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All Journal Jurnal Review Pendidikan Dasar : Jurnal Kajian Pendidikan dan Hasil Penelitian Bisman (Bisnis dan Manajemen): The Journal of Business and Management Journal of Management and Social Sciences Jurnal Manajemen Riset Inovasi Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Master Manajemen Dinamika Pendidikan ABDIMAS NUSANTARA
Baidlowi, Imam
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Transportation

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PENGARUH KUALITAS PELAYANAN DAN DIGITAL MARKETING TERHADAP LOYALITAS KONSUMEN CGV (CULTURAL & CONTENT, GLOBAL & GREAT, VALUE & VARIETY) CINEMA DI MOJOKERTO DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MEDIASI Pradana, Muhammad Nadhif Rasesha; Baidlowi, Imam; Hidayat, M. Syamsul
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 12 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

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Abstract

Berdasarkan informasi Badan Pusat Statistik dari tahun 2018 hingga 2013 beberapa gendre film di bioskop indonesia mengalami pasang surut, mulai gendre film drama hingga animasi, tertinggi di tahun 2013 adalah gendre film aksi dan gendre drama dengan gendre terendah yakni animasi. Menurut Susilawati, (2024) PT Nusantara Sejahtera Raya Tbk (CNMA), yang merupakan pemilik jaringan bioskop Cinema XXI, mencatat jumlah penonton sebesar 21,1 juta pada kuartal I-2024. Ini menunjukkan kenaikan sebesar 56% dari jumlah penonton pada kuartal I-2023, yang mencapai 13,5 juta penonton Tujuan penelitian ini adalah mengetahui untuk mengetahui pengaruh Kualitas Pelayanan Dan Digital Marketing Terhadap Loyalitas Konsumen CGV (Cultural & Content, Global & Great, Value & Variety) Cinema Di Mojokerto Dengan Kepuasan Konsumen Sebagai Variabel Mediasi Analisis Outer Model Analisis Inner Model dan Pengujian Hipotesis. Hasil Penlitiannya adalah Kualitas Pelayanan (X1) memiliki nilai sebesar 0,00 maka berpengaruh positif terhadap Loyalitas Konsumen (Y), Digital Marketing (X2) sebesar 0,040 maka berpengaruh terhadap Loyalitas Konsumen (Y), Kualitas Pelayanan (X1) memiliki nilai 0,000 maka berpengaruh terhadap Kepuasan Konsumen (Z) Digital Marketing (X2) memiliki nilai 0,000 maka berpengaruh terhadap Kepuasan Konsumen (Z), Kepuasan Konsumen (Z) memiliki nilai 0,000 maka berpengaruh terhadap Loyalitas Konsumen (Y) sebagai variabel mediasi, Kualitas Pelayanan (X1) dengan Loyalitas Konsumen (Y) dimediasi Kepuasan Konsumen (Z) memiliki nilai P value 0,005 < 0,5 maka dinyatakan memiliki pengaruh tidak langsung. dan Digital Marketing (X2) dengan Loyalitas Konsumen (Y) dimediasi Kepuasan Konsumen (Z) memiliki nilai p value 0,032 < 0,5 maka dinyatakan memiliki pengaruh tidak langsung.
Pengaruh Kompensasi dan Lingkungan Kerja terhadap Produktivitas Kerja Karyawan: (Studi Pada Rumah Sakit Dian Husada Mojokerto) Siswandari, Nabillah; Baidlowi, Imam; Hadi Poernomo, Agoes
Journal of Management and Social Sciences Vol. 3 No. 3 (2024): August : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i3.1436

Abstract

One of the important factors that can influence employee work productivity in an agency or company is compensation and the work environment. Appropriate and appropriate compensation as well as a comfortable and very supportive work environment can increase employee work productivity. In this research, the aim of the research was to determine the effect of Compensation and work environment on employee work productivity at Dian Husada Hospital, Mojokerto. The type of research used is an associative quantitative method with data collection techniques used are interviews and distributing questionnaires to employees. The population in this study were core employees at Dian Husada Hospital, Mojokerto. The research sample used was 50 people using a saturated sampling technique. The results of this research show that compensation and environmental variables have a partially positive and significant effect on employee work productivity. And simultaneously compensation and the work environment have a positive and significant effect on employee work productivity at Dian Husada Hospital, Mojokerto.
Pengaruh Strategi Green Marketing, Green Product dan Green Brand terhadap Keputusan Pembelian Produk Kecantikan Ramah Lingkungan: (Studi pada The Body Shop di Mojokerto) Dwi Arviana, Nerissa; Baidlowi, Imam; Hidayat, M. Syamsul
Journal of Management and Social Sciences Vol. 3 No. 3 (2024): August : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i3.1437

Abstract

The beauty industry is a sector that continues to grow and plays an important role in the global economy. This phenomenon is driven by increasing consumer awareness of personal appearance and skin care. However, along with this growth comes concern over the beauty industry's negative impact on the environment and human health. To overcome these challenges, the concept of sustainability has become the main focus for beauty companies. One company in the beauty sector is The Body Shop, which has long been one of the pioneers in the beauty industry which is committed to sustainable and environmentally friendly principles. This research aims to find out and analyze the influence of green marketing strategies, green products and green brands on purchasing decisions for environmentally friendly beauty products (study at the body shop Mojokerto). The research method used in this research is a quantitative research method using SPSS software. This research is descriptive research. The sampling technique used is Probability Sampling using the Simple Random Sampling method. Data collection in this research used questionnaires from 110 respondents from The Body Shop consumers whose addresses were in Mojokerto. The data analysis method in this research uses validity testing, classical assumption testing, multiple linear regression analysis, and hypothesis testing. The results of this research show that green marketing strategies do not have a positive and significant effect on purchasing decisions, green products have a positive and significant effect on purchasing decisions, green brands have a positive and significant effect on purchasing decisions. Green marketing strategies, green products and green brands simultaneously influence purchasing decisions.
Analisis Literasi Keuangan dan Duta Pasar Modal Bursa Efek Indonesia Bagi Pelajar SMAN 2 Jombang Verlandes, Yuliasnita; Hadi Purnomo, Agoes; Nersiwad, Nersiwad; Baidlowi, Imam
ABDIMAS NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 2 (2025): ABDIMAS NUSANTARA (Januari)
Publisher : Fakultas Ekonomi Universitas Islam Majapahit

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/abdimasnusantara.v6i2.3708

Abstract

The results of opening the Capital Market Ambassador accounts for the students of SMAN 2 Jombang, as the only Investment Gallery for Education in Jombang Regency. This activity aims to improve capital market literacy and inclusion by ensuring that the community spreads information about the world of investment in the capital market. This research was conducted in Jombang Regency in collaboration with the East Java Representative of the Indonesia Stock Exchange (IDX) on October 23, 2024, with the main focus being the students of SMAN 2 Jombang, as the sole owner of the Educational Investment Gallery in Jombang Regency.
Strategi Optimalisasi Pemasaran Produk UMKM Dengan Marketing Mix di Desa Sidomulyo, Kecamatan Bangsal, Kabupaten Mojokerto Isnaini, Nurdiana Fitri; Verlandes, Yuliasnita; Nersiwad, Nersiwad; Baidlowi, Imam; Hadi Purnomo, Agus
ABDIMAS NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 1 (2025): ABDIMAS NUSANTARA (Juli)
Publisher : Fakultas Ekonomi Universitas Islam Majapahit

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/abdimasnusantara.v7i1.4263

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) merupakan sektor penting dalam menggerakkan ekonomi masyarakat pedesaan. Namun, pelaku UMKM di Desa Sidomulyo, KecamatanBangsal Kabupaten Mojokerto menghadapi kendala dalam memasarkan produknya secara optimal, terutama dalam aspek branding, promosi, dan distribusi. Kegiatan pengabdian ini bertujuan untuk meningkatkan pemahaman dan keterampilan pelaku UMKM dalam menerapkan strategi marketing mix, yaitu strategi Product, Price, Place dan Promotion. Metode kegiatan meliputi edukasi kepada 32 pelaku usaha bertempat di bale desa Sidomulyo. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan dan implementasi strategi pemasaran, ditandai dengan perubahan dalam pengemasan produk, peningkatan penggunaan media sosial, serta perbaikan proses layanan pelanggan. Program ini diharapkan dapat memperkuat daya saing UMKM Desa Sidomulyo di pasar lokal maupun digital.
Co-Authors Dwi Arviana, Nerissa Hadi Poernomo, Agoes Hadi Purnomo, Agoes Hadi Purnomo, Agus Hidayat, M. Syamsul Isnaini, Nurdiana Fitri kasnowo, kasnowo Nersiwad, Nersiwad Pradana, Muhammad Nadhif Rasesha Riski Fardatus Samadiyah, Nur Rochmadona, Arum Siswandari, Nabillah Verlandes, Yuliasnita Vivaldi Setyadi, Yogi Waspodo Tjipto Subroto Wiranti, Siska