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All Journal Jurnal Pendidikan dan Pengajaran Ekuitas: Jurnal Pendidikan Ekonomi IQTISHADIA Jurnal Promosi Pendidikan Ekonomi Jurnal Pendidikan Geografi: Kajian, Teori, dan Praktik dalam Bidang Pendidikan dan Ilmu Geografi Jurnal Pendidikan Ekonomi Wiyata Dharma: Jurnal Penelitian dan Evaluasi Pendidikan Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Khatulistiwa Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam Edunomia : Jurnal Ilmiah Pendidikan Ekonomi Ekuitas Jurnal Pnedidikan Ekonomi
Sholekhah, Irmadatus
Universitas Negeri Yogyakarta
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : IQTISHADIA

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Islamic Financial Literacy, Promotion, and Brand Image Towards Saving Intention in Sharia Bank Rozikin, Achmad Zainul; Sholekhah, Irmadatus
IQTISHADIA Vol 13, No 1 (2020): IQTISHADIA
Publisher : Ekonomi Syariah IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/iqtishadia.v13i1.6489

Abstract

This paper aims to empirically examine the relationship between Islamic financial literacy, promotion, and brand image and the intention of saving in Islamic banks. The data in the study were taken from 125 respondents. Respondents in this study were customers of Islamic banks, conventional banks, and were not yet customers of the two banks. This study uses quantitative research methods and analyzes the data using multiple regression models with SPSS 21 application. The results indicate that Islamic financial literacy, promotion, and brand image affect the intention to save in Islamic banks.
Islamic Financial Literacy, Promotion, and Brand Image Towards Saving Intention in Sharia Bank Rozikin, Achmad Zainul; Sholekhah, Irmadatus
IQTISHADIA Vol 13, No 1 (2020): IQTISHADIA
Publisher : Ekonomi Syariah IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/iqtishadia.v13i1.6489

Abstract

This paper aims to empirically examine the relationship between Islamic financial literacy, promotion, and brand image and the intention of saving in Islamic banks. The data in the study were taken from 125 respondents. Respondents in this study were customers of Islamic banks, conventional banks, and were not yet customers of the two banks. This study uses quantitative research methods and analyzes the data using multiple regression models with SPSS 21 application. The results indicate that Islamic financial literacy, promotion, and brand image affect the intention to save in Islamic banks.
Islamic Financial Literacy, Promotion, and Brand Image Towards Saving Intention in Sharia Bank Achmad Zainul Rozikin; Irmadatus Sholekhah
IQTISHADIA Vol 13, No 1 (2020): IQTISHADIA
Publisher : Ekonomi Syariah IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/iqtishadia.v13i1.6489

Abstract

This paper aims to empirically examine the relationship between Islamic financial literacy, promotion, and brand image and the intention of saving in Islamic banks. The data in the study were taken from 125 respondents. Respondents in this study were customers of Islamic banks, conventional banks, and were not yet customers of the two banks. This study uses quantitative research methods and analyzes the data using multiple regression models with SPSS 21 application. The results indicate that Islamic financial literacy, promotion, and brand image affect the intention to save in Islamic banks.
Co-Authors Achmad Zainul Rozikin Ahmad, Surya Maulana Choir, Nafisah Ummul Dibyo Waskito Guntoro Dwi Herlindawati Erna Fitriana Fitriana, Erna Islami, Novita Nurul Marjono Marjono Niken Purnamasari Nurcahya, Eka Nuriman Nuriman, Nuriman Rachmawati, Sela Rizky Kurniawan Sari, Dwi Resta Maulita Setyabudi Indartono Tiara, Tiara Toto Bara Setiawan Trisnanda, Aprilina