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All Journal Journal The Winners MUDRA Jurnal Seni Budaya Jurnal Abadimas Adi Buana Ultimart: Jurnal Komunikasi Visual Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan DESKOVI : Art and Design Journal Jurnal Seni Nasional Cikini Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) VCD (Journal of Visual Communication Design) Bubungan Tinggi: Jurnal Pengabdian Masyarakat Jurnal SASAK : Desain Visual dan Komunikasi Randwick International of Social Science Journal IJORER : International Journal of Recent Educational Research de-lite Jurnal Desain Komunikasi Visual Nirmana Jurnal Dimensi DKV Seni Rupa dan Desain Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Jurnal Vicidi
Marina Wardaya
Universitas Ciputra
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Perancangan Bisnis Makanan Anjing "LouLou" Gourmet Bark Cookies Cherish Catherine Agatha; Marina Wardaya
Jurnal Vicidi Vol. 7 No. 2 (2017): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v7i2.1138

Abstract

This research in order of the making homemade snack or cookies for dogs with brand name “LouLou” Gourmet Bark Cookies to knowing the market respond about this business idea. For this research, writer choose to using qualitative methods by conducting interviews with 10 dog lovers which competent and experienced in taking care of dogs. This interview has a primary focus on dog owners behaviour in terms of feeding and which food materials that dog preferred. The result of this study obtained that dog owners behaviour always give treats, both for training obedience or not, without the exact amount each day, depends with dog owners activity; with various preferred flavour, such as chicken, banana, chicken’s liver, etc, to get its benefits alternately. “LouLou” Gourmet Bark Cookies business idea originated from writer’s baking hobby and experienced, also taking care of dogs since childhood, and then developed by business opportunities and the market problems, which most treats found and sold are import factory product that usually through long processed food that can decreased nutritional value or even contain harmful preservative because of the length of the distribution process before it gets to the customer. Moreover, the treats that sold in market, contains only one flavour in each package so oftenly customer had to buy a lot of packages to get a variety flavours as remembering that dog is a picky eater that tend to choose food. Therefore, “LouLou” Gourmet Bark Cookies business idea are expected to be the solution for market problems.
Perancangan Untuk Produk Origin - Indonesian Heritage Apparel Stephanie Wijaya; Marina Wardaya
Jurnal Vicidi Vol. 7 No. 1 (2017): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v7i1.1151

Abstract

This research was done to know what people think about ORIGIN – Indonesian Heritage Apparel business idea and to research why people began to be abandoned and forgotten because it is regarded as second-class outfit, especially among young people, this thing happened because the design it self seem tradisional. Besides, the author want to change the design concept to be more modern. The research was conducted using quantitative and qualitative methods. The quantitative method using online quistionnaire which is distributed to woman aged 22-35 years who lived in Surabaya. While the qualitative method by interview to the expert usher and literature study. The result of the research shows that most of the correspondents like to buy top and dress instead of skirt and outer. Furthermore, the identity and design should represent exclusive and trusted. Media marketing is done by using bazaar and through social media.
Pengaruh Nilai Kegunaan dan Keunikan Desain Terhadap Keputusan Pembelian Produk Home Decor Plaster Air Freshener Angela Priscila Montolalu; Marina Wardaya
Jurnal Vicidi Vol. 9 No. 1 (2019): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v9i1.1325

Abstract

In recent time, the trend and the people’s interests in home decor products are growing rapidly. So now, home decor products should have more added value, so it can be more attractive to the customers.The objective of this study is to determine the value and the uniqueness about the plaster air freshener as the home decor products. There are two methods of this study such as qualitative and quantitative methods. The activities we did to do the qualitative methods are by interviewing the experts and the end-users (expert user and extreme user), and also a literature study from books and journals. However, the activities that will be done for doing quantitative methods in this study are by taking an online questioner to 50 target markets who are interested in home decors and fragrances. The result of this study indicates that the usefulness and design uniqueness of a product play important role in affecting home decor product purchase decision especially plaster air freshener.
Penggunaan Kids Corner Dalam Sebuah Kegiatan Untuk Meningkatkan Interaksi Sosial Anak Maria Riezqie Firnanda; Marina Wardaya
Jurnal Vicidi Vol. 9 No. 2 (2019): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v9i2.1330

Abstract

The purpose of this research is to find out the use of kids corner in Surabaya and Sidoarjo in an activity that can increase children's social interaction. The research method used in this research are qualitative and quantitative research methods. Qualitative data research methods by interviewing informants and users of kids corner services (expert users and extreme users) as well as literature studies from books and scientific journals about the use of gadgets on early childhood, the effect of gadgets on children's social interactions and the use of kids services corner in an activity. Quantitative research methods by distributing online and offline questionnaires to 52 potential customers in Surabaya and Sidoarjo. The conclusion of this research is the need for the use of kids corner in an activity to increase children's social interaction and minimize the use of gadgets to children.
Pengaruh Merchandise Terhadap Customer Engagement 504 Slowbar Senna Satrio; Marina Wardaya
Jurnal Vicidi Vol. 9 No. 2 (2019): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v9i2.1335

Abstract

The purpose of this research is to discover the effect of merchandise produced by 504 Slowbar towards the level of engagement with the customers. The research method used in this research is interview to 3 experts and 3 extremes ( qualitative method, along with questionnaires spread to 50 504 Slowbar Customers. From the research the conclusion that The right merchandise that is suitable with the customer will increase the customer engagement towards the brand 504 Slowbarcan be drawn.
MENCARI MODEL DESAIN KARAKTER DAN VISUALISASI PENOKOHAN DISC TEAM DALAM PEMBUATAN KOMIK Joy Christy Fidelin Nicolay; Marina Wardaya
Jurnal Vicidi Vol. 11 No. 1 (2021): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v11i1.1985

Abstract

This design is made with the purpose of answering the problem that DISC Team is facing about product development. DISC Team is a series of short comics that has4 main characters that are inspired by the DISC personality trait. This comic tells the story of their daily lives and how they face problems according to the DISC personality trait. DISC Team has a target market that consists of young adults age from 15-25 years old who has an interest in reading comics and has the drive to learn about personality and how to face them. But after doing a survey with the target market and interviewed the extreme and expert users, there are problems that DISC Team is facing. These problems are the lack of interaction and knowledge about the presence of DISC Team, so further product development is needed. And because of that, the writer has a come up with a solution by changing the comic design. The research method that is used for this Final Project is literature study from sources like books, scientific journals and online articles. After the literature studies, the results are the designs for comic and its’ characters. Keywords: Product development, Comic, DISC personality
PERSEPSI DAN PREFERENSI KONSUMEN INDONESIA TERHADAP PRODUK ASING DAN PRODUK LOKAL MELALUI MEDIA SOSIAL Ruth Nehemia Staal; Marina Wardaya
Jurnal Vicidi Vol. 11 No. 2 (2021): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v11i2.2394

Abstract

This literature review was conducted with the aim of collecting supporting data of perception and preference of Indonesian consumers towards foreign and local product, about ethnocentrism as well as the role of social media in shaping consumer perception and preference. The method used is literature study by collecting the results of pre-existing studies to answer the problems. The studies are sourced from international journals and national journals to support the level of accuracy of this journal. The result of the study shows that there is difference in consumer perception and preference of foreign and local product, so it is necessary to improve the quality of local product that it would be possible to compete with foreign product. Keywords: Consumer’s Perception, Consumer’s Preference, Local Product, Foreign Product, Social Media
MASA PANDEMI: UMKM DALAM MENGGUNAKAN SOCIAL MEDIA DAN E-COMMERCE DALAM MEDIA PROMOSI Devi Permatasari Wijoyo; Marina Wardaya
Jurnal Vicidi Vol. 11 No. 2 (2021): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v11i2.2395

Abstract

Journal of Literature review which contains the condition of MSMEs, especially tailors who have been affected by job losses during the pandemic. Starting from the description of “UMKM”, what are the impacts of the Covid 19 Pandemic felt by MSME entrepreneurs, the need to take online promotional actions through social media, what are the benefits of e-commerce, why is it necessary to move “UMKM” from offline to online shop, and the influence of online stores on trade relations. Keywords : Tailor, Pandemic, Social Media, Online Shop, UMKM, E-commerce, Promotion
Perancangan Campaign dan Media Promosinya untuk Meningkatkan Brand Awareness Hobee Marcelina Hartono; Marina Wardaya
Jurnal Vicidi Vol. 12 No. 1 (2022): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v12i1.2939

Abstract

The pandemic has been a highlight for the last three years and has changed many aspects of life. Life is not the same anymore, people have to shift and adjust their lifestyles due to the pandemic, and mental health is also affected by this phenomenon. Studies show that the stress level is increasing due to pandemic, it happens along with the rules to limiting activities outside the home. To overcome it, many people look for alternative activities to reduce stress and spend time productively. Hobbies have many positive impacts and can be a stress reliever, another advantage of having a hobby is it's easier to create connections with individuals who have similar interests, self-development, and skill improvement. However, because many people are still confused about where to start a hobby, and buying the equipment separately will cost more money and if it probably won’t be necessarily be pursued for a long time, Hobee is comes up as a solution by providing a complete starter kit for beginners who are exploring their interests. Hobee need a branding strategy that can create brand awareness, so that Hobee's mission and values ​​can be acknowlegde by the audience. Instagram was chosen as a medium to develop Hobee's branding because Instagram has many features that support business and make it easier for Hobee to reach wider market so that the brand can be recognized. This research conducted using data collection methods in the form of interviews, surveys, and literature studies. The research is carried out to find out what content is appealing to the audience the most, and effective for Hobee to build its branding and promotion, and also to help Hobee determining an approach to the audience. Therefore, by designing Hobee, teenagers and young adults can be facilitated by Hobee's educational content and Hobee’s products in developing interests and skills. Keywords: Branding, Brand Awareness, Promotion, Education, Hobby
Perancangan Aktivasi Brand Untuk Sunny’s Time Beserta Media Promosinya Maureen Tirza; Marina Wardaya
Jurnal Vicidi Vol. 12 No. 2 (2022): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v12i2.3391

Abstract

Many young children nowadays begin using electronic devices without parental supervision, which can lead to addiction and a lack of motor exercise. As a result of this phenomena, Sunny's Time is here to give educational games for children, with the goal of playing games that may encourage children to play and learn in a fun way enabling children's growth and development, along with helping minimize children's gadget hours. Sunny's Time expects recognition and trust from the target market as a new brand that has yet to be heard by the general public. The purpose of this research is to discover the best marketing and promotion approach to boosting brand awareness. The problem in this research is to figure out how to boost Sunny's Time brand awareness on social media by using the correct brand activation strategy and promotional platform. This design combines both qualitative and quantitative research approaches. To acquire the proper promotion data and conduct a design review, the qualitative method was used, which included interviews with three expert and three extreme users. The quantitative method is used to collect information on the most successful social media sites as well as webinars by assessing 121 respondents who meet the target market requirements, including parents who are female, between the ages of 29 and 35, and live in Indonesia. According to the findings of this research, the effective brand activation strategy for Sunny's Time is a parenting webinar including credible experts who will also introduce products and how to play. The Instagram app is the most effective social media platform for promoting Sunny's Time activation. Keywords: Brand Activation, Educational Games, Social Media
Co-Authors A. A. Gde Bagus Udayana Acep Iwan Saidi Acep Iwan Saidi Amanda, Patrisia Angela Priscila Montolalu Aura Dhiya Ulhaq Berlian Beatrix Rarome Calista Valencia Calvin, Adiel Chatrine Putri Cherish Catherine Agatha Connie Wijaya Utomo Devi Permatasari Wijoyo Elizabeth, Gracelyn Evan Raditya Pratomo Fenie Fedora Wijaya Fransisca Suyanto Pangemanan Gracelyn Elizabeth Graciella Tirza Zuriel Hanna Tabita Hasianna Silitonga Hebert Adrianto Hutomo Setia Budi I Nyoman, suardina I Wayan Mudra, I Wayan I Wayan, Adnyana Inez Zaneta Aprilia Jessica Debra Sentono Jessica Patrice Joy Christy Fidelin Nicolay Kathleen Angelita Kurniawan Lennial, Lovjoyla Belinda Limantara, Quina Reivaldi Lovjoyla Belinda Lenial Marcelina Hartono Marcella Calisya Howard Maria Riezqie Firnanda Marina Sanarkoputri Maureen Tirza Michael Prayogo Santosa Pandu Rukmi Utomo Patrisia Amanda Pek Natalia Radiyta Pratomo, Evan Rendy Iswanto Ruth Nehemia Staal Selena Cheryl Willyam Senna Satrio Shafira Qiddist Sayyida Shienny Megawati Sutanto Silviani Saputra Stephanie Wijaya Tabita Hasianna Silitonga , Hanna Valencia, Calista Wegig Murwonugroho Wijaya, Fenie Fedora Willyam, Selena Cheryl Wira Widjaja Lindarto