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All Journal Interaksi : Jurnal Ilmu Komunikasi Jurnal Pengabdian kepada Masyarakat Nusantara JURNAL ILMIAH GLOBAL EDUCATION Jurnal Spektrum Komunikasi Jurnal Dinamika Ilmu Komunikasi
Saptiyono, Ami
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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FACE WORK SEORANG SPY DALAM GAME ONLINE SUPER ARMADA Saptiyono, Ami
Interaksi: Jurnal Ilmu Komunikasi Vol 5, No 2 (2016): July 2016
Publisher : Master of Communication Science Program, Faculty of Social and Political Science, Diponego

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (489.94 KB) | DOI: 10.14710/interaksi.5.2.136-145

Abstract

AbstractOnline media is media that provides a variety of facilities and services for people in activities and meet their needs. This media allows everyone to do various  activities such as browsing , blogging , chat , update your status, upload and download data, and even play games . In this article , the researcher discuss how an online game players do face work in the activities of online gaming , especially in the game "Super Armada" , through autoethnography methods , as a method of doing descriptions experience of researcher in this online game , using face work theory as reference in researchKey words: Face work, Autoethnography, Media online.
STRATEGI SOSIALISASI LITERASI MEDIA AKUN INSTAGRAM @japelidi Saptiyono, Ami
Interaksi: Jurnal Ilmu Komunikasi Vol 13, No 1 (2024): June 2024
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.13.1.1-17

Abstract

Technological developments are changing the landscape of information production, resulting in a flood of information. Not all of the information produced is true, much of it is false and misleading. This has moved the Media Literacy Support Network (Japelidi) to move to improve media literacy and has held many literacy activities and promotions, to invite the public to be aware of literacy. Through a qualitative research method using James Dilliard's Goals-Plans-Action Model theory, researchers observed the @japelidi Instagram account as the object of research and strengthened the data by conducting interviews with related parties, such as administrators and followers. The results of this study show that the unit of analysis does not appear in the content planning strategy with the dimensions of dominance and control. The dimension of power differences felt by both parties in persuasive interactions is not visible, marked by the empty comment column on each upload, and automatically also shows the absence of the control dimension, because there is no illustration of the communicator's ability to persuade or force others to comply. In its strategic actions, Japelidi has not shown the existence of mature strategic level plans, when viewed from the date of upload, intensity and quantity of uploads. This means that at the strategic action planning level, Japelidi does not yet have scheduling and consistency of content uploads aimed at educating digital media literacy.
Analisis Strategi Konten Local Pride @batiksemarang16 dalam Membentuk Brand Awarness Saptiyono, Ami; Retno Manuhoro Steyowati; B Natalia Sari Pujiastuti
Jurnal Spektrum Komunikasi Vol 13 No 1 (2025): Jurnal Spektrum Komunikasi : March 2025
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v13i1.756

Abstract

This research is a qualitative research conducted by observing the content of the @batiksemarang16 Instagram account content, related to local pride, to analyse what kind of content strategy is carried out by the account manager in forming brand awareness from the public, especially its followers. The content in the @batiksearang16 account was selected and taken using purposive sampling based on the criteria of the object under study, consisting of posts uploaded between April 2024 and June 2024, having likes above 25, not posts in the form of sales or direct promotion, and related to local pride. The findings from observations and literature studies of previous research obtained by researchers, then analysed using the theory of 4 content pillar social media, where the results of posts in the @batiksemarang16 Instagram account, have implemented the four pillars in the 4 pillars Social Media Strategy, this can be seen from the content uploaded by the account manager @batiksemarang16, always communicating local pride in building brand awareness of the community. in addition, the content of the account content, showing the collaboration that occurs between the manager and external parties within the scope of local pride to support pm although in terms of entertainment it is still less than optimal in forming Brand Awarness to the public within the scope of the Local Pride campaign.
Meningkatkan Kemampuan Anggota Karang Taruna Gayamsari Kota Semarang melalui “Digital Marketing” Saptiyono, Ami; Fitrianti, Ayang; Julianto, Edi Nurwahyu; Emmanuella Setiawan, Annabelle Mavelline; Sari, Lusyana Dewinta
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 2 (2025): Jurnal Pengabdian kepada Masyarakat Nusantara Edisi April - Juni
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i2.5599

Abstract

Menghadapi perkembangan teknologi digital yang semakin cepat, memaksa setiap individu untuk berkembang dan beradaptasi dengan eksositem digital, yang membawa pengaruh signifikan dalam seluruh lini kehidupan. Salah satu aspek yang terdampak adalah pemasaran, yang saat ini telah berkembang dan bertransformasi menjadi digital marketing. Agar mampu memanfaatkan dan mengelolanya secara optimal diperlukan penguasaan strategi dan skill set digital marketing. Skill set  dan strategi inilah yang belum banyak dikuasai oleh Masyarakat, salah satunya dialami oleh anggota Karang Taruna Kelurahan Gayamsari Kota Semarang. Memahami  akan kekurangan mereka, maka pihak karang Taruna tersebut menghubungi Tim pengabdian kepada masyarakat untuk diberikan pelatihan agar mereka mampu memngelola dan memanfaatkan digital marketing secara optimal. Menanggapi permintaan tersebut, tim sepakat memberikan pelatihan dengan diawali melakukan pre – test sebelum memulai pelatihan dan memberikan post – test  setelah dilaksanakannya pelatihan tersebut, guna mengetahui ada atau tidaknya perubahan dari peserta pelatihan terkait materi yang telah diberikan. Berdasarkan hasil  pre – test dan post – test, ditemukan adanya peningkatan secara signifikan terkait pengetahuan dan pemahaman terkait strategi dan skill set dalam mengelola dan memanfaatkan digital marketing secara optimal.hasl tersebut ditunjukan melalui   hasil penghitungan paired sample test yang menunjukan angka t hitung -10.319,  yang lebih kecil dari 0,05. Hal tersebut menunjukan bahwa H1 diterim, yaitu ada perbedaan nilai rata rata. Berdasarkan hasil tersebut dapat disimpulkan bahwa terjadi perubahan pengetahuan dan pemahaman dari para peserta pelatihan secara positif, yang dapat dilihat dari hasil penghitungan  paired samples statistics   yang menunjukan bahwa nilai post – test lebih besar dari nilai pre-test.
Peran Kredibilitas Akun Instagram, Persepsi Manfaat, dan Literasi Digital dalam Meningkatkan Kesadaran Gizi Publik Wiratama, Reva Andrea; Pamungkas, Yoma Bagus; Saptiyono, Ami
Jurnal Ilmiah Global Education Vol. 6 No. 4 (2025): JURNAL ILMIAH GLOBAL EDUCATION
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v6i4.4719

Abstract

This study investigates the effect of the National Nutrition Agency's Instagram account credibility on public awareness of the Free Nutritious Meal Program, mediated by perceived usefulness and digital literacy. Employing a quantitative associative causal design, data were collected from 384 Generation Z and millennial Instagram users in Indonesia using purposive sampling. The research instrument was a structured questionnaire with a 6-point Likert scale, and data were analyzed using Generalized Structured Component Analysis (GESCA). Results show that account credibility significantly increases public awareness, with perceived usefulness acting as the main mediator and digital literacy as a borderline mediator. The findings highlight that useful content and audience digital skills are crucial for effective digital health communication. In conclusion, credible government social media, relevant content, and improved digital literacy are essential for enhancing public awareness and participation in strategic health programs.
Pengaruh Kampanye Instagram Greenpeace Indonesia terhadap Perilaku Pro-Lingkungan: Mediasi Emosi dan Kesadaran Rafa, Ersa Nabalah; Pamungkas, Yoma Bagus; Saptiyono, Ami
Jurnal Dinamika Ilmu Komunikasi Vol 11, No 2 (2025)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dinamika.v11i2.5997

Abstract

This study aims to examine the influence of Greenpeace Indonesia's Instagram campaign on the pro-environmental behavior of the younger generation by highlighting the mediating role of ecological emotions and environmental awareness. Using a quantitative approach and the Generalized Structured Component Analysis (GSCA) method, this study involved 384 respondents aged 17–35 years who were active followers of @greenpeaceid accounts. The results of the analysis showed that Greenpeace Indonesia's digital campaign had a significant direct effect on pro-environmental behavior (β = 0.298; p 0.001). In addition, ecological emotions (β = 0.133; Z = 4.83) and environmental awareness (β = 0.139; Z = 6.06) was shown to partially mediate the relationship. These findings strengthen the integration of four main theories, namely the Elaboration Likelihood Model (ELM), Theory of Planned Behavior (TPB), Affective Response Theory (ART), and Value-Belief-Norm Theory (VBN), as a conceptual framework to understand the mechanism of behavior change based on social media campaigns. Theoretically, the study enriches the environmental communication literature by emphasizing the importance of emotional and cognitive aspects in the effectiveness of digital campaigns. By practical implication, environmental organizations and policymakers are advised to design communication strategies that combine emotional and educational visual elements to increase public awareness and engagement in sustainable pro-environmental action.
Co-Authors Edi Nurwahyu Julianto, Edi Nurwahyu Emmanuella Setiawan, Annabelle Mavelline Fitrianti, Ayang Laksono, Agus Edy Pamungkas, Yoma Bagus Pujiastuti, Natalia Sari Rafa, Ersa Nabalah Retno Manuhoro Steyowati Sari, Lusyana Dewinta Suhariyanto Wiratama, Reva Andrea