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The Analysis Of Influential Factors Of Halal Supply Chain Management Implementation In Banda Aceh's Hotels Sentia, Prima Denny; Zuhri, Sarika; Asmadi, Didi; Farhan, Farhan
AMWALUNA (Jurnal Ekonomi dan Keuangan Syariah) Vol 6, No 1 (2022)
Publisher : Univeristas Islam Bandung

Aceh is a province in Indonesia that implements Islamic law in its territory and is regulated by Qanun decree. Aceh Qanun No. 8/2016 confirms the determination of the halal product guarantee system. However, the Qanun lacks presenting, regulating, and providing Halal Supply Chain Management (HSCM). The data used in this research was obtained and observed from several Hotels in Banda Aceh that have implemented Halal Certification accreditation. This Research aims to implement multiple linear regression as an approach to review the implementation of HSCM at hotel food service by looking at the interrelationship of the contributing factor in HSCM. There are seven relationships between variables that form hypotheses, namely halal management, quality and hygiene of halal food, halal warehousing, halal transportation, halal raw materials, halal production facilities, and halal suppliers. ANOVA testing (F-test) shows that all factors influence HSCM. However, Partial testing (T-test) shows that the most influential factors on HSCM are given by halal management and halal warehousing.

Pengembangan Industri Kecil Menengah Produk Olahan Tiram di Desa Tibang Andriansyah, Andriansyah; Asmadi, Didi; Zuhri, Sarika; Sentia, Prima Denny; Riza, Medyan; Hidayaturrahmi, Hidayaturrahmi; Prasanti, Nissa
Jurnal Pengabdian Masyarakat: Darma Bakti Teuku Umar Vol 3, No 1 (2021): Januari-Juni
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/baktiku.v3i1.2843

Tibang Village is a village located in a coastal area in the city of Banda Aceh. This village is famous for its natural potential that produces oyster shells. Based on observations, these oyster shells are processed into edible nuggets and oyster crackers. The problem in this village is the lack of understanding of the community on how to manage and create potential industry with processed oyster shell products. The purpose of this article is to study and design the supply chain network in the management of oyster processed products. Supply chain management is an approach taken to increase the competitiveness of a product. The results of the study were socialized to villagers to increase understanding of the importance of managing oyster shell processed products from upstream to downstream. The results obtained are that in the management of oyster shells processed products, it is necessary to have actors who play a role in collecting raw oysters from farmers before they are processed into nuggets and oyster crackers

Structural Equation Modeling Analysis of Purchase Behavior of Halal Products Zuhri, Sarika; Ilyas, Ilyas; Erwan, Friesca; Syahputra, Rizki Agam; Sentia, Prima Denny; Noprita, Zikra
Indonesian Journal of Halal Research Vol 5, No 1 (2023): February
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ijhar.v5i1.20170

Indonesia is renowned for being home to the largest Islamic population globally, but the absence of a halal certification logo on products continues to be a cause for concern. For Muslim customers, their basic knowledge of halal ingredients written on the product is the only guide they can be relied on. Hence, it is crucial to understand the essential factors that influence their purchasing behavior regarding halal-certified products. This study uses the Theory of Planned Behavior (TPB) to examine Muslim customers' behavior, as a case study, in Banda Aceh. The TPB questionnaire, including attitude, subjective norm, perceived behavioral control, and purchase intention attributes, was distributed online to respondents in the Banda Aceh area using non-probability random sampling. Through Structural Equation Modeling (SEM) methodology and AMOS software, this research reveals a strong correlation between attitude and subjective norm with Muslim customers' purchasing intention. Moreover, purchasing intention shows a strong relationship with purchasing behavior. Consequently, attitude, subjective norm, and customers' intention are the critical factors that influence Muslim customers' behavior when purchasing halal-certified products in Indonesia.

Structural Equation Modeling Analysis of Purchase Behavior of Halal Products Zuhri, Sarika; Ilyas, Ilyas; Erwan, Friesca; Syahputra, Rizki Agam; Sentia, Prima Denny; Noprita, Zikra
Indonesian Journal of Halal Research Vol. 5 No. 1 (2023): February
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ijhar.v5i1.20170

Indonesia is renowned for being home to the largest Islamic population globally, but the absence of a halal certification logo on products continues to be a cause for concern. For Muslim customers, their basic knowledge of halal ingredients written on the product is the only guide they can be relied on. Hence, it is crucial to understand the essential factors that influence their purchasing behavior regarding halal-certified products. This study uses the Theory of Planned Behavior (TPB) to examine Muslim customers' behavior, as a case study, in Banda Aceh. The TPB questionnaire, including attitude, subjective norm, perceived behavioral control, and purchase intention attributes, was distributed online to respondents in the Banda Aceh area using non-probability random sampling. Through Structural Equation Modeling (SEM) methodology and AMOS software, this research reveals a strong correlation between attitude and subjective norm with Muslim customers' purchasing intention. Moreover, purchasing intention shows a strong relationship with purchasing behavior. Consequently, attitude, subjective norm, and customers' intention are the critical factors that influence Muslim customers' behavior when purchasing halal-certified products in Indonesia.

Experience-Based Student Entrepreneurship Education: An International Collaborative Approach Fadhil, Rahmat; Ramadhani, Evi; Hussain, Mohd Rizal Bin; Dinaroe, Dinaroe; Rahimi, Sayyid Afdhal El; Zuhri, Sarika; Halim, Hendra; Sulaiman, Juliah Binti; Syahfitri, Widya
Jurnal Pengabdian Bakti Akademisi Vol 2, No 3 (2025): Jurnal Pengabdian Bakti Akademisi
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jpba.v2i3.48339

This community service activity addresses the gap between entrepreneurial theory and practical experience among university students, particularly in preparing them to become job creators. The aim of this initiative was to enhance students entrepreneurial competence through a collaborative and experience-based learning model. Conducted as an international collaboration between Universitas Syiah Kuala, Indonesia, and Politeknik Seberang Perai, Malaysia, the activity employed a Service Learning approach involving interactive sessions, group discussions, and business model design. Students were exposed to real-world entrepreneurial practices presented by experts from both institutions. The results showed a significant improvement in students understanding and ability to develop viable business ideas using the Business Model Canvas. Participants demonstrated increased confidence and motivation to pursue entrepreneurship, and the activity contributed to developing practical skills aligned with sustainable development goals. This program model presents a replicable approach for enhancing entrepreneurial education through cross-border academic collaboration and experiential learning.

Pengaruh Digital Marketing Terhadap Keputusan Pembelian Produk Lokal Erwan, Friesca; Zuhri, Sarika; Khaila, Nurul
Jurnal Media Teknik dan Sistem Industri Vol 9, No 2 (2025)
Publisher : Universitas Suryakancana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35194/jmtsi.v9i2.5095

Digital marketing is a key strategy in the era of the Fourth Industrial Revolution, aimed at expanding market reach, improving cost efficiency, and boosting sales. Although previous studies have explored the impact of digital marketing on consumer behavior, research focusing on local Acehnese products remains limited. Preliminary observations suggest that digital marketing has the potential to influence consumer purchasing decisions for these products. This study therefore analyzes the factors affecting consumer purchase decisions of local Acehnese products through digital marketing, examining trust, ease of use, information quality, and price. Data were collected via open-ended and closed-ended questionnaires distributed through Google Forms, using a non-probability sampling technique. A total of 30 respondents completed the closed-ended questionnaire, and 174 respondents completed the open-ended questionnaire. Data analysis was conducted using Structural Equation Modelling (SEM) with AMOS software. The results indicate that ease of use, information quality, and price significantly influence digital marketing, while trust does not. Overall, the findings provide empirical evidence of the relationship between digital marketing and consumer purchasing decisions for local Acehnese products, addressing a gap in research on regional product promotion. Keywords— digital marketing; local product; purchasing decision; Structural Equation Modelling (SEM). Digital marketing merupakan salah satu strategi dalam era Revolusi Industri 4.0, yang bertujuan untuk memperluas jangkauan pasar, meningkatkan efisiensi biaya, dan mendorong peningkatan penjualan. Meskipun penelitian sebelumnya telah meneliti pengaruh pemasaran digital terhadap perilaku konsumen, studi yang fokus pada produk lokal Aceh masih terbatas. Observasi awal menunjukkan bahwa pemasaran digital berpotensi memengaruhi keputusan pembelian konsumen terhadap produk-produk tersebut. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi keputusan pembelian konsumen terhadap produk lokal Aceh melalui pemasaran digital, dengan variabel yang diteliti meliputi kepercayaan, kemudahan penggunaan, kualitas informasi, dan harga. Pengumpulan data dilakukan melalui kuesioner terbuka dan tertutup yang disebarkan melalui platform google forms dengan teknik purposive sampling. Sebanyak 30 responden mengisi kuesioner tertutup, dan 174 responden mengisi kuesioner terbuka. Analisis data dilakukan menggunakan Structural Equation Modelling (SEM) dengan bantuan perangkat lunak AMOS. Hasil penelitian menunjukkan bahwa kemudahan penggunaan, kualitas informasi, dan harga berpengaruh signifikan terhadap pemasaran digital, sedangkan kepercayaan tidak menunjukkan hubungan yang signifikan. Secara keseluruhan, temuan ini memberikan bukti empiris tentang hubungan antara digital marketing dan keputusan pembelian konsumen terhadap produk lokal Aceh, sekaligus menjawab kesenjangan penelitian terkait promosi produk regional.

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