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All Journal JDM (Jurnal Dinamika Manajemen) Jurnal Minds: Manajemen Ide dan Inspirasi ASIAN JOURNAL OF ISLAMIC MANAGEMENT (AJIM) International Journal of Community Service
Anuar, Aimi
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Digital Marketing Training In The "Madura" Barbershop Business In Semarang City As A Solution To Msmes' Problems In The Era Of The Marketing Revolution 5.0 Wibowo, Bagus Yunianto; Setiawan, Andi; Malebra, Irawan; Setyo Nugroho, Bayu; Ayuwardani, Mellasanti; Sulistiyani, Endang; Anuar, Aimi
International Journal Of Community Service Vol. 2 No. 4 (2022): November 2022 (Indonesia - Malaysia)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v2i4.148

Abstract

Changes in consumer behavior due to the Covid-19 pandemic have shifted to online-based purchases. Consumers who initially made transactions directly, due to the Covid-19 pandemic, changed to make transactions online. MSMEs must quickly adapt to consumer behavior changes to survive the economic downturn. Digital marketing training is a solution to help MSMEs to adapt to changes in consumer behavior and vulnerable communities to find business and entrepreneurship opportunities through digital media. The competitiveness of the barbershop market competition demands to continue to innovate and adapt quickly. The era of destruction is a challenge for businesses that have not yet migrated to use Digital Marketing as the spearhead of expanding market reach, a new habit of modern humans who prefer a practical and easily accessible way with gadgets. MSMEs must read the opportunities and quickly keep up with the pace of the market which is controlled by digital technology. The digital market requires skills, high creativity, and consistency in creating creative content so that market interest can be taken over. Digital marketing training is already a major need for MSMEs, especially small businesses haircut "Madura" so that their existence can develop in the digital market.
Don’t Be Afraid to Change: a Study of Mediation Variables Sulistiyani, Endang; Hermawan, Iwan; Anuar, Aimi; Ayuwardani, Mellasanti; Nugroho, Bayu Setyo; Rosinda Siagian, Stefani Mutiara
JDM (Jurnal Dinamika Manajemen) Vol 14, No 1 (2023): March 2023
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v14i1.38655

Abstract

This study aims to determine the antecedent variables that affect business performance and to determine the role of the readiness to change a variable in mediating the relationship between managerial work efficacy and business performance. The object of this research is the tour travel business in Central Java. The sample of this research is the director of each research object as the main leader and decision maker in dealing with the Covid-19 pandemic situation and the new normal era. Methods of data collection by distributing questionnaires, interviews, observation, and literature study. The sampling method used purposive sampling. Data analysis using Structural Equation Modeling technique. Based on statistical results, the direct effect of managerial work efficacy is not significant on business performance. The indirect effect of managerial work efficacy on business performance through readiness to change shows significant results. The results of the role test show that readiness to change can mediate the relationship between managerial work efficacy and business performance..
Covid-19 impact on technology usage: An empirical evidence from Indonesia zakat institutions Mubarak, Darihan; Mohd Shafiai, Muhammad Hakimi; Wahid, Hairunnizam; Anuar, Aimi
Asian Journal of Islamic Management (AJIM) VOLUME 4 ISSUE 1, 2022
Publisher : Faculty of Business & Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AJIM.vol4.iss1.art3

Abstract

Purpose − The study aims to determine what factors influence the use of technology in zakat institutions in Indonesia using the Technological, Organizational, Environmental (TOE) model.Methodology − This research is based on a quantitative online survey of 125 amils at zakat institutions in Indonesia. The sample consisted of 55% men and 45% women. Data were analyzed using SPSS 26 and PLS-SEM to test variables and hypotheses.Findings − The results showed that organizational readiness and external pressure have a significant positive impact on the use of technology in zakat institutions. Interestingly, Information Technology (IT) infrastructure and interoperability do not significantly affect technology usage because technology users want it to be easy-to-understand and easy-to-use. Thus, an easy-to-understand and easy-to-use technology give an excellent opportunity to achieve the zakat institution's goals.Originality − This study is one of the first to examine the impact of the variables in the TOE Model on technology usage in Indonesian zakat institutions during the COVID-19 pandemic. Research limitations − This study was conducted using cross-sectional data, which has limitations in explaining the relationship between variables that are likely to change over time. In addition, some respondents were not familiar with the proposed questionnaire. Lack of understanding may cause respondents to answer questions improperly.Practical implications − The results are essential for all stakeholders of zakat institutions, especially policymakers, to increase the use of technology to affect the performance of zakat institutions in the context of the realization of zakat, infaq, sadaqah (ZIS) collection in Indonesia.
Islamic Work Ethic and SME Performance: Evidence from Indonesia and Malaysia Asfiah, Nurul; Febriani, Rizki; Arifiani, Ratya Shafira; Anuar, Aimi
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 12 No 2 (2025): December
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v12i2.59627

Abstract

This study examines the effect of Islamic Work Ethic (IWE) on SME business performance in Indonesia and Malaysia through Innovative Work Behavior (IWB) and Islamic Social Entrepreneurship (ISE). The study advances the literature by demonstrating that Islamic ethical values influence firm performance through behavioral and entrepreneurial mechanisms rather than direct moral orientation alone. Using a quantitative explanatory design, data were collected from more than 300 SME owners in 2024 and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that IWE significantly enhances innovative work behavior and Islamic social entrepreneurship, both of which positively influence business performance, with innovative work behavior partially mediating the relationship. These findings indicate that embedding Islamic ethical principles in entrepreneurial practices strengthens innovation capacity and value creation, offering strategic guidance for SMEs seeking sustainable performance in Muslim-majority economies.
Co-Authors Andi Setiawan Anisah Abdullah, Anis Ayuwardani, Mellasanti Azman Ismail Bagus Yunianto Wibowo, Bagus Yunianto Bayu Setyo Nugroho Hairunnizam Wahid, Hairunnizam Iwan Hermawan Malebra, Irawan Mohd Shafiai, Muhammad Hakimi Mubarak, Darihan Nurul Asfiah Ratya Shafira Arifiani Rizki Febriani Rosinda Siagian, Stefani Mutiara Setyo Nugroho, Bayu Sulistiyani, Endang