Garuda - Garba Rujukan Digital

PERSEPSI WISATAWAN MANCANEGARA TERHADAP BRAND PARIWISATA WONDERFUL INDONESIA Febrina, Diah
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 17, No 1 (2018)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian ini bertujuan untuk mengetahui persepsi wisatawan mancanegara tentang brand Wonderful Indonesia. Persepsi diukur melalui elemen-elemen dalam brand Wonderful Indonesia yang terdiri dari keindahan alam, budaya Indonesia, keramahan masyarakat, makanan dan nilai keuangan. Sejumlah 110 wisatawan telah diwawancara sebagai responden dengan menggunakan satu set kuesioner. Hasil kajian mendapati bahwa sejumlah 61% wisatawan tidak mengetahui brand Wonderful Indonesia karena sedikit mendapat terpaan akan brand ini. Secara umum, mayoritas responden mempersepsi bahwa alam Indonesia indah, kebudayaan menarik, masyarakat yang ramah, makanan yang baik dan nilai keuangan yang murah bagi para wisatawan.Â

ANALISIS DESKRIPTIF TINGKAT KEPERCAYAAN PELANGGAN PT. TELEKOMUNIKASI INDONESIA, Tbk BERDASARKAN DIMENSI INTEGRITY Soedardji, Imam; Febrina, Diah
EDUTECH Vol 17, No 1 (2018): INTERDISIPLINER PEMBELAJARAN
Publisher : Prodi Teknologi Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/e.v1i1.12250

Abstrak. Perkembangan internet yang cepat telah mengubah cara kehumasan berhub-ungan dengan masyarakat. Hal ini diikuti oleh fenomena dunia yang tanpa batas dimana tidak ada batasan bagi pengguna untuk memberikan respon terhadap suatu produk atau layanan yang berdampak pada kepercayaan yang telah dibangun selama bertahun-tahun oleh perusahaan dan publiknya. Petisi tentang IndiHome pada situs change.org mengindikasikan bahwa pelanggan me-rasa kecewa dan tidak lagi percaya pada Telkom. Penelitian ini menggunakan metode deskriptif kuantitatif dan kuesioner sebagai instrumen yang diberikan pada pelanggan dan pendukung petisi IndiHome pada situs change.org. Berdasarkan temuan dan analisis data, tingkat kepercayaan pelanggan pada Telkom jika dikaitkan dengan integritas dapat diketahui berada pada tingkat se-dang. Sekalipun demikian salah satu indikator integritas, yakni kejujuran memiliki penilaian negatif paling tinggi bila dibandingkan dengan indikator pemenuhan informasi maupun kehanda-lan. Data yang diperoleh dianalisis menggunakan tabel distribusi frekuensi dan kemudian dibagi ke dalam tiga kategori. Hasil penelitian menunjukkan bahwa dimensi integritas berada pada level moderat.Â Abtract. The rapid development of the internet changes the way of public relations get con-nected with their public. It also followed by â€œborderlessâ€ world which means limitless on users to argue about a product or service that may result in damage to the trust that has been established for many years by the company and their publics. Petition about IndiHome on Change.org means if customers feel disappointed and canâ€™t longer believe Telkom. This study used quantitative de-scriptive research with questionnaire as a research instrument and distributed to consumers and supporter of petition about IndiHome on Change.org. Based on the findings and data analysis, the level of customers' trust on Telkom in relation to integrity is at a moderate level. Yet, one of the indicators of integrity, that is honesty, has the highest negative rating compared to information fulfillment and reliability indicators. The data was analyzed using table of distribution of frequen-cy and then recoded into three categories. The findings suggest that the dimension of integrity is at moderate level.

Analisis Deskriptif Tingkat Kepercayaan Pelanggan PT. Telekomunikasi Indonesia, Tbk Berdasarkan Dimensi Integrity (Studi pada Pendukung Petisi Online IndiHome di Change.org) Soedardji, Imam; Febrina, Diah
Gunahumas Vol 1, No 1 (2018): Gunahumas
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

ABSTRAK Pesatnya perkembangan internet mengubah cara PR terhubung dengan publiknya. Itu juga diikuti oleh kata "tanpa batas" yang berarti tidak terbatas pada pengguna untuk berdebat tentang produk atau layanan yang dapat mengakibatkan kerusakan kepercayaan yang telah didirikan selama bertahun-tahun oleh perusahaan dan publik mereka. Petisi tentang IndiHome di Change.org berarti jika pelanggan merasa kecewa dan tidak bisa lagi mempercayai Telkom. Penelitian ini menggunakan penelitian deskriptif kuantitatif dengan kuesioner sebagai instrumen penelitian dan didistribusikan kepada konsumen dan pendukung petisi tentang Indiome di Change.org. Data dianalisis menggunakan tabel distribusi frekuensi dan kemudian data dikode ulang menjadi tiga kategori. Temuan dalam penelitian ini adalah dimensi integritas adalah level sedang. Kata kunci: hubungan masyarakat, kepercayaan, integritas, petisi online ABSTRACT The rapid development of the internet changes the way of public relations get connected with their public. It also followed by â€œborderlessâ€ word which means limitless on users to argue about a product or service that may result in damage to the trust that has been established for many years by the company and their publics. Petition about IndiHome on Change.org means if customers feel disappointed and canâ€™t longer believe Telkom. This study used quantitative descriptive research with questionnaire as a research instrument and distributed to consumers and supporter of petition about Indiome on Change.org. The data were analyzed using table of distribution of frequency and then the data recoded into three categories. The findings in this study were the dimension of integrity is moderate level. Keyword: public relations, trust, integrity, petition online

PERSEPSI WISATAWAN MANCANEGARA TERHADAP BRAND PARIWISATA WONDERFUL INDONESIA Febrina, Diah
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 17, No 1 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v17i1.515

Penelitian ini bertujuan untuk mengetahui persepsi wisatawan mancanegara tentang brand Wonderful Indonesia. Persepsi diukur melalui elemen-elemen dalam brand Wonderful Indonesia yang terdiri dari keindahan alam, budaya Indonesia, keramahan masyarakat, makanan dan nilai keuangan. Sejumlah 110 wisatawan telah diwawancara sebagai responden dengan menggunakan satu set kuesioner. Hasil kajian mendapati bahwa sejumlah 61% wisatawan tidak mengetahui brand Wonderful Indonesia karena sedikit mendapat terpaan akan brand ini. Secara umum, mayoritas responden mempersepsi bahwa alam Indonesia indah, kebudayaan menarik, masyarakat yang ramah, makanan yang baik dan nilai keuangan yang murah bagi para wisatawan.

Cyber Extension: Penggunaan Media dan Kelancaran Pencarian Informasi di Kalangan Penyuluh Pertanian Kabupaten Bogor Abung Supama Wijaya; Sarwititi Sarwoprasodjo; Diah Febrina
Jurnal Komunikasi Pembangunan Vol. 17 No. 2 (2019): Juli 2019
Publisher : Institut Pertanian Bogor

Current sustainable development of agriculture is one of which depends on the capacity of agricultural extension workers. The development of information technology contributes to the means for increasing this capacity. Cyber Extension, which is the embodiment of Law No. 16 of 2006 concerning agricultural extension systems, is expected to be fully utilized by extension agents throughout Indonesia. This is so that the instructors can provide information and develop innovations in agriculture. This study aims to explain the use of media and the stage of information seeking by instructors in Bogor district. The concept used in this research is Cyber Extension, media use and the smoothness of information retrieval. This study uses a quantitative descriptive approach with data collection techniques through surveys. A total of 61 agricultural instructors in Bogor Regency were interviewed through a closed questionnaire. In the media use variable, the results of the study show that the extension agent's ability to access is good while the availability of facilities and operational costs are still in the less category. When the smoothness of the information search process is in the smooth category.

KESEPAKATAN TERHADAP BRAND WONDERFUL INDONESIA: KAJIAN TERHADAP PELANCONG DAN PEGAWAI PEMERINTAH diah febrina
Jurnal Ranah Komunikasi Vol 2 No 2 (2018): Jurnal Ranah Komunikasi (JRK)
Publisher : Jurusan Ilmu Komunikasi Universitas Andalas

This study aims to review the agreement in the Visit Indonesia Year tourism marketing strategy through the Wonderful Indonesia brand. This study uses the theory of co-orientation as a theoretical framework. A total of 204 respondents consisting of 110 travelers and 94 government employees in the Ministry of Tourism and Creative Economy of the Republic of Indonesia were interviewed using a set of questionnaires. Based on the results of this study it was found that travelers and government employees did not have an agreement in perceiving Indonesia through the Wonderful Indonesia brand. However, the difference test results based on five elements in the Wonderful Indonesia branding show that travelers and government employees agree that the Indonesian people are friendly people.

Motif Melakukan Electronic Word of Mouth oleh Konsumen Rosmalia Ahmad; Diah Febrina
CoverAge: Journal of Strategic Communication Vol 8 No 2 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Electronic word of mouth communication (eWOM) can reach more consumers through new media such as social media, blog, website, and so forth. The purpose of this study is to determine the level of motivation to perform electronic word of mouth (eWOM) by consumers. This research used electronic word of mouth (eWOM) and the motives for giving electronic word of mouth (eWOM) as a concept. The results show that altruism, social benefits, and venting feeling are considered as the motivation for giving electronic word of mouth (eWOM) by consumers. While self-improvement is a dimension that does not motivate consumers to do electronic word of mouth (eWOM).

The Political Public Relations of Muhammadiyah Leader in the Covid-19 Pandemic Era Harmonis Harmonis; Diah Febrina
International Journal of Media and Communication Research (IJMCR) Vol. 3 No. 2 (2022): International Journal of Media and Communication Research
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/ijmcr.v3i2.9195

The purpose of the study on Political Public Relations (PRP) of Muhammadiyah Leaders in the era of the covid-19 pandemic is to find out about the relationship in the political context between the leadership of the Muhammadiyah Branch and the public or stakeholders in their respective branches, especially in the era of the covid-19 pandemic. The concepts used are political public relations and political public relations activities. This study uses qualitative methods with data collection techniques through interviews and document analysis. The results of the study show that although administratively branch leaders have not mapped or recorded data based on modern and professional administrative guidelines and stored in a complete data and documentation center (Pusdatin) about stakeholders, in general branch leaders have understood that those who are stakeholders or those who are interested and who The interests of the Muhammadiyah Branch in East Jakarta are the community around the branch, community leaders or opinion leaders, the sub-district government and political parties and the media. With regard to political public relations activities, the leadership of Muhammadiyah branches throughout East Jakarta varies widely, both internally (relationships within the Muhammadiyah organization, fellow members or fellow administrators), and external (with outside members and administrators). In conclusion, the leadership of Muhammadiyah branches throughout East Jakarta, still really needs to increase data collection and carry out various activities related to political public relations, specifically conducting data collection and activities that are well documented through the data and information center (Pusdatin) in each branch. The benefit is that when there are parties who need information, especially regarding stakeholders and political public relations activities of branch leaders, it can be easily provided to those in need.

Penggunaan Saluran Komunikasi Untuk Memenuhi Kebutuhan Informasi Wanita Pengusaha Kuliner Kota Depok Diana Anggraeni; Mashadi Said; Diah Febrina
Jurnal Komunikasi Global Vol 8, No 1 (2019)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

The culinary business today is one of the most sought-after business alternatives in Depok. This can be seen that out of 1000 business actors in Depok in 2018, most of them are doing business in the culinary sector. Because the development of the culinary business is increasing rapidly, culinary entrepreneurs, especially women, need various information related to this business. This study aims to find out the communication channels used by women culinary entrepreneurs in Depok to meet their information needs. This study uses a quantitative approach with a survey method. The sample was chosen using a purposive sampling technique based on the characteristics of women who have culinary business, both online and offline. Data were collected by sending questionnaires online through a google form. Within two weeks, as many as 96 respondents were willing to fill out and return the questionnaire. The results of the study show that in the current technological development, the role of communication channels is crucial to support culinary business activities. Various types of culinary information are obtained very quickly when smart business actors utilize the right communication channels. The majority of women culinary entrepreneurs in Depok use communication channels through group chat and interpersonal communication channels, such as friends and family.

Persepsi Dosen dan Mahasiswa terhadap Isu Efektivitas Pembelajaran Daring pada Masa Pandemi COVID-19 Meilizza Utami; Diah Febrina
Jurnal Ilmu Komunikasi Vol 21, No 2 (2023): Agustus 2023
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v21i2.4612

Wabah COVID-19 telah mengubah banyak hal pada kehidupan manusia tidak terkecuali dalam proses belajar mengajar. Selama masa pandemi, semua lembaga pendidikan melaksanakan kegiatan pembelajaran secara daring. Isu efektivitas menjadi sebuah hal yang patut untuk diteliti. Penelitian ini bertujuan untuk mengidentifikasi dan menemukan koorientasi dosen dan mahasiswa dengan mengukur tingkat kesepakatan, kongruen dan akurasi antara persepsi dosen dan mahasiswa terhadap isu efektivitas pembelajaran daring. Teori koorientasi digunakan dalam penelitian ini sebagai kerangka teori. Penelitian ini menggunakan metode kuantitatif dengan metode survei melalui kuesioner sebagai instrumen penelitian. Kuesioner disebarkan kepada 122 responden yang terdiri dari dosen dan mahasiswa yang melakukan pembelajaran daring. Hasil penelitian menunjukkan bahwa tidak terdapat koorientasi antara dosen dan mahasiswa terhadap isu efektivitaspembelajaran daring. Hal ini disebabkan oleh kongruen mahasiswa dan akurasi dosen pada isu efektivitas pembelajaran daring. Penelitian ini memberikan kontribusi berupa masukan bahwa dalam hal pembelajaran daring kedua pihak yaitu dosen dan mahasiswa perlu membangun komunikasi untuk menemukan cara yang efektif di masa pandemi COVID-19.

Title

Found 14 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 14 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 14 Documents
Search