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All Journal Equator Journal of Management and Entrepreneurship Journal of Consumer Science Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat International Journal of Financial, Accounting, and Management Journal of Enterprise and Development (JED) Revitalisasi : Jurnal Ilmu Manajemen RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Formosa Journal of Multidisciplinary Research (FJMR) Student Journal of Business and Management (SJBM) Management Analysis Journal
Hadi, Effed Darta
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Religion Agriculture, Biological Sciences & Forestry Arts Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Journal : Revitalisasi : Jurnal Ilmu Manajemen

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Faktor Yang Mempengaruhi Green Purchase Intention: Dimediasi Oleh Green Trust Vebriyanto, Sigit; Hadi, Effed Darta
REVITALISASI : Jurnal Ilmu Manajemen Vol 12 No 2 (2023): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v12i2.4470

Abstract

This study aims to investigate the determinants affecting the intention to purchase electric cars in Indonesia, with a specific focus on the Java and Sumatra regions. Electric vehicles represent a promising solution to address environmental concerns, notably the issue of global warming, primarily attributed to emissions from conventional vehicles. Recent data indicates a substantial surge in electric car sales within Indonesia. The research findings indicate that green perceived value has a direct and significant positive impact on the intention to buy electric vehicles. Furthermore, individuals' attitudes and green trust products directly contribute to the intention to purchase electric vehicles. Additionally, green trust serves as an intermediary in reinforcing the positive relationship between green perceived value and green attitudes towards green purchase intention. Conversely, subjective norms did not demonstrate a positive influence on the intention to purchase electric vehicles. These results shed light on the factors that shape consumers' intentions to buy electric vehicles and the extent of their impact, particularly in the regions of Java and Sumatra.
Celebrity Endorser, Product Quality Mempengaruhi Niat Beli Pada E-Commerce Melalui Brand Trust Putri, Indri Destika; Hadi, Effed Darta
REVITALISASI : Jurnal Ilmu Manajemen Vol 12 No 2 (2023): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v12i2.4530

Abstract

This research aims to test whether Celebrity Endors and Product Quality can partially influence Purchase Intentions in E-Commerce or purchase intentions, as well as the role of brand trust in mediating this influence. This research has a population, namely consumers of Scarlet products, while the sample is 149 consumers of Scarlet Whitening in Bengkulu who were obtained using a questionnaire, and selected through a non-probability sampling technique, namely convenience sampling. Data analysis used using the PLS SEM method for the Smart PLS program. The research results show that Celebrity Endors have a significant and positive influence on brand trust, Product quality has a significant and positive influence on brand trust, Brand trust has a significant and positive influence on purchase intention, Product quality has a significant and positive influence on purchase intention, Celebrity Endors does not have a significant influence on purchase intention through brand trust and Product Quality has a significant influence on purchase intention through brand trust.
Co-Authors Alfansi, Lizar Alfina Priyanidewi, Pipin Aprina, Natasya Bisma, Reindra Prasista Fakhirah Fiona, Febzi Frety, Novaria Martiza, Sharon Rivani Muhartini Salim Nasution Nasution Pareke, Fachrudin JS Praningrum, Praningrum Putri, Indri Destika Putri, Nuraisyah Septiyani Septiyani, Septiyani Sri Adji Prabawa, Sri Adji Sularsih Anggarawati Syaefulloh Vebriyanto, Sigit Willy Abdillah Zein, Fikrul Umam