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Analisis Pendapatan Usahatani Padi (Oryza sativa L.) Dengan Metode Sri (System Of Rice Intensification ) Di Desa Sumber Sari Kecamatan Loa Kulu Kabupaten Kutai Kartanegara Provinsi Kalimantan Timur Handayani, Pinto Rukmi; Norhaq, Rakhmadhani
Jurnal Magrobis Vol 16, No 2 (2016): 2016
Publisher : Agriculture Faculty, University of Kutai Kartanegara, Indonesia

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Penelitian ini bertujuan menganalisis faktor- faktor yang mempengaruhi produksi metode SRI, menganalisis faktor- faktor yang mempengaruhi pendapatan petani padi metode SRI, menganalisis pendapatan petani padi dengan metode SRI.Penelitian ini dilaksanakan di Desa Sumber Sari Kecamatan Loa Kulu. Pemilihan lokasi ini dilakukan secara sengaja (purposive) dengan pertimbangan bahwa di desa tersebut telah menggunakan budidaya padi dengan metode SRI dan konvensional. Disamping itu, Desa Sumber Sari memilikiareal sawah yang cukup luas.Penelitian ini akan dilaksanakan pada bulan Mei sampai Juli2016. Penentuan sampel dilakukan secara sengaja (purposive). Pengambilan sampel secara sengaja ini dilakukan karena terbatasnya jumlah petani padi yang menerapkan sistem SRI.Adapun kriteria dari sampel adalah petani yang melakukan usahatani padi SRI di Sumber Sari sebanyak 30 responden. Data yang akan dikumpulkan adalah data primer dan data sekunder.Data primer adalah data yang diperoleh dari lapangan meliputi jumlah pendapatan petani, biaya yang digunakan, jumlah petani SRI dan luas lahan petani.Sedangkan data sekunder berasal dari instansi yang terkait, literatur yang relevan dan internet.Teknik pengumpulan data dalam penelitian ini adalahobservasi danwawancara terstruktur/kuesioner analisis. Dan data yang terkumpul dianalisis dengan Cobb Douglass.Kata Kunci : Pendapatan, metode SRI

ANALISIS USAHA DAN PERMINTAAN PEMBIBITAN LAI (Durio kutejensis) DI DESA BATUAH KECAMATAN LOA JANAN KABUPATEN KUTAI KARTANEGARA Damayanti, Arista; Handayani, Pinto Rukmi
Jurnal Magrobis Vol 18, No 2 (2018)
Publisher : Agriculture Faculty, University of Kutai Kartanegara, Indonesia

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Lai is one of the duriogenealogy who have the potential of domestic and export markets are high enough to accompany the durian. Lai fruit is one of the tropical fruits that are now popular as a source of nutritious food and exotic fruit typical of Kutai Kartanegara. To be able to produce quality fruit crops of quality seeds are required of superior varieties and also professionally managed agribusiness farming. Because basically the concept of superior seed is a seed that comes from a merger between the rootstock and entris so as to form a new plant that is compact and has the advantage.This research was conducted in Batuah Village, in Loa Janan, that is Lai nursery business. This study aims to knowBreak Even Point (BEP), R/C ratio and demand function.The results of this study from the calculation of Break Even Point all respondents known that Lai nursery in Batuah Village in a state of profit because it has exceeded the point of breakeven. And the calculation of R / C Ratio at the nursery business in Batuah Village get the highest number that is 6,78 and the lowest 1,67.This indicates that the nursery business is profitable.The demand function is Y = 4263,84 -0,140X1 + 0,062 X2.The result showed that increasing price Lai seeds will be decreasing demand and increasing price Durian seeds will be increasing demand of Lai seeds. Keywords: Nursery, Lai, BEP,Demand

Pengaruh PENGARUH CELEBRITY ENDORSEMENT TERHADAP PURCHASE INTENTION MELALUI BRAND IMAGE SEBAGAI VARIABEL INTERVENING PADA PRODUK POND’S (Studi Kasus Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Kutai Kartanegara): Celebrity Endorsement, Brand Image, Purchase Intention Azizah, Aufa Niswatul; Handayani, Pinto Rukmi; S, Syahruddin
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 1 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i1.1586

This research aims to determine the influence of celebrity endorsements on purchase intention through brand image as an intervening variable (case study of students from the Faculty of Economics and Business who use Pond's products). The population in this study were students from the Faculty of Economics and Business, Kutai Kartanegara University who used pond's products. The research sample was 83 students who used Pond's products. Sampling used Non Probability Sampling techniques with Purposive Sampling type and data analysis tools using Structural Equation Modeling (SEM) using Smart PLS version 4 software. The results of the research show that Celebrity Endorsements have an effect on Purchase Intention. Celebrity Endorsement influences Brand Image. Brand Image influences Purchase Intention. Celebrity Endorsement influences Purchase Intention through Brand Image.

Analisis Multidimensi Keberlanjutan Usahatani Padi Sawah: Studi Kasus di Desa Ponoragan, Kecamatan Loa Kulu, Kabupaten Kutai Kartanegara Arief, Akhmad; Dwijatenaya, Ida Bagus Made Agung; Handayani, Pinto Rukmi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.16747

Loa Kulu Subdistrict is one of the centers of agricultural production in Kutai Kartanegara Regency. In recent years, agricultural production has decreased due to several factors, including the conversion of agricultural land, climate change, limited access to agricultural technology, and uncertainty in farmers' welfare. Sustainable agriculture aims to provide food for the increasing food needs without environmental damage. The purpose of the study was to determine the sustainability status of paddy rice farming in Ponoragan Village and to determine the attributes that have sensitivity. The research used a descriptive quantitave approach with a purposive sampling technique with eleven key informants in this study. Data analysis using multidimensional scaling with RAPFARM software. The results of the research on paddy rice farming in Ponoragan Village have a multidimensional value of 43.90% (Less Sustainable). The social dimension is categorized as sustainable, while the economic, ecological, technological, and institutional dimensions are less sustainable. The economic dimension has three sensitive attributes, namely marketing structure, land ownership, and farmer profits. The ecological dimension has two sensitive attributes, namely chemical input dependency and irrigation. The social dimension has one sensitive attribute, namely farmer education level. The technological dimension has one sensitive attribute, namely the response to technology. And the institutional dimension has one sensitive attribute, namely subsidy assistance.

PENGARUH KREDIBILITAS INFLUENCER TERHADAP MINAT BELI PADA SOCIAL MEDIA TIKTOK DENGAN HEDONISME SEBAGAI VARIABEL MODERASI Dinnur, Firman Isra; Suprapto, Heru; Sabran; Anggar Sari, Nilam; Handayani, Pinto Rukmi; Ningsih, Kartina Eka; Johansyah
Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO Vol. 7 No. 1 (2025): Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian Masyarakat ITB Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/massaro.v7i1.5071

Studi ini bertujuan untuk menganalisis hubungan kredibilitas Influencer yang mencakup keahlian, daya tarik dan kepercayaan terhadap minat beli dengan hedonisme sebagai variabel moderasi. Responden dalam studi ini adalah sebanyak 226 sampel yang berstatus mahasiswa Fakultas Ekonomi dan Bisnis Universitas Kutai Kartanegara sebanyak yang dipilih melalui teknik purposive sampling. Alat analisis data yang digunakan adalah metode SEM dengan bantuan perangkat lunak Smart PLS versi 4. Hasil penelitian mengidentifikasi bahwa aspek kepercayaan dan keahlian Influencer tidak mempengaruhi minat beli. Sementara itu, daya tarik Influencer serta faktor hedonisme memiliki dampak signifikan terhadap minat beli. Namun, hedonisme tidak berfungsi sebagai variabel moderasi dalam hubungan antara kepercayaan, keahlian, dan daya tarik dengan minat beli.

The creativity of farmers participating in contract farming to drive the economic activities of rural area Rustinsyah, Rustinsyah; Prasetyo, Djoko Adi; Handayani, Pinto Rukmi
Masyarakat, Kebudayaan dan Politik Vol. 38 No. 2 (2025): Masyarakat, Kebudayaan dan Politik
Publisher : Faculty of Social and Political Science, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/mkp.V38I22025.122-138

This study elaborates on the creativity of melon farmers to overcome problems and gain benefits in this inherently high-risk farming. The research was conducted in the villages of Plumpang District, an area in East Java known for its quality melon produce. Data were collected from 100 respondents from these villages. Respondents were selected purposively by considering demographic and farming characteristics. The relationship between contract farming and farmer creativity was examined using Spearman Rank analysis. Statistical test confirms the relationship between contract farming practices and melon farmers’ creativity. The low correlation is due to the determining factor, namely, extreme climatic conditions, which have a damaging impact on crops. Furthermore, an increase in investment ranks first among the nine indicators of farmer creativity. This implies that contract farming practice is highly correlated with increased investment. Moreover, the majority (75%) of farmers’ profit from contract farming increases investment. This study concludes that these creative farmers empowered by contract farming promote economic activity in rural areas. These findings will be useful as a starting point for future research on the effects of contract farming as a driver of economic activity and its subsequent contribution to the sustainability of rural development.

Pengaruh PENGARUH CELEBRITY ENDORSEMENT TERHADAP PURCHASE INTENTION MELALUI BRAND IMAGE SEBAGAI VARIABEL INTERVENING PADA PRODUK POND’S (Studi Kasus Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Kutai Kartanegara): Celebrity Endorsement, Brand Image, Purchase Intention Azizah, Aufa Niswatul; Handayani, Pinto Rukmi; S, Syahruddin
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 1 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i1.1586

This research aims to determine the influence of celebrity endorsements on purchase intention through brand image as an intervening variable (case study of students from the Faculty of Economics and Business who use Pond's products). The population in this study were students from the Faculty of Economics and Business, Kutai Kartanegara University who used pond's products. The research sample was 83 students who used Pond's products. Sampling used Non Probability Sampling techniques with Purposive Sampling type and data analysis tools using Structural Equation Modeling (SEM) using Smart PLS version 4 software. The results of the research show that Celebrity Endorsements have an effect on Purchase Intention. Celebrity Endorsement influences Brand Image. Brand Image influences Purchase Intention. Celebrity Endorsement influences Purchase Intention through Brand Image.

Pengaruh PENGARUH CELEBRITY ENDORSEMENT TERHADAP PURCHASE INTENTION MELALUI BRAND IMAGE SEBAGAI VARIABEL INTERVENING PADA PRODUK POND’S (Studi Kasus Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Kutai Kartanegara): Celebrity Endorsement, Brand Image, Purchase Intention Azizah, Aufa Niswatul; Handayani, Pinto Rukmi; S, Syahruddin
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 1 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i1.1586

This research aims to determine the influence of celebrity endorsements on purchase intention through brand image as an intervening variable (case study of students from the Faculty of Economics and Business who use Pond's products). The population in this study were students from the Faculty of Economics and Business, Kutai Kartanegara University who used pond's products. The research sample was 83 students who used Pond's products. Sampling used Non Probability Sampling techniques with Purposive Sampling type and data analysis tools using Structural Equation Modeling (SEM) using Smart PLS version 4 software. The results of the research show that Celebrity Endorsements have an effect on Purchase Intention. Celebrity Endorsement influences Brand Image. Brand Image influences Purchase Intention. Celebrity Endorsement influences Purchase Intention through Brand Image.

Pengaruh Celebrity Endorsement terhadap Purchase Intention melalui Brand Image Sebagai Variabel Intervening Azizah, Aufa Niswatul; Handayani, Pinto Rukmi; Syahruddin, Syahruddin
KINERJA Vol 21 No 2 (2024): Mei
Publisher : FEB Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jkin.v21i2.15030

Penelitian ini bertujuan untuk mengetahui pengaruh celebrity endorsement terhadap purchase intention melalui brand image sebagai variabel intervening (studi kasus pada mahasiswa Fakultas Ekonomi dan Bisnis yang menggunakan produk Pond's). Populasi dalam penelitian ini adalah mahasiswa Fakultas Ekonomi dan Bisnis Universitas Kutai Kartanegara yang menggunakan produk Pond's. Sampel penelitiannya adalah 83 siswa yang menggunakan produk Pond’s. Pengambilan sampel menggunakan teknik Non Probability Sampling dengan jenis Purposive Sampling dan alat analisis data menggunakan Structural Equation Modeling (SEM) dengan menggunakan software Smart PLS versi 4. Hasil penelitian menunjukkan bahwa celebrity endorsement berpengaruh terhadap purchase intention. Celebrity endorsement berpengaruh terhadap brand image. Brand image berpengaruh terhadap purchase intention. Celebrity endorsement berpengaruh terhadap purchase intention melalui Brand image.

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