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SUSTAINABLE AGRITOURISM DEVELOPMENT STRATEGIES IN MAGELANG REGENCY: A SWOT ANALYTICAL PERSPECTIVE Destiningsih, Rian; Achsa, Andhatu
Jurnal REP (Riset Ekonomi Pembangunan) Vol. 10 No. 2 (2025): October 2025
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rep.v10i2.3014

Abstract

This study examines strategies for developing agritourism in Magelang Regency, Indonesia, as a driver of sustainable rural economic transformation. Agritourism integrates agricultural potential, cultural heritage, and tourism demand to enhance household income, community empowerment, and regional competitiveness. The research aims to formulate strategic directions to improve competitiveness and local economic benefits amid weak branding, uneven facilities, and seasonal dependency. Using descriptive and quantitative methods, the study applied SWOT and Internal-External (IE) Matrix analyses that integrate socio-economic, environmental, and technical dimensions. Data were collected from 100 tourists and 18 stakeholders, including agrotourism managers and SMEs. The results show that Magelang agritourism is positioned in Cell V of the IE Matrix, indicating a growth and build strategy. The dominant S-O strategy emphasizes digital promotion, attraction optimization, product diversification, and branding improvement. Empirical findings confirm that agrotourism generates multiplier effects through income growth, employment, SME competitiveness, and environmental conservation. The study contributes a holistic analytical framework and provides policy implications for sustainable and competitive agritourism development.
FAKTOR-FAKTOR YANG MEMPENGARUHI KINERJA KARYAWAN (STUDI KASUS DALAM DIVISI FINANCE DAN ACCOUNTING PT. MULIA CEMERLANG ABADI MULTI INDUSTRY) Eistiana, Indri; Destiningsih, Rian
Jurnal Ecoment Global Vol. 6 No. 1 (2021): Edisi Februari 2021
Publisher : Universitas Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (834.932 KB) | DOI: 10.35908/jeg.v6i1.1111

Abstract

Increased employee performance can be achieved through improvements in the working environment as well as satisfaction in compensation. Companies should pay more attention to factors for employee performance in the company. The focus on this research is to look at the relationships of the working environment as well as compensation to employees performance. Using qualitative method of descriptive and do dissemination questionnaire. Respondents were investigated by 16 total employees in the Finance and accounting division of PT. Mulia Cemerlang Abadi Multi Industry. The study was treated with validity testing and reliability testing. The results of the research in 2020 at PT. Mulia Cemerlang Abadi Multi Industry State if the work and compensation environment has a relationship to the increase in employee performance.
ANALYSIS OF INCOME DISPARITIES IN JAMBI PROVINCE 2010-2017 Destiningsih, Rian; Sugiharti, Rr Retno; Achsa, Andhatu
AFEBI Economic and Finance Review Vol. 4 No. 1 (2019): June
Publisher : Asosiasi Fakultas Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47312/aefr.v4i1.655

Abstract

Economic growth does not reflect an increase in the welfare of society even though recorded in a high state. What occur now is economic growth is increase but disparities income is wider. The aims of this study to find out more about disparities income. This research used Williamson Index and Theil Entropy Index and focused in Jambi Province in term of time 2010 – 2017. Jambi Province's has unique and strategic location, which is near to the IMS-GT economic growth area (Indonesia, Malaysia, Singapore Growth Triangle). Because of the strategic location, Jambi Province should be able to achieve convergent conditions and become the highest Province in economic gain among others Province in Indonesia. However, in reality the economy state of Jambi province is opposite. The result of this research shows that Jambi Province's income disparity in 2010 - 2017 tends to decrease. But from the Williamson Index calculation, lifting income inequality in Jambi province in 2010-2017 is a high inequality, this can be concluded from the Williamson index value that’s more than 0.5. The main causes of disparity income in Jambi Province is differences in the structure of the economy. The difference in economic structure occurs due to differences in natural resources and human resources. In the other side, based on Theil Entropy Index it was concluded that inequality in Jambi Province in 2010-2017 was classified as low, because the index value was close to 0. JEL Classification: D30, D31, D33 Keywords: Disparities, Theil Entropy Index, Williamson Index
ANALYSIS OF SMEs COMPETITIVENESS THROUGH THE INNOVATION STRATEGY AND PRODUCT SALE INFORMATION SYSTEM IN THE TRUNAN VILLAGE, MAGELANG CITY Prasetyanto, Panji Kusuma; Prakoso, Jalu Aji; Destiningsih, Rian
AFEBI Economic and Finance Review Vol. 4 No. 2 (2019): December
Publisher : Asosiasi Fakultas Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47312/aefr.v4i2.662

Abstract

The role of SMEs in development can be obtained through contributions made by SMEs to GRDP. The Trunan Village located in South Magelang Regency is an area that has the largest SME-producing products in the City of Magelang. The problem caused by SMEs in the Trunan Village, Magelang City, is the lack of product innovation in their production goods. Special tofu producer SMEs in Trunan Village, Magelang City lack understanding of the importance of their production. Another problem suspended by MSMEs in Trunan Village, especially tofu producers in developing their business is the information system of selling tofu products. The problem that has been determined will be determined by the specified target. This study aims to determine the importance of applying the innovation of tofu products and tofu sales information systems in business activities. The results showed that there are 3 important things that must be owned by an entrepreneur to be able to innovate, among others: the desire to improve products, services, and entrepreneurial actions. The information system will build a compilation of information patterns that are developed. Business operators must agree on who sends information and receives information. This activity occurs in the exchange of messages in the media information system. Information that is interrelated will cause feedback from the sender and response from the recipient of the message.
Competitive Advantage And Sustainable Tourism Balkondes At Borobudur Area Magelang Regency Achsa, Andhatu; Verawati, Dian Marlina; Destiningsih, Rian; Novitaningtyas, Ivo
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 7 No 2 (2022): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v7i2.17917

Abstract

The phenomena of stagnant tourists’ visits at Balkondes is the background why this study is carried out will lead to the shortage of people’s revenue. It is proposed to identify the competitiveness of Balkondes tourism in Borobudur Area, Magelang Regency with the approach of Porter’s Diamond and to formulate the sustainable tourism strategy with SWOT. Data collection employs structured interview with technique of informant determination by using the combination of quota sampling technique and accidental sampling technique with 200 respondents. The research result indicates the correlation and mutual support between each main component of Porter’s Diamond as well as the main component with supporting factors. As resulted by SWOT analysis, Balkondes has Strength and Opportunities that could be optimized as a strategy to sustain the tourism, on the other hand, the existence of Weakness and Threats could obstruct the sustainability of Balkondes tourism in Borobudur Area Magelang Regency.
Co-Authors Abdul Azis Aji, Hanand Krisna Alifia Ermaniar Alvianita Kristinawati Amelia Choya Tia Rosalia Amirull Dwi Hasti Andhatu Achsa Anindya Erma Widowati Ari Tri Afiftah Arie Irawati Ayu, Kurnia Margareta Ayunjiyah Triartmawati Azizah Ika Dewi Dani Henji Prastiwi Devita Rahma Ardina Diah Ayu Kurniasari Dinar Melani Hutajulu Dwi Prasetyani Eistiana, Indri Evi Lestari Fani Aprilia Fatin Damayanti Fitrah Sari Islami Gilang Bondoyudho Ginanjar Sastro Sasmito Hadi Sasana Hadi Sasana Hanna Saputri Heni Wahyu Widayati Herlina Damayanti hirawati, heni Ika Rahma Febrianti Ikke Indrawati Indah Khalimatul Lestari Indah Sekar Wangi Irvan Tri Isnandar Istikharoh Istikharoh Jalu Aji Prakoso Jalu Aji Prakoso Jalunggono, Gentur Kholidur Rizki Laras A’nnisa Lorentino Togar Laut Lorentino Togar Laut Lucia Rita Indrawati Lucia Rita Indrawati Lucia Rita Indrawati Melati Intan Kurnia Nabilla Nurrachma Nina Setiarini Novitaningtyas, Ivo Oktavia Dwi Haryanti Onyango Aila, Fredrick Panji Kusuma Prasetyanto Panji Kusumo Prasetyanto Prakoso, Jalu Aji Prasetyanto, Panji Kusuma Rizal Ihwandi, Lalu Rizka Angelina Chintia Rr Retno Sugiharti Safira Ayu Murti Septiani, Yustirania Setiarini, Nina Sherlinda Ardanareswari Shintya Novita Rahmawati Siska Selfiana Siti Nur Hidayah Sudati Nur Safiah Sudati Nur Sarfiah Sudati Sarfiah Sugiharti, Rr. Retno Sumeitri, Atika Tri Isnandar, Irvan Tria Stefi Asenda Putri Verawati, Dian Marlina Weka Kanaka Wenny Inta Rosalia Whinarko Juliprijanto Whinarko Juliprijanto Yustirania Septiani