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All Journal Jurnal Komunikasi Profesional Warta Ikatan Sarjana Komunikasi Indonesia Coverage: Journal of Strategic Communication Jurnal Teknologi Informasi dan Komunikasi Kalijaga Journal of Communication Jurnal Komunikasi Islam (J-KIs) Jurnal Ilmiah Multimedia & Komunikasi Fish Scientiae : Jurnal Ilmu-Ilmu Perikanan dan Kelautan Jurnal Dinamika Ilmu Komunikasi
Ahmad, Rosmalia
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Library & Information Science Mechanical Engineering Social Sciences Other

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Journal : Coverage: Journal of Strategic Communication

 1 
Motif Melakukan Electronic Word of Mouth oleh Konsumen Rosmalia Ahmad; Diah Febrina
CoverAge: Journal of Strategic Communication Vol 8 No 2 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (897.312 KB) | DOI: 10.35814/coverage.v8i2.585

Abstract

Electronic word of mouth communication (eWOM) can reach more consumers through new media such as social media, blog, website, and so forth. The purpose of this study is to determine the level of motivation to perform electronic word of mouth (eWOM) by consumers. This research used electronic word of mouth (eWOM) and the motives for giving electronic word of mouth (eWOM) as a concept. The results show that altruism, social benefits, and venting feeling are considered as the motivation for giving electronic word of mouth (eWOM) by consumers. While self-improvement is a dimension that does not motivate consumers to do electronic word of mouth (eWOM).
Analysis of Communication Patterns Between Chinese and Sundanese Ethnic in Suryakencana, Bogor Nathalia Perdhani Soemantri; Muthia Karina; Aprilyanti Pratiwi; Rosmalia Ahmad
CoverAge: Journal of Strategic Communication Vol 14 No 1 (2023)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/coverage.v14i1.5468

Abstract

Chinese ethnic live for generation across Indonesia and have adapt with Indonesian culture. in Bogor City, West Java. In general, Chinese ethnic descent who live in Bogor, West Java, specifically in Central Bogor sub-district live in Warehouse and Pasar Babakan sub-districts which include the Suryakencana area, with a percentage of 27%, live side to side with Sundanese ethnicity. The purpose of this study was to determine communication patterns between ethnic groups of Chinese and Sundanese descent on Jalan Suryakencana Bogor. This study combines two main concepts: cross-cultural communication and communication patterns. This study is using interpretif paradigm with a qualitative descriptive approach. Data collection uses three methods: in-depth interviews, and non-participatory observation. The study findings reveal that cross-cultural communication emerges through tolerance, especially in terms of respect, openness, association, and acculturation. The ethnic identity of Chinese descent is reflected in architectural features decorated with traditional Chinese elements, wedding practices, and Chinese vocabulary in daily conversation. Interpersonal communication patterns emerge in trading contexts, while group communication patterns emerge during social activities.
Co-Authors Agustinus, Ferdinand Andriyani, Monica Anggraeni, Diana Aprilyanti Pratiwi Diah Febrina Diana Anggraeni Engliana, Engliana Fatiha, Raisha Aulia Harliyono, Maria Imaliya Muctar, Shanon Riesva Natasya Muhammad Rayhan Muthia Karina Nathalia Perdhani Soemantri Nufindra, Ardin Pudji Muljono Putri, Triana Rawi, Muhammad Farhan Rustono - Sarasati, Fitri Tururaja, Tresia Sonya Vladya Giana Tasha Wahyuddin