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Literasi Finansial Pada Gapoktan Mapantama Desa Loh Sumber Kecamatan Loa Kulu Drianti, Astik; Dwijatenaya, Ida Bagus Made Agung; Damayanti, Arista; Prayogi, Erwin
JMM - Jurnal Masyarakat Merdeka Vol 7, No 1 (2024): MEI
Publisher : Universitas Merdeka Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51213/jmm.v7i1.147

Abstract

Literasi finansial pada petani khususnya pada Gapoktan Mapantama Desa Lohsumber salah satunya ditunjukkan dengan kemampuan dan rutinitas dalam pencatatan keuangan usaha tani. Pencatatan usaha tani selain merupakan bentuk pencatatan keuangan juga merupakan dasar bagi pengambilan keputusan usaha tani. Kegiatan pengabdian kepada masyarakat yang dilaksanakan oleh Program Studi Agribisnis Universitas Kutai Kartanegara bertujuan memberikan pemahaman literasi finansial kepada petani berupa kegiatan dan pelatihan pencatatan keuangan usaha tani. Kegiatan pengabdian ini laksanakan dalam bentuk penyapaian materi dan pelatihan pencatatan usaha tani sederhana. Hasil kegiatan tersebut adalah petani memiliki pengetahuan mengenai pencatatan keuangan usaha tani dan memahami bahwa pencatatan keuangan usaha tani dapat mempengaruhi keputusan usaha tani. Peningkatan kemampuan dari 30,86% menjadi 86,56% petani.
STRATEGI PEMASARAN AGROWISATA KEMBANG JAONG DI KABUPATEN KUTAI KARTANEGARA Damayanti, Arista; Drianti, Astik; Sofiandi, Reza
ZIRAA'AH MAJALAH ILMIAH PERTANIAN Vol 50, No 1 (2025)
Publisher : Pusat Publikasi Jurnal Universitas Islam Kalimantan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/zmip.v50i1.16259

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pemasaran agrowisata Kembang Jaong di Kecamatan Tenggarong, dengan menitik beratkan pada identifikasi faktor internal dan eksternal yang mempengaruhi kekuatan, kelemahan, peluang, dan ancaman. Pendekatan yang digunakan dalam penelitian ini adalah deskriptif kualitatif, dengan pengumpulan data primer dan sekunder dari berbagai sumber, termasuk pemilik usaha, pengelola, karyawan, dinas pariwisata, pengunjung, masyarakat sekitar, serta kepala adat Desa Bensamar di Kabupaten Kutai Kartanegara, yang dilakukan selama periode 2021 hingga 2022. Analisis SWOT digunakan sebagai alat untuk merangkum faktor-faktor tersebut, dengan hasil matriks IFE sebesar 0,623 dan matriks EFE sebesar 0,742. Berdasarkan analisis ini, Kembang Jaong berada di kuadran I, yang menunjukkan strategi agresif, sehingga menghasilkan 9 alternatif strategi utama dengan prioritas pada strategi SO (Strengths Opportunities). Melalui metode QSPM, penelitian ini kemudian mengidentifikasi prioritas dari 9 strategi alternatif tersebut berdasarkan nilai STAS tertinggi. Salah satu strategi yang menempati peringkat tertinggi adalah "Memberikan Kemudahan Akses Jalan Yang Baik untuk Meningkatkan Minat Wisatawan," dengan nilai STAS sebesar 6,408.  
PENGARUH PEMBERDAYAAN PETANI TERHADAP TINGKAT KESEJAHTERAAN PETANI PADA GAPOKTAN SUMBER SARI DI DESA LOH SUMBER Firdausa, Ummi Sauqinna; Damayanti, Arista; Rahmawati, Eka
ZIRAA'AH MAJALAH ILMIAH PERTANIAN Vol 50, No 1 (2025)
Publisher : Pusat Publikasi Jurnal Universitas Islam Kalimantan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/zmip.v50i1.18017

Abstract

Pemberdayaan petani merupakan proses peningkatan kapasitas individu atau kelompok petani agar dapat mengelola sumber daya pertanian secara efektif dan mandiri untuk meningkatkan kesejahteraan mereka. Hal ini mengindikasikan bahwa pemberdayaan petani yang efektif harus mempertimbangkan berbagai aspek untuk meningkatkan kesejahteraan petani secara holistik. Pemberdayaan petani diukur melalui tiga aspek, yakni aspek penyadaran, pengkapasitasan, dan pendayaan. Penelitian ini bertujuan untuk mengetahui pengaruh pemberdayaan petani terhadap tingkat kesejahteraan petani di Gabungan Kelompok Tani Sumber Sari, Desa Loh Sumber. Metode penelitian yang digunakan adalah metode kuantitatif dengan teknik analisis regresi berganda dengan bantuan aplikasi SPSS Ver.29. Data yang digunakan merupakan data primer yang dikumpulkan melalui survei kuesioner secara langsung melalui observasi, wawancara, kepustakaan dan dokumentasi yang ditujukan langsung ke 85 sampel responden dengan menggunakan teknik Proportionate Stratified Random Sampling. Hasil penelitian menunjukkan bahwa aspek penyadaran, pengkapasitasan, dan pendayaan secara parsial maupun simultan berpengaruh signifikan terhadap kesejahteraan petani.  Koefisien determinasi menunjukkan bahwa variabel independen mampu menjelaskan variabilitas tingkat kesejahteraan petani dengan baik. Temuan ini mengindikasikan bahwa jika ketiga aspek pemberdayaan petani ditingkatkan maka akan mampu meningkatkan kesejahteraan petani Gapoktan Sumber Sari di Desa Loh Sumber.
STRATEGI PEMASARAN AGROWISATA KEMBANG JAONG DI KABUPATEN KUTAI KARTANEGARA Damayanti, Arista; Drianti, Astik; Sofiandi, Reza
ZIRAA'AH MAJALAH ILMIAH PERTANIAN Vol 50, No 1 (2025)
Publisher : Pusat Publikasi Jurnal Universitas Islam Kalimantan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/zmip.v50i1.16259

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pemasaran agrowisata Kembang Jaong di Kecamatan Tenggarong, dengan menitik beratkan pada identifikasi faktor internal dan eksternal yang mempengaruhi kekuatan, kelemahan, peluang, dan ancaman. Pendekatan yang digunakan dalam penelitian ini adalah deskriptif kualitatif, dengan pengumpulan data primer dan sekunder dari berbagai sumber, termasuk pemilik usaha, pengelola, karyawan, dinas pariwisata, pengunjung, masyarakat sekitar, serta kepala adat Desa Bensamar di Kabupaten Kutai Kartanegara, yang dilakukan selama periode 2021 hingga 2022. Analisis SWOT digunakan sebagai alat untuk merangkum faktor-faktor tersebut, dengan hasil matriks IFE sebesar 0,623 dan matriks EFE sebesar 0,742. Berdasarkan analisis ini, Kembang Jaong berada di kuadran I, yang menunjukkan strategi agresif, sehingga menghasilkan 9 alternatif strategi utama dengan prioritas pada strategi SO (Strengths Opportunities). Melalui metode QSPM, penelitian ini kemudian mengidentifikasi prioritas dari 9 strategi alternatif tersebut berdasarkan nilai STAS tertinggi. Salah satu strategi yang menempati peringkat tertinggi adalah "Memberikan Kemudahan Akses Jalan Yang Baik untuk Meningkatkan Minat Wisatawan," dengan nilai STAS sebesar 6,408.  
PENGARUH PEMBERDAYAAN PETANI TERHADAP TINGKAT KESEJAHTERAAN PETANI PADA GAPOKTAN SUMBER SARI DI DESA LOH SUMBER Firdausa, Ummi Sauqinna; Damayanti, Arista; Rahmawati, Eka
ZIRAA'AH MAJALAH ILMIAH PERTANIAN Vol 50, No 1 (2025)
Publisher : Pusat Publikasi Jurnal Universitas Islam Kalimantan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/zmip.v50i1.18017

Abstract

Pemberdayaan petani merupakan proses peningkatan kapasitas individu atau kelompok petani agar dapat mengelola sumber daya pertanian secara efektif dan mandiri untuk meningkatkan kesejahteraan mereka. Hal ini mengindikasikan bahwa pemberdayaan petani yang efektif harus mempertimbangkan berbagai aspek untuk meningkatkan kesejahteraan petani secara holistik. Pemberdayaan petani diukur melalui tiga aspek, yakni aspek penyadaran, pengkapasitasan, dan pendayaan. Penelitian ini bertujuan untuk mengetahui pengaruh pemberdayaan petani terhadap tingkat kesejahteraan petani di Gabungan Kelompok Tani Sumber Sari, Desa Loh Sumber. Metode penelitian yang digunakan adalah metode kuantitatif dengan teknik analisis regresi berganda dengan bantuan aplikasi SPSS Ver.29. Data yang digunakan merupakan data primer yang dikumpulkan melalui survei kuesioner secara langsung melalui observasi, wawancara, kepustakaan dan dokumentasi yang ditujukan langsung ke 85 sampel responden dengan menggunakan teknik Proportionate Stratified Random Sampling. Hasil penelitian menunjukkan bahwa aspek penyadaran, pengkapasitasan, dan pendayaan secara parsial maupun simultan berpengaruh signifikan terhadap kesejahteraan petani.  Koefisien determinasi menunjukkan bahwa variabel independen mampu menjelaskan variabilitas tingkat kesejahteraan petani dengan baik. Temuan ini mengindikasikan bahwa jika ketiga aspek pemberdayaan petani ditingkatkan maka akan mampu meningkatkan kesejahteraan petani Gapoktan Sumber Sari di Desa Loh Sumber.
Integrasi Pasar Cabai Rawit Di Kabupaten Kutai Kartanegara Susilo, Bahari Joko; Damayanti, Arista; Drianti, Astik
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 23 No 1 (2023)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v23i1.1341

Abstract

One of the main measures of marketing efficiency is market integration, which contributes to the formation of agricultural policy. Thus, it is important to understand how much changes in consumer prices can impact farmers in order to increase the effectiveness of policies and price control measures. The purpose of this research is to look at the integration of cayenne pepper prices in the Mangkurawang and Loa Kulu markets using the correlation coefficient R. Data from ten traders in each market were collected for 30 days. The results showed that although there was a positive relationship between the price of cayenne pepper in the Mangkurawang and Loa Kulu markets, the correlation coefficient was moderate, namely 0.49. In addition, price margins in the Mangkurawang and Loa Kulu markets tended to be stable during the study. This shows that changes in the price of cayenne pepper were relatively stable over that time period. Although there is a correlation between the price of cayenne pepper in the two markets, the correlation is not strong. The price of cayenne pepper in both markets is still integrated, although not fully, because the price relationship is not strong; however, differences in competition in the Mangkurawang and Loa Kulu markets can affect the level of price parity, while differences in transportation costs can affect price margins.
Integrasi Pasar Cabai Rawit Di Kabupaten Kutai Kartanegara Susilo, Bahari Joko; Damayanti, Arista; Drianti, Astik
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 23 No 1 (2023)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v23i1.1341

Abstract

One of the main measures of marketing efficiency is market integration, which contributes to the formation of agricultural policy. Thus, it is important to understand how much changes in consumer prices can impact farmers in order to increase the effectiveness of policies and price control measures. The purpose of this research is to look at the integration of cayenne pepper prices in the Mangkurawang and Loa Kulu markets using the correlation coefficient R. Data from ten traders in each market were collected for 30 days. The results showed that although there was a positive relationship between the price of cayenne pepper in the Mangkurawang and Loa Kulu markets, the correlation coefficient was moderate, namely 0.49. In addition, price margins in the Mangkurawang and Loa Kulu markets tended to be stable during the study. This shows that changes in the price of cayenne pepper were relatively stable over that time period. Although there is a correlation between the price of cayenne pepper in the two markets, the correlation is not strong. The price of cayenne pepper in both markets is still integrated, although not fully, because the price relationship is not strong; however, differences in competition in the Mangkurawang and Loa Kulu markets can affect the level of price parity, while differences in transportation costs can affect price margins.
FARMERS' PERCEPTIONS OF THE ROLE OF AGRICULTURAL EXTENSION WORKERS IN TENGGARONG SUBDISTRICT KUTAI KARTANEGARA REGENCY EAST KALIMANTAN Dwijatenaya, Ida Bagus Made Agung; Damayanti, Arista; Ramadhan, Ferdi
Agric Vol. 36 No. 1 (2024)
Publisher : Fakultas Pertanian dan Bisnis, Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24246/agric.2024.v36.i1.p9-24

Abstract

The agricultural sector, especially rice, is one of the leading sectors, which is very important in helping to support the economy in Kutai Kartanegara Regency. The yields of rice production cannot be separated from the role of agricultural extension workers. Agricultural extension workers certainly play an important role in encouraging changes in the behavior of farmers in order to improve their welfare. This study aimed to determine farmers' perceptions of the agricultural extension workers' role as a dynamic actor, facilitators, and motivators. This research was conducted in Maluhu Village, Tenggarong Subdistrict, Kutai Kartanegara Regency. The data collected is in the form of primary and secondary data. Data was collected through library research, observation, and interviews with the help of questionnaires. The farmer population comes from advanced-class farmer groups totaling 248 people. The number of samples used was determined using the Slovin formula, which consisted of 38 people—aimed at wet rice farmers who were members of the advanced class farmer groups. Selected respondents were determined using the purposive sampling method. The analysis used in this research is a descriptive analysis. The results of this study indicate that farmers' perceptions of the agricultural extension workers' role as a dynamic actor were relatively good. Farmers' perceptions of the role of agricultural extension workers as facilitators and farmers' perceptions of the role of agricultural extension workers as motivators were in a good category. Farmers' perceptions of the role of agricultural extension workers were classified as good, predominantly farmers aged between 50 and 59 years, at elementary school education level, and the size of the land they owned was between 0.25 and 0.5 ha. The analysis showed that farmers' age, education, and land tenure were not correlated with farmers' perceptions of the role of agricultural extension workers as dynamicator, facilitators, and motivators. However, farmer education was significantly correlated, at a 10% error level, to perceptions of the role of extension workers' roles as motivators.
Rantai Pasok dan Efisiensi Pemasaran Cabai Keriting di Kelurahan Bukit Biru: Red Chili Supplay Chain Analisys and Marketing Efficiency in Bukit Biru Sub District Drianti, Astik; Damayanti, Arista; Sari, Ira Oktaviani Lita
Daun: Jurnal Ilmiah Pertanian dan Kehutanan Vol. 11 No. 1 (2024): Daun: Jurnal Ilmiah Pertanian dan Kehutanan
Publisher : ​Institute for Researches and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/daun.v11i1.6886

Abstract

Red chilii is a commodity that is often sought after by the community to be used as a complementary spice for cooking or is often used to make the color of dishes bright and inviting to eat. Increasing population development has an effect on the need for curly chili in the community. The Aimed of this study was to determine the supply chain of curly chili in the Urban Bukit Biru. To find out the amount of marketing costs, marketing margins, and share margins on each channel. To find out the marketing efficiency of curly chili in Urban Bukit Biru Sub-district Tenggarong. Data collection was carried out by direct interviews with respondents using a list of research questionnaires and direct field observations. The results showed that there were 2 marketing channels in the curly chili supply chain in Urban Bukit Biru Sub-district Tenggarong. The lowest marketing costs are in channel 1 which is IDR 681/Kg, then the highest marketing margin is on channel 2, which is IDR 13,000/Kg and the highest margin share is on channel 1, which is 94.32%. The results of the marketing efficiency calculation stated that channel 1 was efficient and channel 2 was not yet efficient. Key Words : Marketing efficiency, Red chili, Supplay chain
Moral Politics in the Digital Space: Dedi Mulyadi’s Populist Strategy in Building Leadership Image on Instagram Jordy, Jordy; Dwi Putra, Rino; Rani, Nur; Damayanti, Arista
Iapa Proceedings Conference 2025: IAPA 2025 Hybrid Annual Conference & Congress INDIGESNOUS PUBLIC ADMINISTRATION
Publisher : Indonesian Association for Public Administration (IAPA)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyzes Kang Dedi Mulyadi’s (KDM) political branding strategy on Instagram as a manifestation of local moral populism. It argues that his leadership image is built on personal morality and Sundanese cultural values rather than policy rationality. Qualitative content analysis reveals a consistent prioritization of Political Value and Activity Report posts, positioning KDM as a simple, moral, and hard-working leader. This image is reinforced by focusing on Relationship and Personal Value in his personality content, which builds emotional closeness with the public. Visual elements, particularly white Sundanese traditional clothing, serve as symbolic markers of simplicity and local wisdom. KDM’s success creates a paradox: it effectively builds trust through affective bonds but risks shifting the political arena from rational deliberation to a personal moral stage, potentially weakening democratic accountability (the “Halo Effect”).