Garuda - Garba Rujukan Digital

p-Index From 2021 - 2026

1.235

P-Index

This Author published in this journals

All Journal Jurnal Kajian Komunikasi Jurnal Studi Komunikasi Maker: Jurnal Manajemen JURNAL PUBLISITAS COMMENTATE: Journal of Communication Management Connected: Jurnal Ilmu Komunikasi Jurnal ISIP: Jurnal Ilmu Sosial dan Ilmu Politik

Ira Purwitasari

Universitas Mercu Buana

Author-ID : 1287598

Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Published : 8 Documents Claim Missing Document

Claim Missing Document

Articles

Title

ELEMEN-ELEMEN “SOCIAL APPONOMICS” GARUDA INDONESIA SEBAGAI UPAYA UNTUK MENINGKATKAN POTENSI E-COMMERCE DI ERA EKONOMI DIGITAL Purwitasari, Ira; Setiawan, A Judhie; Muktaf, Zein Muffarih
Jurnal Publisitas Vol 6 No 1 (2019): Oktober
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Sekolah Tinggi Ilmu Sosial dan Ilmu Politik (STISIPOL) Candradimuka Palembang

The purpose of this study is to determine the elements of Garuda Indonesia's Social Apponomics as an effort to increase the potential of e-commerce. The study was conducted at the 1st Floor Management Building, Garuda City, PT Garuda Indonesia (Persero) Tbk, Soekarno Hatta International Airport, Tangerang. The type of research used is descriptive with a qualitative approach. Techniques used in data collection include: a) Primary Data, which consists of in-depth interviews, b) Secondary Data taken from books, journals, articles, and previous research correlated to this research. The technique of determining the informants (informants) used was purposive sampling technique. The results of this study indicates that Garuda Indonesia has implemented Social Apponomics practices in the digital economy era. This is indicated by the founding of three elements forming Social Apponomics in Garuda Indonesia, namely (1) Social Media; (2) Community-based Marketing; and (3) Tailored Applications. Another finding from this study is that the Garuda Indonesia Brand is still the brand that has the highest Brand Advocacy Ratio index score in Indonesia compared to its competitors with a score of 0.81.

Strategi Komunikasi Pemasaran Dalam Menarik Minat Konsumen Untuk Menggunakan Jasa Pembiayaan Multiguna Bess Finance Di Kota Baturaja Agustian, Herwandi; Purwitasari, Ira; Fathurrijal, Fathurrijal
Jurnal Publisitas Vol 7 No 2 (2021): April
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Sekolah Tinggi Ilmu Sosial dan Ilmu Politik (STISIPOL) Candradimuka Palembang

This study aims to determine marketing communication strategies in attracting customers to use Bess Finance multipurpose financing services. The research method used is descriptive qualitative. Data collection was carried out through observation, interviews, documentation and literature study. The in-depth interviews were conducted with 3 speakers who were internal parties of PT. Bess Finance which is directly related to the implementation of marketing communications at the service company and 2 customers who are domiciled in Palembang. Based on the analysis of the concept of the AIDA model, the results show that how the marketing process by introducing the services offered is able to influence customer interest in making decisions to trust and use Bess Finance multipurpose financing services.

Co-Authors A. Judhie Setiawan Afdal Makkuraga Putra Agustian, Herwandi Anggun Putri Dewanggi I.B Apriyanti, Pratiwi Budi Budi Nugraha, Budi Ellys Lestari Pambayun Faraj, Muhammad Al-Husaini Fathurrijal, Fathurrijal Finy Fitrya Basarah Kadri, Wahab Nur Muktaf, Zein Muffarih Muyazanah, Agustriani Setiawan, A Judhie

Title Search

Found 2 Documents Search Journal : JURNAL PUBLISITAS

Abstract

Abstract

Title

Found 2 Documents
Search
Journal : JURNAL PUBLISITAS