Influence of Product Quality, Price, and Promotion on Purchasing Decisions with Purchase Interest as an intervening variable. The population in this study were consumers of Cafe Seduh in Besuki. The sampling technique was determined by simple random sampling. Data analysis and hypothesis testing in this study used the Structural Equation ModelPartial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that Product Quality has a positive but insignificant effect on Purchase Interest, Price has a negative but insignificant effect on Purchase Interest, Promotion has a significant positive effect on Purchase Interest, Product Quality has a positive but insignificant effect on Purchase Decision, Price has a significant positive effect on Purchase Decision, Promotion has a significant positive effect on Purchase Decision, Purchase Interest has a negative but insignificant effect on Purchase Decision, Product Quality has a negative but insignificant effect on Purchase Decision through Purchase Interest, Price has a significant positive effect on Purchase Decision through Purchase Interest, Promotion has a negative but insignificant effect on Purchase Decision through Purchase Interest.
FAKTOR-FAKTOR YANG MEMPENGARUHI PRODUKSI PETANI KARET YANG DIKELOLA OLEH PTPN XII (PERSERO) Sari, Rini Kartika; Tulhusnah, Lusiana
Growth Vol 22 No 2 (2024): NOVEMBER
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v22i2.6047

Abstract

This study aims to determine the influence both simultaneously and partially between the variables of Labor, Land Area, Fertilizer, Capital and Wages on Rubber Production results and to determine the most dominant influence between the variables of Labor, Land Area, Fertilizer, Capital and Wages on Rubber Production results. The data collection method in this study is the primary and secondary methods. Where for data analysis using Multiple Regression Method, F Test and t Test. Based on the analysis that has been done, it can be concluded that first, simultaneously (together) it is known that the Fcount value> Ftable means Ho is rejected and accepts Ha which means there is a simultaneous influence between the variables of Labor, Land Area, Fertilizer, Capital and Wages on Rubber Production results. Second, partially it is known that Labor (X1) and Wages (X5) both have a t count value> t table which means there is a partial influence on Rubber Production. While the variables of Land Area (X2), Fertilizer (X3) and Capital (X4) all have the same tcount value < ttable which means there is no partial influence on Rubber Production. And third, the dominant Labor variable. This can be seen from the multiple linear regression coefficient figures for Labor (X1) of 0.399; Land Area (X2) of 0.171; Fertilizer (X3) of -0.004; Capital (X4) of 0.061 and Wages (X5) of 0.353.
PENGARUH HARGA, WORD OF MOUTH DAN KEBERAGAMAN PRODUK TERHADAP KEPUASAN KONSUMEN PADA TOKO MW DI CERMEE DENGAN KEPUTUSAN PEMBELIAN ULANG SEBAGAI VARIABEL INTERVENING Febriyanto, Febriyanto; Tulhusnah, Lusiana; Sari, Rini Kartika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 11 (2024): NOVEMBER 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i11.5317

Abstract

The growth of the business world is very fast in line with the rapidly changing times, for example companies in the services and trade sectors. The establishment of many companies is a challenge for business actors, producers will be encouraged to innovate more creatively than other companies for the sustainability of their business. This research is explanatory research. The population in this research is MW Shop consumers. The sampling technique was determined by simple random sampling. Data analysis and hypothesis testing in this research used the Partial Least Square Structural Equation Model (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that Price has a negative but not significant effect on repurchase decisions, Word of Mouth has a significant positive effect on repurchase decisions, Product diversity has a significant positive effect on repurchase decisions, Price has a negative but not significant effect significant effect on Consumer Satisfaction, Word of Mouth has a negative but not significant effect on Consumer Satisfaction, Product diversity does not have a significant positive effect on Consumer Satisfaction, Repurchase Decisions have a significant positive effect on Consumer Satisfaction. The results of the indirect influence hypothesis test show that the variable Price on consumer satisfaction through repurchase decisions has a negative but not significant effect, Word of Mouth on consumer satisfaction through repurchase decisions has a positive but not significant effect, Product diversity has a positive but not significant effect on consumer satisfaction through repurchase decisions. not significant.
Co-Authors Arief, Mohammad Yahya Arifin, Alif Rahman As’adiyah, Bunga Banafsaj Amiratul Dewi, Amelia Yasinta Diah Yulisetiarini Dian Widiarti Ediyanto Fandiyanto, Randika Faorika, Alifayosi Febriyanto Febriyanto hamdun, Edy kusnadi Hendra Syahputra Ihsan, Anas Malik Fauzan Barqul Ika WAHYUNI Jannah, Balqis Raudhatul Karnadi, Karnadi Lita Permata Sari Lusiana Tulhusnah Ningrum, Dian Prihatin Nur Faiza Pramesthi, Riska Ayu Pratiwi, Anita Yoan Putri, Dwi Maryamah Haniza Rachman, Riza Sandra, Intan Ayu Kartika Siti Khumairoh, Siti Soeliha, Siti Subaida, Ida Suliyana, Putri Mita Tanggu, Melkianus Yakin, Ainol Yudha Praja, Yudha Zulham Zulham