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All Journal Daya Saing : Jurnal Ilmu Manajemen INVEST : Jurnal Inovasi Bisnis dan Akuntansi Jurnal Akuntansi dan Keuangan Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Jurnal Manajemen, Akuntansi, Ekonomi Jurmas Azam Insan Cendikia Jurnal Ekonomi, Manajemen Bisnis, Syariah dan Teknologi PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING Jurnal Penelitian dan Pengabdian Masyarakat International Journal of Information System and Innovation Management Cahaya Pengabdian Research in Accounting Journal JMMU: Jurnal Mahasiswa Manajemen dan Umum Eko dan Bisnis: Riau Economic and Business Review
Kusdiana, Yayu
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Strategi Promosi Rumah Sakit PKU Muhammadiyah Yogyakarta dalam membangun Branding di Masyarakat Hidayahni, Duri; Kusdiana, Yayu
JMMU: JURNAL MAHASISWA MANAJEMEN DAN UMUM Vol. 2 No. 2 (2026): JMMU: Jurnal Mahasiswa Manajemen dan Umum
Publisher : LPPM AKADEMI MANAJEMEN ADMINISTRASI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/jmmu.v2i2.385

Abstract

Rumah sakit adalah sebuah institusi pelayanan kesehatan yang menyediakan segala jenis pelayanan kesehatan paripurna, yang berarti pelayanan yang diberikan meliputi pelayanan promotif, preventif, kuratif, dan rehabilitative. Promosi kesehatan Rumah Sakit memiliki peran yang sangat penting dalam peningkatan kualitas layanan kesehatan, komunikasi efektif, implementasi disiplin, dan arahan kepada hospitalia rumah sakit merupakan langkah-langkah kunci dalam mewujudkan hospitalitas dan menjaga integritas institusi. Namun tidak semua masyarakat mengetahui terkait branding RS PKU Muhammaadiyah Yogyakarta, seperti program HSR (Hospital Social Responsibility), dan media komunikasinya yang menjadi layanan unggulan saat ini. Tujuan dari penelitian ini adalah untuk mengetahui penerapan strategi promosi RS PKU Muhammadiyah Yogyakarta dalam membangun branding di masyarakat. Metode penelitian yang digunakan adalah kualitatif deskriptif. Sumber data yang digunakan berasal dari data primer dan data sekunder. Metode wawancara dan observasi dilakukan untuk pengumpulan data. Populasi 100 orang pengunjung rumah sakit, diambil sampel 80 orang. Hasil sampel diperoleh menggunakan metode purposive sampling melalui rumus Slovin. Hasil penelitian yang diperoleh menunjukkan bahwa strategi promosi (X) dapat membangun branding di masyarakat (Y).
Capital Structure, Investment Opportunity Set, and Corporate Social Responsibility as Determinants of Firm Value in Indonesian State-Owned Enterprises Kusdiana, Yayu; Yusnelly, Arie; Firmansyah, Muhammad; Nguyen, Tran Thai Ha
Research in Accounting Journal (RAJ) Vol. 6 No. 2 (2025): RAJ (Research in Accounting Journal)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/raj.v6i2.10530

Abstract

This study examines the effect of Corporate Social Responsibility (CSR), Investment Opportunity Set (IOS), and Capital Structure on the firm value of State-Owned Enterprises (SOEs) listed on the Indonesia Stock Exchange (IDX) during the 2018–2022 period. Firm value represents investors’ assessment of a company’s future prospects and sustainability, particularly for SOEs that carry both economic and social responsibilities. This research adopts a quantitative approach with a causal research design, utilizing secondary data derived from published financial and annual reports. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to evaluate both the measurement and structural models. The findings reveal that the Investment Opportunity Set (IOS) has a positive and significant effect on firm value, indicating that growth opportunities and future investment prospects are strongly considered by investors in valuing SOEs. In contrast, Corporate Social Responsibility (CSR) and Capital Structure do not show a significant direct effect on firm value. These results suggest that market participants place greater emphasis on growth potential rather than on leverage decisions or CSR disclosures in assessing SOE performance. The model explains a substantial proportion of the variance in firm value, indicating that IOS, CSR, and Capital Structure jointly contribute to explaining firm valuation, although other factors beyond the model also play a role. This study contributes to the literature by providing empirical evidence on the determinants of firm value in Indonesian SOEs, highlighting the dominant role of growth opportunities in shaping market perception. The findings offer practical implications for policymakers and SOE management in formulating strategic financial and investment policies to enhance firm value.
Co-Authors Arie Yusnelly Cahyani, Nurul Dita Deli, Mazzlida Mat Ferdiansyah Ferdiansyah Hidayahni, Duri Islami, Ramadahniel Masril Masril Muhammad Firmansyah Nguyen, Tran Thai Ha Nusyirwan Nusyirwan Rio Azhari, Fahmi Roza Linda Sitti Rahma, Sitti Suryadi, Nanda Tinaria, Lisa Ugli, Tilovmurodov Dostonbek Furqat Yulita, Rahma Zanra, Sri Wahyuni Zubir, Zubir