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All Journal AGRI-SOSIOEKONOMI Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan)
Laoh, Olly Esry Harryani
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences

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Bauran Pemasaran Kacang Shanghai Jessivar Di Kelurahan Talikuran Barat Kecamatan Kawangkoan Utara Kabupaten Minahasa Pioh, Geby Karla; Jocom, Sherly Gladys; Laoh, Olly Esry Harryani
AGRI-SOSIOEKONOMI Vol. 20 No. 1 (2024): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v20i1.54024

Abstract

This study aims to describe the marketing mix of Jessivar shanghai beans in Talikuran Barat Village, Kawangkoan Utara District, Minahasa Regency. This research was conducted from May to July 2023. The selection of respondents was done intentionally. The data used are primary data and secondary data. Primary data was obtained from respondents through direct interviews using a prepared questionnaire. Secondary data was obtained from other information data related to the research. The sampling method used purposive sampling, and the samples taken were 1 Jessivar shanghai bean business owner as a producer and 17 kiosk owners in the Kawangkoan area as consumers who bought shanghai beans at the Jessivar shanghai bean business. The results showed that the Jessivar shanghai bean marketing mix has a good assessment by consumers as seen from the total overall score of 540 with an interpretation of 88.23 percent being in an agreed assessment based on aspects of product, price, place, promotion, and there are several variables that must be considered and improved such as the use of promotional media and business locations that are easily accessible to consumers.
Perbandingan Pendapatan Usahatani Kentang Varietas Granola L dan Super John di Kecamatan Passi Timur Kabupaten Bolaang Mongondow Rakian, Sanly Veronica; Laoh, Olly Esry Harryani; Jocom, Sherly Gladys
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 7 No. 4 (2025): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v7i4.65837

Abstract

The objective of this study is to analyze the income comparison between potato farmers cultivating Granola L and Super John varieties in Passi Timur District. The research employed a Simple Random Sampling method with 60 farmer respondents, consisting of 30 Granola L farmers and 30 Super John farmers. The variables examined in this study include production, price, and production costs. Income comparison was conducted using an independent samples t-test with SPSS software, based on the average income per hectare of Granola L and Super John farmers. The results show that Granola L farmers achieved an average production of 12,602.24 kg/ha with an average selling price of IDR 9,166.67/kg, resulting in an income of IDR 80,019,440.63/ha. Meanwhile, Super John farmers recorded an average production of 11,586.01 kg/ha with an average selling price of IDR 8,916.67/kg, yielding an income of IDR 71,803,381.17/ha. The income comparison between the two farming systems was further analyzed using the t-test, which produced a significance value (2-tailed) of 0.555 > 0.05. Thus, the null hypothesis (H0) is accepted and the alternative hypothesis (H1) is rejected. This indicates that there is no significant difference in income between Granola L and Super John potato farming.
Pengaruh Pendapatan Perkapita Terhadap Konsumsi Rumah Tangga Perkapita di Provinsi Sulawesi Utara Silalahi, Rosi Dearni; Laoh, Olly Esry Harryani; Sondakh, Mex Frans Lodwyk
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 7 No. 4 (2025): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v7i4.66254

Abstract

Per capita household consumption is an important indicator for assessing community welfare because it reflects the ability to meet basic needs. The higher the per capita consumption, the greater the purchasing power of the community, which indicates economic growth and improved quality of life. This consumption is closely related to per capita income, where an increase in income is believed to drive consumption. This study analyzes the impact of per capita income on per capita household consumption in North Sulawesi Province using secondary data from the Central Statistics Agency (BPS) from 2015 to 2024. The method used is simple linear regression with a quantitative approach, conducted from April to July 2025. The results of the study show a positive and significant relationship between per capita income and per capita household consumption. This means that the higher the income, the greater the household consumption. However, even without income, households still have basic consumption for essential needs. Overall, this research model is able to explain the relationship between the two variables with a high degree of accuracy, so the results can be trusted as a true reflection of the conditions on the ground.
Pengaruh Efikasi Diri, Lingkungan Keluarga dan Pemahaman Digital Marketing Terhadap Minat Berwirausaha Mahasiswa Fakultas Pertanian Universitas Sam Ratulangi Pada Sektor Pertanian Payung, Ananda Sari Rombe; Laoh, Olly Esry Harryani; Benu, Noortje Marsellanie
AGRI-SOSIOEKONOMI Vol. 22 No. 1 (2026): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh efikasi diri, lingkungan keluarga dan pemahaman digital marketing terhadap minat berwirausaha mahasiswa Fakultas Pertanian Universitas Sam Ratulangi di Sektor Pertanian. Data yang digunakan dalam penelitian ini adalah data primer dan data sekunder. Metode pengambilan sampel dengan teknik proportional stratified sampling yang terdiri dari populasi berjumlah 1.623 orang dan penentuan sampel menggunakan rumus Slovin maka jumlah sampel 94 responden dengan pembagian 8 strata program studi. Metode analisis data menggunakan analisis regresi berganda. Hasil penelitian menunjukkan bahwa secara simultan efikasi diri, lingkungan keluarga dan pemahaman digital marketing terhadap minat berwirausaha pada sektor pertanian berpengaruh signifikan dan secara parsial variabel efikasi diri dan lingkungan keluarga berpengaruh signifikan dan positif terhadap minat berwirausaha. sementara variabel pemahaman digital marketing terhadap minat berwirausaha berpengaruh positif namun tidak signifikan.
Analisis Biaya dan Pendapatan Usaha Tani Padi Sawah Berdasarkan Status Lahan Di Desa Tombatu Tiga Selatan Kecamatan Tombatu Kabupaten Minahasa Tenggara Munaiseche, Gratia Theresa; Mandei, Juliana Ruth; Laoh, Olly Esry Harryani
AGRI-SOSIOEKONOMI Vol. 22 No. 1 (2026): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

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Abstract

Penelitian ini bertujuan untuk menganalisis besarnya biaya dan pendapatan usaha tani padi sawah yang dikelola oleh petani berdasarkan status lahan, yaitu lahan milik sendiri berjumlah 37 orang dan lahan sakap berjumlah 20 orang. Data yang digunakan dalam penelitian ini adalah data primer dan data sekunder. Metode pengambilan sampel dengan teknik stratified random sampling yang terdiri dari jumlah sampel sebanyak 23 orang petani yang terdiri dari petani lahan milik sendiri 15 orang dan petani lahan sakap 8 orang dengan jumlah populasi 57 orang petani. Metode analisis data menggunakan analisis biaya usaha tani dan analisis pendapatan. Hasil penelitian menunjukkan bahwa rata-rata total biaya yang dikeluarkan pada lahan milik sendiri sebesar Rp11.461.597,78 dan pada lahan sakap sebesar Rp9.774.266,79. Rata-rata penerimaan usaha tani padi sawah pada lahan milik sendiri sebesar Rp23.582.000, sedangkan pada lahan sakap sebesar Rp24.375.000. Dengan demikian, rata-rata pendapatan bersih yang diperoleh petani pada lahan milik sendiri adalah sebesar Rp12.576.274,21 dan pada lahan sakap sebesar Rp14.600.733,21. Hasil penelitian menjawab bahwa petani yang menggarap lahan sakap memperoleh pendapatan yang lebih tinggi karena besar biaya produksi ditanggung oleh pemilik lahan serta petani lahan sakap memiliki motivasi untuk dapat meningkatkan produksi. Sebaliknya petani yang mengelola lahan milik sendiri harus menanggung seluruh biaya produksi, sehingga pendapatannya lebih rendah. Penelitian ini diharapkan dapat menjadi bahan informasi bagi petani dalam pengambilan keputusan dalam mengelola usaha taninya.
Pengembangan Bisnis Model Program Perkarangan Pangan Lestari (P2L) Berbasis Ekonomi Sirkular Pada Kegiatan Kampung Pangan Di Kota Tomohon Wariki, Barce Andries Feriano; Laoh, Olly Esry Harryani; Purbopuspito, Joko
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 8 No. 1 (2026): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v8i1.66561

Abstract

The Sustainable Food Yard Program (P2L) within the "Kampung Pangan" (Food Village) initiative in Tomohon City has demonstrated success in increasing household food productivity and reducing stunting rates. However, the program's sustainability faces challenges regarding the economic value of commodities, the capacity for pure organic production, and the technical skills of the driving forces. In 2025, the Kampung Pangan Program was expanded with "Pangan Mandiri" (Independent Food) activities, which provide financial assistance and equipment to 32 farmer groups across Tomohon City. This study aims to formulate a development strategy for the P2L program by integrating the nine elements of the Business Model Canvas (BMC) and five components of the circular economy. The research method employed a descriptive qualitative and quantitative approach with purposive sampling of 48 respondents. Data were analyzed using the SWOT matrix, Quantitative Strategic Priority Management (QSPM), and farm income analysis. The results indicate that the Pangan Mandiri activities in Tomohon City fundamentally fulfill the elements of a business model. Recommended development strategies include agricultural extensification, enhancing organic vegetable production quality, improving plantation transportation infrastructure, and achieving independence in organic fertilizer production to mitigate chemical fertilizer scarcity. The implementation of this model is projected to increase family income by 5% annually and strengthen sustainable local food security.
Co-Authors Benu, Noortje Marsellanie Ellen G. Tangkere Elsje Pauline Manginsela Gene Henfried Meyer Kapantow Joko Purbopuspito Juliana Ruth Mandei Kaluntas, Tita Natalia Langoy, Ricky Rexi Mandang, Miranda Mononimbar, Dannis Nugraha Noel Munaiseche, Gratia Theresa Payung, Ananda Sari Rombe Pelengkahu, Julietta Christi Pioh, Geby Karla Rakian, Sanly Veronica Rori, Yolanda Pinky Ivanna Runturambi, Glandie ., Salayang, Jusak ., Sendow, Martha Mareyke Sherly G. Jocom Silalahi, Rosi Dearni Sondakh, Mex Frans Lodwyk Sondakh, Nanchi Ester Tambas, Jane Sulinda Tumoka, Natalia Deisi Yulandri Wariki , Barce Andries Feriano Welson Marthen Wangke